NBA All-Star

The Brief

The Gateway, a lifestyle destination in downtown Salt Lake City, was home to high-profile NBA All-Star activations when Salt Lake City hosted in February 2023. The objective was to elevate awareness of these experiences that were open to the public through local media.


Extensive media coverage resulted in the many brand activations and interactive experiences at The Gateway. The media value totaled $1M.
Below is a sampling of media outlets that covered the activations.