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Alpine Distilling Tasting Events

PARK CITY, UTAH’S ALPINE DISTILLING HEIGHTENS THE SENSES
WITH NEW TASTING EVENTS
New 375ml Bottles Make for Unique Holiday Gifts for Spirits Enthusiasts

Pursuant to Alpine Distilling’s philosophy that spirits are best enjoyed in the company of friends, family, and colleagues, the award-winning craft distillery is introducing new tasting events that cater to groups. Designed for guests to develop greater sensory awareness when it comes to tasting and smell, the Aroma Game and Foundations of Flavor offerings in Park City will inspire participants to discover these senses that promise to enhance their appreciation for spirits.

The Aroma Game is a one-hour, facilitated event that challenges guests to guess aromatic notes and use those notes to describe Alpine’s award-winning whiskies. They will then have the rare opportunity to create aromatic compounds to their liking.

“Aroma Academy is delighted that Alpine Distilling is carrying the Aroma Academy range of Sensory Training Products and Aroma Games,” says Alan Gordon, Managing Director & Co-Founder of Aroma Academy. “We are not only very impressed by Alpine’s commitment to producing spirits of the highest calibre but also by their whole approach – based on understanding and sharing the importance of highly developed sensory skills in both creating wonderful flavors and ensuring consistently high product quality.”

Foundations of Flavor is a two-hour program unique in the spirits market. The Utah distillery introduces aromatic stimulants to explore and discuss the characteristics of distillate and compare those to elements from American and French Oak. With that foundation, participants explore the science of mouthfeel (products’ physical and chemical interactions in the mouth) and how temperature and pH alter the taste of spirits.

“In addition to fostering an elevated appreciation for distilled spirits, these tasting events are designed to be both educational and fun regardless of the level of knowledge participants have coming into them,” explains Alpine Distilling’s Founder and Distiller Rob Sergent. “It’s a unique activity for corporate group team building and a diversion for leisure travelers seeking an off-slope or après ski experience with a flavor and aroma adventure.”

Sergent himself, or a trained Alpine Distilling representative, will lead the tastings for up to 16 participants to ensure a personalized experience. Online reservations for both the Aroma Game and Foundations of Flavor tasting events can be made at www.alpinedistilling.com/events

As of December 1, Alpine Distilling’s retail shop at the Park City distillery location, will be open Tuesday-Saturday, 9:00 a.m. to 7:00 p.m. Just in time for holiday shoppers seeking novel, flavorful gifts, 375ml bottles of the Lafayette Bourbon, Persistent Vodka, and the newest product, Spur Whiskey, are sold as a three pack or individually at the distillery.

Alpine Distilling’s spirits are also available in Utah State Liquor Stores and online at https://www.forwhiskeylovers.com/distillery-row/distilleries/alpine-distilling

ABOUT ALPINE DISTILLING
Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. All products are certified Kosher. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

 

 

 

Renowned Utah Chef Joins Park City Culinary Institute

Clement Gelas

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com
www.parkcityculinaryinstitute.com

FOR IMMEDIATE RELEASE
April 19, 2016

RENOWNED CHEF CLEMENT GELAS JOINS PARK CITY CULINARY INSTITUTE TO SPEARHEAD CORPORATE TEAM BUILDING THROUGH CUISINE

Headquartered at the Deer Valley Club, the Institute Offers a Variety of Programming for Groups

PARK CITY, UTAH – An increasingly popular destination for corporate meetings and retreats, Park City, Utah is home to Park City Culinary Institute, which uses cuisine as a vehicle for facilitating team building for groups. This month, one of Utah’s most impressive culinary talents, French Chef Clement Gelas joins Park City Culinary Institute to lead programs for corporate groups. A Park City resident since 2005, Gelas has served as Executive Chef at some of the resort town’s most celebrated restaurants, including Wahso, Waldorf Astoria Park City, and Talisker on Main. He remains Club Director of Food and Beverage for Talisker, while adding his new role with Park City Culinary Institute.

“Learning how to cook as a team is great practice for improving employee communication, time management, and problem solving skills,” says Chef Clement Gelas. “We create culinary programming that serves as a fun way to build rapport between colleagues, and develop leadership skills. Since just about everybody loves food, we use it as a way to inspire team work.”

Gelas leads programs ranging from demonstrations to hands-on workshops, wine tastings, and cooking competitions. Cooking programs range from 90 minutes to four hours, depending on the group’s schedule and needs. Shorter programs fit between meals, and can be hands-on cooking classes, or wine, whiskey and beer tastings. Four-hour programs include lunch or dinner.

“It’s rewarding for participants to compete against each other, working as teams to develop a menu or particular dish, organizing themselves and dividing the tasks between team members,” Gelas explains. “We also have a format that invites participants to cook their favorite childhood dishes to present to the others. It’s a successful tool for colleagues to become better acquainted while honing their presentation skills.”

Laurie Moldawer, the Institute’s Founder and Director, adds, “Companies often use the Institute’s programs to build stronger relationships with clients, and reward sales teams and high performers. Corporate Boards and C-level Executives use our programs to relax and build rapport between meetings.”

The programs are held at the exclusive Deer Valley Club, with ski in ski out access to Deer Valley Resort. As the sole provider of Food & Beverage for the Deer Valley Club, the school caters both on and off site. Private dining at the Deer Valley Club is a more intimate, relaxed and refined alternative to a traditional banquet room. The Institute’s chefs are trained all over the world which gives them the ability to offer authentic, international cuisine from Italian and Spanish to Japanese, Indian, Mediterranean, Middle Eastern and Latin. The private dining room can be customized for smaller groups of 30 guests to up to 100-plus guests. Capacity can be extended to more than 150 guests with al fresco dining on the private patio. Accommodations at the Deer Valley Club are occasionally available for groups during Park City’s shoulder seasons.

For more info about Park City Culinary Institute’s customized offerings for team building programs and private functions, and the faculty of award-winning chefs, visit www.pcculinary.com or call 435.659.5075.

ABOUT PARK CITY CULINARY INSTITUTE
Park City Culinary Institute features award-winning chefs to offer a distinctive culinary program that rivals some of the best culinary schools in the country. In addition to the school’s two-month immersive hands-on program, the Institute hosts teambuilding events and caters for private and corporate groups. Park City Culinary Institute makes it “Seamless, Wonderful, Fabulous!” according to Maureen McDonald at Health Catalyst. “The highlight of the trip… I can’t wait to bring another group and enjoy your amazing cuisine,” wrote award-winning caterer Mary Crafts on behalf of International Caterers Association. For more information, visit www.pcculinary.com.

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