The Power of PR to Amplify your Story
The Brief
Who doesn’t love when news coverage goes viral?
Utah reporter Curtis Booker penned a story for KSL.com about iconic Las Vegas brand Pinkbox Doughnuts opening a new store in American Fork, Utah. The mileage it gained reached a much wider audience.
Media Amplification
Story re-posted on KSLRadio.com and DeseretNews.com
(Total Audience – 958K)
Repurposed by the news anchor on three KSL-TV News broadcasts (Total Audience – 38K)
Shared via Utah Business magazine’s daily email (Audience – 25K-plus subscribers)
Total Media Value of Story – $24,300+ | Total Audience – 1M+
Social Media Visibility
The article was shared on KSL’s social media outlets.
KSL News Radio’s Facebook (500+ likes, 300+ comments, 44 shares)
KSL.com’s Instagram: (248 Likes, 5 comments 216 shares)
KSL.com’s Facebook: (1,500 likes, 680 comments, 191 shares)
And, of course, as all brands should do, Pinkbox Doughnuts enjoyed further amplification by sharing the coverage on its own social platforms.
The question isn’t whether your business can afford high-quality, results-oriented PR services…it’s how much more can you increase your visibility and credibility by engaging PR services?
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