The Spirit of Alpine Distilling

Shortly before Park City, Utah-based High West Distillery sold for $160 million, Redhead Marketing & PR was thrilled to become the marketing and public relations firm for the world-class resort town’s newest craft distillery – Alpine Distilling. Why do we love working with them? Because they take inspiration from the outdoor, healthy, mountain lifestyle we love!

Our many areas of oversight for Alpine Distilling, include social media management, public relations, print advertising design, website maintenance and grassroots marketing. The brand of deliciously flavored spirits is enjoying and early,  enthusiastic response from locals and media. Below is our first press release for Alpine Distilling with more detail.

This morning, we had our first tasting for media. An editor and photographer from Utah Business magazine had a chance to start their morning with distiller Rob Sergent.




The Resort Town’s Newest Distillery Plans to Have Product Available by End of 2016

Park City, Utah – Alpine Distilling, Park City’s newest craft distillery opening this year in the Silver Creek neighborhood, recently earned two medals at the prestigious International Consumer Tasting SIP Awards. Preserve Liqueur, a tea, fruit and spice flavored liqueur received the highest Platinum award, and the StoneFruit & Primrose flavored Bourbon Whiskey was awarded Gold.

“We have worked very hard to create world-class products that are worthy of our renowned Park City, Utah location,” says Alpine Distilling’s Managing Director Robert Sergent. “Being recognized pre-launch with such high honors is very rewarding. Enthusiastic feedback from early tastings coupled with these two awards confirm that both the Preserve Liqueur and StoneFruit Bourbon are deliciously unique and approachable. We look forward to making them available to the public shortly.”

The 2016 SIP Awards featured a 98-member consumer judging panel perform double-blind tastings of 462 international brands. Their patented delivery system ensures a consistent, focused and accurate survey. More information is available at:

The United States Department of Agriculture invited Alpine Distilling to attend next month’s HKDC Hong Kong International Wine & Spirits Fair, Asia’s premier showcase of the alcoholic beverage industry. Alpine Distilling will have a booth at the show and looks forward to introducing the West’s newest premium spirit brand to the Asian market.

Alpine Distilling is a craft distillery specializing in flavored cordials based in Park City, Utah opening November 2016. The distillery’s first two products, Preserve Liqueur and StoneFruit Primrose Bourbon Whiskey, pay homage to classic spirits inspired by alpine settings and those who enjoy recreating in them. Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at







Starting Summer 2016 with Exciting New Clients

It’s looking to be a red hot summer for Redhead Marketing & PR after what has been a fantastic first half of 2016 for our small, but robust, full-service marketing and communications firm based in Park City, Utah.

This month, we began working with two Southern California clients in two very different industries – luxury real estate and animated film. Equity Residences offers high net worth individuals the opportunity to invest in a portfolio of high-end vacation homes in many exciting destinations. Investors can vacation in the exclusive homes, earn dividends in the form of rental revenue, and have the opportunity for capital appreciation when homes are sold in the future. What a creative concept that makes it possible to own and enjoy many vacation homes! We are creating content for social media and blogs, and making some improvements to their website.

stellar #3 living room

Hollywood-based Epic Pictures is doing an initial, limited release of animated film, “Space Dogs: Adventure to the Moon,” a sequel voiced by Ashlee Simpson and Alicia Silverstone. We are pleased to be managing the marketing and public relations in the Salt Lake City market for the adorable film about two canine astronauts going to the moon. Needless to say, our four-legged interns are quite thrilled to have landed this project! We are conceiving and managing grassroots marketing efforts, traditional public relations, and digital advertising in advance of the August 26 release date. The film will be showing in many Utah theaters in cities like Provo, Draper, Ogden and Salt Lake City. Stay tuned for more info about Space Dogs coming to a Utah theater near you!

space dogs promo

The third new client to announce is a special one – paralympic snowboard cross athlete and motivational speaker Nicole Roundy. We will be helping Nicole get media exposure for her motivational speaking engagements around the country, activities with sponsors, and snowboard competitions.


We are excited to team up with these diverse businesses. Additional clients we are currently working with include:

Conestoga Ranch

Carlton Landing, Oklahoma

Meds for Vets

Newpark Town Center

ActiCare Health

Compass Property Services

Julie Robideau Photography


Happy 6th Birthday to Redhead Marketing & PR

Happy birthday to us – today marks Redhead Marketing & PR’s 6th anniversary!

We have so much to celebrate and be hugely grateful for – Our business doubled in the past year, and we are fortunate to work with some amazing clients in different parts of the U.S. who we get to call our friends and biggest champions. Redhead’s growth has been especially rewarding because it has been completely organic and by word of mouth. We appreciate all the support and love what we do!

During the past several years, we have enjoyed providing a variety of marketing services to and partnering with diverse range of industries, including hospitality and travel, technology, luxury real estate, finance, commercial real estate, legal, professional associations and more. We have learned about so many types of businesses and their target audiences that we enjoy crafting customized, thoughtful messaging for. It has been exciting to help businesses grow by consulting with them on their social media, public relations, email marketing, website development, branding, printed collateral and event planning. Our talent has evolved and matured as well.

We can’t wait to see what the next six years bring!


A Year of Unprecedented Growth

Every business should start a New Year with a goal – or resolution. As we approached 2015, we set out to not only continue to grow Redhead Marketing & PR’s client roster, but to expand it geographically. In this virtual world, it seemed reasonable to expand our reach into new markets, having already dabbled in a few. Why not offer our affordable rates and team-oriented approach to more small- to medium-sized businesses elsewhere? It certainly would make professional life more interesting.

We are pleased to report that thanks to amazing word-of-mouth referrals and more awareness of our business model and happy clients, our 2015 New Year’s Resolution came to fruition – even more than we could have imagined. Two-thirds of Redhead’s business now comes from outside the area with clients in Florida, Oklahoma, Jackson Hole and the Bay Area. These clients are in a variety of industries – finance, healthcare technology, real estate, and resorts and hospitality. They have engaged us for a wealth of services, including public relations, social media management, branding, web development, and collateral design. Providing a variety of marketing and communications services allows our clients to have consistent messaging and branding. It also enables us to become more than a marketing and PR firm; we still play a role as a member of our clients’ teams, even as we grow.

2015 was also a record-breaking year – Redhead Marketing & PR’s business has doubled!

While we love our Park City home base and clients, it has been a fun challenge to grow beyond the borders! Thanks to everyone (colleagues, friends and clients) who has helped us expand; we in turn take great satisfaction in seeing our partners prosper…cheers to you all, and best wishes for a happy and bright 2016!


Breaking Ground in Oklahoma

Our client roster has expanded to Oklahoma as we have recently signed on to do public relations for Carlton Landing, a lakeside resort and town on Lake Eufaula with huge plans in the works. The sustainable community was designed according to the principles of New Urbanism where a healthy lifestyle that incorporates the natural environment is promoted. Carlton Landing’s plans call for 3,000 homesites, a hotel, restaurants and shops. There is a lovely marina, Boat House and organic farm that are enjoyed by full-time residents and second homeowners alike. And there is even a school, which has earned high accolades.

Our first press release for Carlton Landing announces the residence club, which has already had more than 20 sales. The ground breaking is October 17.

Carlton Landing NOV 96

Our Client Featured in The New York Times

A couple of months ago, we suggested to our glamping resort client, Conestoga Ranch, that they develop some programming for what was anticipated to be the slower season. The objective was to simultaneously boost the Bear Lake, Utah resort’s September occupancy while creating opportunities for press coverage. They looked to us for suggestions. Knowing the popularity of culinary tourism and fitness retreats, we came up with a paddleboarding and yoga retreat weekend (Pose & Paddle) and a weekend of fun cooking and wine seminars (Campfire Culinary Adventures). We approached some local Park City contacts to lead and help market the retreats.

After we ironed out the details of each retreat and the all-inclusive pricing, we wrote a press release to announce them and pitch the media. This turned out to generate a great deal of interest from the press, including this week’s articles in The New York Times, Salt Lake Tribune, Salt Lake Magazine and Salt Lake City Weekly – a combined media value of thousands of dollars.

As a New Yorker and longtime public relations professional, The New York Times is the crown jewel. It’s a PR guru’s equivalent of winning a tennis grand slam or an Olympic gold medal.

Campfire Culinary Adventures, led by the Park City Culinary Institute, will be held September 18-20. Pose & Paddle is scheduled for September 25-27 and is led by two Park City yogis and paddleboard enthusiasts. Round up some family/friends/coworkers and book your memorable weekend by calling 844-GO-GLAMP. For more info, visit Conestoga Ranch.

Here are links to articles:

The New York Times

Salt Lake City Weekly

Salt Lake Tribune

Salt Lake Magazine

Namaste and Bon Appetit!

Joie yoga SUP

Chef Julie Photo

The Connection Between Writing for Work and Pleasure

Writing plays a significant role in the everyday world of a public relations and marketing professional. Many different writing styles and techniques come into play whether drafting new business proposals, press releases, advertisements and web copy or writing engaging, punchy content for social media posts. Writing is more than work – it is a way to let the creativity flow. But sometimes it’s refreshing to write for outlets unrelated to our marketing realm. Not only is it a great way to express and discover yourself while sharing your passions, but writing “for fun” also makes you a better, more creative writer for work. We’d like to think it benefits our clients when it comes to the creative work we do for them.


Finding inspiration from food and drink, here’s an article for The Utah Review about Salt Lake City’s maturing and continually evolving culinary scene. It was a great excuse to sample some cutting-edge cuisine and then have a great time writing about the various experiences. Part Two will highlight some new Park City restaurants for Salt Lakers to try when escaping to the mountains to beat the heat this summer. Enjoy!


Conestoga Ranch Hits the SLC TV Networks

Redhead Marketing & PR arranged for several live TV segments on the Salt Lake City networks for Conestoga Ranch on May 27 and 28. The glamping resort, which is opening July 1 at Bear Lake, was able to transport a furnished conestoga wagon from Garden City, Utah to feature as part of the coverage. It was a prop that received a lot of attention both on the streets of downtown and at the networks! In fact, the wagon was such a hit on 2 News This Morning that the producers made a last minute decision to include the resort on the “Fresh Living” show later that same day.


Once again, traditional media coverage proved to be hugely valuable. Web traffic and social media activity spiked significantly, and the reservation agents were kept quite busy with phones ringing steadily.

Below are links to the segments for your viewing pleasure.



KUTV 2 Fresh Living

KUTV 2 News This Morning


Conestoga Ranch SLC Media Blitz

We are  pleased to see the tremendous early response for Conestoga Ranch, a glamping resort set to open July 1 along the shores of beautiful Bear Lake that straddles the Utah-Idaho border near Garden City. The resort, which features glamping tents and conestoga wagons, coupled with amenities like dining, an activity field, bath house, game tent and more, is already 30 percent booked for the summer.

The media response has been just as enthusiastic from both national and regional outlets. We have lined up several, live television appearances in Salt Lake City (Bear Lake’s biggest market for visitors) for one of the partners who will be accompanied by a conestoga wagon in which interviews will be conducted. This is sure to be quite a spectacle and make a big impact. The resort was recently featured on KSL-5’s evening news, and received $25,000 worth of bookings the following day. This is a great reminder that traditional PR continues to be influential in raising product awareness and credibility…and it’s one of the most cost-effective forms of marketing.

Here’s this week’s schedule of live television segments in Salt Lake City for those wishing to tune in – we’ll be sure to post links afterward.

Wednesday, May 27
KSL-5: 12:15 p.m.

Thursday, May 28
ABC-4: 7:15 a.m. (they’ll be doing more filming after the live segment to use for their noon Fresh Living show on a subsequent date)

KUTV-2: 11:40 a.m.

Conestoga Ranch Birds Eye smlr



Plastic Surgeon Dr. Renato Saltz Named President Elect of ISAPS


October 17, 2014
Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 |


Utah’s acclaimed plastic surgeon practices in Salt Lake City and Park City

SALT LAKE CITY – The world’s leading professional organization for board certified plastic surgeons, the International Society of Aesthetic Plastic Surgeons (ISAPS), elected Dr. Renato Saltz to serve as President in 2016 at its recent biennial congress in Rio de Janeiro, Brazil. He will assume this role at the 2016 congress in Kyoto, Japan. Founded in 1970, ISAPS’ membership consists of more than 2800 of the world’s best known and respected reconstructive and aesthetic plastic surgeons in 96 countries.

Serving in such a prestigious capacity will be familiar territory for Dr. Saltz who has long played an active role in the plastic surgery community. He is Past President of The American Society for Aesthetic Plastic Surgery (ASAPS) and Rocky Mountain Association of Plastic Surgeons, Past Chair of the Education Council of ISAPS, and the only Honorary Member of the Brazilian Society of Plastic Surgeons. He has also published more than 400 national and international papers, including 36 chapters and seven books.

“It is a tremendous honor to be named President-Elect of ISAPS as it is truly rewarding to be recognized by my peers in aesthetic surgery from around the world,” says Dr. Saltz. “I am dedicated to the organization’s mission to provide continuing education to member physicians and advancing the field of aesthetic plastic surgery. The exchange of ideas that occurs through ISAPS benefits my patients because it keeps me on the leading edge of medicine.”

As the founder of Saltz Plastic Surgery, which opened in 2002, Dr. Saltz is a reconstructive surgeon with an interest in cosmetic surgery. He was one of the first plastic surgeons in the United States to open a high-caliber medical spa, Spa Vitoria, in conjunction with his practice. Through his non-profit organization, Image Reborn Foundation of Utah, he provides cost-free retreats for women with breast cancer from all over the country.

Renato SaltzAbout Saltz Plastic Surgery
Plastic surgeon Renato Saltz, MD is a board certified plastic reconstructive surgeon with a focus on facial rejuvenation, body contouring, breast surgery and reconstruction after cancer. Prior to opening Saltz Plastic Surgery in 2002, Dr. Saltz was Associate Professor of Plastic Surgery and the Director of the Summit Plastic Surgery Center at the University of Utah and taught plastic surgery at the University of Utah Wasatch Clinics and Summit Plastic Surgery Center in Park City. He is also a pioneer of endoscopic surgery in the United States and Past President of the American Society for Aesthetic Plastic Surgery. In 1998, Dr. Saltz founded the Image Reborn Foundation of Utah, a non-profit organization that has provided no-cost, three-day retreats to more than 3,000 breast cancer survivors in beautiful Park City homes for 15 years. For more info, visit