On April 20, SILVER, a new hot spot in Park City, UT had a housewarming celebration to welcome the community to experience the restaurant and lounge offerings. Redhead coordinated and publicized the open house-style event which attracted more than 450 guests who were treated to cocktails and small bites from the restaurant’s progressive menu.
The who’s who of Park City turned out, many of them making their inaugural visit to SILVER, which opened in January to private, celebrity-studded events during the Sundance Film Festival. Local influencers who attended the event included representatives from Park City Municipal, the Park City Chamber & Visitors Bureau, Stein Eriksen Lodge, Montage Deer Valley, St. Regis Deer Valley, Goldener Hirsch Inn, and many other businesses from the community. Park City Mayor Dana Williams was also in attendance with his wife, Lisa – the couple were celebrating their wedding anniversary this same evening.
In addition to the party being an awareness-raising event, SILVER was able to collect email addresses from nearly all attendees, allowing them to commence e-marketing efforts to keep the community informed about upcoming events at the restaurant.