Do you know what a brand is? Chances are you have some vague concept of what it consists of, but maybe can’t quite put your finger on it. Throughout our ten years in business, we have found that branding is often a mystery to clients. Many falsely confuse a brand with a logo. Erroneous! A brand is not a logo. This is why we are embarking on a Redhead Branding Roadshow!

Companies have told us they just want a logo; however, designing a logo without developing your brand is ineffective, misguided, and a complete waste of time. Would you hire an interior designer to decorate your home without seeing it or getting a sense of who you are? Probably not! We have had several clients seeking a better solution after hiring a graphic designer to create a logo. One hundred concepts later, nothing resonated because the designer was shooting in the dark. Thorough and thoughtful strategy is essential to developing your brand, your identity, your story, and how your customers will discover you and ultimately, embrace you. And the best news ever? It’s never too late to embark on the strategy journey to develop your brand or to rebrand. A brand continually evolves, just like your business. Ultimately, your brand is not what you declare it to be. It’s how others perceive it. You can influence that with strategy.

The confusion about the concept of branding is prevalent. This, coupled with the gratification we receive from helping many businesses shape their brand, led us to the idea of educating “the masses” via branding workshops. We are offering these fun, eye-opening sessions to various entities, such as members of co-working spaces, professional associations, rotary clubs, entrepreneur groups, and conferences. We invite you to join us! Check our website and Facebook for updates on when and where these interactive workshops and discussions will be held.

UPCOMING WORKSHOPS

The Essentials of Branding – It’s More than a logo
February 18 at Noon
Park City Chamber Members at Park City Hospital, Blair Education Center

Deconstructing Brand Strategy – a mock branding session
March 5 at Noon-1:00 p.m.
Kiln at The Gateway in Salt Lake City
Open to the Public
Cupcakes from LuAnn’s in Park City

Deconstructing Brand Strategy – a mock branding session
March 11 at Noon
We Work in Lehi, Utah
Open to the Public
Free lunch provided by Redhead client Jafflz

So what is Redhead’s secret sauce for developing a brand? We have created our own strategy to guide clients to define :

  • their mission statement
  • their ideal customers and their lifestyles
  • the customer journey – how their products or services will be discovered
  • messaging, tone, look and feel for all marketing initiatives
  • the tagline
  • the competitor landscape – what do they do well, what can you do better or differently?

We are already receiving an enthusiastic response from various business communities about our branding workshop. Please contact us if you are interested in having us present to your professional association, conference, or co-working space.

Deconstructing Brand Strategy Poster