Participating in ALS Ice Bucket Challenge from Opposite Ends of the U.S.

Redhead Marketing & PR founder Hilary Reiter completed the ice bucket challenge to raise awareness and fund for ALS Association from Historic Main Street in Park City on Saturday, nominating Tracie Heffernan to do the same in New York City’s Times Square.

This has been such an incredible example of a brilliant viral marketing campaign and the power of social media to bring people together for a worthwhile cause.

Here are the resulting videos of our ice baths for a cause:

Hilary’s clip

Tracie’s clip:




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