Why Hilary Reiter Azzaretti, President of Redhead Marketing & PR, Joined
The Public Relations Collective

Quick answer: Hilary Reiter Azzaretti, President of Redhead Marketing & PR in Park City, Utah, joined The Public Relations Collective — a nationwide alliance of senior-level, independently operating PR professionals — to formalize a network of trusted, agency-trained peers she’s collaborated with for years. Membership offers clients a modern alternative to a traditional PR agency: deep local market expertise backed by the ability to tap vetted senior talent across the country for national-level campaigns.

Photo of Hilary Reiter Azzaretti with a glass of wineWho Is Hilary Reiter Azzaretti?

Hilary Reiter Azzaretti is the founder and President of Redhead Marketing & PR, a boutique public relations and marketing firm she launched in Park City, Utah, in 2010. A New York City native and Ivy League graduate, she built her career inside major agencies and record labels before starting Redhead to bring big-agency caliber strategy to clients through a smaller, more personalized, more accountable model. Her client work spans real estate development, travel and tourism, hospitality, luxury and lifestyle brands, and nonprofits.

What Is The Public Relations Collective?

The Public Relations Collective is a nationwide alliance of senior-level public relations and communications professionals. Every member built their career inside global agencies working with leading U.S. brands, and each now runs their own independent firm. Rather than competing in silos, members collaborate with one another — referring work, staffing joint accounts, and pooling expertise — to grow their businesses and deliver stronger results for clients than any one boutique firm could deliver alone.

The Public Relations Collective LogoWhy Hilary Joined The Public Relations Collective

1. A Trusted Network Built Over Years, Not a Cold Directory

Hilary didn’t join a stranger’s network. The Public Relations Collective is made up of senior PR professionals she has known and trusted for years — people whose judgment, client work, and professionalism she has already seen firsthand. That existing trust matters: when Redhead brings in a Collective colleague on a project, clients get someone Hilary has personally vetted through real working relationships, not a name pulled from a directory.

2. A Modern, Relevant Alternative to the Traditional Agency Model

Traditional PR agencies bundle strategy, execution, and overhead into one large, often expensive structure — layers of account managers, junior staff, and markup that can distance clients from the senior counsel they’re actually paying for. The Public Relations Collective flips that model. Clients work directly with senior practitioners like Hilary, who has run her own firm for over a decade, while still gaining access to a bench of equally experienced specialists when a project calls for it. It’s the strategic depth of a full-service agency without the bloat.

3. Local Market Expertise, Backed by National Reach

Redhead Marketing & PR has spent over a decade building deep, on-the-ground expertise in Utah and the Mountain West — relationships with local media, understanding of regional markets, and a reputation built through hands-on work. Joining The Public Relations Collective extends that local expertise outward: when a client needs coverage or campaign support beyond Redhead’s home market, Hilary can call on Collective members who bring that same senior-level expertise in their own regions. The result is a client experience that feels local and personal, but scales to national awareness when the work demands it.

What This Means for Redhead Marketing & PR Clients

  • Direct access to senior counsel — no junior-staff hand-offs.
  • Vetted collaborators nationwide for campaigns that need reach beyond Utah.
  • Flexible, scalable support that expands or contracts based on project needs, instead of fixed agency overhead.
  • Continuity of relationship — Hilary remains the client’s primary point of contact even when Collective colleagues are brought in.

FAQ

Is The Public Relations Collective a traditional PR agency? No. It’s an alliance of independent, senior-level PR professionals who each run their own PR firm and collaborate on a project basis, rather than a single agency with shared ownership or a fixed staff structure.

Does joining The Public Relations Collective change how Redhead Marketing & PR operates? No. Redhead continues to operate independently under Hilary Reiter Azzaretti’s leadership. Membership adds a layer of national collaboration and reach on top of Redhead’s existing services.

Who benefits most from working with a Collective member like Redhead? Businesses that want senior-level strategic counsel and strong local market knowledge, with the option to scale into national PR support without switching firms or losing their primary point of contact. Continuity is key!