A Political Candidate and Mixed-Use Development Join the Redhead Roster

Known and respected for its personalized marketing and PR expertise in the Park City area and beyond, the boutique business, Redhead Marketing & PR continues to expand its client roster with the additions of Park City Mayoral Candidate Jack Thomas and Newpark Town Center.

Hilary Reiter founded Redhead Marketing & PR after managing Park City Mayor Dana Williams’ successful 2009 campaign, so she is pleased to be involved with this upcoming election as well. Redhead will manage the branding, website development, social media and communications for Jack Thomas’ campaign.

“I’ve always been interested in politics and very much enjoy being an active member of the Park City community, so I’m especially excited to be working with Jack, a fantastic candidate who has demonstrated a longtime commitment to maintaining the quality of life we enjoy in Park City,” says Hilary Reiter.

Park City Mayoral Candidate Jack Thomas at City Hall

Newpark Town Center, the vibrant shopping, dining, recreation, business and entertainment hub of Kimball Junction has engaged Redhead Marketing & PR to oversee the development’s social media and public relations efforts.

“Newpark is a diverse, mixed-use development that represents the responsible evolution of the Park City area and lifestyle. This is a great time to get involved with the project as it continues to grow with more events, real estate and retail opportunities,” Reiter says.

Newpark Town Center, located in the Kimball Junction area of Park City

Recognizing a significant demand for more affordable and accountable, yet high-level marketing services, Hilary Reiter established Redhead Marketing & PR in 2010. The small, highly responsive nature of the business enables Redhead to have greater flexibility and to become an integral member of clients’ teams, especially for those who may not have the budget to maintain in-house marketing and PR staff. Redhead excels at refining client messaging and effectively communicating that messaging across a variety of marketing channels. A New York City-native and Columbia University graduate, Hilary moved to Park City in 2001.

Redhead to Redesign Park City Nightclub Website

The stylish and intimate lounge-style nightclub Downstairs, located on Park City, Utah’s Main Street, has engaged Redhead Marketing & PR to create a new website. The site’s look and feel will reflect the club’s warm textures and woods with content including info about upcoming events, VIP table service offerings, private functions and more. Mobile responsive technology will be utilized, so the site can adapt to the device it is being viewed on, whether a smart phone, laptop or tablet. This is crucial as last year 25 percent of all mobile searchers were for restaurants/bars, so it is essential for hospitality businesses to have a mobile responsive website to attract customers.

We look forward to revealing the finished product in the next couple of weeks. In the meantime, we have posted a temporary landing page HERE.

New Real Estate Client, Nancy Tallman of Summit Sotheby’s International Realty

We’re pleased to be working with new client Nancy Tallman of Summit Sotheby’s International Realty. Nancy is one of Park City, Utah’s hardest working and most professional real estate agents who is consistently successful. Nancy has engaged Redhead Marketing & PR for public relations, social media and direct mail strategy. Stay tuned for her swanky new Facebook page and more!

Nancy Tallman of Summit Sotheby's International Realty

Tag Management Industry Leader Teams up with Redhead Marketing & PR

The annual Adobe Digital Marketing Summit washeld March 20 to 23, 2012 at the Salt Palace Convention Center in Salt Lake City. One of the companies attending the Summit, Ensighten, enlisted Redhead Marketing & PR to manage its event planning initiatives that coincided with the gathering of 5,000 industry attendees. Adobe would not allow Ensighten, an industry leader in tag management technology, to exhibit at the conference. so they decided it was necessary to get creative to elevate their exposure amongst attendees.

As experienced event planners with first-hand knowledge of the Salt Lake City and Park City, Utah areas, Redhead Marketing & PR was engaged by Ensighten for our creative services and to coordinate publicity stunts and some guerrilla marketing tactics. Capitalizing on the theme of Ensighten being “Banned in SLC,” we created branded t-shirts and stickers for distribution during the conference and at Ensighten’s demo suite next to the Salt Palace at the Radisson Hotel.

Ensighten stickers distributed during Adobe Digital Marketing Summit in Salt Lake City

We also coordinated complimentary airport transfers for Adobe Summit attendees from Salt Lake City International Airport to downtown Salt Lake City hotels. This provided a unique opportunity for Enisghten staff to mingle with clients and invite them to a demo while in Salt Lake City for the Adobe Summit. Attendees checked in for their rides by providing business cards to our staff manning Ensighten-branded transportation desks in the baggage claim areas of both airport terminals. The vans featured Redhead-designed graphics that promoted the Ensighten “Banned in SLC – What is Adobe Hiding from You?” theme. More than 300 Summit attendees were given rides into town by Ensighten shuttles…a successful lead generating mission accomplished with exceptional return on investment.

The Ensighten transportation desk in Salt Lake City International Airport Terminal 2

Adobe Summit attendees boarding the free Ensighten shuttle to Salt Lake City

Sundance Film Festival is Upon Us

We’re keeping busy helping a couple of clients gain some exposure during the Sundance Film Festival, taking place January 19 to 29 in Park City, Utah.

Sony Music has engaged us to navigate the Sundance scene for five-time Grammy nominated artist, Ski Johnson, a contemporary jazz saxophonist. Looking to do some advance promotion for the June release of his album with Queen Latifah, we have lined up some appearances for Ski during the festival. As passionate skiers ourselves, we’re eager to find out if Ski skis! Ski Johnson will perform for the Luc Robitaille Celebrity Shoot Out Echoes of Hope benefit party on Jan. 21 at the Fender Music Lounge. This fundraiser is in celebration of the celebrity hockey game that follows the next day at the Park City Ice Arena. Ski will also perform at the Eco Hideaway Music Saves Lives Celebrity Lounge on Jan. 22 at Stein Eriksen Lodge in Deer Valley. This is an invite-only, chill-out and gifting lounge for celebrities attending Sundance.

zReturn, an online lost and found service, hopes to benefit from its first event marketing experience by having a presence at the Sundance Film Festival. Redhead created postcards that each have two complimentary zReturn ID tags affixed. These will be distributed in gift bags to festival goers, media and celebrities at more than a half dozen Sundance parties and events. zReturn tags enable users to anonymously identify their valuables, including cell phones, MP3 players and tablets. When a lost item is found, the finder is directed to zReturn.com to connect with the owner and ensure the return of the item.

We’re looking forward to a great time Sundancing with everyone, and it seems the snow will be falling just in time!

Redhead Client zReturn Featured in The Park Record

zReturn is the world’s easiest and most affordable online lost and found service. It enables consumers to anonymously tag their valuables such as cell phones, laptops, MP3 players and tablets. If an item is lost, the ID tag directs the finder to the zReturn website and to enter the ID number on the tag to be connected with the owner and make arrangements for returning the item.

The New York City-based company has engaged Redhead Marketing & PR to manage event marketing and public relations. Tags will be included in gift bags at exclusive events during the 2012 Sundance Film Festival in Park City, Utah.

Park City’s newspaper, The Park Record, included a story about zReturn in the October 22, 2011 edition of the paper. Click here to read the story.

Redhead Marketing & PR First Anniversary Brings New Clients

We’ve had an exciting flurry of new clients as we transition into fall colors and cooler temperatures here in Park City, Utah…and as we proudly mark Redhead Marketing & PR’s one-year anniversary.

Park City’s beloved, historic Egyptian Theatre has engaged Redhead Marketing & PR to coordinate a new annual fundraising event, First Winter Blast. Taking place at Montage Deer Valley on November 5, First Winter Blast is a winter kick off celebration featuring an open bar, seated dinner, live & silent auction, winter gear fashion show with Olympians modeling, and live music & dancing. It all begins at 5:30 p.m. Redhead is coordinating sponsorships, auction donations and volunteers. If you would like information about sponsoring or donating an item to the auction, contact hilary@redheadmarketingpr.com.

The Egyptian Theatre presents First Winter Blast on November 5 at Montage Deer Valley

We’re also now working with Aliya LifeSpan, an asset management company based in Nevada that specializes in Life Settlements. Redhead will develop an e-marketing strategy and printed collateral that is distributed to financial advisers, in addition to refining the website copy.

And last but not least, Redhead has been engaged by zReturn to create and manage event marketing initiatives. zReturn.com is an easy, inexpensive online lost and found service. It provides its customers with tags to register and identify valuables such is iPads, laptops and cell phones. If an item is lost, the tag directs the founder to the website to be connected with the owner to facilitate the return. This all may be accomplished without providing personal information. A pack of three tags can be purchased online for just $6.95. We’re hoping to start by giving away tags to attendees at Sundance Film Festival 2012 events. You can be sure that the new Redhead iPad arriving this week will be tagged! Get your valuables tagged at zReturn now.

Redhead Welcomes New Client Wrona Law Firm

Wrona Law Firm, a highly respected and ever-expanding practice, has engaged Redhead to manage its rebranding efforts and develop a new website. A full-service firm with a growing emphasis on real estate, Wrona Law has offices in Park City, Draper, and Heber with more than a dozen attorneys and an impressive roster of high profile clients.

Redhead will also develop and manage ongoing PR and marketing efforts for the firm, which was founded by Park City local Joe Wrona.

Redhead Completes New Website for Veterans Trading Company

A Park City, Utah based company that offers supply chain solutions to some of the top federal prime contractors, Veterans Trading Company (VTC) engaged Redhead Marketing & PR to completely redesign its website. We created a new website that is cleaner, more intuitively organized, and better defines the nature of the company’s business and their work with an impressive client roster, including Boeing, BAE Systems and Lockheed Martin.

Click HERE to view VTC’s new website.

Salt Lake Tribune Includes Redhead and Client in Business Briefs

Today’s edition of the Salt Lake Tribune featured a news item about The Preserve relaunching its sales efforts with Glenwild Realty and new marketing initiatives with Redhead Marketing & PR. Click here for full story.