Private Sundance Party Venue Emphasizes High-End Cuisine

Park City Culinary Institute

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 |


November 17, 2015


PARK CITY, UTAH – For films, brands and corporate groups seeking a more exclusive and private Sundance venue in Park City, Utah, Park City Culinary Institute is pleased to offer a new secluded, rustic and refined space in Deer Valley’s Silver Lake Area. Located at the ski-in, ski-out Deer Valley Club, Park City Culinary Institute hosts many high-end corporate events throughout the year, including during the Sundance Film Festival, which takes place January 21-31, 2016.

Park City Culinary Institute’s chefs each have more than 20 years of experience and are some of the most celebrated in Utah with their own nationally renowned restaurants. In addition to being featured on national TV, they have contributed to cookbooks, consulted worldwide for companies such as Ritz Carlton, and have collaborated with the James Beard Foundation. An Executive Chef is selected and dedicated to each private event based on the type of desired cuisine. He or she works with event coordinators to develop a perfect and unique menu to suite every taste and budget. Cuisine options are endless, including Park City’s innovative Western Mountain Cuisine, High Alpine, and Ranch and River inspired menus. The Institute’s master mixologists and sommeliers are on hand to design a cocktail menu and wine list that complements the style of cuisine and type of event.

“We have developed a reputation for creating flawless, personalized cocktail parties and dinners for discerning clients interested in memorable, local cuisine that elevates the standard party fare,” says Laurie Moldawer, Director of the Park City Culinary Institute. “In addition to enjoying the exclusive Deer Valley Club, and mingling with world-class chefs, guests can enjoy the greater privacy and five-star convenience that other venues can’t provide.”

The Deer Valley Club can accommodate up to 240 guests (indoors and heated patio tent, combined). Only one party is hosted per night, so those planning events have exclusive use of the facility. Guests may enjoy their dinner, luncheon or cocktail party without being rushed to breakdown or depart the beautiful space. The venue may also be used for daytime functions, such as gifting suites, hospitality lounges and brunches. Valet parking is available, and the Deer Valley Club is located on Park City Transit’s free bus route.

For more information about Park City Culinary Institute’s festival party offerings, please visit or call 435.659.5075.

Park City Culinary Institute collaborates with the region’s top chefs to offer a distinctive culinary program that rivals some of the best culinary schools in the country. In addition to the school’s two-month, immersive hands-on program, the Institute hosts private events and demonstrations for corporate groups. Park City Culinary Institute is “On to something fantastic!” according to Food Writer Wilbert Jones, and the innovative approach to culinary education is “Definitely overdue” according to restaurant owner Jesse Shetler. Students are trained to succeed in small classes with personalized attention, where they master essential techniques and gain experience with diverse ingredients. For more information, visit


Foodie PR Galore

We are pleased to announce that Redhead Marketing & PR is now managing the public relations for Park City Culinary Institute based in Deer Valley, Utah with a second campus opening early next year in Salt Lake City. The renowned cooking school with some of Utah’s most notable chefs/restaurateurs as instructors also offers culinary-themed team building events for corporate groups. The Institute is now launching a new six-month program that allows students to graduate debt free thanks to a creative partnership with area hotels, caterers and restaurants. Last week, we also had the privilege of attending a graduation reception for the most recent class. What a treat to be in the presence of such world-class chefs and their students, who will no doubt enjoy successful careers!

Read more about the new six-month program in our first press release for the Park City Culinary Institute.

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Our Client Featured in The New York Times

A couple of months ago, we suggested to our glamping resort client, Conestoga Ranch, that they develop some programming for what was anticipated to be the slower season. The objective was to simultaneously boost the Bear Lake, Utah resort’s September occupancy while creating opportunities for press coverage. They looked to us for suggestions. Knowing the popularity of culinary tourism and fitness retreats, we came up with a paddleboarding and yoga retreat weekend (Pose & Paddle) and a weekend of fun cooking and wine seminars (Campfire Culinary Adventures). We approached some local Park City contacts to lead and help market the retreats.

After we ironed out the details of each retreat and the all-inclusive pricing, we wrote a press release to announce them and pitch the media. This turned out to generate a great deal of interest from the press, including this week’s articles in The New York Times, Salt Lake Tribune, Salt Lake Magazine and Salt Lake City Weekly – a combined media value of thousands of dollars.

As a New Yorker and longtime public relations professional, The New York Times is the crown jewel. It’s a PR guru’s equivalent of winning a tennis grand slam or an Olympic gold medal.

Campfire Culinary Adventures, led by the Park City Culinary Institute, will be held September 18-20. Pose & Paddle is scheduled for September 25-27 and is led by two Park City yogis and paddleboard enthusiasts. Round up some family/friends/coworkers and book your memorable weekend by calling 844-GO-GLAMP. For more info, visit Conestoga Ranch.

Here are links to articles:

The New York Times

Salt Lake City Weekly

Salt Lake Tribune

Salt Lake Magazine

Namaste and Bon Appetit!

Joie yoga SUP

Chef Julie Photo

Redhead to Enlighten Park City Businesses About Social Media

The Kimball Junction Business Association (KJBA) has invited Redhead Marketing & PR founder Hilary Reiter to lead a discussion about social media at the organization’s next luncheon meeting on September 9 at the Utah Olympic Park. Titled “Social Media Demystified,” the presentation will focus on the challenges many businesses encounter when it comes to tackling social media while providing valuable knowledge to overcome them. Attendees can expect to become enlightened and informed about best practices when it comes to this marketing medium that cannot be ignored in today’s business world. They will also be given tips on how to integrate social media into their marketing campaigns, how to get started, and how to maintain a presence and engage their audiences.

Social media doesn’t have to be overwhelming, but it is important to stay on top of this constantly evolving – and fun – aspect of marketing!

This meeting is complimentary for KJBA members and will take place from 11:30 a.m. to 12:30 p.m. on Sept. 9. Please RSVP by Monday, September 7th to


The Connection Between Writing for Work and Pleasure

Writing plays a significant role in the everyday world of a public relations and marketing professional. Many different writing styles and techniques come into play whether drafting new business proposals, press releases, advertisements and web copy or writing engaging, punchy content for social media posts. Writing is more than work – it is a way to let the creativity flow. But sometimes it’s refreshing to write for outlets unrelated to our marketing realm. Not only is it a great way to express and discover yourself while sharing your passions, but writing “for fun” also makes you a better, more creative writer for work. We’d like to think it benefits our clients when it comes to the creative work we do for them.


Finding inspiration from food and drink, here’s an article for The Utah Review about Salt Lake City’s maturing and continually evolving culinary scene. It was a great excuse to sample some cutting-edge cuisine and then have a great time writing about the various experiences. Part Two will highlight some new Park City restaurants for Salt Lakers to try when escaping to the mountains to beat the heat this summer. Enjoy!


Newpark Resort & Hotel 10th Anniversary

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May 14, 2015

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 |

The Park City resort earns Best of State award coupled with high ratings on Trip Advisor, Expedia

PARK CITY, UTAH – The anticipated annual Best of State Awards have been announced, and Newpark Hotel & Resort is honored to have been named Best of State in the Vacation Resorts category in the Hospitality, Travel and Tourism section. The resort, located in the Kimball Junction/Newpark Town Center area, is also celebrating its 10th anniversary this year.

Utah’s Best of State Awards were created to recognize outstanding individuals, organizations and businesses in the state. This was the first year Newpark Hotel & Resort applied for an award, which acknowledges achievement in the Hospitality, Travel and Tourism section, innovation and creativity, and contribution to the overall quality of life Utah offers.

“It’s tremendously gratifying to be acknowledged by our peers across the state of Utah,” says Chris Eggleton, General Manager of Newpark Resort & Hotel. “We have strived to create a boutique tourism destination and local community hub that rivals Park City’s historic Main Street for both destination leisure and meetings travelers. This award, when combined with the countless satisfied visitors we have had over the past decade, recognizes that we have accomplished what we endeavored to do – and I give all the credit to our talented and dedicated development, management and operating teams here at Newpark.”

Newpark Resort & Hotel is no stranger to receiving awards. The property has earned Trip Advisor’s Certificate of Excellence for four consecutive years. The popular travel website has consistently placed Newpark on its Top Ten Hotels in Park City, Utah list and reviewers rate it 4.5 out of five stars. Newpark has also held silver status for the past three years on the site’s GreenLeaders list for its eco-friendly practices.

Expedia users give Newpark a 4.6 out of five star ranking and a 96 percent recommend. The resort has also received the Insider Select Award, recognizing Newpark as one of the Top 500 hotels in the United States.

“Given that user reviews have become so highly influential, it is wonderful to see our guests rating Newpark Resort & Hotel very favorably,” says Eggleton. “This speaks volumes about our exceptional guest service and luxuriously comfortable accommodations visitors enjoy while experiencing Park City’s array of exciting offerings.”

About Newpark Resort & Hotel
Located in the Kimball Junction area of Park City at the edge of the scenic 1,200-acre Swaner Nature Preserve, Newpark Resort & Hotel is just minutes from three world-class ski resorts. Newpark blends contemporary luxury with easy access to year-round recreation and Park City’s many additional diversions. Property amenities include ample meeting space, fitness center, steam room and sauna, indoor/outdoor heated pool, in-room gas fireplaces, heated bathroom floors and private decks with hot tubs overlooking the Wasatch mountain range. For more info, visit

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Recent Graphic Design Work

We have recently completed some fun design work for clients Dr. Stephanie Singer, OBGYN and Wasatch & Wool, a knitting and yarn boutique located in the Redstone area of Park City, Utah. We designed a rack card for Wasatch & Wool that will be distributed to hotel concierges, the Visitor Information Center’s etc. and a direct mail postcard for Dr. Singer that will be mailed to all Park City zip codes. Check them out below!


Cenegenics, Hysterectomy Cenegenics, Hysterectomy2

2015 Rack Card 2015 Rack Card2

Social Media Best Practices for Businesses

Honored to be invited to give a presentation about social media to the Utah Chapter of the Women Presidents’ Organization this week in Salt Lake City, we thought we’d share some of our best practices advice for managing your business’ social media accounts. On average, companies are spending 15 to 20 percent of their marketing budget on social media; that percentage will continue to rise. Social media is now the number one activity for internet users, so it simply cannot be ignored when it comes to marketing your business.

overwhelmedHere are 16 tips for managing your company’s social media effectively and successfully, which will hopefully keep it less overwhelming.

Pick Your Platforms
Social media is a huge space these days with so many different platforms available. It’s not necessary to overextend yourself by having a presence on all of them. Instead, choose the social media sites you believe your audience is using and that are appropriate for your business.

Define Your Goals
Are you planning to use social media to raise awareness of your brand, enlighten and inform your followers or increase sales? Maybe you have a multitude of goals, but be sure you know what they are and the type of content that will support those goals.

Be Highly Selective of Your Social Media Manager(s)
Make sure your social media manager understands your company’s strategy and approach. Whether you are outsourcing or managing it in house, this individual should be well versed in social media, knowledgeable about your products and services and be able to engage your followers. He or she should also be committed to posting regularly and consistently.

When it comes to social media, not much is more mind-boggling than a business that goes dark for extended periods. As such a cost-effective form of marketing, these companies are truly missing the boat and losing their audience. Social media is a dynamic way to entertain, inform, sell and engage, so commit to having a regular and captivating presence.

Integrate…or Disintegrate
Your social media strategy should be an integral part of your company’s overall marketing plan. Make sure your social media campaign complements your public relations, website and advertising. It’s nearly impossible for businesses to survive without an active online presence.

Treat Each Channel Individually
Each social media channels requires a slightly different style of communication. While it’s important to be consistent in your messaging, we recommend tailoring how you communicate it to the specific platform and its audience.

Calendar and Schedule
Personal trainers often advise their clients to schedule their workouts as they are more likely to commit to the regimen. The same holds true for social media. Plan and plot your posts on a calendar, and you’ll use your accounts much more regularly. Be sure you are also flexible as unanticipated information or opportunities will arise that you’ll want to share with followers.

Avoid Constant Promotion
If you really want to engage your followers, do not be overly promotional or self-serving, or you will turn them off. Sure, you should post your sales, events and new products, but do so in a compelling manner that inspires feedback and engagement.

Diversify Content
Mix it up to keep your followers interested. Share different types of content. Posting news stories that are relevant to your business, sharing interesting posts from other companies, profiling a new staff member, and introducing new products are examples of ways to keep your content varied.

Use Images & Video
Posts that utilize photos and videos are far more likely to get a response from your followers than posts that consist of text only.

Engage with Contests
Contests can be a hugely successful way to engage your followers, gain brand awareness, drive traffic to your website and increase sales. Is your business a restaurant or hotel? Invite your followers to post photos with a particular hashtag while enjoying your establishment and offer the winner a gift certificate.

Drive Traffic to Your Website
Your social media accounts are a great way to drive traffic to your website which in turn boosts your search engine optimization. Likes, comments and shares also help enhance SEO…another reason to be engaging!

Be Responsive
Social media is real time marketing. Be sure to regularly monitor your accounts to respond to inquiries and other posts from followers. Tactfully address negative comments in a timely manner, and do not ignore them. Social media allows you to demonstrate exceptional customer service.

Avoid the First Person
Keep first person narrative to your personal social media accounts with few exceptions like celebrities, private practice physicians or attorneys etc. Third person narrative conveys a higher level of professionalism and that there is a team behind your brand.

Be Grammatically Correct
While social media is typically a more casual form of communication, it is still important to be grammatically correct to convey professionalism.

Analytics is Your Friend
Posting regularly is just half the game. The second half is measuring and tracking. Because of its real time nature and the analytics readily available, it is not only easy to see what type of content resonates with your followers, but you can also modify on the fly.

We hope these dos and donts are helpful. Feel free to contact us with questions!

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Non Profit Challenges Park City to Meatout 2015

SMAR Circle Logo

March 11, 2015

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 |

Social Media Contest and Local Restaurants with Vegan Specials Will Support Global Meatout Campaign

 PARK CITY, UTAH – On March 20, 2015, Sage Mountain Animal Rescue will support Farm Animal Rights Movement (FARM), to encourage the public to “Eat Vegan for a Day.” This is part of a large global campaign called Meatout, which draws massive public support from a variety of voices, including animal protection advocates, environmental groups and celebrities.

As a non-profit advocate for farm animals, Sage Mountain Animal Rescue has recruited several local restaurants to participate in Meatout by highlighting vegan appetizers and entrees for the day. Many of the restaurants will donate a percentage of sales from the day to Sage Mountain Animal Rescue.

A social media campaign and contest will complement the effort. Park City residents and visitors are invited to take photos of their vegan meals on March 20, post to Sage Mountain Animal’s Facebook page and/or hashtag #SMARMeatoutPC for a chance to win prizes that include a private yoga session, 30-day PC MARC facility pass and $25 gift certificate to Safonova boutique at Redstone. Vegan recipes are available on Sage Mountain Animal Rescue’s website at

“Meatout promotes exploring vegan eating to raise awareness of the suffering many farm animals endure, environmental preservation and emphasizes good health by reducing incidences of heart disease, stroke, cancer and diabetes,” says Lauren Lockey, Co-Founder and Executive Director of Park City-based Sage Mountain Animal Rescue. “We wanted to support the Meatout campaign locally with a fun way to engage people by involving local restaurants and creating a social media contest. Reducing or eliminating meat consumption for even just one day has a quantifiable, positive impact on water preservation, saving animal lives and climate change. Our hope is over time people will gradually reduce their dependence on consuming animal products.”

The following is a list of Park City restaurants participating with vegan offerings:

501 on Main

Deer Valley Resort

Du Monde Gourmet at Jafflz

Este Pizzeria

Fairweather Foods

Fuego Bistro and Pizzeria


Uptown Fare


For more info, visit and

About Sage Mountain Animal Rescue
Founded in 2013 and located 10 miles from Park City, Utah in scenic Brown’s Canyon, Sage Mountain Animal Rescue provides rescue facilities, care and advocacy for abandoned, unwanted or abused farm animals. The 501(c3) non-profit also offers educational programming about the connection to and responsibility we have for these animals and related health and environment issues. The rescue facility encompasses 162-plus acres. For more info, visit




Inviting the Masses to Jafflz Park City Grand Opening

Once again, Redhead Marketing & PR’s extensive network in Park City proved valuable when offering our event marketing efforts for a client. Having worked on several previous projects for Park City Chef Meryl van der Merwe, she engaged us to help raise awareness of the grand opening celebration of her new food concept and eatery Jafflz in which she has partnered with Under Armor CEO Kevin Plank.

We used our social media network and substantial local email list to invite local influencers to attend the event in an effort to create buzz and awareness of these tasty, retro pocket sandwiches that are filled with various global cuisines; i.e. lamb curry and meatball sub. The turnout was exceptional! Guests included local business owners, hospitality industry executives, real estate developers, realtors, politicians and media. Plenty of kids in attendance as well. We loved seeing so many colleagues, friends and clients embracing this new venture and fun concept.


KPCW’ Radio’s Larry Warren get a tour of the kitchen with Chef Meryl

Located in the Silver Creek neighborhood of Park City, this first Jafflz location will serve as a flagship; future plans are for the grab and go brand are to go national within two years.




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