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Echo Spur is Park City’s First Eco-Friendly, Luxury Development

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FOR IMMEDIATE RELEASE
October 15, 2014
Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com

PARK CITY, UTAH SKI AREAS ANNOUNCE MAJOR ACQUISITIONS AS CONSTRUCTION BEGINS ON THE TOWN’S FIRST ECO-FRIENDLY RESIDENTIAL DEVELOPMENT

Echo Spur to Feature Seven Luxurious, “Green” Homes in the Heart of Old Town

PARK CITY – While dramatic announcements came from the ski industry, including Vail Resorts’ purchase of Park City Mountain Resort and Deer Valley Resort’s acquisition of Solitude Mountain Resort, construction began on the environmentally-friendly Echo Spur residential development in the town’s highly coveted Old Town neighborhood. One of the last remaining multi-lot developments in the historic district, Echo Spur invites owners to “take control of their environment” with the dual objective of minimizing external water and energy demands in a user-friendly and cost-effective manner.

Echo Spur’s plans consist of seven eco-friendly, “mountain modern” homes situated on sunny Rossie Hill along a private street. The developers are utilizing the latest solar, superinsulation and water management strategies to reduce the cost of homeownership and provide a superior living experience and environment.

“There have been dramatic changes in regards to the economics of home construction, but with the residential real estate market still emerging from the recession, these changes are not well understood by the buying public. Our goal with Echo Spur is to promote the fact that it makes practical and financial sense to own a sustainable home that reduces the monthly costs of homeownership by 70 to 90 percent” explains developer Sean Kelleher, a Park City resident. “This is a groundbreaking project for Park City that complements the municipal government’s mission for the community to become increasingly sustainable. We hope Echo Spur sets an example for future development.”

Echo Spur is within easy walking distance of Historic Main Street’s shops, galleries and restaurants, as well as the Transit Center. The development has expansive views of Old Town, Park City Mountain Resort and Deer Valley. Homes will range in size from 2,700 to 3,500 square feet with versatile layout options that include three to four bedrooms, state-of-the art gourmet kitchens and outdoor entertaining areas with hot tubs and gas fireplaces. “Green” rooftop decks can be used as gardens or patios. Eco-friendly features include super insulation, solar panels, rainwater harvesting, and smart phone- and iPad-controlled lighting, temperature and security.

“The development of Echo Spur coincides with a new dynamic in Park City,” says Kelleher. “With Vail Resorts now a major player in Park City, and their plans to create the largest ski resort in the United States by connecting Park City Mountain Resort and Canyons, we’re likely to see a steady increase in tourism and therefore real estate demand. Deer Valley has also purchased Solitude, and is actively working on a plan to run a gondola from Deer Valley Resort to a location in Old Town that’s literally steps from Echo Spur. Longer term, there’s talk of linking all seven Wasatch resorts and developing better transportation options from Salt Lake to the resorts. Park City’s economic health will be supported by these developments.”

Echo Spur homes are offered by Berkhshire Hathaway HomeServices Utah Properties and range from $2.7 to $3.5 million with a five percent discount offered to the first homebuyer. For more info, visit www.echospur.com.

About Echo Spur
Located in the highly coveted Old Town neighborhood of Park City, Echo Spur is one of the last multi-lot developments in the historic district. Seven contemporary, eco-friendly homes will utilize the latest solar, superinsulation and water management strategies to reduce the cost of homeownership and provide a superior living experience. Old Town’s first sustainable development, Echo Spur is within easy walking distance to Main Street’s cultural offerings and hundreds of miles of trails. It is within one mile of world-class ski areas Park City Mountain Resort and Deer Valley Resort and three miles from Canyons Resort. Park City is a convenient 35 minute drive from Salt Lake City International Airport. Two percent of home lot sales will be donated to the Park City Community Foundation and Kimball Art Center. For more info, visit www.echospur.com.

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Redhead Marketing & PR Joins Visit Salt Lake; Offers Discounted Services to Salt Lake Businesses

We are pleased to announce that we have joined Visit Salt Lake, a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. Given that Visit Salt Lake’s mission is to improve area economy by attracting conventions and leisure travelers and the fact that we have extensive experience in destination and tourism marketing, it seems like Redhead Marketing & PR is a great fit.

In celebration of our new Visit Salt Lake membership, we are offering new clients in Salt Lake City – or those doing business there – a 10 percent rate reduction for our marketing and public relations services. This offer expires October 1, 2014, and reduced rates are valid through the end of 2014. Click HERE to view our member listing.

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We look forward to new opportunities and meeting more members of the Salt Lake City business community! For more info, email hilary@redheadmarketingpr.com or call 435.901.2071.

 

 

Park City Extreme Cup Youth Soccer Tournament

Park City, Utah is no stranger to high-level sporting events, and this weekend (July 31 to August 2) will see the Park City Extreme Cup in action for the 11th year. Redhead Marketing & PR had the opportunity to publicize the youth soccer tournament with local media outlets. With just one week’s notice, we secured the tournament director three interviews on local radio station KPCW, coverage in The Park Record newspaper, and an interview on the Park City Television morning show.

The Park City Soccer Club will host the Extreme Cup, bringing 436 youth soccer teams from five states to Summit County for a three-day competition. With 59 squads requiring overnight lodging, tournament director Shelley Gillwald expects that the tournament’s economic impact will surpass the estimated $3.5 million it brought to Park City two years ago when it fielded fewer than 250 teams.

Click here for the full press release that ran in The Park Record.

Photo by Pete Park

Photo by Pete Park

Several New, Diverse Clients Join Redhead

Recognized for its personalized marketing and public relations expertise and close collaboration with clients, Redhead Marketing & PR continues to diversify and expand with several new clients in a variety of industries. These include a meeting planning business, new retail, non-profit organization, technology, cyber security and political candidates. The following is a summary of Redhead’s new partnerships and services offered.

Summit County Attorney David Brickey
Having served as Summit County Attorney for the past decade, Republican candidate David Brickey has hired Redhead Marketing & PR for branding, logo design, website development and various additional marketing activities during the 2014 campaign season.

Summit County Treasurer Corrie Forsling
Corrie Forsling has enlisted Redhead to develop marketing collateral and to advise on various marketing and event planning efforts for her reelection campaign as the Democratic candidate for Summit County Treasurer.


Glenn Wright for House District 54
Redhead was engaged for website messaging and marketing collateral development for Democratic candidate Glenn Wright who is running for for Utah House District 54 in November.


Sage Mountain Animal Rescue
Redhead has teamed up with this newly established non-profit organization focused on farm animal rescue and advocacy to manage its branding, logo and website development. Sage Mountain Animal Rescue will be located on 63-plus acres of land in Brown’s Canyon, 12 miles from Park City, Utah.


InteliCon
An inaugural cyber security conference, presented by Idaho-based Critical Intelligence, will be held at The Chateaux Deer Valley in September 2014. The conference will feature high-profile speakers who are experts in cyber security followed by training sessions. Redhead is managing branding and logo development, meeting planning and all marketing collateral.


Wasatch & Wool
Wasatch & Wool, a high-end knitting and yarn boutique, will open late summer at the Redstone shopping center at Park City’s Kimball Junction area. The yarn boutique’s objective is to offer an intimate, welcoming retail experience with high-quality, natural yarns at a variety of price points. The owner seeks to foster a local knitting community with workshops and social gatherings. Redhead Marketing & PR is beginning work on branding, logo development and website design with public relations and marketing collateral to follow.


Destination PC
Redhead designed the logo and developed the website for this new corporate meeting planning/destination management company focused on the Park City market.


Flower Studio on Main
The new floral design company on Park City’s Main Street that works with corporate and social functions to create trend-setting floral arrangements engaged Redhead to develop its logo and website.


Terahertz Device Corporation
A developer and manufacturer of light sources and related technologies for applications across the infrared spectrum and terahertz frequency range, THzDC has partnered with Redhead on the development of a new, more contemporary website to serve its business-to-business needs.

Additional Redhead Marketing & PR clients include Advice Media, a digital marketing firm with clients nationwide, and Newpark Town Center, a mixed-use development in Park City.

Knitting and Campaigning

What do a high-end yarn boutique and a political campaign have in common? Very little, except that they are two of Redhead Marketing & PR’s newest clients. We are pleased to be handling the marketing for Wasatch & Wool, opening late summer at Redstone in Park City and David Brickey, the Republican candidate running for reelection as Summit County Attorney in November.

Brickey, as he is amicably known amongst his peers and colleagues, has served as Summit County Utah Attorney for 10 years. A moderate Republican, he was first appointed to this office by a mostly Democratic County Council. Redhead will be working to conceive a campaign brand in addition to developing the website and other campaign collateral. We will also manage grassroots marketing efforts throughout the county to elevate awareness, raise funds and get out the vote. David Brickey is the fifth political candidate to engage Redhead Marketing & PR since the company was founded in 2010. Our other political highlights include managing the successful campaigns and marketing efforts for Park City Mayor Dana Williams in 2009 and his successor, Jack Thomas in 2013. We love the energy and intensity of working on political campaigns!

Wasatch & Wool will occupy the space that once housed the CJ Sport boutique at the Redstone shopping center at Park City’s Kimball Junction. The yarn boutique will offer an intimate, welcoming retail experience with high-quality, natural yarns at a variety of price points. With the recent resurgence of knitting as a hobby for all ages, the owner seeks to foster a local knitting community with workshops and social gatherings for knitters. Park City’s only yarn store, Wasatch & Wool is sure to appeal to both locals and visitors with a passion for knitting and creating special knitted products with yarns of superior quality. Redhead Marketing & PR is beginning work on branding, logo development and website design. We will manage additional public relations and marketing collateral needs as well.

 

 

Redhead Client zReturn Featured in The Park Record

zReturn is the world’s easiest and most affordable online lost and found service. It enables consumers to anonymously tag their valuables such as cell phones, laptops, MP3 players and tablets. If an item is lost, the ID tag directs the finder to the zReturn website and to enter the ID number on the tag to be connected with the owner and make arrangements for returning the item.

The New York City-based company has engaged Redhead Marketing & PR to manage event marketing and public relations. Tags will be included in gift bags at exclusive events during the 2012 Sundance Film Festival in Park City, Utah.

Park City’s newspaper, The Park Record, included a story about zReturn in the October 22, 2011 edition of the paper. Click here to read the story.

Redhead Blogging for Well-Known Park City, Utah Realtor

Realtor Heather Peterson of Prudential Utah has engaged Redhead Marketing & PR to author a Park City lifestyle-themed blog for her LiveTheParkCityDream website. Not only is this is a great way to increase the website’s search engine rankings, but we hope locals and visitors will enjoy reading about the latest happenings and dynamic activities Park City, Utah has to offer. Heather Peterson is known for her high-end, luxury real estate listings in Deer Valley, Old Town, and The Colony.  http://www.livetheparkcitydream.com/archives/633