Utah Motorsports Campus Rebrands as Burt Brothers Motorpark
After inking a partnership deal in December of 2024, Utah Motorsports Campus has been officially renamed and rebranded as Burt Brothers Motorpark. A vibrant new brand and logo make their debut this month, in advance of racing season. The new partnership between Burt Brothers Tire and Service and one of the premier motorsports venues in the U.S. is designed to create mutually beneficial opportunities for both brands, while elevating the experience for fans, participants, and partners alike. The public can expect to see the new brand roll out over the next few months.
Burt Brothers partnership with the Motorpark extends beyond naming rights in meaningful ways. Both brands will have the opportunity for greater exposure, leverage consumers, and strengthen relationships with industry professionals and fans. Those visiting the Motorpark will be treated to giveaways, special promotions, interactive experiences with Burt Brothers, and special offers for tire service and automobile repairs. There will be a celebration for the public on Saturday, April 26 at 2 p.m. for which more details will follow.
“Following a period of accelerated growth for Burt Brothers with new store locations in the past couple of years, this partnership is an ideal match that will offer new and innovative ways to connect with customers and communities,” says Burt Brothers Tire and Service CEO Brian Maciak. “Our entire team looks forward to fostering a greater appreciation for motorsports and this incredible venue.”
Day 3 of the Porsche Sprint Challenge 2024 at Utah Motorsports Campus.
Fans and drivers can anticipate Burt Brothers-branded events, such as tire safety clinics, performance driving workshops, and sponsorship opportunities for race teams, further establishing Burt Brothers as a leader in both the automotive and motorsports industries.
“We are excited to welcome Burt Brothers Tire and Service as a long-term partner,” explained Garett Potter, General Manager of Burt Brothers Motorpark. “Their commitment to quality and customer service aligns perfectly with UMC’s dedication to providing the best motorsports experience in the region. Together, we’ll be able to deliver unforgettable events, exclusive offerings, and increased value for our fans, participants, and business partners.”
The two organizations will collaborate on educational programs, products, and community initiatives designed to expand interest in motorsports and cultivate the next generation of automotive enthusiasts.
