The annual Adobe Digital Marketing Summit washeld March 20 to 23, 2012 at the Salt Palace Convention Center in Salt Lake City. One of the companies attending the Summit, Ensighten, enlisted Redhead Marketing & PR to manage its event planning initiatives that coincided with the gathering of 5,000 industry attendees. Adobe would not allow Ensighten, an industry leader in tag management technology, to exhibit at the conference. so they decided it was necessary to get creative to elevate their exposure amongst attendees.
As experienced event planners with first-hand knowledge of the Salt Lake City and Park City, Utah areas, Redhead Marketing & PR was engaged by Ensighten for our creative services and to coordinate publicity stunts and some guerrilla marketing tactics. Capitalizing on the theme of Ensighten being “Banned in SLC,” we created branded t-shirts and stickers for distribution during the conference and at Ensighten’s demo suite next to the Salt Palace at the Radisson Hotel.
We also coordinated complimentary airport transfers for Adobe Summit attendees from Salt Lake City International Airport to downtown Salt Lake City hotels. This provided a unique opportunity for Enisghten staff to mingle with clients and invite them to a demo while in Salt Lake City for the Adobe Summit. Attendees checked in for their rides by providing business cards to our staff manning Ensighten-branded transportation desks in the baggage claim areas of both airport terminals. The vans featured Redhead-designed graphics that promoted the Ensighten “Banned in SLC – What is Adobe Hiding from You?” theme. More than 300 Summit attendees were given rides into town by Ensighten shuttles…a successful lead generating mission accomplished with exceptional return on investment.