Meet The Team
Passionate Brand Builders & Storytellers
Personalized, High-Level Marketing Services
Hilary Reiter Azzaretti founded Redhead Marketing & PR in 2010 in Park City, Utah, to provide personalized, high-level marketing services. She aimed to transform the traditional agency-client relationship into a true partnership by eliminating corporate layers, resulting in a more responsive and flexible service model. Redhead is particularly effective for businesses without in-house marketing teams, as clients value the hands-on approach of seasoned professionals. The agency excels at refining messaging and creating integrated marketing strategies to reach target audiences regardless of geographic location.
Meet The Team
Strategic partnerships with marketing professionals in New York City and Southern California allow Redhead Marketing & PR to service clients in different parts of the country while offering fresh ideas and unique perspectives. We have teamed up with creative and well-connected individuals who strive to remain on the cutting edge of their specific marketing and communications disciplines. They may not be redheads, but they certainly know how to stand out from the crowd!
Hilary Reiter Azzaretti
President
Hilary Reiter Azzaretti
An experienced, well-connected communications and marketing professional from New York City, Hilary Reiter Azzaretti launched her career in the public relations and marketing departments of major record labels. Since then, her career and network of contacts have spanned a variety of sectors, including travel and hospitality, real estate, politics, entertainment, lifestyle, technology, luxury products, and non-profit.
A passion for skiing and the mountain town lifestyle led Hilary to Park City, Utah, in 2001 to work in the Press Office of the Sundance Film Festival. She then managed public relations for the Park City Chamber & Visitors Bureau, followed by Ski Utah, both of which provided the opportunity to become an active member of the community. Her next position with Dering Elliott & Associates gave her in-depth experience publicizing luxury real estate developments. She also managed and marketed the political campaigns for former Park City Mayors Jack Thomas and Dana Williams.
Hilary earned a B.A. from Barnard College, Columbia University, where she majored in sociology and minored in political science and French. She is the Utah representative for the invite-only association Public Relations Consultants Group, and serves on the board of Liberty Sanctuary, a non-profit equine rescue. She resides in Park City with her husband, Marco; Mini Australian Shepherd Gemma; and a rescue cat, aptly named Cat.
Priscilla Blanchot
Brand Strategist & Graphic Designer
Priscilla Blanchot
Priscilla Blanchot brings more than two decades of design expertise to Redhead Marketing & PR’s clients. She seamlessly and brilliantly orchestrates the creative journey from inception to fruition. Throughout her career, she has crafted impactful designs for a diverse spectrum of clients, spanning from startups to established brands, operating in both B2B and B2C spheres.
Armed with a profound understanding of brand positioning and creative solutions, Priscilla leverages market insights and business objectives to conceive and execute innovative communication solutions. Whether it’s crafting compelling logos, refining external and internal brand messaging, or developing comprehensive identity packages, she remains steadfast in her commitment to enhancing brand exposure through clearly defined strategy and driving business growth.
Before coming to Utah, Priscilla started her career in New York City, where she created brand solutions from corporate identity to packaging products for global entities such as Victoria’s Secret, Unilever, Guess, IBM, Reebok, and LVMH. Drawing inspiration from comprehensive briefs, collaborative brainstorming sessions, and client feedback, Priscilla navigates the entire product and brand development lifecycle, from conceptualization to implementation.
Priscilla is a graduate of the European Graphic Design School in Paris, France as well as the Portfolio Center in Atlanta, Georgia, where she earned diplomas in graphic and packaging design. Additionally, she is passionate about self-growth and is a certified Brand Strategist II from LevelC organization.
Samantha Smith
Communications & Marketing Specialist
Samantha Smith
Samantha Smith is a marketing and branding professional with expertise in experiential event production, impactful campaigns, and community-driven initiatives. Her career began in local media, where she developed a passion for storytelling and community engagement, later expanding her skills through work with nonprofits, city government, and marketing agencies, focusing on strategic partnerships and meaningful experiences.
As the founder of Mind the Gap, a music festival and conference advocating for women’s equality, Samantha is dedicated to amplifying underrepresented voices. She also serves as Chapter Chair for Women in Music Utah Chapter and leads the Arts & Music Impact Team for A Bolder Way Forward, a grassroots movement for gender equality.
Redhead Marketing & PR clients benefit from Samantha’s visionary and entrepreneurial nature. She offers her array of talents from social media management and public relations to digital marketing, brand strategy, and web development. Samantha is on the cutting edge of the ever-changing marketing landscape.
Based in Salt Lake City, Samantha balances her professional passions with motherhood, raising her one-and-a-half-year-old daughter. She brings creativity, purpose, and a strong sense of community to all she does.
Alexandra Chiafery
Public Relations Specialist
Alexandra Chiafery
Alexandra Chiafery is a passionate public relations and digital marketing professional. A born storyteller, Alexandra is a pitching machine. She is gifted at identifying stories that are newsworthy and compelling and clearly communicating our clients’ messages to reporters and influencers. Alexandra is a media relations guru for lifestyle, hospitality, real estate, and outdoor industry clients.
Hailing from Rochester, New York, Alexandra splits her time between Denver and Park City. She graduated from the University of Dayton with a B.A in public relations.
Hilary earned a B.A. from Barnard College, Columbia University, where she majored in sociology and minored in political science and French. She is the Utah representative for the invite-only association Public Relations Consultants Group and serves on the board of Liberty Sanctuary, a non-profit equine rescue. She resides in Park City with her husband, Marco; Mini Australian Shepherd Gemma; and a rescue cat, aptly named Cat.
Katie Kepsel
Online Marketing Specialist
Katie Kepsel
After 20 years in marketing, Katie can handle just about any aspect of the process with a high level of expertise, but her passion is Pay-Per-Click marketing, Search Engine Optimization, and Social Media ads. Katie has been working with Redhead Marketing & PR since the company’s inception as well as freelancing with many local businesses in online marketing and web design. Katie’s main focus has been luxury, domestic, and international private residence clubs, but she has also handled online marketing for a variety of clients in real estate, medical devices, helicopter skiing, construction, property management, politics, finance, insurance, lifestyle products, and the fitness industry.
Outside of work, Katie loves hiking with her pup, Dasha, and exploring the beautiful state of Oregon.
Gemma
2nd Generation Canine Intern
Gemma
A Miniature Australian Shepherd, Gemma is Redhead’s newest canine intern. Although still a puppy, she is eager to learn the ropes thanks to her strong intellect. She has demonstrated a great talent to pose for the camera, a sure sign she’ll be modeling in future client photo shoots. Meanwhile, she is working hard to charm clients, media, and the rest of the team, knowing she has big paws to fill with the loss of Jackson and Rusty. We believe it’s no coincidence that she was born in Park City, Utah just one week after Rusty left us.
In Memorium
In Memorium
From Redhead Marketing & PR’s beginning, this duo of rescue dogs was synonymous with our brand. They inspired our creativity, joined many meetings, and even modeled in client photo shoots. Rusty and Jackson have been promoted over the rainbow bridge, but their unbridled enthusiasm and happy spirits remain with us always.
