Paralympic Snowboarder to Hike Grand Canyon with Wounded Veterans

For Immediate Release
August 23, 2016

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 |


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SALT LAKE CITY – Nicole Roundy, a champion Paralympic snowboarder, is joining a group of wounded veterans in an impressive expedition to hike the Grand Canyon rim-to-rim. Known as Operation Canyon Rising, the hike will take place September 8-12, 2016. It is designed to encourage participants to lead a fulfilling, inspired life while overcoming obstacles and challenges they face. This expedition follows the success of the Kilimanjaro Warriors’ hike that was completed in February 2014.

During her prolific, young career as a motivational speaker, Roundy has had the opportunity to work with and inspire numerous veterans to help them heal and focus on creating promising futures.

While having her right leg amputated above the knee as a child because of bone cancer makes Nicole’s circumstances different from veterans, she finds they are able to relate to each other. Her desire to hike the Grand Canyon with them stems from her fascination by their heroic stories. She believes they can create a sense of hope for each other as they take on this challenge as a team. Operation Canyon Rising is intended to drive veterans to set goals and face challenges in a positive way while inspiring other veterans to move forward and create a new life.

“The majority of injured veterans I’ve worked with experience a sense of identity loss following their injury,” Nicole Roundy says. “They set out on a mission to change the world and came home in pieces physically and mentally. When joined as a group, these are strong, ambitious men and women who thrive when they are physically challenged. This is something I can relate to as an athlete. When I am unable to train and practice, my life lacks focus and organization. Physical fitness keeps me grounded and gives me the strength and courage to achieve my goals.”

The expedition begins at the Grand Canyon’s North rim, symbolic of how participants’ lives were before injury or illness. The hike continues down into the floor of the canyon to reflect the depths of their realizations of the permanent new realities and monumental recovery. Climbing out of the canyon on the South rim is analogous to rising to meet this life-long challenge, learning to overcome limitations and gaining hope.

For more info about Nicole Roundy, visit For more info about Operation Canyon Rising, visit

About Nicole Roundy
In 1994, at just eight years old, Nicole Roundy was diagnosed with Osteogenic Sarcoma, a form of bone cancer. After aggressive chemotherapy, her right leg was amputated above the knee. She participated in various sports growing up and was introduced to three track skiing in 2002. Her love for the adrenaline associated with the sport motivated her to defy the “impossible” and learn to snowboard. Just four years later, she became the first above-knee amputee to compete in adaptive snowboarding, taking home a silver medal from the United States National Championships. She went on to compete in World Cup snowboard cross, slopestyle, slalom and halfpipe events and in 2014 placed 8th in the Paralympic Winter Games in Sochi. Nicole is a motivational speaker and an advocate for both The National Ability Center and The Challenged Athletes Foundation. Schools, universities and global corporations routinely engage Nicole to speak and inspire. The 30 year-old athlete encourages others to live an active, healthy lifestyle. Her summer activities include CrossFit, yoga, hiking, wakeboarding, and paddleboarding, all of which keep her fit for winter competitions.


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Starting Summer 2016 with Exciting New Clients

It’s looking to be a red hot summer for Redhead Marketing & PR after what has been a fantastic first half of 2016 for our small, but robust, full-service marketing and communications firm based in Park City, Utah.

This month, we began working with two Southern California clients in two very different industries – luxury real estate and animated film. Equity Residences offers high net worth individuals the opportunity to invest in a portfolio of high-end vacation homes in many exciting destinations. Investors can vacation in the exclusive homes, earn dividends in the form of rental revenue, and have the opportunity for capital appreciation when homes are sold in the future. What a creative concept that makes it possible to own and enjoy many vacation homes! We are creating content for social media and blogs, and making some improvements to their website.

stellar #3 living room

Hollywood-based Epic Pictures is doing an initial, limited release of animated film, “Space Dogs: Adventure to the Moon,” a sequel voiced by Ashlee Simpson and Alicia Silverstone. We are pleased to be managing the marketing and public relations in the Salt Lake City market for the adorable film about two canine astronauts going to the moon. Needless to say, our four-legged interns are quite thrilled to have landed this project! We are conceiving and managing grassroots marketing efforts, traditional public relations, and digital advertising in advance of the August 26 release date. The film will be showing in many Utah theaters in cities like Provo, Draper, Ogden and Salt Lake City. Stay tuned for more info about Space Dogs coming to a Utah theater near you!

space dogs promo

The third new client to announce is a special one – paralympic snowboard cross athlete and motivational speaker Nicole Roundy. We will be helping Nicole get media exposure for her motivational speaking engagements around the country, activities with sponsors, and snowboard competitions.


We are excited to team up with these diverse businesses. Additional clients we are currently working with include:

Conestoga Ranch

Carlton Landing, Oklahoma

Meds for Vets

Newpark Town Center

ActiCare Health

Compass Property Services

Julie Robideau Photography