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Channel Signal Helps Brands Analyze Consumer Reviews

In This Age of the Consumer, Customers Trust Each Other More Than Any Advertising

PARK CITY, UTAH – In the modern age of consumer influence, Channel Signal has developed a powerful platform that allows brands to monitor, analyze and leverage the post-purchase experience. With more than 80 percent of consumers consulting online product reviews before making a purchase and demonstrating an 82 percent level of trust in those reviews, it is imperative that brands measure what is being said about them online. Channel Signal delivers customer-generated insights with a platform that helps product developers and marketers understand how their products rank against competitors, what improvements need to be made to products, and gain ideas for leveraging the positive language of product reviewers in marketing messaging. Channel Signal’s impact calculator allows brands to discover the financial impact of their negative reviews. The tech company’s proprietary platform aggregates product reviews from major e-commerce sites like Amazon, BestBuy, Target, Walmart, The Home Depot, Bed Bath & Beyond, among others.

“Until now, there has been no easy way to quantify online product reviews or benchmark them against the competition, so brands have largely ignored them,” explains Channel Signal Founder and CEO Paul Kirwin. “It’s so important for this to become an integral aspect of marketing efforts given that consumers trust each other more than any form of advertising. Our platform gives companies insights that drive sales.”

Kirwin is a brand expert and industry thought leader whose career has been devoted to developing technology that connects brands to consumers. With a background in news media, he launched Kirwin Communications to develop training videos for rep clinics and introduced highly successful outdoor sports technologies for the likes of Salomon, Rossignol, Marker, Specialized, Converse, and The North Face. In 2003, Kirwin founded 3Point5 (now ExpertVoice) which trains retail salespeople and influencers to have more informed conversations with consumers. There are more than one million users on that platform. Kirwin recently authored the book, Stand Out in the Age of the Consumer, which focuses on how online reviews can make or break brands.

“Channel Signal gives us unique insights into our performance with consumers. Through reviews we receive concrete information as to what our consumers like and don’t like while also measuring what is being broadcast into the marketplace,” says Gretchen Kenny, E-Commerce Manager – Marketing-BIC Consumer Products.

Channel Signal is based in the heart of Utah’s rapidly growing Silicon Slopes with offices in Park City, Utah. Brands using Channel Signal’s cutting-edge platform include Dr. Scholls, Naturalizer, BIC, Kwikset, Pfister, Lifestride, Orbit and Stanley, to name a few.

ABOUT CHANNEL SIGNAL

Founded in 2010 In Park City, Utah, Channel Signal offers a proprietary platform that empowers brands to monitor, analyze and leverage their online reviews while also benchmarking them against the competition. The platform aggregates reviews from a variety of top e-commerce websites to help brands improve their products and their marketing messaging. Four plans are available that offer different levels of monitoring and analysis and can be customized to best meet each company’s individual needs.

Redhead Turns Nine

Happy 9th anniversary to Redhead Marketing & PR! What began as a 30-something, ginger-haired woman scraping by with small freelance projects in the midst of the recession has “ballooned” into a full-fledged, rapidly growing business. Based in Park City, Utah and working with national and local companies, Redhead founder Hilary Reiter is now supported by a small, highly talented team that provides top-notch brand development, public relations, web development, copywriting, social media, design, and other marketing services. We attribute our 95% growth in 2018 over the previous year to these dedicated individuals, and our fabulous partner, Target Local Marketing. And, of course, our success would not be possible without the diverse roster of loyal clients who entrust us with their marketing needs. It’s a privilege to help them grow their businesses as we grow ours. We are also grateful to the many word-of-mouth referrals we regularly enjoy.

The canine interns celebrate 9 years with Redhead Marketing & PR
With us from the beginning, the canine interns – Rusty and Jackson – are celebrating nine years in business.

Our goal remains to offer the highest level of services with an even greater level of enthusiasm. Unlike many traditional agencies, work is not handed off to a revolving door of inexperienced, junior staff…because we have none! Our team consists of seasoned, creative professionals with meaningful experience. And we still offer competitive rates that make us more affordable than multi-layered agencies that typically can’t provide our level of efficiency, responsiveness, and flexibility. We take pride in being approachable and accessible and having a wonderful rapport with our clients, whom we consider partners. While celebrating this final year in our single digits, we’d like to take an opportunity to highlight our current clients, in no particular order:

SOJI Energy – Our newest client as of this week, SOJI is a lifestyle brand that produces beautiful crystal water bottles. Redesigned bottles to launch this spring

Etienne – A new, luxury development offering the last remaining homesites in Provo Canyon near Sundance Resort

Promontory – Park City, Utah’s most exclusive private community with an array of world-class amenities

Woodside Homes – One of the country’s top 30 production home builders, Woodside Homes builds communities throughout California, Nevada, Utah, and Arizona.

Channel Signal – A Silicon Slopes tech company that offers a platform for brands to analyze and leverage their online consumer reviews

Finnbin – A baby box company that provides a safe sleep environment in the Finnish tradition for newborns

Reed Solutions – An umbrella company offering healthcare, life insurance, financial planning and investments to medium-sized businesses

Table X – One of Salt Lake City’s most progressive restaurants offering innovative, artfully prepared cuisine

Conestoga Ranch – A luxury glamping resort overlooking Bear Lake in Northern Utah

I Love Moo – Serving ice cream, smoothies, and Acai bowls in Park City’s Kimball Junction neighborhood

Java Cow Cafe & Bakery – Ice cream, coffee shop, bakery, and light bites on Park City’s Historic Main Street

Enjoy Park City/Summit Sotheby’s International Realty – Specializing in luxury real estate in Park City and Deer Valley

Salt Lake Food & Wine Festival – Entering its third year as the premier food and wine event in SLC

Boulder Ventures Development – Real estate developer in Salt Lake City

Hosman & Adams – Boutique law firm launching in Sandy, Utah, focusing on criminal defense and personal injury

Kamas Storage – Indoor outdoor storage units, including RV storage, serving Summit County, Utah


Promontory Director of Golf Wins PGA Award

The Utah Section PGA, experts in the game and business of golf in Utah, recently announced its annual awards. Ryan Kartchner, Promontory’s Director of Golf won the prestigious Professional of the Year category. Winners of the annual awards are nominated by Utah Section PGA Professionals. Award winners are dedicated to their profession by working to improve the quality of golf in Utah, including growing and teaching the game.

Kartchner has been with Promontory since 2017 where he has overseen the luxury vacation home community’s two signature golf courses – the Jack Nicklaus Painted Valley Golf Course and the Pete Dye Canyon Course. Ryan is very active in the Utah golf scene, serving on numerous boards and committees related to the sport. He has also served as the President of the Utah Section PGA and works closely with the national office and leadership of the PGA of America. Ryan works with all of the Allied Associations in the State to help grow the game, especially Junior Golf and has scheduled PGA events for Juniors in Utah.

 “Leading Promontory’s golf program and working with our incredible members from all over the country has been one of the most fulfilling experiences of my career. There is no greater honor than to be recognized by industry peers, many of whom are my mentors who have inspired me and shaped my career as a golf professional. I’m truly honored to have received this award from the Utah Section PGA,” Ryan Kartchner says.

In addition to making a visible impact on the Utah Section PGA, Kartchner has enhanced the Promontory experience by focusing on the enjoyment of the game for the members he enthusiastically serves.

“We are so proud of Ryan for winning this Utah PGA award and are grateful for his tremendous contributions to our golf offerings,” says Robin Milne, General Manager of Promontory. “Ryan has launched amazing junior golf programs at Promontory, including the AJGA’S Rolex Girls Junior Championship last summer. We also hosted the Sub Regional for the national ‘Drive, Chip & Putt’ competition that finishes at Augusta National the Sunday before the Masters.”

Under Kartchner’s leadership, Promontory continues to introduce new golf programs and events for members in an effort to maintain its status as one of the leading private communities for golf in the U.S.

Utah Section PGA officers present Promontory Club Director of Gold Ryan Kartchner with the Professional of the Year Award/
Photo Caption: Utah Section PGA officers (From Left) Jeff John, Dustin Volk and Kent McComb present Promontory Club Director of Golf Ryan Kartchner with the Professional of the Year award.







Photo Credit: Fairways Media/Jesse Dodson

Maki Film Screenings in Park City

New Ski Lodge for Promontory Members

PARK CITY’S MOST LUXURIOUS SECOND HOME COMMUNITY INTRODUCES EXCLUSIVE PRIVATE SKI LODGE AMENITY FOR MEMBERS

Promontory's new PC Lodge at Park City Mountain

The most exclusive vacation home community in Park City continues to impress by welcoming a new amenity this ski season. Promontory is pleased to debut the extraordinary PC Lodge at the base of Park City Mountain’s award-winning resort. With the PC standing for both Promontory Club and Park City, the luxurious 6,000 square-foot lodge is for members only. Members of this nationally recognized multi-generational, private community will enjoy ski-in, ski-out access to the First Time lift where beginners can learn to ski and snowboard and from where more accomplished enthusiasts can access the rest of the resort’s varied terrain.

“Our goal is to remain on the leading edge of luxury private club concepts by continuing to deliver and expand our world-class offerings,” says Francis Najafi, CEO of Pivotal Group, the developer of Promontory. “Our prime location affords us the flexibility to create new luxury amenities and residences that exceed our members’ expectations and entice new members to become a part of this special, highly coveted community.”

Located at Park City Mountain Village on the lower level plaza under the Park City Ski Team Training Center and thoughtfully planned by Vallone design, the PC Lodge impeccably combines open space with six cozy gathering nooks that provide abundant seating. The Lodge’s walls of glass and warm woods flawlessly complement the natural surroundings. Members and their guests are invited to relax by the fireplace and on sunlit sofas, watch television, and fuel up with complimentary light fare and beverages. More than 200 lockers are available for daily, weekly, and seasonal use, so members can conveniently store their gear. Promontory’s Outfitter, a former Olympic skier, will enthusiastically accompany members for ski outings. The PC Lodge will also feature a small retail shop with handy items like lip balm and hand warmers. A dedicated Promontory shuttle will provide transportation to and from the Lodge for extra convenience.

“As a luxury, multi-generational club, we recognize that family members have varying interests, so we strive to offer something for everyone at Promontory,” says Robin Milne, General Manager of Promontory. “With Deer Valley being a skiers-only resort, we can now accommodate both skiers and snowboarders by having this ski-in, ski-out lodge at Park City Mountain. This perfectly embodies our ‘play your way’ philosophy.”

The PC Lodge ribbon cutting for members and VIPs will be held on Friday, December 21, when families from all over the country are in town to celebrate the holidays. A private reception for media and the Park City business community will follow on January 8, 2019.

Additional Promontory amenities include the Ranch Clubhouse & Spa, Luke Ridge Tubing Hill, Alpine Lodge at Deer Valley, Equestrian Center, The Beach House, Jack Nicklaus and Pete Dye signature golf courses with respective clubhouses, The Shed Clubhouse, Kids’ Cabin, Outfitter’s Cabin, and more.

ABOUT PROMONTORY

Promontory is an award-winning 6,400-acre recreational second home and private mountain community in Park City, Utah. Promontory’s expansive mountain setting offers diverse year-round amenities and activities for the multi-generational family. The community consists of 1,674 homesites with stunning mountain views. More than 560 homes have been built, and approximately 682 homesites are currently available. Six of Promontory’s 24 distinct neighborhoods feature developer-built homes, known as Promontory Homes. These include the new, modern Nicklaus Villas on the Jack Nicklaus Painted Valley Golf Course. For more information, visit www.promontoryclub.com.

Alpine Distilling Tasting Events

PARK CITY, UTAH’S ALPINE DISTILLING HEIGHTENS THE SENSES
WITH NEW TASTING EVENTS
New 375ml Bottles Make for Unique Holiday Gifts for Spirits Enthusiasts

Pursuant to Alpine Distilling’s philosophy that spirits are best enjoyed in the company of friends, family, and colleagues, the award-winning craft distillery is introducing new tasting events that cater to groups. Designed for guests to develop greater sensory awareness when it comes to tasting and smell, the Aroma Game and Foundations of Flavor offerings in Park City will inspire participants to discover these senses that promise to enhance their appreciation for spirits.

The Aroma Game is a one-hour, facilitated event that challenges guests to guess aromatic notes and use those notes to describe Alpine’s award-winning whiskies. They will then have the rare opportunity to create aromatic compounds to their liking.

“Aroma Academy is delighted that Alpine Distilling is carrying the Aroma Academy range of Sensory Training Products and Aroma Games,” says Alan Gordon, Managing Director & Co-Founder of Aroma Academy. “We are not only very impressed by Alpine’s commitment to producing spirits of the highest calibre but also by their whole approach – based on understanding and sharing the importance of highly developed sensory skills in both creating wonderful flavors and ensuring consistently high product quality.”

Foundations of Flavor is a two-hour program unique in the spirits market. The Utah distillery introduces aromatic stimulants to explore and discuss the characteristics of distillate and compare those to elements from American and French Oak. With that foundation, participants explore the science of mouthfeel (products’ physical and chemical interactions in the mouth) and how temperature and pH alter the taste of spirits.

“In addition to fostering an elevated appreciation for distilled spirits, these tasting events are designed to be both educational and fun regardless of the level of knowledge participants have coming into them,” explains Alpine Distilling’s Founder and Distiller Rob Sergent. “It’s a unique activity for corporate group team building and a diversion for leisure travelers seeking an off-slope or après ski experience with a flavor and aroma adventure.”

Sergent himself, or a trained Alpine Distilling representative, will lead the tastings for up to 16 participants to ensure a personalized experience. Online reservations for both the Aroma Game and Foundations of Flavor tasting events can be made at www.alpinedistilling.com/events

As of December 1, Alpine Distilling’s retail shop at the Park City distillery location, will be open Tuesday-Saturday, 9:00 a.m. to 7:00 p.m. Just in time for holiday shoppers seeking novel, flavorful gifts, 375ml bottles of the Lafayette Bourbon, Persistent Vodka, and the newest product, Spur Whiskey, are sold as a three pack or individually at the distillery.

Alpine Distilling’s spirits are also available in Utah State Liquor Stores and online at https://www.forwhiskeylovers.com/distillery-row/distilleries/alpine-distilling

ABOUT ALPINE DISTILLING
Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. All products are certified Kosher. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

 

 

 

7K Society – A New Social Club for Park City Professionals

We are yearning for the days when social and business networking was actually done in person and have found that many others in Park City share these sentiments. From entrepreneurs to venture capitalists to heads of non-profits, Park City is home to a dynamic population working in a wide variety of fields that extend beyond the tourism industry. There really has been no forum that has brought these individuals together, so we conceived the 7K Society to do exactly that in the form of fun, monthly socials. Happy-hour style gatherings will take place on a weeknight at various restaurants and bars in Park City that will offer attendees complimentary hors d’oeuvres accompanied by a cash bar.

7K Society’s “high altitude socials” have the goal of connecting sophisticated, like-minded Parkites, so they can exchange ideas and network professionally and socially in an unstructured environment. Similar networking groups exist in other cities that are highly successful in terms of generating interest and turnout. We are creating the equivalent in Park City…and hope to do it even better!

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Join the 7K Society Launch Party on Tuesday, March 4, 5:30 to 8:30 p.m. at the new Boneyard Saloon & Kitchen on Kearns Blvd at The Yard. There is ample free parking. Be sure to bring your business cards for a chance to win Boneyard gift cards. Spread the word to your colleagues and friends in Park City. RSVP 7KSociety@gmail.com.

Like 7K Society of Park City on Facebook to stay updated on monthly socials.

Working it for Your Clients, Not Just Yourself

Those of us working in the communications field are well aware of the importance of networking, especially when managing our own businesses. Whether formal or informal, networking opportunities are everywhere. I’ve gotten clients as a result of an article in the local paper about Redhead Marketing & PR and pitching myself in an email to a new business that I believe my particular experience could benefit as well as by attending a party with well-connected guests or even through strangers sitting next to me on the chairlift.

While it’s essential to look at nearly every facet of your life as an opportunity to make new connections, we believe it is important to always remember your clients when doing so. Networking on behalf of your clients is critical to demonstrating your value to them.

During a recent professional mixer in Salt Lake City, I met a creative director for a Salt Lake City advertising agency. I asked who some of their clients were, and one of them stood out among the names. I knew it was a relatively philanthropic company, and thought one of my non-profit clients for whom I manage the public relations could benefit from an introduction. While development and fundraising aren’t part of my official responsibilities with this client, I decided to be proactive and ask the creative director if he might share the name and contact information for his client’s philanthropy division. This led to the obligatory business card exchange.

I followed up with the creative director the next morning, and by the end of the day he had emailed me the contact information for the Director of Philanthropy of the company that had piqued my interest. I reached out to the individual and pitched my client for a meeting. I heard back the very next day and coordinated a meeting between him and my non-profit’s founder. The amazing result of their meeting was a $25,000 donation. All I had invested was mileage to the networking event in Salt Lake, the $10 to attend, and a bit of email correspondence the following day. My client was over the moon (as was I), and I demonstrated that I am enthusiastically willing and able to go beyond the scope of work defined in my contract.

SundanceSundance Film Festival, which may as well be called “Schmoozedance,” gets underway today in Park City, Utah. While it’s tempting to hide from the crowds that often seem dominated by Hollywood wannabes, genuine networking opportunities exist. Be selective about what events you attend. One of the most worthwhile for me has been the cocktail party hosted by my alma mater, Columbia University, for its alumni in the film industry. I can always count on this being a gathering of like-minded, educated and ambitious professionals who share my background and goals as opposed to the throngs of gawker types who come for the festival. When Sundancing out there, be sure to remember to build connections for both yourself and your clients.

 

Redhead’s Second Political Campaign Victory

Two for two is an exciting record to boast, and we’re thrilled to have managed the marketing and communications for two consecutive, successful Park City, Utah mayoral candidates. In 2009, we managed vital aspects of Dana Williams’s campaign which he won with 70 percent of the vote. This year, we had another wonderful run with Jack Thomas, who was elected on November 5 and takes office in January.

Being involved with political campaigns, even in a small town, is high-energy, fast-paced, challenging and rewarding…all the ingredients that also make for a great, productive client relationship.

Jack Thomas campaigning on Halloween

Jack Thomas campaigning on Halloween

It was an honor to be a part of Jack’s campaign, and we enjoyed every aspect of our involvement from branding creation, website design and copywriting, public relations, social media marketing, event coordination, email marketing and production of printed materials like yard signs, bumper stickers and informational handouts.

Congratulations to Jack Thomas – he will be a great successor to the ever-popular Mayor Dana Williams!

Redhead canine intern Jackson made for a great campaign mascot and is pleased to be retired from his political life.

Redhead canine intern Jackson made for a great campaign mascot and is pleased to be retired from his political life.

 

Jack for Mayor Campaign Fundraiser

We participated in a fantastic fundraiser for the Jack Thomas for Park City Mayor campaign at the stunning Park City, Utah home of John and Kristi Cumming.

It was a great turnout of diverse, prominent locals, including current Mayor Dana Williams, restaurant owners, Olympic skiers, realtors and tourism industry professionals. Campaign donations were generous and a good time was had by all!

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Mayor Dana Williams (left), Jack Thomas (right)

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Jack with former Olympic skier and Park City resident Heidi Voelker

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Fundraiser hosts John and Kristi Cumming with Mayor Dana Williams and Jack Thomas

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Redhead Marketing & PR Principal Hilary Reiter with Jack Thomas, her choice for the next Mayor of Park City, Utah

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