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Kickstarter Campaign Launches for World’s First iPad Pro Docking Station

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MagicDock, World’s First iPad Docking Station, Surpasses Kickstarter Goal in 1st Day

Eight Times the Campaign Goal of $8,000 Reached in First Week of 30-Day Campaign

MagicDock product photo

From the heart of Utah’s Silicon Slopes comes MagicDock, the first desktop docking station designed specifically for the iPad Pro. The early success of the 30-day Kickstarter campaign that launched on July 22, 2019 is a clear indicator that iPad users have a need for this innovative accessory. The campaign goal was $8,000. By the eighth day, fundraising had already surpassed $60,000. The average pledge amount has been $108.

CEO and entrepreneur Steve Warren, whose background is in design and marketing, created MagicDock as a result of his unsuccessful, exhaustive search for a docking station for his iPad Pro. Warren then set out to identify all the features he wanted a docking station to offer to empower iPad Pro users to work flexibly, comfortably, and efficiently. He drew what he had in mind and hired an engineering team to design the accessory. What resulted after a few iterations is a sleek, minimalist design that includes the patent-pending MagicGear, a 90-degree rotational mechanism that allows users to easily alternate between landscape and portrait modes. MagicDock conveniently lowers the iPad to desk level to function more like a computer. It also has four ports on the backside –  a 3.5mm audio port, a 4K HDMI port, a USB 3.0 port, and a USB-C port for charging for users to connect all their peripherals. MagicDock has been created in 11” and 12.9” sizes and will be available in silver or space gray color options.

Steve Warren, MagicDock’s creator and CEO, says, “It’s truly gratifying to see the incredible enthusiasm for MagicDock after surpassing our Kickstarter campaign goal in the first day. Clearly, this indicates a strong demand in the marketplace for this type of accessory. We are excited to see where this campaign goes and to launch the product for availability this fall.”

Based on their needs, Kickstarter contributors may select from 18 different reward levels, starting at the $99 Early Bird pledge (limited to 500 backers) in exchange for one 11” MagicDock at $40 off the expected retail price of $149. Those who pledge $119 or more will receive $20 off the expected retail price of $139 for the 11” size. Reward levels are also created with businesses in mind. Those pledging $1,290 or more will receive ten 12.9” MagicDocks at $20 off the retail price. Estimated delivery is October 2019.

Retail price for MagicDock is tentatively planned to be $139* for the 11” model, and $149* for the 12.9” model (*pricing subject to change). Warren and his partner, COO Steve Peterson, are currently sourcing manufacturers and collecting quotes for production. It is expected to be available via Magic-Dock.com, and retail partnerships are being pursued.

For more info, visit the MagicDock Kickstarter campaign at: https://www.kickstarter.com/projects/stevewarren/magicdock

12 Social Media Tips for New Businesses

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Presenting 12 social media tips in honor of 12 days of Christmas (we could go on and on, but we are sticking to the holiday theme!).

A reporter recently asked us to provide some social media advice for entrepreneurs, so we figured we’d share them here as well. These apply not only to new businesses but to ALL businesses who want to make their social presence more effective and powerful. Try implementing some of these for your company’s New Year’s social media resolutions!

blog-header-social-media-101-1024x7681) When launching your business on social media, use the platforms that you are both familiar with and where your audience is likely to be present. We often see businesses on too many platforms that they don’t have the ability to manage.

2) Don’t mix business with pleasure. Create separate accounts for your company. One of our pet peeves is when people use their personal social media accounts to promote their businesses. These should be separate accounts .

3) Ensure your posts are grammatically correct! Nothing screams lack of professionalism more than grammar and spelling errors.

4) Don’t post in the first person, especially if your company is a brand and not an individual, politician or celebrity.

5) Experiment with different times of day with your posts to discover if there are days/times that receive more engagement.

6) Use social media to drive traffic to your website to boost your organic SEO. Links to your blog and other pages on your website should accompany posts when appropriate.

7) Respond to both positive AND negative comments/reviews in a professional, timely manner to demonstrate strong customer service.

8) Social media strategy should be implemented into your overall marketing plan and branding.

9) Be consistent in your voice and messaging on your own accounts and when engaging with other businesses on theirs. Too many people posting can be detrimental to your brand while confusing your followers. Designate one or two individuals on your team to manage your social media campaign.

10) Post regularly to keep your following engaged. This is also an experiment to find out what frequency of posting performs best for your business. A great way to ensure regularly is to create a monthly calendar of content. It’s important to also be nimble, but a calendar generally keeps everyone on track and results in businesses being more likely to post.

11) Partner with social influencers whose following is likely to be your businesses’ customer demographic.

12) If your company’s staff is too busy or lacks the knowledge to take on social media, outsource it to an individual or agency (like Redhead Marketing & PR!) who understands your industry, consumer demographic, marketing strategy, and brand.