Now more than ever, it’s essential for your brand to be ahead of the pack. How you conduct business and set yourself apart during the coronavirus (COVID-19) pandemic will leave an enduring impression on your employees and the public.
PROMONTORY FOUNDATION PLEDGES $10,000 IMPACT GRANT TOWARD PARK CITY COMMUNITY FOUNDATION’S COMMUNITY RESPONSE FUND
PARK CITY, UTAH –Three
weeks following the announcement ofthe
partnership between Promontory Foundation, Promontory Club’s 501(c)(3)
non-profit, and Park City Community Foundation to develop Impact Grants within
the Park City community, Promontory Foundation has pledged a $10,000 impact
grant for the Community Response Fund. This fund, hosted by Park City Community
Foundation, is designed to strengthen the ability of local non-profits on the
front line of the novel coronavirus (COVID-19) to respond immediately.
“Promontory Members have asked how they can help, and I am grateful that I can direct them to The Community Response Fund,” says Robin Milne, Promontory Foundation President. “We have asked that our lead grant multiply by at least 10-fold in order to build $100,000 or more towards this effort to “help the helpers” in Park City.”
The Community Response Fund, hosted by Park City Community Foundation, will offer flexible resources to organizations in Summit County working with communities who are disproportionately impacted by coronavirus and the economic consequences of this outbreak.
“Promontory Foundation’s generous pledge and efforts to inspire Park City residents to participate will amplify our efforts during this challenging time for our community and ensure our local non-profits can make a meaningful impact in providing essential relief,” says Katie Wright, Executive Director of Park City Community Foundation. “We encourage everyone in a position to support the fund to do so by visiting https://parkcitycf.org/communityresponsefund/.”
The fund will support health and human services non-profits in greater Park City that are handling cases related to the impact of COVID-19. Targeted operating grants will fund organizations that have deep roots in community and strong experience working with residents without health insurance and/or access to sick days, people with limited English language proficiency, healthcare and gig economy workers, and communities of color, among others.
The first phase of rapid-response grants, initiated within the next few weeks, will increase resiliency in disproportionately affected communities by addressing the economic impact of reduced and lost work due to the broader COVID-19 outbreak, and the immediate needs of economically vulnerable populations caused by COVID-19 related closures.
Promontory is an award-winning 6,400-acre recreational second home and private mountain community in Park City, Utah. Promontory’s expansive mountain setting offers diverse year-round amenities and activities for the multi-generational family. The community consists of 1,674 homesites with stunning mountain views. More than 613 homes have been built, and there are approximately 657 Members of the private, Promontory Club. Seven of Promontory’s 27 distinct neighborhoods feature developer-built homes, known as Promontory HOMES. These include the new, modern Portfolio of Homes in Pinnacle at Promontory. For more information, visit www.promontoryclub.com.
About Park City Community Foundation:
Park City Community Foundation plays a vital role in solving the most challenging problems in Park City. We care for and invest in our people, place, and culture by bringing together local nonprofits, donors, and community leaders to contribute financial resources and innovative ideas to benefit all the people of Park City—now and in the future. As the home of Live PC Give PC, Women’s Giving Fund, Solomon Fund, and other important initiatives, the Community Foundation has brought millions of dollars to the greater Park City community and Summit County. Learn more about donating, volunteering, fundraising and getting involved in the generosity of Park City at parkcitycf.org.
DIVERSIFIED BARS AND RESTAURANTS TO RAISE FUNDS FOR SERVICE STAFF THROUGH GIFT CARD SALES
100% of gift card sale proceeds will be donated to staff at No Name Saloon/The Annex, Boneyard Saloon, Wine Dive, Butcher’s Chop House & Bar
In an immediate effort to support employees in the wake of the Summit County Health Department ban on dine-in service that is effective today, March 15, Diversified Bars and Restaurants (DBR) will donate the proceeds of all gift card sales to its service staff family. Gift cards to DBR-owned establishments in Park City can be purchased online at No Name Saloon/The Annex, Butcher’s Chop House & Bar, and Boneyard Saloon/Wine Dive. Given the loss of work during Park City’s peak spring break season, the loss of income hospitality workers depend on will be a great hardship.
“We understand and accept the closures are essential to help stop the spread of COVID-19 and to protect our staff, customers, and community,” acknowledges Jesse Shetler, Principal Owner of Diversified Bars and Restaurants. “Our family of staff members is legitimately concerned by the detrimental loss of income they typically rely on in March to get them through shoulder season. The outpouring of support from the close-knit Park City community is a massive source of comfort to them. We developed the gift card sale promotion as a vehicle for community members who are eager to help to do so, and we look forward to welcoming customers back when we can safely reopen, undoubtedly with additional protocols in place.”
DBR is currently developing additional methods to support its staff. Meanwhile, the company is educating employees on how to stay healthy, offering guidance on how to work with their lenders and landlords to reduce payments, and providing healthcare-related resources.
“Our town has been through challenging times in the past, including September 11th and the recession that followed, and we always get through them stronger than ever. The generosity that our community is known for is crucial in helping small businesses and hospitality staff overcome this public health crisis,” says Ron Wedig, Managing Partner of DBR.
No matter the nature of your business, chances are it is being impacted on some level by the coronavirus pandemic. While this is a stressful, uncertain time, it is temporary. And we are all in it together. How your business addresses this public health challenge is a reflection of your brand for both the short and long term. This is not the time to panic, but to be proactive and calculated in developing a communications strategy.
Consider what you can do to keep employees and customers safe and how you will communicate any new or expanded measures you are enacting. Follow guidelines from local, state, and national officials, and, if possible, go above and beyond them as feasible and appropriate. What kind of support and guidance can you offer your staff if they can’t come to work because they’re ill or their children’s schools are closed? Come up with a list of procedures and local resources for them to consult should they be unable to work. And, if viable, compensation for missed work. They are looking to you for leadership.
Positively leverage this situation as an opportunity to instill confidence in your employees and customers. Show the community you care and are taking proper precautions. Once you have established your procedures, it’s time to communicate them to preserve your image and your business. Spread your message via the communications channels you normally use, whether that is social media, email marketing platforms, website, and press release distribution. And be consistent. Your proactive message doesn’t have to convey doom and gloom – frame it in a way that reflects your brand and resonates with your audience.
Have a protocol and communications plan in place should COVID-19 make an appearance at your business, whether it’s contracted by a customer or employee. Be prepared with appropriate messaging for both your staff and the public, so you aren’t caught off guard and facing damage control without a well thought out plan. We have seen this occurrence with businesses of all sizes – independently owned and local to global companies. Which scenario would you prefer: having an employee get sick following your efforts to put every possible precautionary measure in place, or after you have done nothing differently? The former puts you in a much more enviable position to respond to questions and criticisms from the public and the press.
As a small company, we are sympathetic to businesses facing this dilemma. If you need communications guidance during this time, we will do our best to work within your budget. Redhead Marketing & PR can easily partner with companies in Park City, Salt Lake City, and outside of Utah. We all have the same end goal – to get through this epidemic as unscathed as possible. Be sensible, stay healthy, and take care of your families, employees, and communities.
REPRESENTATIVES OF HABITAT FOR HUMANITY OF SUMMIT AND WASATCH COUNTIES ATTENDED HABITAT ON THE HILL RALLY FOR AFFORDABLE HOUSING IN WASHINGTON, D.C.
Leadership met with Utah legislators during their visit to discuss local housing needs
Each year, Habitat on the Hill, an event spearheaded by Habitat for Humanity International, unites hundreds of its affiliates in Washington, D.C., to call on Congress to support federal policies and programs that promote access to safe, decent and affordable housing around the country. Habitat for Humanity of Summit & Wasatch Counties had the opportunity join the effort for the first time this month and act as a voice for the local community to impact policy at the state and national levels. Shellie Barrus and Alison Kuhlow traveled to Capitol Hill to bring attention to the fact that one in six U.S. households are paying half or more of their income on housing, an epidemic that is all too familiar to those in the greater Park City community.
Habitat affiliates urged members of Congress to support the Neighborhood Homes Investment Act, a policy priority of Habitat’s “Cost of Home”campaign. This important federal legislation supports the building and rehabilitating of single-family homes in distressed neighborhoods, enabling communities to thrive.
“With the first two of our Silver Creek Village homes under construction and the ever-increasing affordable housing needs in our community, we felt this year made sense to start laying the groundwork for greater advocacy efforts in the future,” says Shellie Barrus. “Lack of affordable housing impacts all of our daily lives – from those who need it to employers to educators to healthcare workers. This was an unprecedented, meaningful opportunity for us to rally on the Hill and meet with our local representatives in a national forum.”
On February 12, Kuhlow and Barrus met with staff from Utah’s Congressional offices to share Summit and Wasatch Counties’ needs for government support that would expand affordable housing.
ABOUT HABITAT FOR HUMANITY OF SUMMIT & WASATCH COUNTIES
Founded in 1995, Habitat for Humanity of Summit and Wasatch Counties, Utah (“Habitat”) is an affiliate of Habitat for Humanity, a leading global nonprofit working in nearly 1,400 communities throughout the U.S. and in nearly 70 countries. Families and individuals in need of a hand up partner with Habitat to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. More information about Habitat for Humanity of Summit and Wasatch Counties can be found at www.habitat-utah.org.
Do you know what a brand is? Chances are you have some vague concept of what it consists of, but maybe can’t quite put your finger on it. Throughout our ten years in business, we have found that branding is often a mystery to clients. Many falsely confuse a brand with a logo. Erroneous! A brand is not a logo. This is why we are embarking on a Redhead Branding Roadshow!
Companies have told us they just want a logo; however, designing a logo without developing your brand is ineffective, misguided, and a complete waste of time. Would you hire an interior designer to decorate your home without seeing it or getting a sense of who you are? Probably not! We have had several clients seeking a better solution after hiring a graphic designer to create a logo. One hundred concepts later, nothing resonated because the designer was shooting in the dark. Thorough and thoughtful strategy is essential to developing your brand, your identity, your story, and how your customers will discover you and ultimately, embrace you. And the best news ever? It’s never too late to embark on the strategy journey to develop your brand or to rebrand. A brand continually evolves, just like your business. Ultimately, your brand is not what you declare it to be. It’s how others perceive it. You can influence that with strategy.
The confusion about the concept of branding is prevalent. This, coupled with the gratification we receive from helping many businesses shape their brand, led us to the idea of educating “the masses” via branding workshops. We are offering these fun, eye-opening sessions to various entities, such as members of co-working spaces, professional associations, rotary clubs, entrepreneur groups, and conferences. We invite you to join us! Check our website and Facebook for updates on when and where these interactive workshops and discussions will be held.
The Essentials of Branding – It’s More than a logo
February 18 at Noon
Park City Chamber Members at Park City Hospital, Blair Education Center
Deconstructing Brand Strategy – a mock branding session
March 5 at Noon-1:00 p.m.
Kiln at The Gateway in Salt Lake City
Open to the Public
Cupcakes from LuAnn’s in Park City
Deconstructing Brand Strategy – a mock branding session
March 11 at Noon
We Work in Lehi, Utah
Open to the Public
Free lunch provided by Redhead client Jafflz
So what is Redhead’s secret sauce for developing a brand? We have created our own strategy to guide clients to define :
- their mission statement
- their ideal customers and their lifestyles
- the customer journey – how their products or services will be discovered
- messaging, tone, look and feel for all marketing initiatives
- the tagline
- the competitor landscape – what do they do well, what can you do better or differently?
We are already receiving an enthusiastic response from various business communities about our branding workshop. Please contact us if you are interested in having us present to your professional association, conference, or co-working space.
It’s the most wonderful night of the year! The annual Park City Santa Pub Crawl is an excellent opportunity for locals to take over Historic Main Street before the crowds of winter visitors arrive. Taking place this year on Saturday, December 7, the pub crawl has grown exponentially since its launch nine years ago. The festive night welcomes those 21 and over to don holiday-themed costumes and spread holiday cheer to the bars on Main Street. Pub crawlers comprise a healthy mix of ages from those in their 20s to 70s, so there’s no excuse not to join the several hundred crawlers we anticipate once again. It’s quite a spectacle as people tend to get seriously clever with their costumes. Expect plenty of reindeer, gingerbread men, Mrs Clauses, Santa Clauses, Santa’s Little Helpers, human Christmas Trees, Jesuses, angels, and more! And if you don’t want to go over the top, just a Santa hat will do. Best part? It’s free! Just pay for what you consume, and please bring an unwrapped, new toy to donate to the Operation Hope Toy Drive at Downstairs. They will be distributed to Summit County children.
While the Santa Pub Crawl originally consisted mostly of Park City locals, the word sure has gotten out. People travel from Salt Lake City, Heber City, and even out of state to join the revelry which coincides with Deer Valley Resort’s opening day. Crawlers are welcome to join from the start or at any of the bars along the way.
Recommendations: plan a safe way to get home or book a hotel room (Park City Peaks is offering a special rate to those who mention the pub crawl when booking). It’s also wise to bring cash. Packed bars mean it can be a wait for credit cards to be processed.
Here’s the schedule:
6-6:45 Butcher’s Chop House and Bar – a perfect gathering spot to fuel up on food before a night of imbibing
6:45 – 8:15 Downstairs – this always becomes a big dance party with a DJ
8:15-10:30 No Name, The Spur, and Flanagans – with so many attendees, we are spreading out between the three bars. Take your pick or stop at them all! (Rage Against the Supreme, a local favorite, is performing at The Spur)
End of night Crawler party:
The Cabin’s new location at 427 Main St.
PROMONTORY CLUB – PARK CITY, UTAH’S WORLD-CLASS VACATION HOME COMMUNITY – INTRODUCES EXCLUSIVE, NEW NEIGHBORHOOD OFFERING THE ULTIMATE IN PRIVACY
Pinnacle at Promontory is a 143-Acre Dream Within a Dream Experience Perched Above the Back Nine of the Pete Dye Signature Golf Course
The most luxurious, private vacation home community in Park City is elevating its exclusivity by introducing a highly anticipated new neighborhood – Pinnacle at Promontory. Consisting of 143-acres, the enclave is perched on elevated topography above the back nine holes of the Pete Dye Signature Golf Course. Secluded beyond a private gate, Pinnacle at Promontory’s crown jewel will be Skyhouse, a private amenity, creating an architecturally stunning centerpiece for the neighborhood. A community oasis, Skyhouse, will feature a pool and outdoor courtyard for gatherings, spa treatment rooms, showcase kitchen with private entertaining space, and a state-of-the-art fitness center and movement studio.
“Early on, I made the decision to hold this pristine land in reserve until after the promise of Promontory had been built and its luxurious grandeur was fully realized and established,” says developer Francis Najafi of Arizona-based Pivotal Group. “Offering the most sensational, panoramic views in Promontory, Pinnacle has been thoughtfully planned for those who expect uncommon luxury. With Bloomberg ranking Park City number 1 in its 2019 Index of Affluent Vacation Home Havens, we feel this new neighborhood is appropriately timed to appeal to these discerning families seeking spacious luxury, one-of-a-kind services, and privacy.”
An initial release consisting of 16 majestic, expansive custom estate homesites, boasting unparalleled views of the Wasatch range and the Pete Dye Golf course is anticipated in late Summer 2019. Reservations are now being accepted. In addition to these exquisite homesites, Promontory will introduce the Pinnacle Portfolio of Homes, built by Promontory HOMES. Buyers may select from stunning home designs commissioned especially for Pinnacle at Promontory by renowned architects/designers, including Clive Bridgwater (Bridgwater Consulting Group), John Sather (Swaback), and Erik Peterson (PHX Architecture), as well as exquisite interior finishes by Vallone Design and Alder & Tweed to customize their dream home. An additional 12 homesites to accommodate these luxurious masterpieces will be offered in the initial release.
“Promontory is a community meticulously designed for multi-generational families by providing amenities that cater to each member, including distinctive neighborhoods that accommodate various lifestyles,” explains Robin Milne, Promontory’s General Manager. “While fully integrated into the Promontory landscape, Pinnacle at Promontory has all the ingredients to help a buyer achieve their idea of being at the pinnacle of what life can be!”
Promontory is an award-winning 6,400-acre recreational second home and private mountain community in Park City, Utah. Promontory’s expansive mountain setting offers diverse year-round amenities and activities for the multi-generational family. The community consists of 1,674 homesites with stunning mountain views. More than 578 homes have been built, and there are approximately 625 Members of the private, Promontory Club. Seven of Promontory’s 27 distinct neighborhoods feature developer-built homes, known as Promontory HOMES. These include the new, modern Nicklaus Villas on the Jack Nicklaus Painted Valley Golf Course. For more information, visit www.promontoryclub.com.
In This Age of the Consumer, Customers Trust Each Other More Than Any Advertising
PARK CITY, UTAH – In the modern age of consumer influence, Channel Signal has developed a powerful platform that allows brands to monitor, analyze and leverage the post-purchase experience. With more than 80 percent of consumers consulting online product reviews before making a purchase and demonstrating an 82 percent level of trust in those reviews, it is imperative that brands measure what is being said about them online. Channel Signal delivers customer-generated insights with a platform that helps product developers and marketers understand how their products rank against competitors, what improvements need to be made to products, and gain ideas for leveraging the positive language of product reviewers in marketing messaging. Channel Signal’s impact calculator allows brands to discover the financial impact of their negative reviews. The tech company’s proprietary platform aggregates product reviews from major e-commerce sites like Amazon, BestBuy, Target, Walmart, The Home Depot, Bed Bath & Beyond, among others.
“Until now, there has been no easy way to quantify online product reviews or benchmark them against the competition, so brands have largely ignored them,” explains Channel Signal Founder and CEO Paul Kirwin. “It’s so important for this to become an integral aspect of marketing efforts given that consumers trust each other more than any form of advertising. Our platform gives companies insights that drive sales.”
Kirwin is a brand expert and industry thought leader whose career has been devoted to developing technology that connects brands to consumers. With a background in news media, he launched Kirwin Communications to develop training videos for rep clinics and introduced highly successful outdoor sports technologies for the likes of Salomon, Rossignol, Marker, Specialized, Converse, and The North Face. In 2003, Kirwin founded 3Point5 (now ExpertVoice) which trains retail salespeople and influencers to have more informed conversations with consumers. There are more than one million users on that platform. Kirwin recently authored the book, Stand Out in the Age of the Consumer, which focuses on how online reviews can make or break brands.
“Channel Signal gives us unique insights into our performance with consumers. Through reviews we receive concrete information as to what our consumers like and don’t like while also measuring what is being broadcast into the marketplace,” says Gretchen Kenny, E-Commerce Manager – Marketing-BIC Consumer Products.
Channel Signal is based in the heart of Utah’s rapidly growing Silicon Slopes with offices in Park City, Utah. Brands using Channel Signal’s cutting-edge platform include Dr. Scholls, Naturalizer, BIC, Kwikset, Pfister, Lifestride, Orbit and Stanley, to name a few.
ABOUT CHANNEL SIGNAL
Founded in 2010 In Park City, Utah, Channel Signal offers a proprietary platform that empowers brands to monitor, analyze and leverage their online reviews while also benchmarking them against the competition. The platform aggregates reviews from a variety of top e-commerce websites to help brands improve their products and their marketing messaging. Four plans are available that offer different levels of monitoring and analysis and can be customized to best meet each company’s individual needs.
Happy 9th anniversary to Redhead Marketing & PR! What began as a 30-something, ginger-haired woman scraping by with small freelance projects in the midst of the recession has “ballooned” into a full-fledged, rapidly growing business. Based in Park City, Utah and working with national and local companies, Redhead founder Hilary Reiter is now supported by a small, highly talented team that provides top-notch brand development, public relations, web development, copywriting, social media, design, and other marketing services. We attribute our 95% growth in 2018 over the previous year to these dedicated individuals, and our fabulous partner, Target Local Marketing. And, of course, our success would not be possible without the diverse roster of loyal clients who entrust us with their marketing needs. It’s a privilege to help them grow their businesses as we grow ours. We are also grateful to the many word-of-mouth referrals we regularly enjoy.
Our goal remains to offer the highest level of services with an even greater level of enthusiasm. Unlike many traditional agencies, work is not handed off to a revolving door of inexperienced, junior staff…because we have none! Our team consists of seasoned, creative professionals with meaningful experience. And we still offer competitive rates that make us more affordable than multi-layered agencies that typically can’t provide our level of efficiency, responsiveness, and flexibility. We take pride in being approachable and accessible and having a wonderful rapport with our clients, whom we consider partners. While celebrating this final year in our single digits, we’d like to take an opportunity to highlight our current clients, in no particular order:
SOJI Energy – Our newest client as of this week, SOJI is a lifestyle brand that produces beautiful crystal water bottles. Redesigned bottles to launch this spring
Etienne – A new, luxury development offering the last remaining homesites in Provo Canyon near Sundance Resort
Promontory – Park City, Utah’s most exclusive private community with an array of world-class amenities
Woodside Homes – One of the country’s top 30 production home builders, Woodside Homes builds communities throughout California, Nevada, Utah, and Arizona.
Channel Signal – A Silicon Slopes tech company that offers a platform for brands to analyze and leverage their online consumer reviews
Finnbin – A baby box company that provides a safe sleep environment in the Finnish tradition for newborns
Reed Solutions – An umbrella company offering healthcare, life insurance, financial planning and investments to medium-sized businesses
Table X – One of Salt Lake City’s most progressive restaurants offering innovative, artfully prepared cuisine
Conestoga Ranch – A luxury glamping resort overlooking Bear Lake in Northern Utah
I Love Moo – Serving ice cream, smoothies, and Acai bowls in Park City’s Kimball Junction neighborhood
Java Cow Cafe & Bakery – Ice cream, coffee shop, bakery, and light bites on Park City’s Historic Main Street
Enjoy Park City/Summit Sotheby’s International Realty – Specializing in luxury real estate in Park City and Deer Valley
Salt Lake Food & Wine Festival – Entering its third year as the premier food and wine event in SLC
Boulder Ventures Development – Real estate developer in Salt Lake City
Hosman & Adams – Boutique law firm launching in Sandy, Utah, focusing on criminal defense and personal injury
Kamas Storage – Indoor outdoor storage units, including RV storage, serving Summit County, Utah