Back to Our Roots – Redhead Opens NYC Office

Park City, Utah-Based, Boutique Firm Can Better Service Tri-State Area Businesses and Offer Highly Coveted National Media Relationships to Utah and Western Clients at a Value

Respected for its personalized marketing and public relations expertise and close collaboration with clients, Redhead Marketing & PR is pleased to announce it has opened an office in New York City. The new office, led by Account Director Tracie Heffernan, will offer unrivaled media exposure and marketing services to clients based in Utah and other Western states as well as the Tri-State area, providing attractive rates without the burden of the traditional agency structure and its many layers.

“As a New Yorker, I recognize businesses in my hometown will appreciate our unique formula of working as a team with our clients coupled with a simplified, highly competitive rate structure,” says Hilary Reiter, Redhead Marketing & PR’s founder and principal. “Tracie’s impressive media relationships with national outlets will immensely benefit Utah companies who may not have the funds or bandwidth to cultivate connections that result in highly coveted press opportunities in the nation’s media capital.”

Founded in 2010, Redhead Marketing & PR maintains a diverse client roster in a wide variety of industries, including travel and tourism, hospitality, luxury and commercial real estate, non-profit, politics, retail, technology and entertainment. The company offers a complete suite of marketing services to allow for integrated strategies and excels at researching new businesses.

“A presence in New York and Park City allows us to secure opportunities for national companies at top-tier Utah events, including Sundance Film Festival, Adobe Summit and Outdoor Retailer, while connecting Utah-based tourism entities to the Tri-State region, a top market for travelers to the West,”

adds Tracie Heffernan. “Having spent several years in Utah, I’m excited to partner with Redhead in New York to share my passion for the Intermountain West’s dynamic offerings while providing more accessible marketing services for businesses here in the North East.”

Tracie Heffernan began her career as a lifestyle writer and then turned her passion for storytelling to companies with intriguing brands. She has made headlines for clients in The New York Times,, Robb Report Collection and SKI. Tracie actively maintains relationships with editors and influencers in travel, technology, luxury goods and outdoor recreation to secure exceptional editorial coverage for clients in a variety of industries.

Tracie can be contacted at



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