Downtown Salt Lake City NYE Celebration to Stream Live from The Gateway

THE GATEWAY, DOWNTOWN ALLIANCE AND THE BLOCKS’ ANNUAL LAST HURRAH! NEW YEAR’S EVE CELEBRATION TAKES ON A NEW, COVID-FRIENDLY FORMAT WITH VIRTUAL STREAMING & LIMITED IN-PERSON VIEWING.

The 4th annual Last Hurrah! New Year’s Eve celebration at The Gateway will be held on December 31, but with a modified, virtual format that allows revelers to ring in 2021 and view the local fireworks show in a safe, COVID-friendly manner. The countdown to Midnight and fireworks display, a partnership between The Gateway and THE BLOCKS, will stream live via LasthurrahSLC.com, AttheGateway.com and the YouTube Chanel – The Gateway. A 45 minute pre-show to the countdown and fireworks will begin at 11:15 p.m. and will feature live music from Social Antidote to kick off the virtual party. An array of prizes will be given out every 20 minutes to viewers. While the event is primarily virtual, there will be a limited number of pre-registered, socially distanced spots for in-person firework viewing at The Gateway.

Photo Credit: The Gateway

102 spots that accommodate up to six members of the same household can be reserved for a $6 donation to the Utah Food Bank. Viewing spots have a minimum of eight feet of space between them, and you can choose a desired viewing section on the map. VIP sections are also available for a $15 donation. Spots can be reserved at atthegateway.com or on the Facebook event page.

Those with confirmed spots can arrive beginning at 11 p.m. and must be in their spots by 11:40 p.m. Any remaining spots will be made available on a first-come, first-served basis. As a show of appreciation to healthcare workers who have risen to the challenges of caring for COVID patients, 10 of the 102 reserved spots have been offered to University of Utah ICU staff and their families. Masks are required to be worn at all times, and there will be hand sanitizer stations at every entry point. This event is outdoors, and social distancing between viewing spots will be monitored.

“We know so many people have felt disconnected from their community this year, so we wanted to come up with up a fun, safe way to have one last hurrah for 2020 as a community. Our NYE Celebration has been reimagined as a way to party together, even if it’s from home.” says Jacklyn Briggs, The Gateway’s Marketing Director. “We encourage everyone to safely tune in and countdown with their pandemic pod.”

Along with the NYE countdown, beginning Thursday, December 17, the community is invited to contribute their hopes and dreams for 2021 in The Gateway’s Wildest Dream Machines. Designed by local artist Emma Shipley, the large boxes will be placed in the Plaza and at Restaurant Row and ready to be filled with all your hopes and dreams for 2021. Some of the Wildest Dreams submissions will be read during the Last Hurrah! festivities and Gateway gift cards awarded to those who contribute. Dream Machines will be up through January.

Lucas Goodrich, program director for THE BLOCKS says, “THE BLOCKS is proud to partner with The Gateway to present a new take on Last Hurrah!. Although the festivities will look different this year, we are excited to continue this beloved yearly event, especially at a time when our community is searching for opportunities to come together and celebrate. While we have moved primarily online this year, you can still expect amazing performances from Salt Lake City’s talented musicians. Tune in on NYE and ring in 2021 with us.”

Several businesses at The Gateway will stay open until midnight to provide food and drinks. These include HallPass-food hall, Dave & Buster’s and The Store Fine Foods.

GRACIE BARRA BRINGS BRAZILIAN JIU JITSU COMMUNITY TO PARK CTIY

New studio is scheduled to open in Pinebrook in late December; Register in advance for Red Shield Founders Special benefits

A new Gracie Barra academy will open in Park City later this month. Construction of the studio in the Quarry Village area of Pinebrook is nearing completion. Led by Head Professor Ancelmo Sobrinho, Gracie Barra will offer a variety of Brazilian Jiu Jitsu programs that cater to students of all ages and abilities. From self defense to competition-level training, the Park City studio will embrace the worldwide community of Jiu Jitsu instructors, students and athletes in the local area.

Gracie Barra Park City

Co-owners Ignacio Rosenberg and Randi Strong believe expanding the Jiu Jitsu community in Park City is an exciting and logical endeavor.

“It just made sense for us to establish a Gracie Barra location here in Park City,” says Ignacio, who is also a production designer for live corporate shows and touring music acts. “I love the idea of opening in a town that deeply shares the same core values of Gracie Barra: fitness and community. Gracie Barra is inclusive with a guiding principle of Jiu Jitsu for everyone. It’s an entire community built around sharing knowledge, ideas, tips, and techniques.”

An established professional dancer and choreographer, whose prolific experience includes So You Think You Can Dance, Christina Aguilera, Ariana Grande, Gilmore Girls, U.S. Figure Skating, and Dancing with the Stars, Randi Strong believes Jiu Jitsu helps people develop a stronger sense of self.

She explains, “Jiu Jitsu allows students to develop greater confidence and empowers them to stay calm in difficult situations. More than summoning all your energy and strength, it’s truly about calmly thinking things through by using your brain instead of your muscle. Jiu Jitsu emphasizes the journey of personal growth rather than the end goal.” She adds, “From the design and flow of our school to the feel and the lighting, I am proud of the environment we are building, and we can’t wait to share it with all of Summit County.” 

Ancelmo Sobrinho, Gracie Barra’s Head Professor, is eager to begin classes and share his passion for Jiu Jitsu. Originally from Sao Paulo, Brazil, Ancelmo began his Jiu Jitsu journey at a young age. He has won several regional, national, and international titles. He came to Utah in 2018 where fell in love with the lifestyle. Ancelmo balances his love for Jiu Jitsu with his passion for fitness and wellness, something that resonates strongly in a community  that highly values fitness and wellness.

“Jiu Jitsu is the most special part of my life,” says Ancelmo. “It’s a privilege to work on a social project that emphasizes education through sport.”

The Red Shield Founders Special is being offered in advance of the studio’s opening for individuals interested in becoming a founding member. The Founders Special features multiple benefits, including a lifetime discounted rate, free official Gracie Barra gi and rash guard, free t-shirt, and no payments until classes start. Those interested in trying out Gracie Barra may register online for a free trial.

Ownership and staff have recently completed Gracie Barra’s COVID-19 training. Safety protocols include specialized mat cleaning products, socially distanced classes, as well as private and virtual training options. The schedule has been modified to ensure more time to sanitize between classes and less crowding as one group exits and another enters. A cleaning crew conducts a weekly deep clean and has a specialized COVID/illness disinfection program in the event there is a confirmed case.

Gracie Barra Park City is located at 8178 Gorgoza Pines Rd. Suite G.

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ABOUT GRACIE BARRA

Gracie Barra is an International Brazilian Jiu Jitsu Association with over 800 schools on six different continents. Gracie Barra promotes a holistic perspective to Jiu-Jitsu, including physical and mental wellness. All Gracie Barra Schools are supervised by a Gracie Barra certified instructor, who supports students and helps each one achieve their potential through challenging training programs. Each class at Gracie Barra Park City is customized to offer maximum benefit for the students in attendance.

COVID Risk Assessment Tool Allows Early Release of Low Risk Offenders

CORRECTIONS DEPARTMENTS MANAGE PANDEMIC IN PRISONS WITH FREE COVID TOOL FROM VANT4GE, A LEADER IN CRIMINAL JUSTICE TECHNOLOGY

The platform uses evidence-based, predictive risk assessments to reliably determine which inmates can be released early

The coronavirus pandemic continues to have a disproportionately adverse effect on the United States’ prison population. According to The Marshall Project, there have been nearly 187,000 cases among inmates and more than 1,400 deaths, resulting in corrections agencies being overwhelmed. A 20-year leader in criminal justice technology, Vant4ge is contributing to the mitigation effort by offering a free COVID-19 tool to help corrections departments manage the crisis and determine which inmates are the safest to release early. The comprehensive Vant4gePoint software platform that allows agencies to efficiently coordinate care and rehabilitation for inmates and parolees also consists of the most predictive assessments ever developed. In response to the pandemic, Vant4ge is making the risk assessment tool that features evidence-based, data-driven assessment instruments with automated scoring and reporting available to corrections administrators and case managers. 

Vant4gePoint risk assessment dashboard

“As a tech company dedicated to criminal justice reform and improving outcomes for both offenders and communities, we wanted to help by providing the tools prison administrators can use to effectively navigate the pandemic,” says Sean Hosman, CEO and Founder of Vant4ge. “Our validated, predictive risk assessments can guide them in decision making for determining which offenders pose the lowest risk of harming their communities and are the least likely to reoffend. Early release for incarcerated individuals can minimize the strain on the prison healthcare system and increase the safety of staff and inmates in environments where social distancing is very difficult.”

Developed by prominent criminal justice experts, Vant4ge’s Static Risk Assessment (SRA) helps corrections administrators predict recidivism by type of crime, empowering them to make better decisions when it comes to early release. The SRA features 26-questions pertaining to “static” factors with resulting scores that determine future risks in three areas: felony, non-violent felony, and violent felony. These risk scores allow for the classification of an offender into one of five risk levels.

Vant4ge is further reforming case management by connecting offenders to resources such as drug rehabilitation, job training, and mental healthcare through the platform. The software also eliminates the need for regular in person meetings and check ins, allowing personnel to manage more offenders with greater efficiency and improved results with the goal of reducing recidivism rates.

About Vant4ge

Founded in 1998, Vant4ge is a human services and predictive analytics technology company that has revolutionized correctional care and case management. More than 100 criminal justice and corrections agencies across the U.S. have utilized Vant4ge’s easy-to-implement platforms that are rooted in evidence-based data that streamlines risk-needs assessment, case planning, and communications throughout the continuum of correctional care. Customizable technology has been designed to provide an efficient, collaborative care system that increases chances for offenders’ success with the objective of reducing recidivism rates. The most prominent criminal justice researchers have developed Vant4ge’s risk-needs assessments that are unparalleled in the industry. Committed to facilitating positive outcomes, Vant4ge is more than a tech company. A team of experts has consulted with state and local agencies to bring large-scale, systemic improvements to the corrections industry. These include efforts to increase public safety while reducing mass incarceration and disproportionate minority confinement, reinvesting in communities, and helping to build the most effective frameworks that combine the best research, practices, policies, technology, and programs. Since 2017, Vant4ge has doubled its workforce. For more info, visit Vant4ge.com.

New BioHive Hub Announced During This Week’s Utah Life Sciences Summit

The Gateway, a downtown, mixed use development, is home to some of these innovators and poised to attract more with 300,000 square feet of modern, flexible office and lab space

At a time when Utah leads the nation in Life Sciences industry growth, Salt Lake City introduces the “BioHive,” the city’s rapidly emerging healthcare corridor designed to nurture this cutting-edge industry. Announced yesterday as part of the annual Utah Life Sciences Summit held virtually this week and focusing on timely topics like COVID-19 vaccinations and global pandemic business impacts, the BioHive is made up of researchers, developers, manufacturers, laboratory facilities, healthcare delivery systems, digital health, health IT, and supply-chain businesses that support these industries.

Utah’s Life Sciences Industry Facts & Figures

  • 1,100-plus life sciences companies provide nearly 40,000 jobs
  • Utah leads the nation for job growth in the life sciences industry
  • Investment in Utah’s life sciences industry is more than $5 Billion annually accounting to 8% of the total GDP for the state
The Gateway
Courtesy of The Gateway

The Gateway, a mixed-use lifestyle development in the heart of downtown, sits at the epicenter of this initiative and is already home to companies like Recursion, Artemis Health and Kiln, a state-of-the-art coworking space. The Gateway campus boasts 300,000 square feet of innovative, customizable space with unique zoning that can accommodate both offices and laboratories, perfectly suited to the growing needs of the BioHive community.

“As with the multitude of tech companies in Utah’s Silicon Slopes corridor, Life Sciences companies are drawn to Salt Lake City for its business-friendliness, work-life balance with year-round outdoor recreation, highly skilled and educated labor pool, relative low cost of living, and easy access for out-of-state travel,” says Jenny Cushing, VP of Leasing for Vestar, owner and developer of The Gateway. “The Gateway has positioned itself to be an attractive choice for such businesses with a unique array of shopping, dining, and entertainment, which make this a dynamic and enjoyable urban campus to work and innovate.”

Conveniently located less than 10 minutes from the brand new Salt Lake City International Airport, The Gateway offers companies a walkable work community enhanced by a robust event calendar and outdoor art installations to foster collaborative thought sharing. A wide array of retail and restaurant offerings create a unique work environment that helps companies attract top talent. 5,500 modern residential units are located within three blocks, and a 225-room luxury boutique hotel and historic renovation, Asher Adams, is scheduled to open in 2023. More details in video.

Recursion, a founding member of BioHive and leader in digital biology, has been headquartered at The Gateway since 2018. CEO and founding BioHive member Christopher Gibson says, “The Gateway has been an exciting location for Recursion and our groundbreaking work. The energy here is incomparable and integral to our efforts in recruiting talent and enhance the work environment for our team. We are confident that The Gateway will be attractive to more innovators in the growing Life Sciences industry.”

After unveiling the BioHive brand Tuesday afternoon, Jared Bauer CEO of IONIQ Sciences and founding member of the Biohive says, “I am so excited to see The Gateway becoming an active participant in the BioHive. The work they are doing to create a hub for Life Sciences combined with restaurants and entertainment is truly unprecedented in this sector.  This effort not only creates an incredible place for these companies to be headquartered but also sets Utah apart from the other Life Sciences hubs around the country.”

About The Gateway:  

The Gateway is a 1.4 million square foot lifestyle destination in the heart of Downtown Salt Lake City. Owned and managed by Vestar, the property recently underwent a $100 million redevelopment—infusing retail and dining, entertainment, modern office space, arts and culture, a boutique hotel, and a full calendar of community-driven events.   

About BioHive:

BioHive is a thriving collective of more than 1,100 companies representing the life science and healthcare innovation ecosystem of Utah’s economy. We embrace diversity and promote collaboration. BioHive includes researchers, developers, and manufacturers of therapeutics, devices, and diagnostics, as well as laboratory facilities, healthcare delivery systems, digital health, health IT, and supply-chain businesses that support these industries. We’ve been the fastest-growing life science community in America since 2012, employing 43,000 people directly and 88,000 indirectly, for a total of more than 130,000. Empowered by this rich talent pool, BioHive is leading the way with crucial innovations that boost our state’s economy and help patients around the globe.

About Vestar:  

As one of the leading privately held real estate companies in the United States, Vestar acquires, develops and manages shopping and entertainment destinations that serve as community focal points. Since its inception in 1989, Vestar has earned a reputation for integrity and responsibility in the fields of retail property development, operations, leasing and marketing. Vestar’s current portfolio of retail properties totals 30 million square feet throughout the western states. For more information, please visit vestar.com.  

Yoga & Beer Classes are Brewing at The Gateway

 The Gateway invites yogis of all levels and craft beer enthusiasts to recharge with Yoga & Beer on Wednesdays at 6 p.m. this fall and winter. Presented by The Gateway, Salt Lake Power Yoga, and Squatters | Wasatch, the free, weekly event integrates power flow yoga with optional beer drinking poses. The yoga practice, led by experienced instructors from Salt Lake Power Yoga, is complimentary and beer is $5 each. Classes are held at 12 S. Rio Grande.

Social distancing, sanitization, and ventilation protocols will be in place. Multiple doors will be kept open, and HEPA filters will be in use. Participants are required to bring and use their own mats and wear masks upon arrival and any time not on their mat. Hand sanitizer stations will be available. An electromagnetic sprayer that keeps surfaces sanitized for up to 28 days will be used prior to each class.

“Beer and Yoga is one of our most popular events at The Gateway,” says Jacklyn Briggs, Director of Marketing for The Gateway. “We are committed to continuing the tradition by implementing abundant safety measures and limiting our numbers. Now, more than ever, it’s important to provide the opportunity to unwind, disconnect, and destress, and Hump Day is a perfect time to do so.”

Yoga & Beer photo courtesy of The Gateway

This is a free event but preregistration is required for each date as space is limited. Tickets will be made available every Monday on Eventbrite.  

Woodside Homes Launches Healthy Homes Initiative

WOODSIDE HOMES ENHANCES ITS HOMEBUILDING TO EMPOWER A HEALTHIER, HAPPIER LIFESTYLE

New home standards focus on providing a healthier living environment for homeowners as many spend more time at home

Woodside Homes, one of the top homebuilders in the Western United States, is working to make our homes even healthier places to live. Recognizing the importance of air quality, water quality, and better hygiene for the health and happiness of a home’s occupants, Woodside Homes is introducing its Healthy Home solution branded with the slogan, “It’s What’s Inside That Counts.” This thoughtfully developed package promotes a healthier home-living environment and will be standard in all Woodside homes in Nevada, California, Utah, and Arizona beginning October 15.

Woodside Homes

“We spend most of our lives indoors so it is important to be surrounded by healthier air, to drink cleaner water, and to easily wash away germs,” says Chris Williams, Chief Customer Officer of Woodside Homes.  “Because of the COVID-19 pandemic, people are spending more time than ever at home, making it even more essential to maximize the health of our indoor living environments and the people who live in them.”

All new Woodside homes started after October 15 will provide a healthier home environment by including:

  • Improved air purification with HVAC systems rated to MERV 13 filtration that captures airborne particles less than a micron in size, including bacteria, pet dander, smoke, and other contaminants and allergens.
  • Better air quality with low and no VOC building products, including paint, flooring and adhesives.
  • Protection from mold with a home exterior built to deter outside water infiltration, and indoor plumbing and tile backing to prevent interior water leakage.
  • Better tasting, clear water with inline filtration at the kitchen sink
  • Improved hygiene with Delta Touch20® Kitchen Faucet with VoiceIQthat allows faucet activation and programming, supported by Alexa or Google Home.

More details are available at www.woodsidehomes.com.

About Woodside Homes In 2020 Woodside Homes begins its 43rd year in the business of designing and building homes for move-up and entry-level buyers. The company has sold more than 43,000 new homes since inception, and according to Hanley Wood data, it is the 28th largest homebuilder in the United States. Woodside Homes is dedicated to being “Better by Design,” delivering an exceptional experience to every customer and acting as a trustworthy, knowledgeable guide throughout home buying, building, and initial months of ownership.

In 2017, Woodside Homes was acquired by SEKISUI HOUSE, one of the world’s largest homebuilders. The two companies joined forces with their shared philosophies in creating sustainable communities that grow and adapt to the needs of today’s homebuyers.

The ownership by SEKISUI HOUSE allows Woodside Homes to evolve and adapt cutting-edge methods in customer-focused building, sustainability and efficiency practices. For more information visit www.woodsidehomes.com

SEKISUI HOUSE has constructed more than two million homes since 1960. Based in Osaka, Japan, it has approximately 90 subsidiaries and affiliates, 23,000-plus employees, and is listed on the Tokyo Stock Exchange and Nagoya Stock Exchange. Since 1997, SEKISUI HOUSE has positioned its commitment to the environment as a core management target and provided numerous environmentally and sustainably conscious products as a front-runner among industrialized housing manufacturers.

Chef Marc Marrone Becomes New Chef-Partner at HallPass at The Gateway

SkinnyFATS is teaming up with one of the most talented and sought-after chefs in the country to introduce a variety of all-new concepts at HallPass, Utah’s first food hall located at The Gateway in Salt Lake City. Following a successful year operating Graffiti Bao and other concepts at T-Mobile Arena and the new Raiders’ stadium in Las Vegas, Marc Marrone and Todd Lunger of Graffiti Hospitality will join forces with SkinnyFATS, with Marc becoming the new chef-partner at HallPass. Together, they will launch Graffiti Bao’s first location outside Nevada as part of the food hall’s new restaurant portfolio debuting mid-October.

Chef Marc Mazzone joins HallPass
Acclaimed Chef Marc Marrone

“We are thrilled to have a nationally renowned, innovative chef like Marc Marrone expand the HallPass dining offerings while further solidifying The Gateway as a foodie destination,” said Jacklyn Briggs, The Gateway’s marketing director. “HallPass has been such a well-received dining venue, and we look forward to Marc launching his visionary concepts this month.”

Graffiti Bao is a fast-casual Chinese restaurant featuring bold, Asian-inspired recipes. Signature items will include chili garlic noodles with hand-pulled spinach noodles, crispy chili garlic sauce, Chinese broccoli and choy sum; an assortment of bao buns, including the Royale—Marc’s twist on a classic cheeseburger featuring angus beef, cheese, pickles, onions and special sauce; appetizers such as hand-folded dumplings and spring rolls; soups including pho and ramen; and much more.

Marc will also helm Hibachican, a dual hibachi concept featuring a playful balance of Japanese teppanyaki, tartare and small plates alongside Mexican tacos, aguachiles and house-made chips, guacamole and assorted salsas. The best flavors of East and West will collide as some of the dishes draw inspiration from both cultures, with al pastor yakitori, garlic soy teppanyaki tacos and more rounding out the new menu.

Next door, guests will be able to satisfy their sweet tooth with an epic selection of swoon-worthy, hand-crafted treats from Waffadopolis, the ultimate dessert shop in Salt Lake City. Bringing wonder and delight to guests with a uniquely customizable experience, the confectionery will feature house-made waffle cones with flavors such as black sesame and classic; individual sweets, including Instagrammable unicorn cakes; a build-your-own-ice cream bar; over-the-top shareables and more.

“SkinnyFATS was built on constant evolution of the menu, and HallPass essentially functions as a massive R&D facility for that. Having Marc at the helm will bring HallPass to its full potential in both creation and execution,” said founder Reed Allen Slobusky. “The Gateway has been an ideal venue and super supportive of the new approach to dining we are offering Salt Lake City.”

“I’m excited to partner with Reed at HallPass and bring Graffiti Bao to Salt Lake City,” said Marc Marrone, chef-partner at HallPass. “HallPass has already established itself as a staple in Salt Lake City, and what we have rolling out will further solidify that. Having seven different kitchens to play around with isn’t so bad either.”

Graffiti Bao, Hibachican and Waffadopolis will join five other eateries and bars at HallPass, including SkinnyFATS and Beer Zombies Draft Room & Beer Garden, created by founder Chris Jacobs, who has echoed Reed’s excitement in working alongside Marc at Beer Zombies in Salt Lake City.

HallPass is open Sunday through Thursday from 5pm to 11pm and Friday and Saturday from 5pm to midnight. For more information, visit www.HallPassSLC.com.

ABOUT THE GATEWAY

The Gateway is a 1.4 million square foot lifestyle destination in the heart of Downtown Salt Lake City. Owned and managed by Vestar, the property recently underwent a $100 million redevelopment—infusing retail and dining, entertainment, modern office space, arts and culture, a boutique hotel, and a full calendar of community-driven events. www.atthegateway.com. 

ABOUT SKINNYFATS

Established in 2013 by Reed Allen Slobusky, SkinnyFATS is a popular American restaurant from Las Vegas that is well-known for its one-of-a-kind, two-sided menu featuring ‘Happy’ indulgences and ‘Healthy’ alternatives. A melting pot of cultural favorites with thoughtful ingredients and savory flavors, the menu caters to a variety of dietary needs and preferences while providing tasty meals and snacks. Since opening in 2013, the brand has developed a cult-like following, attracting foodies from around the world to its six locations in Las Vegas and Dallas, as well as its popular new food hall in Salt Lake City called HallPass. For more information, please visit www.SkinnyFATS.com.

ABOUT HALLPASS

Brought to foodies by the same owner as SkinnyFATS, HallPass is a first-of-its-kind food hall concept located at the Gateway in Salt Lake City. Featuring more than 15,000 square feet of stylish indoor/outdoor communal dining and chef-driven fare, HallPass allows guests to discover bold new cuisines in an environment filled with an eclectic mix of art, music, food, drinks and fun, including all-new restaurants helmed by chef-partner Marc Marrone. Innovative culinary concept SkinnyFATS anchors the food hall, bringing the beloved Las Vegas staple east of the Nevada border to satisfy more guests than ever before. For more information, please visit www.HallPassSLC.com.

ABOUT MARC MARRONE

Cooking since the age of 15, Chef Marc Marrone was first inspired by the treasured recipes handed down in his New York Italian family. After receiving his culinary degree from the French Culinary Institute, Marrone rose through the ranks of the original TAO kitchen, starting as a sous chef and working his way up to the top as West Coast Corporate Executive Chef of TAO Group, leading the TAO Group restaurants, including TAO Las Vegas, Beauty & Essex, LAVO and Marquee Dayclub in Las Vegas; TAO Los Angeles, The Highlight Room and Luchini Pizzeria & Bar in Los Angeles; and LAVO atop the Marina Bay Sands in Singapore. With a heritage of Italian cooking and classical French training, Marrone is equally passionate about Asian techniques. Since leaving his position with TAO Group in February 2019, he has premiered Graffiti Bao, Piña Mexican and Gemma Gemma Square Pies, with the announcement of a forthcoming concept called Italian Graffiti, coming to The Bend in 2022, rounding out his recent accolades. Together with partner Todd Lunger, Marrone has formed a consulting group called Graffiti Group Hospitality LLC. Marrone is also a chef consultant for Locale Italian Kitchen in Las Vegas and remains a vital chef and visionary within the restaurant community.

Promontory Leads Park City in a Summer of Record Home Sales

PARK CITY, UTAH EXPERIENCES ‘LAND RUSH’ AS COVID-19 PANDEMIC BRINGS A WAVE OF TRANSPLANTS FROM DENSE CITIES

Affluent families from urban areas seek a lockdown-free lifestyle with over 22% of record home sales occurring in the exclusive Promontory community

PARK CITY, UTAH – As the pandemic prompts dramatic changes for millions of Americans, Park City, Utah has become one of the leading choices for affluent families seeking to relocate from cities in hopes of making the best of anxious times with a lifestyle without lockdown. The mountain resort town is an obvious option due to its abundant outdoor recreation and cultural offerings, proximity to Salt Lake City International Airport for when travel resumes, and the conveniences of a nearby urban center that no other comparable resort town boasts. Consequently, Park City is experiencing an unprecedented demand for luxury real estate and scarce inventory. Nowhere in Park City is this more evident than at Promontory, one of the most exclusive, private communities in the West.

The 6,400-acre, amenity-rich community accounts for 22 percent of Park City’s July and August home and land real estate boom. It had an astounding 86 new deals during those two months, more than triple the amount during the same time period last year, with record sales of over $275 million year-to-date, compared to $214 million for all of 2019. There have been 165 sales in the community so far in 2020 compared to a year-end total of 142 in 2019. As Park City’s only private community featuring a fully built out infrastructure of year-round member amenities, Promontory is well-positioned to support this increased wave of demand. Last year, Promontory introduced its new enclave, Pinnacle at Promontory, which provides even more seclusion as a smaller gated community with its own member amenity and even larger homesites.

Promontory sets new home sales record
Dye Clubhouse at Promontory

“Promontory was instrumental in redefining Park City as a summer destination. My vision was to create a world-class mountain retreat second to none for multi-generational families with a vast array of amenities and programming designed to be enjoyed year-round,” says Promontory developer Francis Najafi of Pivotal Group. “This record sales activity has solidified us as a desirable haven for new buyers and longtime members to be together with their young children, adult children, and grandchildren. Families find comfort in the ways they are able to connect amidst an expansive retreat that offers safety and variety with five restaurants and many on-site recreational offerings, including two golf courses with their own clubhouses, an equestrian center, miles of trails for year-round enjoyment, a winter tubing hill, and a new event venue. Our membership has typically been 80% second homeowners, but we are now seeing the percentage of primary residents increase due to sudden changes in families’ lifestyles and priorities.”

Promontory’s numbers are reflective of the larger Park City picture. Park City closed home sales in July and August 2020 volume increased more than twofold over July and August 2019. 116 home sales amounted to $206 million in July and August 2019, while July and August 2020 saw 188 sales totaling $446 million. As of September 1st, pending home volume in Park City was $564 million compared to $215 million at the same time last year. In addition to the idyllic lifestyle, the fact that Park City’s exceptional public schools are open for in-person learning is a draw for families from out of state. Many second homeowners are also becoming primary residents, selling their existing properties in search of homes that better meet their needs for year-round living.

Owner of several Engel & Völkers brokerages throughout the Western United States, luxury Real Estate Advisor Paul Benson has handled 61 of transactions totaling $172 million in Park City this summer. “The significant increase in demand from families relocating is resulting in scarcity of luxury properties and driving prices up,” says Benson. “There is little opportunity for new construction within Park City limits, and people are drawn to the exclusive lifestyles offered by Park City-adjacent communities like Promontory that feature member-only amenities and more space for safety and quality of life.”

Recent transplants are relocating from dense areas like Southern California, the New York tri-state area, Chicago, Texas, and the Bay Area. In a stark reversal of the norm, some plan to make Park City their primary home and buy or maintain apartments in the cities from where they moved. Whether this migration from urban centers is a long-term trend and if there are significant changes to the seasonal nature of the town, which was already beginning to experience shorter shoulder seasons prior to the pandemic, remains to be seen. For now, escalating home prices and demand are showing no signs of slowing down.

ABOUT PROMONTORY

Promontory is an award-winning 6,400-acre recreational second home and private mountain community in Park City, Utah. Promontory’s expansive mountain setting offers diverse year-round amenities and activities for the multi-generational family. The community consists of 1,674 homesites with stunning mountain views. More than 627 homes have been built, and there are approximately 675 Members of the private, Promontory Club. Eight of Promontory’s 30 distinct neighborhoods feature developer-built homes, known as Promontory HOMES. These include the new, modern Portfolio of Homes within the Pinnacle at Promontory neighborhood. For more information, visit www.promontoryclub.com.

Statistics contained within this report are based on information from sources including Park City Board of REALTORS® MLS and Proprietary Internal Reporting for the period 1-1-2019 through 8-31-2020.

Utah Tip Challenge

NEW GRASSROOTS INITIATIVE DONATES SURPRISE WEEKLY TIPS TO UTAH RESTAURANT SERVICE STAFF

A new grassroots effort, Utah Tip Challenge, has formed to collect funds through Venmo to donate to service staff at a different restaurant each week. In its inaugural week, $1000 was raised by mostly modest contributions to a dedicated Venmo account. As an unexpected surprise for staff, organizers donated funds at Boneyard Saloon & Wine Dive in Park City upon finishing their lunch on August 15th. UTC’s mission is to help hospitality workers through financial challenges that have resulted from the pandemic.

Boneyard Saloon staff receives a surprise $1,000 tip.

Local transportation company owner Sam Rubin was inspired by a similar initiative in Nashville started in May by Lexy Kadey. In a recent week, she raised in excess of $45,000 and donated to nearly 40 individuals. She now has 860,000 followers on TikTok where she posts emotional videos of donations being given.

“Knowing that the hospitality industry is a disproportionately impacted one, I wanted to launch a fundraising effort for this community,” says Rubin. “Instead of giving to a single individual; however, the management of each establishment we visit can use their discretion on how to disperse the funds to their staff. Small donations are welcome, and I’d love to see the contributions grow each week. It’s a feel good effort that makes a difference, and it’s truly rewarding to see the emotional reaction from staff.”

Boneyard Saloon & Wine Dive was chosen for the first week’s donation because owner Jesse Shetler has long been known for giving back to the Park City community with free Thanksgiving dinners and season-ending parties for locals. He also has been donating proceeds of DBR Restaurants (No Name Saloon, Butcher’s Chop House & BR, and Boneyard Saloon & Wine Dive) gift card sales to his staff during the pandemic.

Shetler gratefully says, “I am very excited for the Boneyard staff and appreciate the recognition of all the hard-working folks in this struggling environment. These are unprecedented and excessively challenging times. Along with other small business models, the hospitality industry can only survive this with the support of our community. This is exactly what it looks like when community comes together.”

Anyone wishing to suggest a restaurant or bar whose staff is in need, can email utahtipchallenge@gmail.com or reach out through Facebook or Instagram. The donation period each week runs from Friday at 5 p.m. to Friday 5 p.m. Restaurants in both Salt Lake City and the Park City area will be considered by organizers, and they will not be notified in advance.

Individuals and businesses are invited to contribute any amount as often as they wish via Venmo at @utahtipchallenge.

Instagram @utahtipchallenge

Facebook Page: Utah Tip Challenge

TikTok: utahtipchallenge