Yoga & Beer Classes are Brewing at The Gateway

 The Gateway invites yogis of all levels and craft beer enthusiasts to recharge with Yoga & Beer on Wednesdays at 6 p.m. this fall and winter. Presented by The Gateway, Salt Lake Power Yoga, and Squatters | Wasatch, the free, weekly event integrates power flow yoga with optional beer drinking poses. The yoga practice, led by experienced instructors from Salt Lake Power Yoga, is complimentary and beer is $5 each. Classes are held at 12 S. Rio Grande.

Social distancing, sanitization, and ventilation protocols will be in place. Multiple doors will be kept open, and HEPA filters will be in use. Participants are required to bring and use their own mats and wear masks upon arrival and any time not on their mat. Hand sanitizer stations will be available. An electromagnetic sprayer that keeps surfaces sanitized for up to 28 days will be used prior to each class.

“Beer and Yoga is one of our most popular events at The Gateway,” says Jacklyn Briggs, Director of Marketing for The Gateway. “We are committed to continuing the tradition by implementing abundant safety measures and limiting our numbers. Now, more than ever, it’s important to provide the opportunity to unwind, disconnect, and destress, and Hump Day is a perfect time to do so.”

Yoga & Beer photo courtesy of The Gateway

This is a free event but preregistration is required for each date as space is limited. Tickets will be made available every Monday on Eventbrite.  

Our Client Featured in The New York Times

A couple of months ago, we suggested to our glamping resort client, Conestoga Ranch, that they develop some programming for what was anticipated to be the slower season. The objective was to simultaneously boost the Bear Lake, Utah resort’s September occupancy while creating opportunities for press coverage. They looked to us for suggestions. Knowing the popularity of culinary tourism and fitness retreats, we came up with a paddleboarding and yoga retreat weekend (Pose & Paddle) and a weekend of fun cooking and wine seminars (Campfire Culinary Adventures). We approached some local Park City contacts to lead and help market the retreats.

After we ironed out the details of each retreat and the all-inclusive pricing, we wrote a press release to announce them and pitch the media. This turned out to generate a great deal of interest from the press, including this week’s articles in The New York Times, Salt Lake Tribune, Salt Lake Magazine and Salt Lake City Weekly – a combined media value of thousands of dollars.

As a New Yorker and longtime public relations professional, The New York Times is the crown jewel. It’s a PR guru’s equivalent of winning a tennis grand slam or an Olympic gold medal.

Campfire Culinary Adventures, led by the Park City Culinary Institute, will be held September 18-20. Pose & Paddle is scheduled for September 25-27 and is led by two Park City yogis and paddleboard enthusiasts. Round up some family/friends/coworkers and book your memorable weekend by calling 844-GO-GLAMP. For more info, visit Conestoga Ranch.

Here are links to articles:

The New York Times

Salt Lake City Weekly

Salt Lake Tribune

Salt Lake Magazine

Namaste and Bon Appetit!

Joie yoga SUP

Chef Julie Photo