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Sundance Film Festival is Upon Us

We’re keeping busy helping a couple of clients gain some exposure during the Sundance Film Festival, taking place January 19 to 29 in Park City, Utah.

Sony Music has engaged us to navigate the Sundance scene for five-time Grammy nominated artist, Ski Johnson, a contemporary jazz saxophonist. Looking to do some advance promotion for the June release of his album with Queen Latifah, we have lined up some appearances for Ski during the festival. As passionate skiers ourselves, we’re eager to find out if Ski skis! Ski Johnson will perform for the Luc Robitaille Celebrity Shoot Out Echoes of Hope benefit party on Jan. 21 at the Fender Music Lounge. This fundraiser is in celebration of the celebrity hockey game that follows the next day at the Park City Ice Arena. Ski will also perform at the Eco Hideaway Music Saves Lives Celebrity Lounge on Jan. 22 at Stein Eriksen Lodge in Deer Valley. This is an invite-only, chill-out and gifting lounge for celebrities attending Sundance.

zReturn, an online lost and found service, hopes to benefit from its first event marketing experience by having a presence at the Sundance Film Festival. Redhead created postcards that each have two complimentary zReturn ID tags affixed. These will be distributed in gift bags to festival goers, media and celebrities at more than a half dozen Sundance parties and events. zReturn tags enable users to anonymously identify their valuables, including cell phones, MP3 players and tablets. When a lost item is found, the finder is directed to zReturn.com to connect with the owner and ensure the return of the item.

We’re looking forward to a great time Sundancing with everyone, and it seems the snow will be falling just in time!

Redhead Client zReturn Featured in The Park Record

zReturn is the world’s easiest and most affordable online lost and found service. It enables consumers to anonymously tag their valuables such as cell phones, laptops, MP3 players and tablets. If an item is lost, the ID tag directs the finder to the zReturn website and to enter the ID number on the tag to be connected with the owner and make arrangements for returning the item.

The New York City-based company has engaged Redhead Marketing & PR to manage event marketing and public relations. Tags will be included in gift bags at exclusive events during the 2012 Sundance Film Festival in Park City, Utah.

Park City’s newspaper, The Park Record, included a story about zReturn in the October 22, 2011 edition of the paper. Click here to read the story.