Let’s be honest — public relations is equal parts strategy, timing, and relationship management. But there are a few recurring scenarios that can make even the most patient, accommodating PR professionals - like us - cringe just a bit.
Like building a home, successful public relations initiatives require a solid foundation. This includes defining the brand, messaging development, audience analysis, creating strategy, and identifying target media…before media outreach can begin.
Today’s bombshell announcement that Sundance Film Festival will leave Park City, Utah for Boulder, Co. marks the end of an era. This hits especially hard. It feels deeply personal and has prompted me to reflect.
REDHEAD MARKETING & PR ADDS INDUSTRY VETERAN KAREN BOE AND ACCOMPLISHED NEWS REPORTER LUCY NELSON TO ITS TEAM Park City-based Redhead Marketing & PR welcomes Karen Boe and Lucy Nelson to its team as the [...]
Replying "no comment" to media questions does a disservice to you, the reporter, and your audience. Here are alternative responses to sensitive questions.
Marketing has become a crowded field with many different disciplines. One of the oldest, tried and true ones is public relations. It’s also one that businesses find to be among the most challenging to tackle.
Do you know what a brand is? Chances are you have some vague concept of what it consists of, but maybe can't quite put your finger on it. Throughout our ten years in business, we [...]
Does the recent stock market volatility, trade war with China, and continuous news about a pending recession have you feeling jittery? Don't fret! There are several ways to prepare so that your business not only [...]
Happy 9th anniversary to Redhead Marketing & PR! What began as a 30-something, ginger-haired woman scraping by with small freelance projects in the midst of the recession has "ballooned" into a full-fledged, rapidly growing business. [...]
Everyone should be so fortunate to have one amazing, influential mentor during the course of his or her career. For Redhead Marketing & PR founder Hilary Reiter, it was her last boss prior to launching [...]
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