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Channel Signal Helps Brands Analyze Consumer Reviews

In This Age of the Consumer, Customers Trust Each Other More Than Any Advertising

PARK CITY, UTAH – In the modern age of consumer influence, Channel Signal has developed a powerful platform that allows brands to monitor, analyze and leverage the post-purchase experience. With more than 80 percent of consumers consulting online product reviews before making a purchase and demonstrating an 82 percent level of trust in those reviews, it is imperative that brands measure what is being said about them online. Channel Signal delivers customer-generated insights with a platform that helps product developers and marketers understand how their products rank against competitors, what improvements need to be made to products, and gain ideas for leveraging the positive language of product reviewers in marketing messaging. Channel Signal’s impact calculator allows brands to discover the financial impact of their negative reviews. The tech company’s proprietary platform aggregates product reviews from major e-commerce sites like Amazon, BestBuy, Target, Walmart, The Home Depot, Bed Bath & Beyond, among others.

“Until now, there has been no easy way to quantify online product reviews or benchmark them against the competition, so brands have largely ignored them,” explains Channel Signal Founder and CEO Paul Kirwin. “It’s so important for this to become an integral aspect of marketing efforts given that consumers trust each other more than any form of advertising. Our platform gives companies insights that drive sales.”

Kirwin is a brand expert and industry thought leader whose career has been devoted to developing technology that connects brands to consumers. With a background in news media, he launched Kirwin Communications to develop training videos for rep clinics and introduced highly successful outdoor sports technologies for the likes of Salomon, Rossignol, Marker, Specialized, Converse, and The North Face. In 2003, Kirwin founded 3Point5 (now ExpertVoice) which trains retail salespeople and influencers to have more informed conversations with consumers. There are more than one million users on that platform. Kirwin recently authored the book, Stand Out in the Age of the Consumer, which focuses on how online reviews can make or break brands.

“Channel Signal gives us unique insights into our performance with consumers. Through reviews we receive concrete information as to what our consumers like and don’t like while also measuring what is being broadcast into the marketplace,” says Gretchen Kenny, E-Commerce Manager – Marketing-BIC Consumer Products.

Channel Signal is based in the heart of Utah’s rapidly growing Silicon Slopes with offices in Park City, Utah. Brands using Channel Signal’s cutting-edge platform include Dr. Scholls, Naturalizer, BIC, Kwikset, Pfister, Lifestride, Orbit and Stanley, to name a few.

ABOUT CHANNEL SIGNAL

Founded in 2010 In Park City, Utah, Channel Signal offers a proprietary platform that empowers brands to monitor, analyze and leverage their online reviews while also benchmarking them against the competition. The platform aggregates reviews from a variety of top e-commerce websites to help brands improve their products and their marketing messaging. Four plans are available that offer different levels of monitoring and analysis and can be customized to best meet each company’s individual needs.

The Spirit of Alpine Distilling

Shortly before Park City, Utah-based High West Distillery sold for $160 million, Redhead Marketing & PR was thrilled to become the marketing and public relations firm for the world-class resort town’s newest craft distillery – Alpine Distilling. Why do we love working with them? Because they take inspiration from the outdoor, healthy, mountain lifestyle we love!

Our many areas of oversight for Alpine Distilling, include social media management, public relations, print advertising design, website maintenance and grassroots marketing. The brand of deliciously flavored spirits is enjoying and early,  enthusiastic response from locals and media. Below is our first press release for Alpine Distilling with more detail.

This morning, we had our first tasting for media. An editor and photographer from Utah Business magazine had a chance to start their morning with distiller Rob Sergent.

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PARK CITY, UTAH’S NEWEST DISTILLERY, ALPINE DISTILLING, RECEIVES PLATINUM & GOLD AT THE 2016 SIP AWARDS INTERNATIONAL SPIRITS COMPETITION IN ADVANCE OF PRODUCT LAUNCH

The Resort Town’s Newest Distillery Plans to Have Product Available by End of 2016

Park City, Utah – Alpine Distilling, Park City’s newest craft distillery opening this year in the Silver Creek neighborhood, recently earned two medals at the prestigious International Consumer Tasting SIP Awards. Preserve Liqueur, a tea, fruit and spice flavored liqueur received the highest Platinum award, and the StoneFruit & Primrose flavored Bourbon Whiskey was awarded Gold.

“We have worked very hard to create world-class products that are worthy of our renowned Park City, Utah location,” says Alpine Distilling’s Managing Director Robert Sergent. “Being recognized pre-launch with such high honors is very rewarding. Enthusiastic feedback from early tastings coupled with these two awards confirm that both the Preserve Liqueur and StoneFruit Bourbon are deliciously unique and approachable. We look forward to making them available to the public shortly.”

The 2016 SIP Awards featured a 98-member consumer judging panel perform double-blind tastings of 462 international brands. Their patented delivery system ensures a consistent, focused and accurate survey. More information is available at: www.SIPAwards.com.

The United States Department of Agriculture invited Alpine Distilling to attend next month’s HKDC Hong Kong International Wine & Spirits Fair, Asia’s premier showcase of the alcoholic beverage industry. Alpine Distilling will have a booth at the show and looks forward to introducing the West’s newest premium spirit brand to the Asian market.

ABOUT ALPINE DISTILLING
Alpine Distilling is a craft distillery specializing in flavored cordials based in Park City, Utah opening November 2016. The distillery’s first two products, Preserve Liqueur and StoneFruit Primrose Bourbon Whiskey, pay homage to classic spirits inspired by alpine settings and those who enjoy recreating in them. Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

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