Meet The Team
Passionate Brand Builders & Storytellers
Personalized, High-Level Marketing Services
Recognizing a demand for more personalized, high-level marketing services, Hilary Reiter Azzaretti established Redhead Marketing & PR in 2010 in Park City, Utah. She sought to reimagine the traditional agency-client relationship by treating it as a true partnership, eliminating the corporate layers that define larger agencies. As a result, the intimate, highly responsive nature of our business makes us more flexible and available for clients, a great asset for businesses who do not have marketing and communications departments. The clients we work with value our team-oriented nature and having their marketing needs managed by seasoned professionals.
Regardless of the geographic location of our clients, Redhead excels at refining their messaging and developing a creative, integrated approach to communicating across a variety of marketing channels to reach their customer demographic.
Meet The Team
Strategic partnerships with marketing professionals in New York City and Southern California allow Redhead Marketing & PR to service clients in different parts of the country while offering fresh ideas and unique perspectives. We have teamed up with creative and well-connected individuals who strive to remain on the cutting edge of their specific marketing and communications disciplines. They may not be redheads, but they certainly know how to stand out from the crowd!
Hilary Reiter Azzaretti
President
Hilary Reiter Azzaretti
An experienced, well-connected communications and marketing professional from New York City, Hilary Reiter Azzaretti launched her career in the public relations and marketing departments of major record labels. Since then, her career and network of contacts have spanned a variety of sectors, including travel and hospitality, real estate, politics, entertainment, lifestyle, technology, luxury products, and non-profit.
A passion for skiing and the mountain town lifestyle led Hilary to Park City, Utah, in 2001 to work in the Press Office of the Sundance Film Festival. She then managed public relations for the Park City Chamber & Visitors Bureau, followed by Ski Utah, both of which provided the opportunity to become an active member of the community. Her next position with Dering Elliott & Associates gave her in-depth experience publicizing luxury real estate developments. She also managed and marketed the political campaigns for former Park City Mayors Jack Thomas and Dana Williams.
Hilary earned a B.A. from Barnard College, Columbia University, where she majored in sociology and minored in political science and French. She is the Utah representative for the invite-only association Public Relations Consultants Group, and serves on the board of Liberty Sanctuary, a non-profit equine rescue. She resides in Park City with her husband, Marco; Mini Australian Shepherd Gemma; and a rescue cat, aptly named Cat.
Priscilla Blanchot
Brand Strategist & Graphic Designer
Priscilla Blanchot
Priscilla Blanchot brings more than two decades of design expertise to Redhead Marketing & PR’s clients. She seamlessly and brilliantly orchestrates the creative journey from inception to fruition. Throughout her career, she has crafted impactful designs for a diverse spectrum of clients, spanning from startups to established brands, operating in both B2B and B2C spheres.
Armed with a profound understanding of brand positioning and creative solutions, Priscilla leverages market insights and business objectives to conceive and execute innovative communication solutions. Whether it’s crafting compelling logos, refining external and internal brand messaging, or developing comprehensive identity packages, she remains steadfast in her commitment to enhancing brand exposure through clearly defined strategy and driving business growth.
Before coming to Utah, Priscilla started her career in New York City, where she created brand solutions from corporate identity to packaging products for global entities such as Victoria’s Secret, Unilever, Guess, IBM, Reebok, and LVMH. Drawing inspiration from comprehensive briefs, collaborative brainstorming sessions, and client feedback, Priscilla navigates the entire product and brand development lifecycle, from conceptualization to implementation.
Priscilla is a graduate of the European Graphic Design School in Paris, France as well as the Portfolio Center in Atlanta, Georgia, where she earned diplomas in graphic and packaging design. Additionally, she is passionate about self-growth and is a certified Brand Strategist II from LevelC organization.
Karen Boe
PR Strategist
Karen Boe
Karen Boe is a well-connected, senior-level communications strategist with a proven record of success. With energy, drive and enthusiasm, Boe champions Salt Lake’s visitor economy and first-rate hospitality, retail, sports, and entertainment clients. She creates and manages trusted working relationships with a large variety of local, specialty and national media, procures high levels of media placement, and produces dramatic sales growth and greatly increased client visibility in multiple markets.
With more than 30 years of experience, she leads strategic communications campaigns for a growing client base. Boe served as vice president of communications and public relations for Visit Salt Lake, worked as their local PR counsel since 2003, and continues part time, enhancing VSL’s brand through robust internal and external communications. She manages messaging and storytelling efforts, targeting international, national, regional, and local audiences with a focus on productive markets for leisure travel, meetings, and conventions. She also delivers professional media relations support to meetings and conventions held in the Salt Palace Convention Center and oversees major special projects, such as the return of Outdoor Retailer, the NBA All-Star Weekend, grand opening of the Hyatt Regency convention hotel and launch of the inaugural Salt Lake Winter Roundup.
A passionate problem solver, she crafts detailed plans that achieve dramatic and measurable results. She’s been responsible for creating compelling PR and marketing campaigns for many notable clients, including Visit Salt Lake (the convention bureau), Kimpton’s Hotel Monaco, The Downtown Alliance, the Outdoor Industry Association, and the Outdoor Foundation. Restaurant clients through the years include California Pizza Kitchen, McDonald’s, Kimpton’s Bambara, Current Fish & Oyster, Stanza Italian Bistro, Oasis Café, Café Niche, Kyoto Japanese, Tuscany, Franck’s, Log Haven, The Riverhorse Café, Barking Frog Grille, Alamexo, L’Avenue Bistro, and Cuisine Unlimited Catering & Events. Retail clients include The Gateway and Golden Braid Books. Sporting event communications clients include: the Salt Lake City Marathon, Tour of Utah, The Las Vegas Marathon, the International Sportsmen’s Expo, the Toronto Marathon and the Chicago Half Marathon. Boe holds a degree in Journalism and Advertising from the University of Colorado at Boulder.
Redhead Marketing & PR is honored to have this seasoned, enthusiastic public relations professional as part of our team. Her impressive track record and treasure trove of relationships are an asset to our clients, ensuring their success.
Morgan McOlash
Graphic Designer
Morgan McOlash
Morgan McOlash is a multidisciplinary creative connoisseur with a diverse background in photography, graphic design, social media management, videography, and copywriting. Having worked with both small, scrappy start-ups and also large-scale organizations, she is well versed in understanding all types of clients’ creative needs. Morgan has an uncanny ability to tell their story with fluency while bolstering brands with high value design and deliverables. Her experience in Utah has flourished in the restaurant and hospitality industries, from managing and writing content for luxury real estate brands to photographing and designing assets for up-and-coming restaurant stars of the culinary scene.
A Midwest native, Morgan has established roots around the country, including Wisconsin, Missouri, Texas, and now Utah. Outside of work, she is passionate about maintaining a work-ski balance, spending as much of her free time enjoying the Utah slopes as she can. She is an avid fitness enthusiast and devoted dog mama to two German Shepherds.
Lucy Nelson
Public Relations & Content Specialist
Lucy Nelson
A combined passion for storytelling and love of the mountains led Lucy to Salt Lake City in 2022. The Minnesota native was a broadcast local news reporter for four years following her studies as a communications major at Wake Forest University in North Carolina. Her experience of reporting on a broad range of stories crafted a gifted videographer and writer with the ability to connect with people across diverse backgrounds. She has the valuable, behind-the-scenes knowledge of how the media works across various platforms, the kinds of stories that resonate with audiences, and how this translates to marketing and public relations. Leave it to Lucy to pitch compelling ideas for branding that will capture the attention of the target community.
Redhead Marketing & PR’s work is greatly enhanced by Lucy’s journalism background. Having been on the receiving end of countless, daily pitches and press releases, Lucy has intimate knowledge of what it takes to secure earned media coverage for Redhead’s clients.
In her free time, Lucy loves to spend time with her rescue dog and explore Utah’s mountains on skis or in hiking boots. She’s also a big ‘foodie’ and is open to any restaurant recommendations.
Alexandra Chiafery
Public Relations Specialist
Alexandra Chiafery
Alexandra Chiafery is a passionate public relations and digital marketing professional. A born storyteller, Alexandra is a pitching machine. She is gifted at identifying stories that are newsworthy and compelling and clearly communicating our clients’ messages to reporters and influencers. Alexandra is a media relations guru for lifestyle, hospitality, real estate, and outdoor industry clients.
Hailing from Rochester, New York, Alexandra splits her time between Denver and Park City. She graduated from the University of Dayton with a B.A in public relations.
Hilary earned a B.A. from Barnard College, Columbia University, where she majored in sociology and minored in political science and French. She is the Utah representative for the invite-only association Public Relations Consultants Group and serves on the board of Liberty Sanctuary, a non-profit equine rescue. She resides in Park City with her husband, Marco; Mini Australian Shepherd Gemma; and a rescue cat, aptly named Cat.
Katie Kepsel
Online Marketing Specialist
Katie Kepsel
After 20 years in marketing, Katie can handle just about any aspect of the process with a high level of expertise, but her passion is Pay-Per-Click marketing, Search Engine Optimization, and Social Media ads. Katie has been working with Redhead Marketing & PR since the company’s inception as well as freelancing with many local businesses in online marketing and web design. Katie’s main focus has been luxury, domestic, and international private residence clubs, but she has also handled online marketing for a variety of clients in real estate, medical devices, helicopter skiing, construction, property management, politics, finance, insurance, lifestyle products, and the fitness industry.
Outside of work, Katie loves hiking with her pup, Dasha, and exploring the beautiful state of Oregon.
Caitlin Riviere
Social Media Manager
Caitlin Riviere
Caitlin Riviere is an experienced content creator and social media manager specializing in connecting with and marketing to communities passionate about outdoor living and ski-town lifestyles. With an extensive marketing background, she has worked with world-class real estate development communities in the luxury travel space and for the Utah Olympic Legacy Foundation. Currently, Caitlin divides her time between social media management and a startup technology firm. She is driven by creativity and attention to detail, evident in both her growing presence as a lifestyle influencer and in assisting clients in achieving their social media goals.
Caitlin leads an adventurous life as an outdoor enthusiast who takes full advantage of the abundant offerings in Park City, Utah.
Gemma
2nd Generation Canine Intern
Gemma
A Miniature Australian Shepherd, Gemma is Redhead’s newest canine intern. Although still a puppy, she is eager to learn the ropes thanks to her strong intellect. She has demonstrated a great talent to pose for the camera, a sure sign she’ll be modeling in future client photo shoots. Meanwhile, she is working hard to charm clients, media, and the rest of the team, knowing she has big paws to fill with the loss of Jackson and Rusty. We believe it’s no coincidence that she was born in Park City, Utah just one week after Rusty left us.
In Memorium
In Memorium
From Redhead Marketing & PR’s beginning, this duo of rescue dogs was synonymous with our brand. They inspired our creativity, joined many meetings, and even modeled in client photo shoots. Rusty and Jackson have been promoted over the rainbow bridge, but their unbridled enthusiasm and happy spirits remain with us always.
