Posts

Kickstarter Campaign Launches for World’s First iPad Pro Docking Station

MagicDock, World’s First iPad Docking Station, Surpasses Kickstarter Goal in 1st Day

Eight Times the Campaign Goal of $8,000 Reached in First Week of 30-Day Campaign

MagicDock product photo

From the heart of Utah’s Silicon Slopes comes MagicDock, the first desktop docking station designed specifically for the iPad Pro. The early success of the 30-day Kickstarter campaign that launched on July 22, 2019 is a clear indicator that iPad users have a need for this innovative accessory. The campaign goal was $8,000. By the eighth day, fundraising had already surpassed $60,000. The average pledge amount has been $108.

CEO and entrepreneur Steve Warren, whose background is in design and marketing, created MagicDock as a result of his unsuccessful, exhaustive search for a docking station for his iPad Pro. Warren then set out to identify all the features he wanted a docking station to offer to empower iPad Pro users to work flexibly, comfortably, and efficiently. He drew what he had in mind and hired an engineering team to design the accessory. What resulted after a few iterations is a sleek, minimalist design that includes the patent-pending MagicGear, a 90-degree rotational mechanism that allows users to easily alternate between landscape and portrait modes. MagicDock conveniently lowers the iPad to desk level to function more like a computer. It also has four ports on the backside –  a 3.5mm audio port, a 4K HDMI port, a USB 3.0 port, and a USB-C port for charging for users to connect all their peripherals. MagicDock has been created in 11” and 12.9” sizes and will be available in silver or space gray color options.

Steve Warren, MagicDock’s creator and CEO, says, “It’s truly gratifying to see the incredible enthusiasm for MagicDock after surpassing our Kickstarter campaign goal in the first day. Clearly, this indicates a strong demand in the marketplace for this type of accessory. We are excited to see where this campaign goes and to launch the product for availability this fall.”

Based on their needs, Kickstarter contributors may select from 18 different reward levels, starting at the $99 Early Bird pledge (limited to 500 backers) in exchange for one 11” MagicDock at $40 off the expected retail price of $149. Those who pledge $119 or more will receive $20 off the expected retail price of $139 for the 11” size. Reward levels are also created with businesses in mind. Those pledging $1,290 or more will receive ten 12.9” MagicDocks at $20 off the retail price. Estimated delivery is October 2019.

Retail price for MagicDock is tentatively planned to be $139* for the 11” model, and $149* for the 12.9” model (*pricing subject to change). Warren and his partner, COO Steve Peterson, are currently sourcing manufacturers and collecting quotes for production. It is expected to be available via Magic-Dock.com, and retail partnerships are being pursued.

For more info, visit the MagicDock Kickstarter campaign at: https://www.kickstarter.com/projects/stevewarren/magicdock

Channel Signal Helps Brands Analyze Consumer Reviews

In This Age of the Consumer, Customers Trust Each Other More Than Any Advertising

PARK CITY, UTAH – In the modern age of consumer influence, Channel Signal has developed a powerful platform that allows brands to monitor, analyze and leverage the post-purchase experience. With more than 80 percent of consumers consulting online product reviews before making a purchase and demonstrating an 82 percent level of trust in those reviews, it is imperative that brands measure what is being said about them online. Channel Signal delivers customer-generated insights with a platform that helps product developers and marketers understand how their products rank against competitors, what improvements need to be made to products, and gain ideas for leveraging the positive language of product reviewers in marketing messaging. Channel Signal’s impact calculator allows brands to discover the financial impact of their negative reviews. The tech company’s proprietary platform aggregates product reviews from major e-commerce sites like Amazon, BestBuy, Target, Walmart, The Home Depot, Bed Bath & Beyond, among others.

“Until now, there has been no easy way to quantify online product reviews or benchmark them against the competition, so brands have largely ignored them,” explains Channel Signal Founder and CEO Paul Kirwin. “It’s so important for this to become an integral aspect of marketing efforts given that consumers trust each other more than any form of advertising. Our platform gives companies insights that drive sales.”

Kirwin is a brand expert and industry thought leader whose career has been devoted to developing technology that connects brands to consumers. With a background in news media, he launched Kirwin Communications to develop training videos for rep clinics and introduced highly successful outdoor sports technologies for the likes of Salomon, Rossignol, Marker, Specialized, Converse, and The North Face. In 2003, Kirwin founded 3Point5 (now ExpertVoice) which trains retail salespeople and influencers to have more informed conversations with consumers. There are more than one million users on that platform. Kirwin recently authored the book, Stand Out in the Age of the Consumer, which focuses on how online reviews can make or break brands.

“Channel Signal gives us unique insights into our performance with consumers. Through reviews we receive concrete information as to what our consumers like and don’t like while also measuring what is being broadcast into the marketplace,” says Gretchen Kenny, E-Commerce Manager – Marketing-BIC Consumer Products.

Channel Signal is based in the heart of Utah’s rapidly growing Silicon Slopes with offices in Park City, Utah. Brands using Channel Signal’s cutting-edge platform include Dr. Scholls, Naturalizer, BIC, Kwikset, Pfister, Lifestride, Orbit and Stanley, to name a few.

ABOUT CHANNEL SIGNAL

Founded in 2010 In Park City, Utah, Channel Signal offers a proprietary platform that empowers brands to monitor, analyze and leverage their online reviews while also benchmarking them against the competition. The platform aggregates reviews from a variety of top e-commerce websites to help brands improve their products and their marketing messaging. Four plans are available that offer different levels of monitoring and analysis and can be customized to best meet each company’s individual needs.