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GLOBAL GOURMET CHEF TO DEBUT HER GROWING FOOD START-UP ON QVC

Chef Meryl to showcase Jafflz on QVC, October 9

Chef Meryl van der Merwe, Creator of Jafflz® ALL NATURAL TOASTED POCKETS, to Showcase Jafflz® Favorites on QVC to Top Off Year of Expanded Grocery Retail Distribution in Utah, California, Arizona, Texas  and Midwest

PARK CITY, UTAH – With expanded distribution and growing momentum in 2019, Jafflz® is successfully disrupting the frozen handheld category. Jafflz creator Chef Meryl van der Merwe, a native of South Africa who relocated to Park City, Utah 13 years ago, will appear on QVC on October 9, 4:00-6:00 p.m. EST to showcase Jafflz’ top selling Mac n’ Cheese and Sloppy Joe offerings. With their broad appeal, these offerings serve as a great introduction to the “better for you” selection of choices in the freezer aisle. Jafflz are a delicious and accessible way to eat healthier with NO FAKE STUFFZ!

The journey to QVC began nearly one year ago when a talent broker discovered Jafflz and Chef Meryl and was impressed by the innovative, high quality, clean label handheld concept and its variety of flavorful meals and began pitching the brand to QVC.

“As an emerging brand about to expand into more retail chains and markets, the exposure that QVC will provide is tremendous,” explains Jafflz founder Chef Meryl. “It’s a wonderful opportunity to raise awareness of our wholesome, clean label versions of a classic toasted pocket I knew as a youth. We are providing busy families a super convenient and unique way to enjoy delicious all-natural meals, chock full of clean, premium ingredients with no artificial preservatives.”

Produced in Utah, Jafflz are currently sold in the frozen sections of 477 stores, 391 being Kroger banners (Smith’s, Ralph’s and Fry’s), and others including Sendik’s, Busch’s and Central Market. More store partnerships will be announced soon for 2020.

ABOUT JAFFLZ

Jafflz® Toasted Pockets, a staple of Chef Meryl van der Merwe’s childhood in Cape Town, South Africa, are stuffed with globally-inspired fillings borne of years spent in some of the world’s most exotic places as a professional chef for an exclusive clientele on superyachts and in grand estates. One such client was Under Armour Founder/CEO Kevin Plank who recognized her potential and provided the seed capital for Jafflz. Made with clean, 100% natural ingredients, Jafflz products contain “NO FAKE STUFFZ”! No added sugar in the bread, and never any hormones, nitrates or antibiotics in any Jafflz recipe. New this year: Jafflz uses only 100% Utah grass-fed beef. Savory or sweet, Jafflz are ideal for any meal or snack. Offerings include Ham, Egg & Cheese, Chicken Enchiladas, Vegan Indian Curry, Mac n’ Cheese, Sloppy Joe, Cheese Pizza and Apple Pie.

Inviting the Masses to Jafflz Park City Grand Opening

Once again, Redhead Marketing & PR’s extensive network in Park City proved valuable when offering our event marketing efforts for a client. Having worked on several previous projects for Park City Chef Meryl van der Merwe, she engaged us to help raise awareness of the grand opening celebration of her new food concept and eatery Jafflz in which she has partnered with Under Armor CEO Kevin Plank.

We used our social media network and substantial local email list to invite local influencers to attend the event in an effort to create buzz and awareness of these tasty, retro pocket sandwiches that are filled with various global cuisines; i.e. lamb curry and meatball sub. The turnout was exceptional! Guests included local business owners, hospitality industry executives, real estate developers, realtors, politicians and media. Plenty of kids in attendance as well. We loved seeing so many colleagues, friends and clients embracing this new venture and fun concept.

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KPCW’ Radio’s Larry Warren get a tour of the kitchen with Chef Meryl

Located in the Silver Creek neighborhood of Park City, this first Jafflz location will serve as a flagship; future plans are for the grab and go brand are to go national within two years.

 

 

 

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