USMC CORPORAL TIMOTHY JEFFERS TO BE PRESENTED WITH MORTGAGE-FREE SMART HOME IN WOODSIDE HOMES COMMUNITY IN RIVERSIDE COUNTY, CA

Injured veteran to receive home in Woodside Homes community
Corporal Timothy Jeffers

The Stephen Siller Tunnel to Towers Foundation Will Hold a Special Ceremony to Honor Corporal Jeffers and Dedicate His New House on Veterans Day, November 11, 2019

On Veterans Day, Monday, November 11, the Stephen Siller Tunnel to Towers Foundation will present USMC Corporal Timothy Jeffers with the keys to a mortgage-free home through its Smart Home program. The event will honor his service and celebrate his new home in Woodside Homes’ Dakota at Audie Murphy Ranch community in Menifee, CA. The community address is 24524 Round Meadow Dr., Menifee , CA 92585. Timothy chose a model to be specially modified for his physical needs, from the overall design of the property down to specific Smart Home features. Since he has only seen the model and not his actual home, the event will serve as both a celebration and a grand reveal. Corporal Jeffers will receive a police escort to his home at noon. A ceremony will follow at which time the Tunnel to Towers Foundation will present the home to Corporal Jeffers. Media is welcome to cover the event.

“Our entire team is excited and proud that Corporal Jeffers chose to have a home built at our Dakota at Audie Murphy Ranch community. It offers a tranquil setting surrounded by the beautiful San Jacinto and San Bernardino Mountains,” says Chris Chambers, President of Woodside Homes’ Southern California Division. “We’re thrilled to be a part of what will surely be an emotional Veteran’s Day event to commemorate Jeffers’ courage and service while presenting him the keys to his beautiful home.” We hope that his Smart Home and our special community provide him with enjoyable, independent living for many years to come.”

Corporal Timothy Jeffers, USMC, graduated from Fountain Valley High School in Fountain Valley, CA. He served as a motor transport operator in Iraq’s Anbar Province. On May 18, 2006, Corporal Jeffers was severely wounded when he dismounted a security vehicle in a convoy and was the victim of an IED explosion. He sustained severe head and abdominal injuries, lost both of his legs above the knee, a finger on his right hand, and his right eye. While his rehabilitation is ongoing, he enjoys many activities like attending sporting events, fishing, lobster trapping, and surfing with the VA Rehabilitation Activities Department. Timothy’s Smart Home will be equipped with everything he needs to continue recovery and live a fulfilling, independent life.

The Stephen Siller Tunnel to Towers Foundation is a national non-profit organization whose mission is to honor the sacrifice of firefighter Stephen Siller (FDNY). On September 11th, 2001, Stephen Siller courageously gave his life to save others.  He was wearing 65 pounds of gear as he ran through the Brooklyn Battery Tunnel to the Twin Towers when they collapsed. Tunnel to Towers honors the sacrifices of Stephen and many others by creating programs for injured service members, fallen first responders, and Gold Star families. The Smart Home Program was established to construct specially-adapted, custom-designed Smart Homes for America’s most catastrophically injured service members. Corporal Jeffers is the latest beneficiary of this program.

Adjacent to the mountains of San Bernardino, Dakota at Audie Murphy Ranch is a beautiful, rural location surrounded by natural rock formations, rolling acres, and magnificent trees. The community provides convenient access to nearby highways, restaurants, shopping, and entertainment.

Chelsea Film Festival 2018 Winner Live on Amazon

CHELSEA FILM FESTIVAL BEST DIRECTOR AWARD WINNER DEBUTS ON AMAZON

Maki, a Japanese-Language Film, was Shot in New York and Directed by Iranian-American Filmmaker Naghmeh Shirkhan

Maki, a film directed by Iranian-American female filmmaker Naghmeh Shirkhan who is based in New Jersey, won the Best Director award at the 2018 Chelsea Film Festival. As of October, independent film enthusiasts can view Maki on Amazon.

Maki is live on Amazon

Filmed in just 18 days in New York City and the Hudson Valley, the story centerson a young Japanese woman (Maki, the film’s namesake) who comes to New York to start a new life. While working as a hostess at a bar catering to Japanese businessmen, she maintains an illicit relationship with the bartender. As the modern-day immigrant story unfolds, Maki discovers she is part of a wider, nefarious scheme led by the club’s Mama-san.

“I’m so delighted that Maki is becoming more accessible to a wider audience now that it is available to watch on Amazon,” says Naghmeh Shirkhan. “It’s gratifying that it continues to receive a great response and has a home online.”

Renowned Japanese actress Mieko Harada plays the Mama-San; Julian Cihi is Tommy, the bartender, and Naomi Sundberg makes her debut as Maki.

For more info, visit www.maki-film.com.

GLOBAL GOURMET CHEF TO DEBUT HER GROWING FOOD START-UP ON QVC

Chef Meryl to showcase Jafflz on QVC, October 9

Chef Meryl van der Merwe, Creator of Jafflz® ALL NATURAL TOASTED POCKETS, to Showcase Jafflz® Favorites on QVC to Top Off Year of Expanded Grocery Retail Distribution in Utah, California, Arizona, Texas  and Midwest

PARK CITY, UTAH – With expanded distribution and growing momentum in 2019, Jafflz® is successfully disrupting the frozen handheld category. Jafflz creator Chef Meryl van der Merwe, a native of South Africa who relocated to Park City, Utah 13 years ago, will appear on QVC on October 9, 4:00-6:00 p.m. EST to showcase Jafflz’ top selling Mac n’ Cheese and Sloppy Joe offerings. With their broad appeal, these offerings serve as a great introduction to the “better for you” selection of choices in the freezer aisle. Jafflz are a delicious and accessible way to eat healthier with NO FAKE STUFFZ!

The journey to QVC began nearly one year ago when a talent broker discovered Jafflz and Chef Meryl and was impressed by the innovative, high quality, clean label handheld concept and its variety of flavorful meals and began pitching the brand to QVC.

“As an emerging brand about to expand into more retail chains and markets, the exposure that QVC will provide is tremendous,” explains Jafflz founder Chef Meryl. “It’s a wonderful opportunity to raise awareness of our wholesome, clean label versions of a classic toasted pocket I knew as a youth. We are providing busy families a super convenient and unique way to enjoy delicious all-natural meals, chock full of clean, premium ingredients with no artificial preservatives.”

Produced in Utah, Jafflz are currently sold in the frozen sections of 477 stores, 391 being Kroger banners (Smith’s, Ralph’s and Fry’s), and others including Sendik’s, Busch’s and Central Market. More store partnerships will be announced soon for 2020.

ABOUT JAFFLZ

Jafflz® Toasted Pockets, a staple of Chef Meryl van der Merwe’s childhood in Cape Town, South Africa, are stuffed with globally-inspired fillings borne of years spent in some of the world’s most exotic places as a professional chef for an exclusive clientele on superyachts and in grand estates. One such client was Under Armour Founder/CEO Kevin Plank who recognized her potential and provided the seed capital for Jafflz. Made with clean, 100% natural ingredients, Jafflz products contain “NO FAKE STUFFZ”! No added sugar in the bread, and never any hormones, nitrates or antibiotics in any Jafflz recipe. New this year: Jafflz uses only 100% Utah grass-fed beef. Savory or sweet, Jafflz are ideal for any meal or snack. Offerings include Ham, Egg & Cheese, Chicken Enchiladas, Vegan Indian Curry, Mac n’ Cheese, Sloppy Joe, Cheese Pizza and Apple Pie.

Recession Proof Your Business

Does the recent stock market volatility, trade war with China, and continuous news about a pending recession have you feeling jittery? Don’t fret! There are several ways to prepare so that your business not only survives, but thrives, should the economy soften. It’s crucial to have a long term plan to build a sustainable, strong business whether your company is new or has been around for several years. Take this opportunity to carve out the budget to improve your branding, marketing, and maybe even your product. Devote some attention to your brand, your competitors, and your audience. Maybe you have relaxed your marketing initiatives during the strong economy. It’s likely your competitors have too. Regardless of your business size, develop your brand strategy while competitors are looking the other way and neglecting marketing because they are too busy. Why not get after it while times are good, so you are positioned for prosperity? You can leave your competitors in the dust; forcing them to attempt to play catch up without a solid strategy in place.

Knowing your customer profile and the best ways to reach them is key to securing a leading edge. Honing in on a clearly defined brand is as well. Understanding what your competitors do better than you is another way to gain an advantage. Here are some strategies to implement so you can capitalize on greater visibility and thrive in any market conditions.

Bad Ass Branding

Your brand is more about how you are perceived than how you define yourself. And there are many aspects of it to conquer, so that your brand is truly bad ass. Consider the following when building a strong brand identity:

Are you proud of your logo? Does it reflect the personality of your business? Is it memorable, sharp, and professional looking? Or does it look dated? If you think it needs a refresh, now might be a good time to do so. An overhaul is often unnecessary. Sometimes a few tweaks to the existing design can do just the trick.

Have you clearly identified your target audience(s)? Engaging a branding agency can help you understand your customer profiles, which in turn can help you better communicate to them. It’s important to know their lifestyle, age, income, activities and interests, where they get their news, etc.

Who are your competitors? Take some time to get better acquainted with them. Analyze what they do well and what you do – or can do – better.

Is your messaging clearly defined? Does it resonate with your target audiences?

Do your printed marketing and promotional materials need updating? They certainly will if you revise your logo and tweak your messaging.

Website Wow Factor

Your website is often what makes a first impression to your potential customers or clients. Is it dressed to impress? Characteristics of successful websites include:

– Accurately reflects the brand and its personality
– Visually appealing with a modern, clean design that is easily viewed on any device
– Clear and concise messaging
– Search engine optimized
– Updated Google Business listing
– Strong call to action
– Engaging photography and video

Social Media Sensation

Now, more then ever, social media plays a significant role in staying top of mind for existing customers and gaining exposure to potential new customers. It is critical to post consistently, engage with your audience, grow your followers, respond to reviews and comments, use relevant hashtags, and create winning content and photography. Social media can also help your website’s organic traffic as it is an important referral source. Depending on the nature of your business, teaming up with influencers can also increase your brand awareness. Your social media activities should reflect your brand’s voice. It’s important to have someone dedicated to managing your social media who isn’t overwhelmed or distracted by handling other aspects of your business. Remember, just because your employee has a personal Instagram or Facebook account doesn’t make them a seasoned expert in social media marketing.

The Power of Public Relations

PR is more than the excitement of seeing your company’s name in print. These days, savvy marketers understand how public relations is an essential aspect of SEO. News stories feature links that generate traffic to your website. Google loves that, and will reward your website for it by ranking it higher in searches. Editorial placements also provide content for your website and social media. As always, public relations efforts allow you to raise awareness of your product or service and elevates your credibility.

We understand that many businesses do not have the bandwidth or knowledge to tackle the tactics mentioned above. That is why we have assembled a tight team of high-level experts in various marketing disciplines to help clients successfully market themselves. Redhead Marketing & PR has developed a proprietary brand analysis strategy that is an enlightening, productive journey for all types of businesses. Our approach is comprehensive and customized to efficiently meet clients’ needs and goals. Redhead’s business model is also more nimble, streamlined, and affordable than many. View our services to get acquainted with our offerings, and meet our amazing team! Regardless of who handles your branding and marketing, ramp up your efforts when your business is prosperous and have a clearly defined brand strategy if launching a new business. It will be easier to continue your initiatives and remain highly visible during slower periods.

Kickstarter Campaign Launches for World’s First iPad Pro Docking Station

MagicDock, World’s First iPad Docking Station, Surpasses Kickstarter Goal in 1st Day

Eight Times the Campaign Goal of $8,000 Reached in First Week of 30-Day Campaign

MagicDock product photo

From the heart of Utah’s Silicon Slopes comes MagicDock, the first desktop docking station designed specifically for the iPad Pro. The early success of the 30-day Kickstarter campaign that launched on July 22, 2019 is a clear indicator that iPad users have a need for this innovative accessory. The campaign goal was $8,000. By the eighth day, fundraising had already surpassed $60,000. The average pledge amount has been $108.

CEO and entrepreneur Steve Warren, whose background is in design and marketing, created MagicDock as a result of his unsuccessful, exhaustive search for a docking station for his iPad Pro. Warren then set out to identify all the features he wanted a docking station to offer to empower iPad Pro users to work flexibly, comfortably, and efficiently. He drew what he had in mind and hired an engineering team to design the accessory. What resulted after a few iterations is a sleek, minimalist design that includes the patent-pending MagicGear, a 90-degree rotational mechanism that allows users to easily alternate between landscape and portrait modes. MagicDock conveniently lowers the iPad to desk level to function more like a computer. It also has four ports on the backside –  a 3.5mm audio port, a 4K HDMI port, a USB 3.0 port, and a USB-C port for charging for users to connect all their peripherals. MagicDock has been created in 11” and 12.9” sizes and will be available in silver or space gray color options.

Steve Warren, MagicDock’s creator and CEO, says, “It’s truly gratifying to see the incredible enthusiasm for MagicDock after surpassing our Kickstarter campaign goal in the first day. Clearly, this indicates a strong demand in the marketplace for this type of accessory. We are excited to see where this campaign goes and to launch the product for availability this fall.”

Based on their needs, Kickstarter contributors may select from 18 different reward levels, starting at the $99 Early Bird pledge (limited to 500 backers) in exchange for one 11” MagicDock at $40 off the expected retail price of $149. Those who pledge $119 or more will receive $20 off the expected retail price of $139 for the 11” size. Reward levels are also created with businesses in mind. Those pledging $1,290 or more will receive ten 12.9” MagicDocks at $20 off the retail price. Estimated delivery is October 2019.

Retail price for MagicDock is tentatively planned to be $139* for the 11” model, and $149* for the 12.9” model (*pricing subject to change). Warren and his partner, COO Steve Peterson, are currently sourcing manufacturers and collecting quotes for production. It is expected to be available via Magic-Dock.com, and retail partnerships are being pursued.

For more info, visit the MagicDock Kickstarter campaign at: https://www.kickstarter.com/projects/stevewarren/magicdock

Promontory Announces Exclusive New Neighborhood

PROMONTORY CLUB – PARK CITY, UTAH’S WORLD-CLASS VACATION HOME COMMUNITY – INTRODUCES EXCLUSIVE, NEW NEIGHBORHOOD OFFERING THE ULTIMATE IN PRIVACY

Pinnacle at Promontory is a 143-Acre Dream Within a Dream Experience Perched Above the Back Nine of the Pete Dye Signature Golf Course

the Skyhouse at Promontory
The Skyhouse, a luxury amenity for residents at The Pinnacle at Promontory

The most luxurious, private vacation home community in Park City is elevating its exclusivity by introducing a highly anticipated new neighborhood – Pinnacle at Promontory. Consisting of 143-acres, the enclave is perched on elevated topography above the back nine holes of the Pete Dye Signature Golf Course. Secluded beyond a private gate, Pinnacle at Promontory’s crown jewel will be Skyhouse, a private amenity, creating an architecturally stunning centerpiece for the neighborhood. A community oasis, Skyhouse, will feature a pool and outdoor courtyard for gatherings, spa treatment rooms, showcase kitchen with private entertaining space, and a state-of-the-art fitness center and movement studio.

“Early on, I made the decision to hold this pristine land in reserve until after the promise of Promontory had been built and its luxurious grandeur was fully realized and established,” says developer Francis Najafi of Arizona-based Pivotal Group. “Offering the most sensational, panoramic views in Promontory, Pinnacle has been thoughtfully planned for those who expect uncommon luxury. With Bloomberg ranking Park City number 1 in its 2019 Index of Affluent Vacation Home Havens, we feel this new neighborhood is appropriately timed to appeal to these discerning families seeking spacious luxury, one-of-a-kind services, and privacy.”

An initial release consisting of 16 majestic, expansive custom estate homesites, boasting unparalleled views of the Wasatch range and the Pete Dye Golf course is anticipated in late Summer 2019. Reservations are now being accepted. In addition to these exquisite homesites, Promontory will introduce the Pinnacle Portfolio of Homes, built by Promontory HOMES. Buyers may select from stunning home designs commissioned especially for Pinnacle at Promontory by renowned architects/designers, including Clive Bridgwater (Bridgwater Consulting Group), John Sather (Swaback), and Erik Peterson (PHX Architecture), as well as exquisite interior finishes by Vallone Design and Alder & Tweed to customize their dream home. An additional 12 homesites to accommodate these luxurious masterpieces will be offered in the initial release.

“Promontory is a community meticulously designed for multi-generational families by providing amenities that cater to each member, including distinctive neighborhoods that accommodate various lifestyles,” explains Robin Milne, Promontory’s General Manager. “While fully integrated into the Promontory landscape, Pinnacle at Promontory has all the ingredients to help a buyer achieve their idea of being at the pinnacle of what life can be!”

ABOUT PROMONTORY

Promontory is an award-winning 6,400-acre recreational second home and private mountain community in Park City, Utah. Promontory’s expansive mountain setting offers diverse year-round amenities and activities for the multi-generational family. The community consists of 1,674 homesites with stunning mountain views. More than 578 homes have been built, and there are approximately 625 Members of the private, Promontory Club. Seven of Promontory’s 27 distinct neighborhoods feature developer-built homes, known as Promontory HOMES. These include the new, modern Nicklaus Villas on the Jack Nicklaus Painted Valley Golf Course. For more information, visit www.promontoryclub.com.

Redhead Clients to Attend NY and LA Media Events in June

Redhead Marketing & PR is pleased to attend media events in New York and Los Angeles in June with clients Table X and Campos Coffee. Organized by the Utah Office of Tourism, the events are designed to showcase the Salt Lake City area as an emerging culinary destination. Table X is one of just four Salt Lake City restaurants to be selected to participate at these events where dozens of lifestyle, food, and travel media have been invited to watch each chef prepare a dish, followed by a tasting. Other participants include chefs from Pallet, Caputo’s, and Handle.

Table X garden
Table X on-site garden.

One of Table X’s three chef-owners, Nick Fahs, will represent the Millcreek restaurant by preparing a vegetable steak dish with ingredients harvested from the on-site garden. Just last week, Table X won the “Best Concept” Award at the Utah Restaurant Association’s 2019 Annual Restaurant Industry Awards.

Campos Coffee, a well-known Australian coffee brand with U.S. flagship locations in Park City and Salt Lake City, will provide an espresso bar at each event. After all, the journalists need to return to their desks not just well fed but well caffeinated! Media guests will receive Utah Office of Tourism SWAG bags that will include a sample package of coffee from Campos.

Redhead Marketing & PR’s Hilary Reiter will accompany Campos Coffee and Table X to both events in an effort to help facilitate interactions with reporters and editors. “This is a tremendous opportunity for Table X and Campos to have this forum for media exposure in two markets that contribute to a large percentage of Utah’s tourism,” Reiter says. “It’s an honor that two of our clients were invited to participate on these national stages, and we are excited to join them in publicizing Salt Lake City restaurants.”

Campos Coffee
Australian brand Campos Coffee roasts its specialty coffee in Salt Lake City

The Los Angeles event will be held on June 13 at Crafted Kitchen. The New York event will follow on June 20 at the International Culinary Center. Stay tuned for event re-caps!

New Community in California’s Fast-Growing Inland Empire

WOODSIDE HOMES PRESENTS NEW RESIDENTIAL COMMUNITY IN CORONA-NORCO SCHOOL DISTRICT

Community Party to be Held May 11 with Opportunity to Tour Model Homes and Enjoy Family-Friendly Activities

Sausalito

Following the “Buyers Club” Grand Opening of Sausalito recently, Woodside Homes is hosting a family-friendly New Community party at its newest community in the Inland Empire.  Located on Magnolia Avenue in between the cities of Corona and Riverside, Sausalito is a gated community offering three to four bedroom homes minutes away from the 91 and 15 freeways, Metro Stations, and multiple shopping centers including the Tyler mall. In addition to the two- and three-story professionally decorated models, new home shoppers will enjoy a Mariachi band, The RNG taco cart, Kona Ice truck and face painter and a balloon artist for the kids. The fun event begins on Saturday, May 11 at 11:00 a.m. and will last until 3:00 p.m.

“Employment rates in the Inland Empire increased 22 percent in the past five years making it the top among 51 U.S. regions with populations exceeding one million. Many families here are now in a position to become homeowners as a result of our strong local economy,” says Dave Lopez Sales, Director for Woodside Homes. “Sausalito caters to these young families looking for affordability and energy efficiency in a new home. Woodside Homes’ new Inspiration Gallery, located in nearby Corona, provides the opportunity for each buyer to select finishes and fixtures to make their homes reflect their lifestyles and design sensibilities.”

There is no Mello-Roos for Sausalito homeowners and FHA financing is available on most homes, which makes Sausalito appealing and attainable in a state where housing costs are among the highest in the nation.

Sausalito’s three and four bedroom floor plans range from 1,356 to 1,803 square feet** with 2.5 to 3.5 bathrooms. Amenities include a community pool, recreational center, pocket park, and tot lot. First phase pricing is in the low $400s.*

For more info on Sausalito, visit https://www.woodsidehomes.com/california-inland-empire/california-community-sausalito

*Home prices are current and subject to change.

**Square footage is approximate.

About Woodside Homes

Woodside Homes, one of the top 30 homebuilders in the U.S., is celebrating its 42nd year in the business of designing and building single-family homes for move-up and entry-level buyers. In 2017, Woodside Homes was acquired by SEKISUI HOUSE, one of the world’s largest homebuilders. The two companies joined forces with their shared philosophies in creating sustainable communities that grow and adapt to the needs of today’s homebuyers.

Founded in 1960, SEKISUI HOUSE has constructed more than two million homes. Based in Osaka, it has approximately 90 subsidiaries and affiliates, 23,000-plus employees, and is listed on the Tokyo Stock Exchange and Nagoya Stock Exchange. Since 1997, SEKISUI HOUSE has positioned its commitment to the environment as a core management target and provided numerous environmentally and sustainably conscious products as a front-runner among industrialized housing manufacturers.

Woodside Homes is dedicated to being “Better by Design,” delivering an exceptional experience to every customer and acting as a trustworthy, knowledgeable guide throughout the home buying process. Woodside has sold more than 43,000 new homes since inception, and according to Hanley Wood data, it is the 27th largest homebuilder in the United States. The partnership with SEKISUI HOUSE allows Woodside Homes to evolve and adapt cutting-edge methods in sustainability and efficiency practices.  For more information visit http://www.woodsidehomes.com/.

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Table X to Offer First Easter Brunch

Easter Brunch at Table X
Housemade burrata

One of Salt Lake City’s most renowned and progressive restaurants, Table X, will offer its first Easter Brunch on Sunday, April 21, 10:30 a.m. to 3:00 p.m. The a la carte menu emphasizes Table X’s commitment to offering high-quality, local products complemented by traditional brunch favorites. The three chefs look forward to preparing housemade ham, bacon, and sausage. Christiansens Berkshire Pork and Clifford Family Farm eggs will be featured, in addition to tasty mimosas and Bloody Marys.

Guests will enjoy a selection of complimentary delectable pastries that Table X is becoming known for baking in house. These include scones, muffins, croissants, and chocolate croissants. Menu items range from $11-$20.

The following entree items are included on the brunch menu. There will also be a selection of lighter offerings and sides.

– Table X Breakfast: two eggs any style, choice of meat & pastry

– Sourdough French Toast: pure maple syrup, breakfast potatoes & choice of meat

– House Made Pork Sausage & Grits: poached egg & breakfast potatoes

– French Omelette: house ham, gruyere cheese, chive & breakfast potatoes

– Vegetable Hash: roasted mushrooms, spring peas & potatoes

– Frittata: potato crust, caramelized peppers & onions w/ side salad

– Steak & Eggs: bavette steak, two eggs any style, breakfast potatoes & green

peppercorn jus

– Leg of Lamb Sandwich: red curry aioli, onion relish, watercress & toasted

sourdough

For reservations and more info, visit www.tablexrestaurant.com or call 385.528.3712.

ABOUT TABLE X

Located in the up-and-coming Millcreek area of Salt Lake City, Table X opened in 2016 and was named Salt Lake’s Best Restaurant by Salt Lake Magazine in 2016 and 2017 and earned a Salt Award from the Salt Lake Tribune in 2017. A collaboration between three chefs – David Barboza, Mike Blocher, and Nick Fahs – Table X’s mission is to delight guests with honest cuisine focused on sustainability, integrity, respect, and innovation. They have developed a culinary and service style that raises the bar for Salt Lake City dining. Table X offers an in-season dining experience with ingredients harvested from the on-site garden. The restaurant occupies a historic brick building that has been exquisitely renovated to blend its original features with modern design. It’s only fitting that the building once housed produce from local farms and also served as a cheese factory. www.tablexrestaurant.com

Channel Signal Helps Brands Analyze Consumer Reviews

In This Age of the Consumer, Customers Trust Each Other More Than Any Advertising

PARK CITY, UTAH – In the modern age of consumer influence, Channel Signal has developed a powerful platform that allows brands to monitor, analyze and leverage the post-purchase experience. With more than 80 percent of consumers consulting online product reviews before making a purchase and demonstrating an 82 percent level of trust in those reviews, it is imperative that brands measure what is being said about them online. Channel Signal delivers customer-generated insights with a platform that helps product developers and marketers understand how their products rank against competitors, what improvements need to be made to products, and gain ideas for leveraging the positive language of product reviewers in marketing messaging. Channel Signal’s impact calculator allows brands to discover the financial impact of their negative reviews. The tech company’s proprietary platform aggregates product reviews from major e-commerce sites like Amazon, BestBuy, Target, Walmart, The Home Depot, Bed Bath & Beyond, among others.

“Until now, there has been no easy way to quantify online product reviews or benchmark them against the competition, so brands have largely ignored them,” explains Channel Signal Founder and CEO Paul Kirwin. “It’s so important for this to become an integral aspect of marketing efforts given that consumers trust each other more than any form of advertising. Our platform gives companies insights that drive sales.”

Kirwin is a brand expert and industry thought leader whose career has been devoted to developing technology that connects brands to consumers. With a background in news media, he launched Kirwin Communications to develop training videos for rep clinics and introduced highly successful outdoor sports technologies for the likes of Salomon, Rossignol, Marker, Specialized, Converse, and The North Face. In 2003, Kirwin founded 3Point5 (now ExpertVoice) which trains retail salespeople and influencers to have more informed conversations with consumers. There are more than one million users on that platform. Kirwin recently authored the book, Stand Out in the Age of the Consumer, which focuses on how online reviews can make or break brands.

“Channel Signal gives us unique insights into our performance with consumers. Through reviews we receive concrete information as to what our consumers like and don’t like while also measuring what is being broadcast into the marketplace,” says Gretchen Kenny, E-Commerce Manager – Marketing-BIC Consumer Products.

Channel Signal is based in the heart of Utah’s rapidly growing Silicon Slopes with offices in Park City, Utah. Brands using Channel Signal’s cutting-edge platform include Dr. Scholls, Naturalizer, BIC, Kwikset, Pfister, Lifestride, Orbit and Stanley, to name a few.

ABOUT CHANNEL SIGNAL

Founded in 2010 In Park City, Utah, Channel Signal offers a proprietary platform that empowers brands to monitor, analyze and leverage their online reviews while also benchmarking them against the competition. The platform aggregates reviews from a variety of top e-commerce websites to help brands improve their products and their marketing messaging. Four plans are available that offer different levels of monitoring and analysis and can be customized to best meet each company’s individual needs.