Once again, Redhead Marketing & PR’s extensive network in Park City proved valuable when offering our event marketing efforts for a client. Having worked on several previous projects for Park City Chef Meryl van der Merwe, she engaged us to help raise awareness of the grand opening celebration of her new food concept and eatery Jafflz in which she has partnered with Under Armor CEO Kevin Plank.
We used our social media network and substantial local email list to invite local influencers to attend the event in an effort to create buzz and awareness of these tasty, retro pocket sandwiches that are filled with various global cuisines; i.e. lamb curry and meatball sub. The turnout was exceptional! Guests included local business owners, hospitality industry executives, real estate developers, realtors, politicians and media. Plenty of kids in attendance as well. We loved seeing so many colleagues, friends and clients embracing this new venture and fun concept.
Located in the Silver Creek neighborhood of Park City, this first Jafflz location will serve as a flagship; future plans are for the grab and go brand are to go national within two years.