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Promontory Foundation Provides Aid During Coronavirus Pandemic

PROMONTORY FOUNDATION PLEDGES $10,000 IMPACT GRANT TOWARD PARK CITY COMMUNITY FOUNDATION’S COMMUNITY RESPONSE FUND

Promontory Foundation Supports Park City Community Foundation's Community Response Fund

PARK CITY, UTAH –Three weeks following the announcement ofthe partnership between Promontory Foundation, Promontory Club’s 501(c)(3) non-profit, and Park City Community Foundation to develop Impact Grants within the Park City community, Promontory Foundation has pledged a $10,000 impact grant for the Community Response Fund. This fund, hosted by Park City Community Foundation, is designed to strengthen the ability of local non-profits on the front line of the novel coronavirus (COVID-19) to respond immediately. 

“Promontory Members have asked how they can help, and I am grateful that I can direct them to The Community Response Fund,” says Robin Milne, Promontory Foundation President.  “We have asked that our lead grant multiply by at least 10-fold in order to build $100,000 or more towards this effort to “help the helpers” in Park City.”

The Community Response Fund, hosted by Park City Community Foundation, will offer flexible resources to organizations in Summit County working with communities who are disproportionately impacted by coronavirus and the economic consequences of this outbreak.

“Promontory Foundation’s generous pledge and efforts to inspire Park City residents to participate will amplify our efforts during this challenging time for our community and ensure our local non-profits can make a meaningful impact in providing essential relief,” says Katie Wright, Executive Director of Park City Community Foundation. “We encourage everyone in a position to support the fund to do so by visiting https://parkcitycf.org/communityresponsefund/.”

The fund will support health and human services non-profits in greater Park City that are handling cases related to the impact of COVID-19. Targeted operating grants will fund organizations that have deep roots in community and strong experience working with residents without health insurance and/or access to sick days, people with limited English language proficiency, healthcare and gig economy workers, and communities of color, among others.

The first phase of rapid-response grants, initiated within the next few weeks, will increase resiliency in disproportionately affected communities by addressing the economic impact of reduced and lost work due to the broader COVID-19 outbreak, and the immediate needs of economically vulnerable populations caused by COVID-19 related closures.

ABOUT PROMONTORY

Promontory is an award-winning 6,400-acre recreational second home and private mountain community in Park City, Utah. Promontory’s expansive mountain setting offers diverse year-round amenities and activities for the multi-generational family. The community consists of 1,674 homesites with stunning mountain views. More than 613 homes have been built, and there are approximately 657 Members of the private, Promontory Club. Seven of Promontory’s 27 distinct neighborhoods feature developer-built homes, known as Promontory HOMES. These include the new, modern Portfolio of Homes in Pinnacle at Promontory. For more information, visit www.promontoryclub.com.

About Park City Community Foundation: 

Park City Community Foundation plays a vital role in solving the most challenging problems in Park City. We care for and invest in our people, place, and culture by bringing together local nonprofits, donors, and community leaders to contribute financial resources and innovative ideas to benefit all the people of Park City—now and in the future. As the home of Live PC Give PC, Women’s Giving Fund, Solomon Fund, and other important initiatives, the Community Foundation has brought millions of dollars to the greater Park City community and Summit County. Learn more about donating, volunteering, fundraising and getting involved in the generosity of Park City at parkcitycf.org.

Restaurant Group in Park City Aids Staff with Gift Card Proceeds

DIVERSIFIED BARS AND RESTAURANTS TO RAISE FUNDS FOR SERVICE STAFF THROUGH GIFT CARD SALES

100% of gift card sale proceeds will be donated to staff at No Name Saloon/The Annex, Boneyard Saloon, Wine Dive, Butcher’s Chop House & Bar

In an immediate effort to support employees in the wake of the Summit County Health Department ban on dine-in service that is effective today, March 15, Diversified Bars and Restaurants (DBR) will donate the proceeds of all gift card sales to its service staff family. Gift cards to DBR-owned establishments in Park City can be purchased online at No Name Saloon/The Annex, Butcher’s Chop House & Bar, and Boneyard Saloon/Wine Dive. Given the loss of work during Park City’s peak spring break season, the loss of income hospitality workers depend on will be a great hardship.

“We understand and accept the closures are essential to help stop the spread of COVID-19 and to protect our staff, customers, and community,” acknowledges Jesse Shetler, Principal Owner of Diversified Bars and Restaurants. “Our family of staff members is legitimately concerned by the detrimental loss of income they typically rely on in March to get them through shoulder season. The outpouring of support from the close-knit Park City community is a massive source of comfort to them. We developed the gift card sale promotion as a vehicle for community members who are eager to help to do so, and we look forward to welcoming customers back when we can safely reopen, undoubtedly with additional protocols in place.”

DBR is currently developing additional methods to support its staff. Meanwhile, the company is educating employees on how to stay healthy, offering guidance on how to work with their lenders and landlords to reduce payments, and providing healthcare-related resources.

“Our town has been through challenging times in the past, including September 11th and the recession that followed, and we always get through them stronger than ever. The generosity that our community is known for is crucial in helping small businesses and hospitality staff overcome this public health crisis,” says Ron Wedig, Managing Partner of DBR. 

The Case for Proactive Coronavirus Communications

No matter the nature of your business, chances are it is being impacted on some level by the coronavirus pandemic. While this is a stressful, uncertain time, it is temporary. And we are all in it together. How your business addresses this public health challenge is a reflection of your brand for both the short and long term. This is not the time to panic, but to be proactive and calculated in developing a communications strategy.

Consider what you can do to keep employees and customers safe and how you will communicate any new or expanded measures you are enacting. Follow guidelines from local, state, and national officials, and, if possible, go above and beyond them as feasible and appropriate. What kind of support and guidance can you offer your staff if they can’t come to work because they’re ill or their children’s schools are closed? Come up with a list of procedures and local resources for them to consult should they be unable to work. And, if viable, compensation for missed work. They are looking to you for leadership.

Positively leverage this situation as an opportunity to instill confidence in your employees and customers. Show the community you care and are taking proper precautions. Once you have established your procedures, it’s time to communicate them to preserve your image and your business. Spread your message via the communications channels you normally use, whether that is social media, email marketing platforms, website, and press release distribution. And be consistent. Your proactive message doesn’t have to convey doom and gloom – frame it in a way that reflects your brand and resonates with your audience.

Have a protocol and communications plan in place should COVID-19 make an appearance at your business, whether it’s contracted by a customer or employee. Be prepared with appropriate messaging for both your staff and the public, so you aren’t caught off guard and facing damage control without a well thought out plan. We have seen this occurrence with businesses of all sizes – independently owned and local to global companies. Which scenario would you prefer: having an employee get sick following your efforts to put every possible precautionary measure in place, or after you have done nothing differently? The former puts you in a much more enviable position to respond to questions and criticisms from the public and the press.

As a small company, we are sympathetic to businesses facing this dilemma. If you need communications guidance during this time, we will do our best to work within your budget. Redhead Marketing & PR can easily partner with companies in Park City, Salt Lake City, and outside of Utah. We all have the same end goal – to get through this epidemic as unscathed as possible. Be sensible, stay healthy, and take care of your families, employees, and communities.