Indoor Air Quality is Crucial to Public Health and Safety as Buildings Reopen During Pandemic and Second Wave is Anticipated

A new handbook for Facilities Managers and building owners offers in-depth guidance for how to ensure HVAC systems are properly maintained and upgraded to minimize virus spread

Facilities Management Volume Two

In light of COVID-19’s worldwide impact, schools, office buildings, hospitality venues, and shopping centers are among those adapting to new protocols in an effort to reopen responsibly. Following CDC guidelines to keep employees and visitors healthy and ensuring they can continue working can be a cumbersome task for those managing buildings of any size. A comprehensive guide, Facilities Management Volume 2, is now available to help organizational leaders and facilities managers properly address the issue of indoor air quality in their buildings. Published by Pavilion Business Services, the 144-page book covers everything from improving management of HVAC systems for healthy air quality to energy conservation and cost savings.  

“Successful businesses will adapt and innovate to meet their customers’ and employees’ new behaviors and needs while also instilling confidence,” says Facilities Management Volume Two creator Greg Spafford, Managing Director of Pavilion Business Services, who has spent much of his decades-long career managing B2B marketing for large HVAC companies. “Improved indoor air quality, ventilation, and purification are essential to keeping buildings – and those inside them – healthy.”

Preparedness for the new normal will provide occupants, visitors, clients and employees safety in a rapidly-changing world. Indoor air quality is not a short-term problem. The World Health Organization (WHO) has indicated that COVID-19 might be here for good, even if a vaccine is developed. Because experts can’t predict if or when this novel coronavirus will dissipate, it’s important to improve indoor air quality to reduce virus spread, given that human beings spend 90 percent of their time inside.

Spafford adds, “A company’s greatest asset is its workforce. Investing in healthy employees can have a profound impact on the bottom line with fewer sick days and greater productivity. HVAC serves as the lungs of any indoor environment. If it is well designed and maintained, people will be healthier.”

Facilities managers are in a position to be super heroes in helping to reduce the spread of COVID-19. It’s imperative that they have the latest technology at their disposal to easily manage building health and safety procedures.

The Facilities Management Volume 2 will empower building managers, owners, and developers to:

  • design and develop a better functioning workplace
  • gain knowledge on HVAC effects
  • improve air quality to maximize health and safety
  • increase comfort and reduce energy costs
  • reduce insurance costs
  • avoid legal liabilities

The handbook is available for a reduced price of $97 at HVACAndAirQuality.com.

New App Informs Consumers When High-Demand Products Arrive

PROVO ENTREPRENEUR LAUNCHES NEW APP TO REDUCE TRIPS TO STORES FOR HIGH-DEMAND ITEMS DURING CORONAVIRUS PANDEMIC

It Arrived notifies consumers when items they seek are in stock at local retailers

It Arrived is a new app that aims to reduce additional, unnecessary trips consumers make to stores for high-demand items during the coronavirus pandemic. Developed by a former director of a Provo grocery store and founder of raceentry.comrodeoticket.com and strideevents.com, the app allows customers to subscribe for notifications when their selected stores receive the items they are looking to purchase. Each customer can choose the products they would like to receive notifications for. The app and user account is free. To receive the alerts, there is a nominal subscription fee of $2.99 for the first store and 99 cents for each additional store. The app is available for Android and iOS devices. It Arrived is launching with Utah stores, but plans are underway to quickly add retailers in other states throughout the country.

It Arrived app

The CDC guidelines include limiting trips to the store to once a week, but many consumers are finding that’s not possible when they can’t find products they’re seeking, particularly items like disinfectant, hand sanitizer, and toilet paper,” says Hyrum Oaks, Founder of It Arrived. “The app is a convenience and safety measure for both store employees and their customers and strives to reduce COVID-19 exposure and community spread. Our hope is to help people minimize their trips to the store, so they’re going only when they know their desired items have arrived.”

Utah retailers that have joined It Arrived include:

  • Days Market – Provo
  • Edgemont Pharmacy – Provo
  • Kohler’s Food Store – Lehi
  • Payson Market – Payson
  • Reams – Salt Lake City
  • Reams – Taylorsville
  • Reams – Kearns
  • Reams – Magna
  • Reams – Sandy
  • Reams – Cottonwood Heights

As the owner of event-oriented website businesses, Oaks was forced to lay off some employees due to regulations banning mass gatherings. Instead of continuing to lay off more employees, he pivoted his business to create software that went back to his roots as a store director of a grocery store in Provo.

“There has been a remarkable amount of innovation and adaptation as a result of coronavirus, and we wanted to work within our wheelhouse to provide a solution to help alleviate a pain point for both consumers and retailers,” Oaks says.

There is no long-term commitment required (subscribers can cancel at any time). While the app informs customers when the in-demand products arrive, there is no guarantee that the items will still be available when customers make their visits.

For more information, visit www.ItArrived.org.

WOODSIDE HOMES JOINS LEADING BUILDERS OF AMERICA TO COLLECT PERSONAL PROTECTIVE EQUIPMENT FOR HEALTHCARE WORKERS

The national homebuilder continues construction and sales with new protocols in place to address coronavirus outbreak

Woodside Homes has joined Leading Builders of America’s urgent, national call to collect unused, excess masks and eye protection equipment from its trade partners. These are being collected at Woodside Homes’ Corporate Office, 460 West 50 North, Suite 200, Salt Lake City. Cash donations are also being accepted at https://www.directrelief.org/. The public can follow the effort on social media at #BuildersCare.  

“This is an opportunity for the homebuilding industry to step up to aid in the coronavirus public health crisis and protect our essential healthcare workers,” says Woodside Homes CEO Joel Shine. “As a company that cares deeply about our communities, our homebuyers, and employees, Woodside Homes is calling on all of our trade partners to act with a sense of urgency to respond to our nation’s shortage of protective equipment. Together, we can fight this pandemic and come out stronger than ever as an industry and as a country.”

As Woodside helps to fulfill this need in the healthcare community, it also is implementing measures to help keep employees and customers safe as the construction and sales of new homes continues. Woodside Homes’ sales offices, model homes, and Inspiration Galleryâ design centers have enacted screening policies for anyone entering these venues. Visitors are asked to affirm that they and all members of their households are in good health and not under quarantine, have not been in contact with someone who may have COVID-19, and are not high risk for COVID-19 such as recent travel. In accordance with recommended CDC guidelines, Woodside employees will maintain appropriate social distance, refrain from handshakes, visit homes in separate cars, and limit group sizes to 10 or less (this number may be further reduced). High touch points, such as door handles, chairs, desks, and phones are regularly sanitized.

“We have consulted with experts to implement best practices designed to protect our community, employees, homebuyers, and trade partners while we continue construction and sales to meet the housing demand in the markets where we build,” Shine explains.

About Woodside Homes

Woodside Homes, one of the top 30 homebuilders in the U.S., is celebrating its 43rd year in the business of designing and building single-family homes for move-up and entry-level buyers. Woodside Homes is dedicated to being “Better by Design,” delivering an exceptional experience to every customer and acting as a trustworthy, knowledgeable guide throughout the home buying process.

In 2017, Woodside Homes was acquired by SEKISUI HOUSE, one of the world’s largest homebuilders. The two companies joined forces with their shared philosophies in creating sustainable communities that grow and adapt to the needs of today’s homebuyers.

Bold Branding to Combat the Epic Pandemic

Now more than ever, it’s essential for your brand to be ahead of the pack. How you conduct business and set yourself apart during the coronavirus (COVID-19) pandemic will leave an enduring impression on your employees and the public.

Promontory Foundation Provides Aid During Coronavirus Pandemic

PROMONTORY FOUNDATION PLEDGES $10,000 IMPACT GRANT TOWARD PARK CITY COMMUNITY FOUNDATION’S COMMUNITY RESPONSE FUND

Promontory Foundation Supports Park City Community Foundation's Community Response Fund

PARK CITY, UTAH –Three weeks following the announcement ofthe partnership between Promontory Foundation, Promontory Club’s 501(c)(3) non-profit, and Park City Community Foundation to develop Impact Grants within the Park City community, Promontory Foundation has pledged a $10,000 impact grant for the Community Response Fund. This fund, hosted by Park City Community Foundation, is designed to strengthen the ability of local non-profits on the front line of the novel coronavirus (COVID-19) to respond immediately. 

“Promontory Members have asked how they can help, and I am grateful that I can direct them to The Community Response Fund,” says Robin Milne, Promontory Foundation President.  “We have asked that our lead grant multiply by at least 10-fold in order to build $100,000 or more towards this effort to “help the helpers” in Park City.”

The Community Response Fund, hosted by Park City Community Foundation, will offer flexible resources to organizations in Summit County working with communities who are disproportionately impacted by coronavirus and the economic consequences of this outbreak.

“Promontory Foundation’s generous pledge and efforts to inspire Park City residents to participate will amplify our efforts during this challenging time for our community and ensure our local non-profits can make a meaningful impact in providing essential relief,” says Katie Wright, Executive Director of Park City Community Foundation. “We encourage everyone in a position to support the fund to do so by visiting https://parkcitycf.org/communityresponsefund/.”

The fund will support health and human services non-profits in greater Park City that are handling cases related to the impact of COVID-19. Targeted operating grants will fund organizations that have deep roots in community and strong experience working with residents without health insurance and/or access to sick days, people with limited English language proficiency, healthcare and gig economy workers, and communities of color, among others.

The first phase of rapid-response grants, initiated within the next few weeks, will increase resiliency in disproportionately affected communities by addressing the economic impact of reduced and lost work due to the broader COVID-19 outbreak, and the immediate needs of economically vulnerable populations caused by COVID-19 related closures.

ABOUT PROMONTORY

Promontory is an award-winning 6,400-acre recreational second home and private mountain community in Park City, Utah. Promontory’s expansive mountain setting offers diverse year-round amenities and activities for the multi-generational family. The community consists of 1,674 homesites with stunning mountain views. More than 613 homes have been built, and there are approximately 657 Members of the private, Promontory Club. Seven of Promontory’s 27 distinct neighborhoods feature developer-built homes, known as Promontory HOMES. These include the new, modern Portfolio of Homes in Pinnacle at Promontory. For more information, visit www.promontoryclub.com.

About Park City Community Foundation: 

Park City Community Foundation plays a vital role in solving the most challenging problems in Park City. We care for and invest in our people, place, and culture by bringing together local nonprofits, donors, and community leaders to contribute financial resources and innovative ideas to benefit all the people of Park City—now and in the future. As the home of Live PC Give PC, Women’s Giving Fund, Solomon Fund, and other important initiatives, the Community Foundation has brought millions of dollars to the greater Park City community and Summit County. Learn more about donating, volunteering, fundraising and getting involved in the generosity of Park City at parkcitycf.org.

Restaurant Group in Park City Aids Staff with Gift Card Proceeds

DIVERSIFIED BARS AND RESTAURANTS TO RAISE FUNDS FOR SERVICE STAFF THROUGH GIFT CARD SALES

100% of gift card sale proceeds will be donated to staff at No Name Saloon/The Annex, Boneyard Saloon, Wine Dive, Butcher’s Chop House & Bar

In an immediate effort to support employees in the wake of the Summit County Health Department ban on dine-in service that is effective today, March 15, Diversified Bars and Restaurants (DBR) will donate the proceeds of all gift card sales to its service staff family. Gift cards to DBR-owned establishments in Park City can be purchased online at No Name Saloon/The Annex, Butcher’s Chop House & Bar, and Boneyard Saloon/Wine Dive. Given the loss of work during Park City’s peak spring break season, the loss of income hospitality workers depend on will be a great hardship.

“We understand and accept the closures are essential to help stop the spread of COVID-19 and to protect our staff, customers, and community,” acknowledges Jesse Shetler, Principal Owner of Diversified Bars and Restaurants. “Our family of staff members is legitimately concerned by the detrimental loss of income they typically rely on in March to get them through shoulder season. The outpouring of support from the close-knit Park City community is a massive source of comfort to them. We developed the gift card sale promotion as a vehicle for community members who are eager to help to do so, and we look forward to welcoming customers back when we can safely reopen, undoubtedly with additional protocols in place.”

DBR is currently developing additional methods to support its staff. Meanwhile, the company is educating employees on how to stay healthy, offering guidance on how to work with their lenders and landlords to reduce payments, and providing healthcare-related resources.

“Our town has been through challenging times in the past, including September 11th and the recession that followed, and we always get through them stronger than ever. The generosity that our community is known for is crucial in helping small businesses and hospitality staff overcome this public health crisis,” says Ron Wedig, Managing Partner of DBR. 

The Case for Proactive Coronavirus Communications

No matter the nature of your business, chances are it is being impacted on some level by the coronavirus pandemic. While this is a stressful, uncertain time, it is temporary. And we are all in it together. How your business addresses this public health challenge is a reflection of your brand for both the short and long term. This is not the time to panic, but to be proactive and calculated in developing a communications strategy.

Consider what you can do to keep employees and customers safe and how you will communicate any new or expanded measures you are enacting. Follow guidelines from local, state, and national officials, and, if possible, go above and beyond them as feasible and appropriate. What kind of support and guidance can you offer your staff if they can’t come to work because they’re ill or their children’s schools are closed? Come up with a list of procedures and local resources for them to consult should they be unable to work. And, if viable, compensation for missed work. They are looking to you for leadership.

Positively leverage this situation as an opportunity to instill confidence in your employees and customers. Show the community you care and are taking proper precautions. Once you have established your procedures, it’s time to communicate them to preserve your image and your business. Spread your message via the communications channels you normally use, whether that is social media, email marketing platforms, website, and press release distribution. And be consistent. Your proactive message doesn’t have to convey doom and gloom – frame it in a way that reflects your brand and resonates with your audience.

Have a protocol and communications plan in place should COVID-19 make an appearance at your business, whether it’s contracted by a customer or employee. Be prepared with appropriate messaging for both your staff and the public, so you aren’t caught off guard and facing damage control without a well thought out plan. We have seen this occurrence with businesses of all sizes – independently owned and local to global companies. Which scenario would you prefer: having an employee get sick following your efforts to put every possible precautionary measure in place, or after you have done nothing differently? The former puts you in a much more enviable position to respond to questions and criticisms from the public and the press.

As a small company, we are sympathetic to businesses facing this dilemma. If you need communications guidance during this time, we will do our best to work within your budget. Redhead Marketing & PR can easily partner with companies in Park City, Salt Lake City, and outside of Utah. We all have the same end goal – to get through this epidemic as unscathed as possible. Be sensible, stay healthy, and take care of your families, employees, and communities.

Habitat for Humanity Advocates for Utah Affordable Housing in DC

REPRESENTATIVES OF HABITAT FOR HUMANITY OF SUMMIT AND WASATCH COUNTIES ATTENDED HABITAT ON THE HILL RALLY FOR AFFORDABLE HOUSING IN WASHINGTON, D.C.

Leadership met with Utah legislators during their visit to discuss local housing needs

Each year, Habitat on the Hill, an event spearheaded by Habitat for Humanity International, unites hundreds of its affiliates in Washington, D.C., to call on Congress to support federal policies and programs that promote access to safe, decent and affordable housing around the country. Habitat for Humanity of Summit & Wasatch Counties had the opportunity join the effort for the first time this month and act as a voice for the local community to impact policy at the state and national levels. Shellie Barrus and Alison Kuhlow traveled to Capitol Hill to bring attention to the fact that one in six U.S. households are paying half or more of their income on housing, an epidemic that is all too familiar to those in the greater Park City community.

Habitat affiliates urged members of Congress to support the Neighborhood Homes Investment Act, a policy priority of Habitat’s “Cost of Home”campaign. This important federal legislation supports the building and rehabilitating of single-family homes in distressed neighborhoods, enabling communities to thrive.

“With the first two of our Silver Creek Village homes under construction and the ever-increasing affordable housing needs in our community, we felt this year made sense to start laying the groundwork for greater advocacy efforts in the future,” says Shellie Barrus. “Lack of affordable housing impacts all of our daily lives – from those who need it to employers to educators to healthcare workers. This was an unprecedented, meaningful opportunity for us to rally on the Hill and meet with our local representatives in a national forum.”

On February 12, Kuhlow and Barrus met with staff from Utah’s Congressional offices to share Summit and Wasatch Counties’ needs for government support that would expand affordable housing.

ABOUT HABITAT FOR HUMANITY OF SUMMIT & WASATCH COUNTIES

Founded in 1995, Habitat for Humanity of Summit and Wasatch Counties, Utah (“Habitat”) is an affiliate of Habitat for Humanity, a leading global nonprofit working in nearly 1,400 communities throughout the U.S. and in nearly 70 countries. Families and individuals in need of a hand up partner with Habitat to build or improve a place they can call home. Habitat homeowners help build their own homes alongside volunteers and pay an affordable mortgage. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. More information about Habitat for Humanity of Summit and Wasatch Counties can be found at www.habitat-utah.org.

The Redhead Branding Roadshow

Do you know what a brand is? Chances are you have some vague concept of what it consists of, but maybe can’t quite put your finger on it. Throughout our ten years in business, we have found that branding is often a mystery to clients. Many falsely confuse a brand with a logo. Erroneous! A brand is not a logo. This is why we are embarking on a Redhead Branding Roadshow!

Companies have told us they just want a logo; however, designing a logo without developing your brand is ineffective, misguided, and a complete waste of time. Would you hire an interior designer to decorate your home without seeing it or getting a sense of who you are? Probably not! We have had several clients seeking a better solution after hiring a graphic designer to create a logo. One hundred concepts later, nothing resonated because the designer was shooting in the dark. Thorough and thoughtful strategy is essential to developing your brand, your identity, your story, and how your customers will discover you and ultimately, embrace you. And the best news ever? It’s never too late to embark on the strategy journey to develop your brand or to rebrand. A brand continually evolves, just like your business. Ultimately, your brand is not what you declare it to be. It’s how others perceive it. You can influence that with strategy.

The confusion about the concept of branding is prevalent. This, coupled with the gratification we receive from helping many businesses shape their brand, led us to the idea of educating “the masses” via branding workshops. We are offering these fun, eye-opening sessions to various entities, such as members of co-working spaces, professional associations, rotary clubs, entrepreneur groups, and conferences. We invite you to join us! Check our website and Facebook for updates on when and where these interactive workshops and discussions will be held.

UPCOMING WORKSHOPS

The Essentials of Branding – It’s More than a logo
February 18 at Noon
Park City Chamber Members at Park City Hospital, Blair Education Center

Deconstructing Brand Strategy – a mock branding session
March 5 at Noon-1:00 p.m.
Kiln at The Gateway in Salt Lake City
Open to the Public
Cupcakes from LuAnn’s in Park City

Deconstructing Brand Strategy – a mock branding session
March 11 at Noon
We Work in Lehi, Utah
Open to the Public
Free lunch provided by Redhead client Jafflz

So what is Redhead’s secret sauce for developing a brand? We have created our own strategy to guide clients to define :

  • their mission statement
  • their ideal customers and their lifestyles
  • the customer journey – how their products or services will be discovered
  • messaging, tone, look and feel for all marketing initiatives
  • the tagline
  • the competitor landscape – what do they do well, what can you do better or differently?

We are already receiving an enthusiastic response from various business communities about our branding workshop. Please contact us if you are interested in having us present to your professional association, conference, or co-working space.

Deconstructing Brand Strategy Poster