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Inaugural Salt Lake Food and Wine Fest

 

SLARA PRESENTS INAUGURAL SALT LAKE FOOD & WINE FEST
A Series of Ticketed Events Celebrate Salt Lake’s Food, Wine & Spirits Scene, July 7-13

The Salt Lake Area Restaurant Association (SLARA) presents the first-ever Salt Lake Food & Wine Fest to showcase the emerging gastro capital’s dynamic culinary offerings. Advance certificates are now available for a menu of themed events that encourage participants to discover and indulge in the food, wine and spirits that have become a prevalent aspect of Salt Lake’s vibrant culture. In addition to individual events and educational seminars taking place from July 7 to 13, participating restaurants will feature special offerings and menus all week long. The festivities officially kick of with SLARA’s Salt Lake Food & Wine Fest joining forces with Eat Drink Salt Lake to promote the best food and wine experiences Salt Lake has to offer on July 6 at Tracy Aviary.

“Given the extent to which Salt Lake’s food and beverage scene has evolved and matured, SLARA believes this is the ideal time to launch an annual event that promotes and celebrates the fact that we have become a significant culinary capital of the Mountain West,” says Michele Corigliano, Executive Director of SLARA. “The Salt Lake Food & Wine Fest will feature a range of delectable events designed to showcase our area’s top talent while appealing to both culinary novices and connoisseurs.”

The following events will be held during the Salt Lake Food & Wine Fest. Complete details, pricing, and online purchase of gift certificates that provide entry to events at: www.slfoodandwinefest.com

July 7 and 8: Wine Education Seminars

Themed wine seminars like Vive la France, A is for Argentina, and Premium Ports will be hosted by Cliff Dining Pub, Kimi’s Chop and Oyster House, Finca, East Liberty Tap House, Manoli’s, and Cucina.

Saturday, July 8
Bubbles & Lunch
Location: Encore Bistro at Eccles Theater
Three course lunch and sparkling wine will be served at this new, downtown bistro. Music by DJ Christopher Gawel.
Time: 11:00 a.m. to 1:00 p.m.

Saturday, July 8
Meet Your Maker – Sponsored by Alpine Distilling, Beehive Distilling, Dented Brick Distillery, Mountain West Cider, Sugarhouse Distillery, and Waterpocket Distillery
Get schooled in the art of producing spirits and mixology from Utah’s local, craft distilleries. Music by DJ Christopher Gawel
Location: Park City Culinary Institute, Salt Lake City Campus
Time: 3:00 to 6:00 p.m.

Sunday, July 9
Wine Education Dinner and “Meet the Maker” led by Melinda Kearney of Lorenza
Location: East Liberty Tap House
Time: 5:30 to 8:30 p.m.
Reservations not required

Monday, July 10
Progressive Food & Spirits Walk
Walk, dine, and sip specialty cocktails by local distilleries Alpine, Beehive, and Dented Brick. Music by DJ Gawel
Location: 15th & 15th neighborhood at Mazza, Trestle Tavern, and Caputo’s.
Time: Three start times at 6:00, 6:30 and 7:00 p.m.

Tuesday, July 11
Progressive Food & Wine Walk
Walk and enjoy food and drink pairings at three participating restaurants.
Location: Stanza, Current, and Gourmandise
Time: Three start times at 6:00, 6:30 and 7:00 p.m.

Individual Restaurant Events, July 7 to 13 – visit www.slfoodandwinefest.com for complete list.

Check website daily – more pop-up events to be added.

Media interested in previewing the Salt Lake Food & Wine Fest or covering specific events may contact Hilary Reiter at Redhead Marketing & PR, 435.901.2071 | Hilary@redheadmarketingpr.com

 

 

 

 

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Alpine Distilling Wins Two SIP Awards

PARK CITY, UTAH’S ALPINE DISTILLING ADDS MORE PRESTIGIOUS AWARDS TO ITS COLLECTION

Traveler’s Rest 88 Proof Single Malt Whiskey and Persistent Vodka Earn Gold and Silver Medals, Respectively, at 2017 SIP Awards

Following a hugely successful result at the 2016 International Consumer Tasting SIP Awards where Lafayette Bourbon won a Gold Medal and Preserve Liqueur won Platinum, Alpine Distilling came home with two more awards for its craft spirits in 2017. The SIP Awards announced this month that Traveler’s Rest 88 Proof American Single Malt Whiskey was awarded Gold while Persistent Vodka was awarded Silver.

The only Gold medal-winning single malt, Traveler’s Rest is characterized by nutty, mocha and banana notes. This smooth, drinkable whiskey is aged in Missouri Oak and finished with toasted French Oak to accent subtle vanilla spice, which complements the 6-row barley base.

The 100% corn, gluten free, and non-GMO Persistent Vodka is cut with demineralized, lightly acidic water to create a crisp flavor that is delightful over ice or as a neutral spirit served in cocktails. Clean and slightly sweet, it is distilled six times.

“As a new distillery, it is especially gratifying that all four submissions have earned such high accolades from tasters,” says Distiller and Founder Rob Sergent. “We have enjoyed an equally enthusiastic reception from our local community in Park City and from highly regarded food and beverage industry professionals worldwide. We’re looking forward to expanding our distribution throughout the U.S., in overseas markets, and online.”

Water is a key factor in the superior taste Alpine’s spirits offer. The distillery’s Park City, Utah facility was chosen specifically for the water supply, which comes from an under-mountain aquifer that arrives at the distillery at 52 degrees, 354 ppm and at a pH of 8.0. Working with Water Science’s experts, a carbon-filtering and double reverse osmosis system was engineered to both soften and balance the natural electrolytes while reducing the harsh iron.

Alpine Distilling’s products can be purchased directly from the distillery and will be available in Utah State Liquor Stores beginning this month. It is also served by many fine Park City establishments.

ABOUT ALPINE DISTILLING
Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. All products are certified Kosher. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

 

Alpine Distilling BAC Breathalyzers

ALPINE DISTILLING BECOMES DISTRIBUTOR OF BREATHALYZER KEYCHAINS
New Park City Distillery’s Mission is to Promote Responsible Drinking

While Utah’s legislature was considering a bill to lower the state’s legal alcohol limit from .08 to .05 for drivers, distiller Rob Sergent was already making arrangements for Alpine Distilling to become a local distributor of BACtrack. The sleek, mini BACtrack GO keychain breathalyzers are intended to make it convenient for individuals to ensure they are being responsible drinkers. Designed to quickly and accurately determine blood alcohol content, they are now available for purchase for just $29.99 at Alpine Distilling’s Silver Creek location.

“As a socially conscious brand, one of our missions is to promote responsible drinking, and I think becoming a distributor of the BACtrack Go key chains really supports that,” Sergent says. “We hope that having these devices makes it easier to be safe, law-abiding citizens, regardless of what the legal limit is. They certainly offer some piece of mind for those just looking to enjoy an evening out.”

In addition to selling the BACtrack Go keychains, Alpine Distilling has a package license. Traveler’s Rest Single Malt Whiskey is now available for purchase. The Consumer Tasting SIP Gold Award Winner, Lafayette Spice Flavored Whiskey is currently being bottled and will be available mid-April with Preserve Liqueur, SIP Platinum Medal winner, to follow shortly.

ABOUT ALPINE DISTILLING
Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

 

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Cheers to A Spirited Ad

We are having so much fun handling the marketing and public relations for Alpine Distilling, a premium craft spirit distillery poised to launch shortly in Park City, Utah. It isn’t often that advise our clients to devote significant budget to print ads in the digital world we live in, but strategic ad placement makes sense for brand visibility in this case.

The ad we designed for Alpine Distilling can be seen in the winter issues of Big Life magazine and the Park City Menu Guide.

Thanks to our graphic designer extraordinaire Sue Randall for the lovely, clean layout and genius photographer Kyle Jenkins for the gorgeous photo!alpinedistilling_biglife

The Spirit of Alpine Distilling

Shortly before Park City, Utah-based High West Distillery sold for $160 million, Redhead Marketing & PR was thrilled to become the marketing and public relations firm for the world-class resort town’s newest craft distillery – Alpine Distilling. Why do we love working with them? Because they take inspiration from the outdoor, healthy, mountain lifestyle we love!

Our many areas of oversight for Alpine Distilling, include social media management, public relations, print advertising design, website maintenance and grassroots marketing. The brand of deliciously flavored spirits is enjoying and early,  enthusiastic response from locals and media. Below is our first press release for Alpine Distilling with more detail.

This morning, we had our first tasting for media. An editor and photographer from Utah Business magazine had a chance to start their morning with distiller Rob Sergent.

ut-business-tasting

 

PARK CITY, UTAH’S NEWEST DISTILLERY, ALPINE DISTILLING, RECEIVES PLATINUM & GOLD AT THE 2016 SIP AWARDS INTERNATIONAL SPIRITS COMPETITION IN ADVANCE OF PRODUCT LAUNCH

The Resort Town’s Newest Distillery Plans to Have Product Available by End of 2016

Park City, Utah – Alpine Distilling, Park City’s newest craft distillery opening this year in the Silver Creek neighborhood, recently earned two medals at the prestigious International Consumer Tasting SIP Awards. Preserve Liqueur, a tea, fruit and spice flavored liqueur received the highest Platinum award, and the StoneFruit & Primrose flavored Bourbon Whiskey was awarded Gold.

“We have worked very hard to create world-class products that are worthy of our renowned Park City, Utah location,” says Alpine Distilling’s Managing Director Robert Sergent. “Being recognized pre-launch with such high honors is very rewarding. Enthusiastic feedback from early tastings coupled with these two awards confirm that both the Preserve Liqueur and StoneFruit Bourbon are deliciously unique and approachable. We look forward to making them available to the public shortly.”

The 2016 SIP Awards featured a 98-member consumer judging panel perform double-blind tastings of 462 international brands. Their patented delivery system ensures a consistent, focused and accurate survey. More information is available at: www.SIPAwards.com.

The United States Department of Agriculture invited Alpine Distilling to attend next month’s HKDC Hong Kong International Wine & Spirits Fair, Asia’s premier showcase of the alcoholic beverage industry. Alpine Distilling will have a booth at the show and looks forward to introducing the West’s newest premium spirit brand to the Asian market.

ABOUT ALPINE DISTILLING
Alpine Distilling is a craft distillery specializing in flavored cordials based in Park City, Utah opening November 2016. The distillery’s first two products, Preserve Liqueur and StoneFruit Primrose Bourbon Whiskey, pay homage to classic spirits inspired by alpine settings and those who enjoy recreating in them. Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

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