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Not Your Standard Advertising Agency

When we say we become a part of our clients’ teams, we truly mean it. And we demonstrate this Redhead Difference in a multitude of ways that a traditional advertising agency cannot due to the nature of its structure. Many of the businesses we work with don’t have their own marketing departments. In essence, Redhead Marketing & PR takes on that role for them. This saves companies the expense and time in hiring and managing additional, high-salaried employees who cost more than our services and may not come with the same level of expertise.

We are also vastly different from the traditional advertising agency’s multi-layered structure, which often means their clients are not getting their top talent managing their accounts. Redhead Marketing & PR consists of a small team of only highly experienced independent contractors who specialize in website development, branding, and graphic design. They are not gaining experience on our clients’ dimes – they already have it! And our clients don’t experience the frustration of a revolving door of account managers and the time it takes for each new one to get up to speed.

Because we are passionate about our clients, who we prefer to consider partners, we seize opportunities to go beyond our scope of work. This means booking a gig for a band we are doing media relations for, making an introduction to a realtor for a prospective developer client, and even filling in at the retail shop of a distillery when the owner takes a vacation.

It is our goal to become a valued, indispensable resource for our clients. This makes for a productive, enjoyable, and long term relationship. Try going above and beyond for your clients and customers, and see the difference it can make!

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12 Social Media Tips for New Businesses

Presenting 12 social media tips in honor of 12 days of Christmas (we could go on and on, but we are sticking to the holiday theme!).

A reporter recently asked us to provide some social media advice for entrepreneurs, so we figured we’d share them here as well. These apply not only to new businesses but to ALL businesses who want to make their social presence more effective and powerful. Try implementing some of these for your company’s New Year’s social media resolutions!

blog-header-social-media-101-1024x7681) When launching your business on social media, use the platforms that you are both familiar with and where your audience is likely to be present. We often see businesses on too many platforms that they don’t have the ability to manage.

2) Don’t mix business with pleasure. Create separate accounts for your company. One of our pet peeves is when people use their personal social media accounts to promote their businesses. These should be separate accounts .

3) Ensure your posts are grammatically correct! Nothing screams lack of professionalism more than grammar and spelling errors.

4) Don’t post in the first person, especially if your company is a brand and not an individual, politician or celebrity.

5) Experiment with different times of day with your posts to discover if there are days/times that receive more engagement.

6) Use social media to drive traffic to your website to boost your organic SEO. Links to your blog and other pages on your website should accompany posts when appropriate.

7) Respond to both positive AND negative comments/reviews in a professional, timely manner to demonstrate strong customer service.

8) Social media strategy should be implemented into your overall marketing plan and branding.

9) Be consistent in your voice and messaging on your own accounts and when engaging with other businesses on theirs. Too many people posting can be detrimental to your brand while confusing your followers. Designate one or two individuals on your team to manage your social media campaign.

10) Post regularly to keep your following engaged. This is also an experiment to find out what frequency of posting performs best for your business. A great way to ensure regularly is to create a monthly calendar of content. It’s important to also be nimble, but a calendar generally keeps everyone on track and results in businesses being more likely to post.

11) Partner with social influencers whose following is likely to be your businesses’ customer demographic.

12) If your company’s staff is too busy or lacks the knowledge to take on social media, outsource it to an individual or agency (like Redhead Marketing & PR!) who understands your industry, consumer demographic, marketing strategy, and brand.

The Spirit of Alpine Distilling

Shortly before Park City, Utah-based High West Distillery sold for $160 million, Redhead Marketing & PR was thrilled to become the marketing and public relations firm for the world-class resort town’s newest craft distillery – Alpine Distilling. Why do we love working with them? Because they take inspiration from the outdoor, healthy, mountain lifestyle we love!

Our many areas of oversight for Alpine Distilling, include social media management, public relations, print advertising design, website maintenance and grassroots marketing. The brand of deliciously flavored spirits is enjoying and early,  enthusiastic response from locals and media. Below is our first press release for Alpine Distilling with more detail.

This morning, we had our first tasting for media. An editor and photographer from Utah Business magazine had a chance to start their morning with distiller Rob Sergent.

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PARK CITY, UTAH’S NEWEST DISTILLERY, ALPINE DISTILLING, RECEIVES PLATINUM & GOLD AT THE 2016 SIP AWARDS INTERNATIONAL SPIRITS COMPETITION IN ADVANCE OF PRODUCT LAUNCH

The Resort Town’s Newest Distillery Plans to Have Product Available by End of 2016

Park City, Utah – Alpine Distilling, Park City’s newest craft distillery opening this year in the Silver Creek neighborhood, recently earned two medals at the prestigious International Consumer Tasting SIP Awards. Preserve Liqueur, a tea, fruit and spice flavored liqueur received the highest Platinum award, and the StoneFruit & Primrose flavored Bourbon Whiskey was awarded Gold.

“We have worked very hard to create world-class products that are worthy of our renowned Park City, Utah location,” says Alpine Distilling’s Managing Director Robert Sergent. “Being recognized pre-launch with such high honors is very rewarding. Enthusiastic feedback from early tastings coupled with these two awards confirm that both the Preserve Liqueur and StoneFruit Bourbon are deliciously unique and approachable. We look forward to making them available to the public shortly.”

The 2016 SIP Awards featured a 98-member consumer judging panel perform double-blind tastings of 462 international brands. Their patented delivery system ensures a consistent, focused and accurate survey. More information is available at: www.SIPAwards.com.

The United States Department of Agriculture invited Alpine Distilling to attend next month’s HKDC Hong Kong International Wine & Spirits Fair, Asia’s premier showcase of the alcoholic beverage industry. Alpine Distilling will have a booth at the show and looks forward to introducing the West’s newest premium spirit brand to the Asian market.

ABOUT ALPINE DISTILLING
Alpine Distilling is a craft distillery specializing in flavored cordials based in Park City, Utah opening November 2016. The distillery’s first two products, Preserve Liqueur and StoneFruit Primrose Bourbon Whiskey, pay homage to classic spirits inspired by alpine settings and those who enjoy recreating in them. Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

preserve-bottlehttp://redheadmarketingpr.com/wp-admin/post.php?post=1505&action=edit

 

 

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Expanding Your Social Media Horizons

If your social media strategy is limited to throwing up occasional posts on your social channels, it’s time to rethink and expand your approach to keep up with the competition.

Since 2010, Redhead Marketing & PR has implemented and managed customized social media strategies for several different types of clients in various industries, including hospitality, retail, politics, and real estate. We have found that one aspect of a successful social media strategy is to develop partnerships with social media influencers. This means working with brands and media whose followers belong to your target audience. These partnerships coupled with consistent, engaging content and a social plan that integrates with the overall marketing strategy are crucial to a successful online presence that also complements SEO efforts.

We see countless businesses missing the mark on their social media and not implementing it as a consistent part of their communications efforts. This is typically due to lack of time and/or lack of social media expertise. As marketing becomes more specialized, so too does social media as just one component of the communications mix.

Below are some examples of social media partnerships we created for Southern California (Epic Pictures, a film production company) and Utah (glamping resort Conestoga Ranch) clients over the summer. The desirable end results included increasing the following for and reach of our clients’ social media accounts and improving engagement. All of this requires time and consistency that many businesses can’t devote in house staff to, which is, of course, where Redhead Marketing & PR comes to the rescue. Feel free to contact us to discuss how we can help you improve your social presence.

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Starting Summer 2016 with Exciting New Clients

It’s looking to be a red hot summer for Redhead Marketing & PR after what has been a fantastic first half of 2016 for our small, but robust, full-service marketing and communications firm based in Park City, Utah.

This month, we began working with two Southern California clients in two very different industries – luxury real estate and animated film. Equity Residences offers high net worth individuals the opportunity to invest in a portfolio of high-end vacation homes in many exciting destinations. Investors can vacation in the exclusive homes, earn dividends in the form of rental revenue, and have the opportunity for capital appreciation when homes are sold in the future. What a creative concept that makes it possible to own and enjoy many vacation homes! We are creating content for social media and blogs, and making some improvements to their website.

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Hollywood-based Epic Pictures is doing an initial, limited release of animated film, “Space Dogs: Adventure to the Moon,” a sequel voiced by Ashlee Simpson and Alicia Silverstone. We are pleased to be managing the marketing and public relations in the Salt Lake City market for the adorable film about two canine astronauts going to the moon. Needless to say, our four-legged interns are quite thrilled to have landed this project! We are conceiving and managing grassroots marketing efforts, traditional public relations, and digital advertising in advance of the August 26 release date. The film will be showing in many Utah theaters in cities like Provo, Draper, Ogden and Salt Lake City. Stay tuned for more info about Space Dogs coming to a Utah theater near you!

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The third new client to announce is a special one – paralympic snowboard cross athlete and motivational speaker Nicole Roundy. We will be helping Nicole get media exposure for her motivational speaking engagements around the country, activities with sponsors, and snowboard competitions.

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We are excited to team up with these diverse businesses. Additional clients we are currently working with include:

Conestoga Ranch

Carlton Landing, Oklahoma

Meds for Vets

Newpark Town Center

ActiCare Health

Compass Property Services

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Happy 6th Birthday to Redhead Marketing & PR

Happy birthday to us – today marks Redhead Marketing & PR’s 6th anniversary!

We have so much to celebrate and be hugely grateful for – Our business doubled in the past year, and we are fortunate to work with some amazing clients in different parts of the U.S. who we get to call our friends and biggest champions. Redhead’s growth has been especially rewarding because it has been completely organic and by word of mouth. We appreciate all the support and love what we do!

During the past several years, we have enjoyed providing a variety of marketing services to and partnering with diverse range of industries, including hospitality and travel, technology, luxury real estate, finance, commercial real estate, legal, professional associations and more. We have learned about so many types of businesses and their target audiences that we enjoy crafting customized, thoughtful messaging for. It has been exciting to help businesses grow by consulting with them on their social media, public relations, email marketing, website development, branding, printed collateral and event planning. Our talent has evolved and matured as well.

We can’t wait to see what the next six years bring!

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A Year of Unprecedented Growth

Every business should start a New Year with a goal – or resolution. As we approached 2015, we set out to not only continue to grow Redhead Marketing & PR’s client roster, but to expand it geographically. In this virtual world, it seemed reasonable to expand our reach into new markets, having already dabbled in a few. Why not offer our affordable rates and team-oriented approach to more small- to medium-sized businesses elsewhere? It certainly would make professional life more interesting.

We are pleased to report that thanks to amazing word-of-mouth referrals and more awareness of our business model and happy clients, our 2015 New Year’s Resolution came to fruition – even more than we could have imagined. Two-thirds of Redhead’s business now comes from outside the area with clients in Florida, Oklahoma, Jackson Hole and the Bay Area. These clients are in a variety of industries – finance, healthcare technology, real estate, and resorts and hospitality. They have engaged us for a wealth of services, including public relations, social media management, branding, web development, and collateral design. Providing a variety of marketing and communications services allows our clients to have consistent messaging and branding. It also enables us to become more than a marketing and PR firm; we still play a role as a member of our clients’ teams, even as we grow.

2015 was also a record-breaking year – Redhead Marketing & PR’s business has doubled!

While we love our Park City home base and clients, it has been a fun challenge to grow beyond the borders! Thanks to everyone (colleagues, friends and clients) who has helped us expand; we in turn take great satisfaction in seeing our partners prosper…cheers to you all, and best wishes for a happy and bright 2016!

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Redhead to Enlighten Park City Businesses About Social Media

The Kimball Junction Business Association (KJBA) has invited Redhead Marketing & PR founder Hilary Reiter to lead a discussion about social media at the organization’s next luncheon meeting on September 9 at the Utah Olympic Park. Titled “Social Media Demystified,” the presentation will focus on the challenges many businesses encounter when it comes to tackling social media while providing valuable knowledge to overcome them. Attendees can expect to become enlightened and informed about best practices when it comes to this marketing medium that cannot be ignored in today’s business world. They will also be given tips on how to integrate social media into their marketing campaigns, how to get started, and how to maintain a presence and engage their audiences.

Social media doesn’t have to be overwhelming, but it is important to stay on top of this constantly evolving – and fun – aspect of marketing!

This meeting is complimentary for KJBA members and will take place from 11:30 a.m. to 12:30 p.m. on Sept. 9. Please RSVP by Monday, September 7th to admin@kimballjunction.org.

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The Connection Between Writing for Work and Pleasure

Writing plays a significant role in the everyday world of a public relations and marketing professional. Many different writing styles and techniques come into play whether drafting new business proposals, press releases, advertisements and web copy or writing engaging, punchy content for social media posts. Writing is more than work – it is a way to let the creativity flow. But sometimes it’s refreshing to write for outlets unrelated to our marketing realm. Not only is it a great way to express and discover yourself while sharing your passions, but writing “for fun” also makes you a better, more creative writer for work. We’d like to think it benefits our clients when it comes to the creative work we do for them.

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Finding inspiration from food and drink, here’s an article for The Utah Review about Salt Lake City’s maturing and continually evolving culinary scene. It was a great excuse to sample some cutting-edge cuisine and then have a great time writing about the various experiences. Part Two will highlight some new Park City restaurants for Salt Lakers to try when escaping to the mountains to beat the heat this summer. Enjoy!

http://www.theutahreview.com/park-city-local-discovers-salt-lake-eats/

 

Social Media Best Practices for Businesses

Honored to be invited to give a presentation about social media to the Utah Chapter of the Women Presidents’ Organization this week in Salt Lake City, we thought we’d share some of our best practices advice for managing your business’ social media accounts. On average, companies are spending 15 to 20 percent of their marketing budget on social media; that percentage will continue to rise. Social media is now the number one activity for internet users, so it simply cannot be ignored when it comes to marketing your business.

overwhelmedHere are 16 tips for managing your company’s social media effectively and successfully, which will hopefully keep it less overwhelming.

Pick Your Platforms
Social media is a huge space these days with so many different platforms available. It’s not necessary to overextend yourself by having a presence on all of them. Instead, choose the social media sites you believe your audience is using and that are appropriate for your business.

Define Your Goals
Are you planning to use social media to raise awareness of your brand, enlighten and inform your followers or increase sales? Maybe you have a multitude of goals, but be sure you know what they are and the type of content that will support those goals.

Be Highly Selective of Your Social Media Manager(s)
Make sure your social media manager understands your company’s strategy and approach. Whether you are outsourcing or managing it in house, this individual should be well versed in social media, knowledgeable about your products and services and be able to engage your followers. He or she should also be committed to posting regularly and consistently.

Commit
When it comes to social media, not much is more mind-boggling than a business that goes dark for extended periods. As such a cost-effective form of marketing, these companies are truly missing the boat and losing their audience. Social media is a dynamic way to entertain, inform, sell and engage, so commit to having a regular and captivating presence.

Integrate…or Disintegrate
Your social media strategy should be an integral part of your company’s overall marketing plan. Make sure your social media campaign complements your public relations, website and advertising. It’s nearly impossible for businesses to survive without an active online presence.

Treat Each Channel Individually
Each social media channels requires a slightly different style of communication. While it’s important to be consistent in your messaging, we recommend tailoring how you communicate it to the specific platform and its audience.

Calendar and Schedule
Personal trainers often advise their clients to schedule their workouts as they are more likely to commit to the regimen. The same holds true for social media. Plan and plot your posts on a calendar, and you’ll use your accounts much more regularly. Be sure you are also flexible as unanticipated information or opportunities will arise that you’ll want to share with followers.

Avoid Constant Promotion
If you really want to engage your followers, do not be overly promotional or self-serving, or you will turn them off. Sure, you should post your sales, events and new products, but do so in a compelling manner that inspires feedback and engagement.

Diversify Content
Mix it up to keep your followers interested. Share different types of content. Posting news stories that are relevant to your business, sharing interesting posts from other companies, profiling a new staff member, and introducing new products are examples of ways to keep your content varied.

Use Images & Video
Posts that utilize photos and videos are far more likely to get a response from your followers than posts that consist of text only.

Engage with Contests
Contests can be a hugely successful way to engage your followers, gain brand awareness, drive traffic to your website and increase sales. Is your business a restaurant or hotel? Invite your followers to post photos with a particular hashtag while enjoying your establishment and offer the winner a gift certificate.

Drive Traffic to Your Website
Your social media accounts are a great way to drive traffic to your website which in turn boosts your search engine optimization. Likes, comments and shares also help enhance SEO…another reason to be engaging!

Be Responsive
Social media is real time marketing. Be sure to regularly monitor your accounts to respond to inquiries and other posts from followers. Tactfully address negative comments in a timely manner, and do not ignore them. Social media allows you to demonstrate exceptional customer service.

Avoid the First Person
Keep first person narrative to your personal social media accounts with few exceptions like celebrities, private practice physicians or attorneys etc. Third person narrative conveys a higher level of professionalism and that there is a team behind your brand.

Be Grammatically Correct
While social media is typically a more casual form of communication, it is still important to be grammatically correct to convey professionalism.

Analytics is Your Friend
Posting regularly is just half the game. The second half is measuring and tracking. Because of its real time nature and the analytics readily available, it is not only easy to see what type of content resonates with your followers, but you can also modify on the fly.

We hope these dos and donts are helpful. Feel free to contact us with questions!

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