Utah marketing Archives - Redhead Marketing & PR

Happy 9th anniversary to Redhead Marketing & PR! What began as a 30-something, ginger-haired woman scraping by with small freelance projects in the midst of the recession has “ballooned” into a full-fledged, rapidly growing business. Based in Park City, Utah and working with national and local companies, Redhead founder Hilary Reiter is now supported by a small, highly talented team that provides top-notch brand development, public relations, web development, copywriting, social media, design, and other marketing services. We attribute our 95% growth in 2018 over the previous year to these dedicated individuals, and our fabulous partner, Target Local Marketing. And, of course, our success would not be possible without the diverse roster of loyal clients who entrust us with their marketing needs. It’s a privilege to help them grow their businesses as we grow ours. We are also grateful to the many word-of-mouth referrals we regularly enjoy.

The canine interns celebrate 9 years with Redhead Marketing & PR — With us from the beginning, the canine interns – Rusty and Jackson – are celebrating nine years in business.

Our goal remains to offer the highest level of services with an even greater level of enthusiasm. Unlike many traditional agencies, work is not handed off to a revolving door of inexperienced, junior staff…because we have none! Our team consists of seasoned, creative professionals with meaningful experience. And we still offer competitive rates that make us more affordable than multi-layered agencies that typically can’t provide our level of efficiency, responsiveness, and flexibility. We take pride in being approachable and accessible and having a wonderful rapport with our clients, whom we consider partners. While celebrating this final year in our single digits, we’d like to take an opportunity to highlight our current clients, in no particular order:

SOJI Energy – Our newest client as of this week, SOJI is a lifestyle brand that produces beautiful crystal water bottles. Redesigned bottles to launch this spring

Etienne – A new, luxury development offering the last remaining homesites in Provo Canyon near Sundance Resort

Promontory – Park City, Utah’s most exclusive private community with an array of world-class amenities

Woodside Homes – One of the country’s top 30 production home builders, Woodside Homes builds communities throughout California, Nevada, Utah, and Arizona.

Channel Signal – A Silicon Slopes tech company that offers a platform for brands to analyze and leverage their online consumer reviews

Finnbin – A baby box company that provides a safe sleep environment in the Finnish tradition for newborns

Reed Solutions – An umbrella company offering healthcare, life insurance, financial planning and investments to medium-sized businesses

Table X – One of Salt Lake City’s most progressive restaurants offering innovative, artfully prepared cuisine

Conestoga Ranch – A luxury glamping resort overlooking Bear Lake in Northern Utah

I Love Moo – Serving ice cream, smoothies, and Acai bowls in Park City’s Kimball Junction neighborhood

Java Cow Cafe & Bakery – Ice cream, coffee shop, bakery, and light bites on Park City’s Historic Main Street

Enjoy Park City/Summit Sotheby’s International Realty – Specializing in luxury real estate in Park City and Deer Valley

Salt Lake Food & Wine Festival – Entering its third year as the premier food and wine event in SLC

Boulder Ventures Development – Real estate developer in Salt Lake City

Hosman & Adams – Boutique law firm launching in Sandy, Utah, focusing on criminal defense and personal injury

Kamas Storage – Indoor outdoor storage units, including RV storage, serving Summit County, Utah

If your social media strategy is limited to throwing up occasional posts on your social channels, it’s time to rethink and expand your approach to keep up with the competition.

Since 2010, Redhead Marketing & PR has implemented and managed customized social media strategies for several different types of clients in various industries, including hospitality, retail, politics, and real estate. We have found that one aspect of a successful social media strategy is to develop partnerships with social media influencers. This means working with brands and media whose followers belong to your target audience. These partnerships coupled with consistent, engaging content and a social plan that integrates with the overall marketing strategy are crucial to a successful online presence that also complements SEO efforts.

We see countless businesses missing the mark on their social media and not implementing it as a consistent part of their communications efforts. This is typically due to lack of time and/or lack of social media expertise. As marketing becomes more specialized, so too does social media as just one component of the communications mix.

Below are some examples of social media partnerships we created for Southern California (Epic Pictures, a film production company) and Utah (glamping resort Conestoga Ranch) clients over the summer. The desirable end results included increasing the following for and reach of our clients’ social media accounts and improving engagement. All of this requires time and consistency that many businesses can’t devote in house staff to, which is, of course, where Redhead Marketing & PR comes to the rescue. Feel free to contact us to discuss how we can help you improve your social presence.

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Redhead Turns Nine