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Renowned Utah Chef Joins Park City Culinary Institute

Clement Gelas

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com
www.parkcityculinaryinstitute.com

FOR IMMEDIATE RELEASE
April 19, 2016

RENOWNED CHEF CLEMENT GELAS JOINS PARK CITY CULINARY INSTITUTE TO SPEARHEAD CORPORATE TEAM BUILDING THROUGH CUISINE

Headquartered at the Deer Valley Club, the Institute Offers a Variety of Programming for Groups

PARK CITY, UTAH – An increasingly popular destination for corporate meetings and retreats, Park City, Utah is home to Park City Culinary Institute, which uses cuisine as a vehicle for facilitating team building for groups. This month, one of Utah’s most impressive culinary talents, French Chef Clement Gelas joins Park City Culinary Institute to lead programs for corporate groups. A Park City resident since 2005, Gelas has served as Executive Chef at some of the resort town’s most celebrated restaurants, including Wahso, Waldorf Astoria Park City, and Talisker on Main. He remains Club Director of Food and Beverage for Talisker, while adding his new role with Park City Culinary Institute.

“Learning how to cook as a team is great practice for improving employee communication, time management, and problem solving skills,” says Chef Clement Gelas. “We create culinary programming that serves as a fun way to build rapport between colleagues, and develop leadership skills. Since just about everybody loves food, we use it as a way to inspire team work.”

Gelas leads programs ranging from demonstrations to hands-on workshops, wine tastings, and cooking competitions. Cooking programs range from 90 minutes to four hours, depending on the group’s schedule and needs. Shorter programs fit between meals, and can be hands-on cooking classes, or wine, whiskey and beer tastings. Four-hour programs include lunch or dinner.

“It’s rewarding for participants to compete against each other, working as teams to develop a menu or particular dish, organizing themselves and dividing the tasks between team members,” Gelas explains. “We also have a format that invites participants to cook their favorite childhood dishes to present to the others. It’s a successful tool for colleagues to become better acquainted while honing their presentation skills.”

Laurie Moldawer, the Institute’s Founder and Director, adds, “Companies often use the Institute’s programs to build stronger relationships with clients, and reward sales teams and high performers. Corporate Boards and C-level Executives use our programs to relax and build rapport between meetings.”

The programs are held at the exclusive Deer Valley Club, with ski in ski out access to Deer Valley Resort. As the sole provider of Food & Beverage for the Deer Valley Club, the school caters both on and off site. Private dining at the Deer Valley Club is a more intimate, relaxed and refined alternative to a traditional banquet room. The Institute’s chefs are trained all over the world which gives them the ability to offer authentic, international cuisine from Italian and Spanish to Japanese, Indian, Mediterranean, Middle Eastern and Latin. The private dining room can be customized for smaller groups of 30 guests to up to 100-plus guests. Capacity can be extended to more than 150 guests with al fresco dining on the private patio. Accommodations at the Deer Valley Club are occasionally available for groups during Park City’s shoulder seasons.

For more info about Park City Culinary Institute’s customized offerings for team building programs and private functions, and the faculty of award-winning chefs, visit www.pcculinary.com or call 435.659.5075.

ABOUT PARK CITY CULINARY INSTITUTE
Park City Culinary Institute features award-winning chefs to offer a distinctive culinary program that rivals some of the best culinary schools in the country. In addition to the school’s two-month immersive hands-on program, the Institute hosts teambuilding events and caters for private and corporate groups. Park City Culinary Institute makes it “Seamless, Wonderful, Fabulous!” according to Maureen McDonald at Health Catalyst. “The highlight of the trip… I can’t wait to bring another group and enjoy your amazing cuisine,” wrote award-winning caterer Mary Crafts on behalf of International Caterers Association. For more information, visit www.pcculinary.com.

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Foodie PR Galore

We are pleased to announce that Redhead Marketing & PR is now managing the public relations for Park City Culinary Institute based in Deer Valley, Utah with a second campus opening early next year in Salt Lake City. The renowned cooking school with some of Utah’s most notable chefs/restaurateurs as instructors also offers culinary-themed team building events for corporate groups. The Institute is now launching a new six-month program that allows students to graduate debt free thanks to a creative partnership with area hotels, caterers and restaurants. Last week, we also had the privilege of attending a graduation reception for the most recent class. What a treat to be in the presence of such world-class chefs and their students, who will no doubt enjoy successful careers!

Read more about the new six-month program in our first press release for the Park City Culinary Institute.

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Non Profit Challenges Park City to Meatout 2015

SMAR Circle Logo

FOR IMMEDIATE RELEASE
March 11, 2015

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com

SAGE MOUNTAIN ANIMAL RESCUE CHALLENGES PARK CITY TO GO VEGAN FOR ONE DAY ON MARCH 20
Social Media Contest and Local Restaurants with Vegan Specials Will Support Global Meatout Campaign

 PARK CITY, UTAH – On March 20, 2015, Sage Mountain Animal Rescue will support Farm Animal Rights Movement (FARM), to encourage the public to “Eat Vegan for a Day.” This is part of a large global campaign called Meatout, which draws massive public support from a variety of voices, including animal protection advocates, environmental groups and celebrities.

As a non-profit advocate for farm animals, Sage Mountain Animal Rescue has recruited several local restaurants to participate in Meatout by highlighting vegan appetizers and entrees for the day. Many of the restaurants will donate a percentage of sales from the day to Sage Mountain Animal Rescue.

A social media campaign and contest will complement the effort. Park City residents and visitors are invited to take photos of their vegan meals on March 20, post to Sage Mountain Animal’s Facebook page and/or hashtag #SMARMeatoutPC for a chance to win prizes that include a private yoga session, 30-day PC MARC facility pass and $25 gift certificate to Safonova boutique at Redstone. Vegan recipes are available on Sage Mountain Animal Rescue’s website at www.smarutah.org.

“Meatout promotes exploring vegan eating to raise awareness of the suffering many farm animals endure, environmental preservation and emphasizes good health by reducing incidences of heart disease, stroke, cancer and diabetes,” says Lauren Lockey, Co-Founder and Executive Director of Park City-based Sage Mountain Animal Rescue. “We wanted to support the Meatout campaign locally with a fun way to engage people by involving local restaurants and creating a social media contest. Reducing or eliminating meat consumption for even just one day has a quantifiable, positive impact on water preservation, saving animal lives and climate change. Our hope is over time people will gradually reduce their dependence on consuming animal products.”

The following is a list of Park City restaurants participating with vegan offerings:

501 on Main

Deer Valley Resort

Du Monde Gourmet at Jafflz

Este Pizzeria

Fairweather Foods

Fuego Bistro and Pizzeria

Handle

Uptown Fare

Zoom

For more info, visit www.smarutah.org and www.meatout.org

About Sage Mountain Animal Rescue
Founded in 2013 and located 10 miles from Park City, Utah in scenic Brown’s Canyon, Sage Mountain Animal Rescue provides rescue facilities, care and advocacy for abandoned, unwanted or abused farm animals. The 501(c3) non-profit also offers educational programming about the connection to and responsibility we have for these animals and related health and environment issues. The rescue facility encompasses 162-plus acres. For more info, visit www.smarutah.org.

 

 

 

Several New, Diverse Clients Join Redhead

Recognized for its personalized marketing and public relations expertise and close collaboration with clients, Redhead Marketing & PR continues to diversify and expand with several new clients in a variety of industries. These include a meeting planning business, new retail, non-profit organization, technology, cyber security and political candidates. The following is a summary of Redhead’s new partnerships and services offered.

Summit County Attorney David Brickey
Having served as Summit County Attorney for the past decade, Republican candidate David Brickey has hired Redhead Marketing & PR for branding, logo design, website development and various additional marketing activities during the 2014 campaign season.

Summit County Treasurer Corrie Forsling
Corrie Forsling has enlisted Redhead to develop marketing collateral and to advise on various marketing and event planning efforts for her reelection campaign as the Democratic candidate for Summit County Treasurer.


Glenn Wright for House District 54
Redhead was engaged for website messaging and marketing collateral development for Democratic candidate Glenn Wright who is running for for Utah House District 54 in November.


Sage Mountain Animal Rescue
Redhead has teamed up with this newly established non-profit organization focused on farm animal rescue and advocacy to manage its branding, logo and website development. Sage Mountain Animal Rescue will be located on 63-plus acres of land in Brown’s Canyon, 12 miles from Park City, Utah.


InteliCon
An inaugural cyber security conference, presented by Idaho-based Critical Intelligence, will be held at The Chateaux Deer Valley in September 2014. The conference will feature high-profile speakers who are experts in cyber security followed by training sessions. Redhead is managing branding and logo development, meeting planning and all marketing collateral.


Wasatch & Wool
Wasatch & Wool, a high-end knitting and yarn boutique, will open late summer at the Redstone shopping center at Park City’s Kimball Junction area. The yarn boutique’s objective is to offer an intimate, welcoming retail experience with high-quality, natural yarns at a variety of price points. The owner seeks to foster a local knitting community with workshops and social gatherings. Redhead Marketing & PR is beginning work on branding, logo development and website design with public relations and marketing collateral to follow.


Destination PC
Redhead designed the logo and developed the website for this new corporate meeting planning/destination management company focused on the Park City market.


Flower Studio on Main
The new floral design company on Park City’s Main Street that works with corporate and social functions to create trend-setting floral arrangements engaged Redhead to develop its logo and website.


Terahertz Device Corporation
A developer and manufacturer of light sources and related technologies for applications across the infrared spectrum and terahertz frequency range, THzDC has partnered with Redhead on the development of a new, more contemporary website to serve its business-to-business needs.

Additional Redhead Marketing & PR clients include Advice Media, a digital marketing firm with clients nationwide, and Newpark Town Center, a mixed-use development in Park City.