Posts

Inaugural Salt Lake Food and Wine Fest

 

SLARA PRESENTS INAUGURAL SALT LAKE FOOD & WINE FEST
A Series of Ticketed Events Celebrate Salt Lake’s Food, Wine & Spirits Scene, July 7-13

The Salt Lake Area Restaurant Association (SLARA) presents the first-ever Salt Lake Food & Wine Fest to showcase the emerging gastro capital’s dynamic culinary offerings. Advance certificates are now available for a menu of themed events that encourage participants to discover and indulge in the food, wine and spirits that have become a prevalent aspect of Salt Lake’s vibrant culture. In addition to individual events and educational seminars taking place from July 7 to 13, participating restaurants will feature special offerings and menus all week long. The festivities officially kick of with SLARA’s Salt Lake Food & Wine Fest joining forces with Eat Drink Salt Lake to promote the best food and wine experiences Salt Lake has to offer on July 6 at Tracy Aviary.

“Given the extent to which Salt Lake’s food and beverage scene has evolved and matured, SLARA believes this is the ideal time to launch an annual event that promotes and celebrates the fact that we have become a significant culinary capital of the Mountain West,” says Michele Corigliano, Executive Director of SLARA. “The Salt Lake Food & Wine Fest will feature a range of delectable events designed to showcase our area’s top talent while appealing to both culinary novices and connoisseurs.”

The following events will be held during the Salt Lake Food & Wine Fest. Complete details, pricing, and online purchase of gift certificates that provide entry to events at: www.slfoodandwinefest.com

July 7 and 8: Wine Education Seminars

Themed wine seminars like Vive la France, A is for Argentina, and Premium Ports will be hosted by Cliff Dining Pub, Kimi’s Chop and Oyster House, Finca, East Liberty Tap House, Manoli’s, and Cucina.

Saturday, July 8
Bubbles & Lunch
Location: Encore Bistro at Eccles Theater
Three course lunch and sparkling wine will be served at this new, downtown bistro. Music by DJ Christopher Gawel.
Time: 11:00 a.m. to 1:00 p.m.

Saturday, July 8
Meet Your Maker – Sponsored by Alpine Distilling, Beehive Distilling, Dented Brick Distillery, Mountain West Cider, Sugarhouse Distillery, and Waterpocket Distillery
Get schooled in the art of producing spirits and mixology from Utah’s local, craft distilleries. Music by DJ Christopher Gawel
Location: Park City Culinary Institute, Salt Lake City Campus
Time: 3:00 to 6:00 p.m.

Sunday, July 9
Wine Education Dinner and “Meet the Maker” led by Melinda Kearney of Lorenza
Location: East Liberty Tap House
Time: 5:30 to 8:30 p.m.
Reservations not required

Monday, July 10
Progressive Food & Spirits Walk
Walk, dine, and sip specialty cocktails by local distilleries Alpine, Beehive, and Dented Brick. Music by DJ Gawel
Location: 15th & 15th neighborhood at Mazza, Trestle Tavern, and Caputo’s.
Time: Three start times at 6:00, 6:30 and 7:00 p.m.

Tuesday, July 11
Progressive Food & Wine Walk
Walk and enjoy food and drink pairings at three participating restaurants.
Location: Stanza, Current, and Gourmandise
Time: Three start times at 6:00, 6:30 and 7:00 p.m.

Individual Restaurant Events, July 7 to 13 – visit www.slfoodandwinefest.com for complete list.

Check website daily – more pop-up events to be added.

Media interested in previewing the Salt Lake Food & Wine Fest or covering specific events may contact Hilary Reiter at Redhead Marketing & PR, 435.901.2071 | Hilary@redheadmarketingpr.com

 

 

 

 

Save

Save

Not Your Standard Advertising Agency

When we say we become a part of our clients’ teams, we truly mean it. And we demonstrate this Redhead Difference in a multitude of ways that a traditional advertising agency cannot due to the nature of its structure. Many of the businesses we work with don’t have their own marketing departments. In essence, Redhead Marketing & PR takes on that role for them. This saves companies the expense and time in hiring and managing additional, high-salaried employees who cost more than our services and may not come with the same level of expertise.

We are also vastly different from the traditional advertising agency’s multi-layered structure, which often means their clients are not getting their top talent managing their accounts. Redhead Marketing & PR consists of a small team of only highly experienced independent contractors who specialize in website development, branding, and graphic design. They are not gaining experience on our clients’ dimes – they already have it! And our clients don’t experience the frustration of a revolving door of account managers and the time it takes for each new one to get up to speed.

Because we are passionate about our clients, who we prefer to consider partners, we seize opportunities to go beyond our scope of work. This means booking a gig for a band we are doing media relations for, making an introduction to a realtor for a prospective developer client, and even filling in at the retail shop of a distillery when the owner takes a vacation.

It is our goal to become a valued, indispensable resource for our clients. This makes for a productive, enjoyable, and long term relationship. Try going above and beyond for your clients and customers, and see the difference it can make!

Save

Save

Troubadour 77 Kicks Off BottleRock

GRAMMY AWARD-WINNING SONGWRITERS’ NEW BAND KICKS OFF BOTTLEROCK FESTIVAL IN NAPA

Troubadour 77’s Founders Have Performed Several Times in Napa Area

Troubadour 77 will kick off the sold-out 2017 BottleRock Festival at noon on Friday, May 26. Not only is the BottleRock Festival “the first taste of summer,” but it will also be where Northern Californians gets their first taste of Troubadour 77, as they launch their summer tour that includes billings with Maroon 5 at the Napa Valley Expo, as well as Los Lobos and Robert Randolph and The Family Band later in the season.

Seeking to revolutionize the youth-dominated music industry, Grammy award-winning songwriters Anna Wilson (piano/lead vocals) and Monty Powell (guitar/vocals) have formed this Salt Lake City-based band that creates new music with classic rock influences to appeal to older Generation Xers and Baby Boomers, two generations largely neglected by contemporary artists, and who crave something new that resonates with them.

The band’s founding members, Anna Wilson and Monty Powell, are no strangers to California’s wine country. They have performed in the Napa area multiple times each year over the last decade. “Our affinity for wine country, coupled with our local fan base, makes BottleRock the perfect festival to launch this new musical endeavor,” says Anna Wilson. “We are honored to kick off this amazing weekend and share the stage with an impressive lineup of artists.”

Along with fellow band members Nathan Chappell (drums) and another pair of husband-wife musical collaborators Austin Weyand (guitar) and Kassie Weyand (bass), Troubadour 77 released their debut “Troubadour 77 EP,” a collection of four songs written by Wilson and Powell, earlier this month. It’s available through iTunes, Spotify, and all digital retailers. The EP kicks off a “progressive album” that will be completed over the next seven months by releasing one new song on the first Friday of each month, leading up to the full-length album release that will be fully packaged and available on December 1, 2017. For those wanting the complete album in advance, it is available for download exclusively at Pledge Music, pledgemusic.com/troubadour77 through the purchase of an Access Pass.

Collectively, Wilson and Powell have written a dozen #1 songs and countless album cuts featured on more than 70 million records sold worldwide and have co-produced unique projects that pay tribute to The Eagles, Billy Joel and the Countrypolitan era of music. Powell was a driving force in establishing Keith Urban’s career as the country star’s early producer and top collaborator, earning many prestigious awards for the songs they co-wrote. A critically acclaimed recording artist, Wilson has also written songs for Lady Antebellum, Reba McEntire, Billy Ray Cyrus and penned the International theme song for Habitat for Humanity International.

“As Troubadour 77, we are writing and performing new music with a sound reminiscent of the classic singer-songwriters and California country artists that helped define our generation,” explains Monty Powell. “We hope to inspire listeners to reflect on and celebrate where they are in their lives while reducing the need to rely entirely on the nostalgia of a bygone era for their entertainment.”

In the spirit of 1960s and ‘70s protest music, T77’s subject matter also evokes today’s political and social issues, as well as the circumstances and perspectives of an older, wiser audience of music fans. Wilson and Powell have no qualms about addressing hot topics like gun violence and control in the EP’s focus track, “I Got a Gun” and immigration controversies in “Open Home.” Wilson adds, “We have something to say with our songs that we believe can affect change. BottleRock is just the beginning, but I can’t think of a better place to pop the cork on Troubadour 77’s journey.”

For more info, visit www.troubadour77.com.

Utah’s Glamping Season is Upon Us

CONESTOGA RANCH’S CELEBRATORY OPENING WEEKEND FOR GLAMPING OFFERS FAMILY-FRIENDLY PROGRAMMING WITH ALL-INCLUSIVE RATES

Promotion for Early Season Glamping Reservations Available Until May 1

GARDEN CITY, UTAH – Entering its third season as Utah’s premiere, luxury glamping destination, Conestoga Ranch has lined up an opening weekend that offers guests a wealth of diversions and unique dining experiences for the whole family. The May 19 to 21 celebration, adjacent to Utah’s turquoise-colored Bear Lake, is an all-inclusive weekend, starting at $140 per person for adults and $85 for kids under 12 (taxes, alcohol, and food & beverage service charge are additional). A 15 percent savings on reservations made by May 1 for the early season period, May 19 through June 15, is also available. The code early17pp may be used for online bookings or mentioned when making a phone reservation.

The opening weekend festivities will kick off with a welcome reception at Campfire Grill Restaurant on Friday, May 19, providing a forum for guests to mingle. A tasting dinner will follow, featuring a preview of Chef Vincent Liberato’s new menu items and last season’s favorites. After dinner, Utah State University astral expert Tom Westre will lead a stargazing session to give guests a tour of Bear Lake’s beautiful night sky. Visitors can close the evening with complimentary s’mores at their private fire pits.

Additional activities planned throughout the weekend include a yoga practice and country swing dance lessons. Off-site recreation like horseback riding, ATV rides, boating, fishing, and mountain biking can be arranged for an additional charge with Conestoga Ranch’s activity partners. Saturday’s lunch will feature Campfire Grill Restaurant’s all-you-can-eat artisan pizza, and a pig roast accompanied by live music will make for a festive dinner that evening. A farewell breakfast will be provided Sunday morning.

Complete details for opening weekend can be viewed here.
Reservations for this special weekend can be made by calling 844-GO-GLAMP. Online bookings are not available.

Conestoga Ranch’s new General Manager, Clark Thornock, says, “We look forward to continuing our tradition of offering a luxury resort experience that exposes guests to the magical aspects of camping without the cumbersome planning and gear that traditional camping often entails. Our friendly staff and on-site amenities make for a wonderful, unique getaway for couples, families, and groups.”

Last year’s addition of the Event Tent has rendered Conestoga Ranch a popular destination for corporate groups and weddings. The resort also regularly hosts family reunions, bachelorette parties, and other celebrations. It is conveniently located two and a half hours from Salt Lake City International Airport and halfway between Park City, UT and Jackson, WY, making the ranch an ideal stop when traveling to/from Yellowstone National Park.

For more info, visit www.conestogaranch.com or call 844-GO-GLAMP.

ABOUT CONESTOGA RANCH
Overlooking Bear Lake’s magnificent turquoise-blue waters just outside Garden City, Utah, Conestoga Ranch encompasses 18 acres and the ability to accommodate up to 178 guests. The glamping resort is designed to make camping easy, cozy and comfortable. For overnight accommodations, guests can choose from Grand Tents, authentically styled Conestoga Wagons, and Traditional Tents. Each is outfitted with soft beds and fresh linens, and Grand Tents feature en suite bathrooms. Resort amenities include a game tent, Main Lodge with private spa-style bathrooms, Campfire Grill Restaurant, General Store, activities field, Wi-Fi, complimentary firewood and s’mores kits, and cruiser bikes. For more info, visit www.conestogaranch.com.

Grammy Award Winners Form Troubadour 77

 Salt Lake City-Based Troubadour 77 to Release EP Featuring New Music with Classic Rock Sound

Redhead Marketing & PR is getting back to our New York City music industry roots with an exciting new project by Grammy Award-winning songwriters and husband-wife team Anna Wilson and Monty Powell. Their new band, Troubadour 77, will be releasing its debut EP on April 7, and we’re pleased to be handling their PR campaign. Look for them at the BottleRock Festival in Napa over Memorial Day weekend! Here’s a press release distributed today:

Seeking to revolutionize the youth-dominated music industry, Grammy award-winning songwriters Anna Wilson (piano/lead vocals) and Monty Powell (guitar/vocals) have formed Troubadour 77 (aka T77). The band’s mission is to create new music with classic rock influences that appeal to older Generation Xers and Baby Boomers, two generations largely neglected by contemporary artists. Having been staples of the Nashville music scene for years, the husband-wife duo is now based in Salt Lake City with fellow band members Nathan Chappell (drums) and another pair of husband-wife musical collaborators Austin Weyand (guitar) and Kassie Weyand (bass). Troubadour 77 will release their “Troubadour 77 EP,” a collection of four songs written by Wilson and Powell, on April 7, 2017. It will serve to introduce the band to older classic rock fans marginalized by the industry and left longing for original music that resonates with them. Pre-Sale begins exclusively at iTunes on Friday, March 24, 2017.

Appealing to the modern music consumer who craves new content and continual engagement, the EP will kick off what T77 is calling a “progressive album” that will be completed over the next seven months by releasing one new song on the first Friday of each month, leading up to the full-length album that will be fully packaged and available on December 1, 2017.

Wilson says, “We like that we can leak songs out a little at a time to build anticipation for the full album. It feels like a win-win for listeners who like to get their music one song at a time, and also for the old school fan who appreciates a beginning-to-end listening experience. For those wanting the complete “progressive album” in advance, it will be available for download when the EP is released on April 7 exclusively at Pledge Music, pledgemusic.com/troubadour77 through the purchase of an Access Pass.

Collectively, Wilson and Powell have written a dozen #1 songs and countless album cuts featured on more than 70 million records sold worldwide and have co-produced unique projects that pay tribute to The Eagles, Billy Joel and the Countrypolitan era of music. Powell was a driving force in establishing Keith Urban’s career as the country star’s early producer and top collaborator, earning many prestigious awards for the songs they co-wrote. A critically acclaimed recording artist, Wilson has also written songs for Lady Antebellum, Reba McEntire, Billy Ray Cyrus and penned the International theme song for Habitat for Humanity International.

“As Troubadour 77, we are writing and performing new music with a sound reminiscent of the classic singer-songwriter and California country artists that helped define our generation,” explains Monty Powell. “We hope to inspire listeners to reflect on and celebrate where they are in their lives while reducing the need to rely entirely on the nostalgia of a bygone era for their entertainment.”

While incorporating a classic rock style, T77’s subject matter evokes today’s political and social issues, as well as the circumstances and perspectives of an older, wiser audience of music lovers. In the spirit of 1960s and ‘70s protest music, Wilson and Powell have no qualms about addressing hot topics like gun violence and control in the EP’s focus track, “I Got a Gun” and immigration controversies in “Open Home.” “Steal Forever” speaks to the challenges of recapturing the magic of lost love, and “Troubadour” is dedicated to storytelling, something this songwriting team has proven to be so successful in doing throughout their accomplished careers.

Troubadour 77 has already shared billings with established acts like Brandi Carlile, and will kick off their summer tour at the sold out BottleRock Festival in Napa, CA over Memorial Day weekend. Meanwhile, the “Troubadour 77 EP” will be available at iTunes, Spotify, and all digital retailers. For more info, visit www.troubadour77.com.

New Client The Paint Mixer Hosts Several Events in April

We are pleased to now be managing marketing and public relations for The Paint Mixer! With studios in Park City, Utah and the Sugar House neighborhood of Salt Lake City, The Paint Mixer offers an entertaining forum for participants to create works of art while mingling, and no painting experience is required. They host on- and off-site private events for corporate groups and other parties, in addition to offering fun theme nights for the public. The press release below highlights their upcoming kids camp in partnership with University of Utah, as well as an array of events throughout April.

THE PAINT MIXER AND UNIVERSITY OF UTAH PRESENT A PAINTING CAMP FOR KIDS TO DEVELOP THEIR ARTISTIC SKILLS DURING SPRING BREAK

Several Additional Painting Events Will be Held at the Sugar House and Park City Studios
Throughout April

The Paint Mixer and the University of Utah are partnering to offer a Brush into Spring camp for kids ages 6 to 12 during school break. Children are invited to develop their painting skills and satisfy their appetite for creating art with this fun, spring-themed class. Utilizing acrylic and canvas, kids will discover different expressive techniques and create a personal connection to their own masterpieces. Focusing on technique and development of individual artistic style, instructors will guide kids to a deeper understanding of the medium while they paint works of arts that will impress family and friends.

Two Brush into Spring sessions will be held at The Paint Mixer’s Sugar House location, April 10 to April 14 from 9:00 a.m. to noon and from 2:00 to 5:00 p.m. The tuition is $215 per session. Online registration and more details are available at: https://continue.utah.edu/youth/class/yeart_85_brush_into_spring_painting_at_the_paint_mixer_age_6_12

Additional April Events at The Paint Mixer are listed below.

Sugar House Studio:

April 5, 6:30 pm
Fundraiser for Utah Nature Foundation
$40, all ages, portion of proceeds to benefit UNF
Paint the Eagle Owl painting. Earthwings will bring live owls to the studio.
https://www.thepaintmixer.com/quick-signup.php?eventid=5502

April 13, 6:30 pm
Fundraiser for Halo Family Services
$45 includes complimentary appetizers, 21+ Event
Participants will paint the Cosmic Arch. Portion of proceeds to benefit Halo Family Services.
https://www.thepaintmixer.com/quick-signup.php?eventid=5512

April 14th, 7:00pm
Hip Hop Night. Paint custom designs on vinyl records while enjoying the best of hip hop music!
$30, 21+ Event
https://www.thepaintmixer.com/quick-signup.php?eventid=5539

April 11 and 25, 6:30 pm
Off-Site Paint Wine & Dine at Hotel RL in Salt Lake City. Paint on the hotel’s “Living Stage,” and the event will be broadcast in Hotel RL rooms across the country. Space is limited.
$35, 21+ event
https://www.thepaintmixer.com/quick-signup.php?eventid=5519
https://www.thepaintmixer.com/quick-signup.php?eventid=5520

Park City Studio:

April 1, 11:00 am
Brunch Class with Donuts and Mimosas
$35, 21+ event
Paint Park City’s Main Street and enjoy $3 mimosas and complimentary donuts from Little Donuts! https://www.thepaintmixer.com/quick-signup.php?eventid=5509

April 19, 6:00-9:00 pm
Pet Portrait Night
$50, 21+ event
Participants can bring in photos of their pet and be guided on painting their own masterpiece.
https://www.thepaintmixer.com/quick-signup.php?eventid=5517

ABOUT THE PAINT MIXER
Offering a unique mix of art and entertainment for all ages, The Paint Mixer has studios in two locations: Park City’s Main Street and the Sugar House neighborhood of Salt Lake City. In addition to a variety of theme nights, on- and off-site events for corporate groups and private parties are offered regularly. An artist leads participants, who need not have painting skills, through fun, step-by-step instruction to recreate a featured work of art. Music, mingling with others, and wine/beer/food tastings create a fun and relaxed social setting conducive to connecting, discovering and expressing. At the end of each session, guests depart with their masterpieces and fond memories. In addition to theme nights for the public, The Paint Mixer hosts private gatherings for birthday parties, bachelorette parties, teen workshops, bridal/baby showers, and more. For more info, visit www.thepaintmixer.com.

 

Paralympic Snowboarder to Hike Grand Canyon with Wounded Veterans

For Immediate Release
August 23, 2016

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com

PARALYMPIC CHAMPION SNOWBOARDER AND MOTIVATIONAL SPEAKER, NICOLE ROUNDY, ACCOMPANIES WOUNDED VETERANS IN A MONUMENTAL HIKE ACROSS THE GRAND CANYON

Copy of DSC_0228

SALT LAKE CITY – Nicole Roundy, a champion Paralympic snowboarder, is joining a group of wounded veterans in an impressive expedition to hike the Grand Canyon rim-to-rim. Known as Operation Canyon Rising, the hike will take place September 8-12, 2016. It is designed to encourage participants to lead a fulfilling, inspired life while overcoming obstacles and challenges they face. This expedition follows the success of the Kilimanjaro Warriors’ hike that was completed in February 2014.

During her prolific, young career as a motivational speaker, Roundy has had the opportunity to work with and inspire numerous veterans to help them heal and focus on creating promising futures.

While having her right leg amputated above the knee as a child because of bone cancer makes Nicole’s circumstances different from veterans, she finds they are able to relate to each other. Her desire to hike the Grand Canyon with them stems from her fascination by their heroic stories. She believes they can create a sense of hope for each other as they take on this challenge as a team. Operation Canyon Rising is intended to drive veterans to set goals and face challenges in a positive way while inspiring other veterans to move forward and create a new life.

“The majority of injured veterans I’ve worked with experience a sense of identity loss following their injury,” Nicole Roundy says. “They set out on a mission to change the world and came home in pieces physically and mentally. When joined as a group, these are strong, ambitious men and women who thrive when they are physically challenged. This is something I can relate to as an athlete. When I am unable to train and practice, my life lacks focus and organization. Physical fitness keeps me grounded and gives me the strength and courage to achieve my goals.”

The expedition begins at the Grand Canyon’s North rim, symbolic of how participants’ lives were before injury or illness. The hike continues down into the floor of the canyon to reflect the depths of their realizations of the permanent new realities and monumental recovery. Climbing out of the canyon on the South rim is analogous to rising to meet this life-long challenge, learning to overcome limitations and gaining hope.

For more info about Nicole Roundy, visit www.nicoleroundy.com. For more info about Operation Canyon Rising, visit www.operationcanyonrising.com

About Nicole Roundy
In 1994, at just eight years old, Nicole Roundy was diagnosed with Osteogenic Sarcoma, a form of bone cancer. After aggressive chemotherapy, her right leg was amputated above the knee. She participated in various sports growing up and was introduced to three track skiing in 2002. Her love for the adrenaline associated with the sport motivated her to defy the “impossible” and learn to snowboard. Just four years later, she became the first above-knee amputee to compete in adaptive snowboarding, taking home a silver medal from the United States National Championships. She went on to compete in World Cup snowboard cross, slopestyle, slalom and halfpipe events and in 2014 placed 8th in the Paralympic Winter Games in Sochi. Nicole is a motivational speaker and an advocate for both The National Ability Center and The Challenged Athletes Foundation. Schools, universities and global corporations routinely engage Nicole to speak and inspire. The 30 year-old athlete encourages others to live an active, healthy lifestyle. Her summer activities include CrossFit, yoga, hiking, wakeboarding, and paddleboarding, all of which keep her fit for winter competitions.

 

# # #

Save

Starting Summer 2016 with Exciting New Clients

It’s looking to be a red hot summer for Redhead Marketing & PR after what has been a fantastic first half of 2016 for our small, but robust, full-service marketing and communications firm based in Park City, Utah.

This month, we began working with two Southern California clients in two very different industries – luxury real estate and animated film. Equity Residences offers high net worth individuals the opportunity to invest in a portfolio of high-end vacation homes in many exciting destinations. Investors can vacation in the exclusive homes, earn dividends in the form of rental revenue, and have the opportunity for capital appreciation when homes are sold in the future. What a creative concept that makes it possible to own and enjoy many vacation homes! We are creating content for social media and blogs, and making some improvements to their website.

stellar #3 living room

Hollywood-based Epic Pictures is doing an initial, limited release of animated film, “Space Dogs: Adventure to the Moon,” a sequel voiced by Ashlee Simpson and Alicia Silverstone. We are pleased to be managing the marketing and public relations in the Salt Lake City market for the adorable film about two canine astronauts going to the moon. Needless to say, our four-legged interns are quite thrilled to have landed this project! We are conceiving and managing grassroots marketing efforts, traditional public relations, and digital advertising in advance of the August 26 release date. The film will be showing in many Utah theaters in cities like Provo, Draper, Ogden and Salt Lake City. Stay tuned for more info about Space Dogs coming to a Utah theater near you!

space dogs promo

The third new client to announce is a special one – paralympic snowboard cross athlete and motivational speaker Nicole Roundy. We will be helping Nicole get media exposure for her motivational speaking engagements around the country, activities with sponsors, and snowboard competitions.

DSC_0159

We are excited to team up with these diverse businesses. Additional clients we are currently working with include:

Conestoga Ranch

Carlton Landing, Oklahoma

Meds for Vets

Newpark Town Center

ActiCare Health

Compass Property Services

Julie Robideau Photography

 

ProStart Student Benefits from Park City Culinary Institute Program

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com
www.parkcityculinaryinstitute.com

FOR IMMEDIATE RELEASE
March 8, 2016

PARK CITY CULINARY INSTITUTE IS MIDWAY THROUGH ITS FIRST SALT LAKE CITY PROGRAM; PROSTART STUDENT FINDS HUGE BENEFITS

PARK CITY, UTAH – Now in the midst of its first Salt Lake City session, Park City Culinary Institute is proving to be greatly beneficial for one student who completed initial culinary arts studies with Utah’s ProStart program, which educates high school students in the food industry. At age 21, Ian Lyman enrolled in Park City Culinary Institute’s two-month program to develop the skills that will advance his career by making him a more attractive candidate to prospective employers. He is also able to take advantage of the scholarship Park City Culinary Institute offers ProStart students – $500 for those who completed both years and $250 for those who completed one year of the program.

Drawn by the more intensive nature of Park City Culinary Institute’s offering and the opportunity to be educated by renowned, award-winning chefs, Ian Lyman explains, “While ProStart provides introductory exposure to the culinary industry, Park City Culinary Institute takes that education to an essential next level for those considering a career in the restaurant industry. It’s more comprehensive…I find that I’m learning more because we do more cooking every day.”

After the recent closure of other culinary schools in Salt Lake City and throughout the Intermountain West region, Park City Culinary Institute has emerged as a popular alternative to the declining industry of culinary schools thanks to its affordable tuition and format that jumpstarts students into a career after only two months of training.

“Other culinary schools are closing because their model makes no sense. Two months is all one needs to get started in the restaurant industry,” says Moldawer. “The pseudo colleges offering culinary training were just putting students into debt. Our graduates get better jobs than students with two-year degrees, and they can pay off their tuition within a year or two after starting work. And no other school in America offers mentoring by so many award-winning executive chefs.”

Ian is confident his Park City Culinary Institute education will allow him to work in a finer dining establishment when he graduates this spring. “I hope that a future employer will recognize that I’ve gained valuable experience by completing the PCCI course. One day, I’d like to go to Southern California to work in my uncle’s restaurants,” he says.

Park City Culinary Institute graduates have careers at some of the most prestigious food and beverage establishments in Utah, including Forage, Ruth’s Chris Steakhouse, St. Regis, Deer Valley Resort, Cuisine Unlimited, Talisker, and High West Distillery. Most graduates get their first or second choice of jobs.

“I’m hoping our program can also get Ian more money when he graduates, as our other graduates have been given raises as high as 17 percent after just two months of training,” says Moldawer. “As far as we know, we have 100 percent job placement for our students. We get calls all the time from employers, and none of our students are still looking for work, which lends a great deal of credibility to the Institute.”

Park City Culinary Institute’s next two-month session will take place at its Deer Valley campus, April 11 to June 3. Tuition and fees are just $8,900. For more information and to enroll, visit www.parkcityculinaryinstitute.com.

ABOUT PARK CITY CULINARY INSTITUTE
Park City Culinary Institute collaborates with the region’s top chefs to offer a distinctive culinary program that rivals some of the best culinary schools in the country. In addition to the school’s two-month immersive hands-on program, the Institute hosts team building events and demonstrations for private and corporate groups. Park City Culinary Institute is “On to something fantastic!” according to Food Writer Wilbert Jones, and the innovative approach to culinary education is “Definitely overdue” according to restaurant owner Jesse Shetler. Students are trained to succeed in small classes with personalized attention, where they master essential techniques and gain experience with diverse ingredients. For more information, visit ParkCityCulinaryInstitute.com.

20141114_194537

Park City Culinary Institute’s Successful Model and New SLC Campus

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com
www.parkcityculinaryinstitute.com

FOR IMMEDIATE RELEASE
January 13, 2016

PARK CITY CULINARY INSTITUTE INNOVATES CULINARY EDUCATION AS TRADITIONAL TWO-YEAR CULINARY SCHOOLS ARE FORCED TO CLOSE DOWN

The Successful Two-Month Model Launches Students into Their Culinary Arts Careers Without the Burden of Exorbitant Student Debt

PARK CITY, UTAH – As a result of the Obama administration’s recent cut of the federal loan program that provided up to 90 percent of trade school funding, mostly through student loans, several notable culinary arts campuses and programs have closed their doors. Students were graduating from these two-year culinary schools with thousands of dollars of debt that could not feasibly be paid off with the $10 per hour kitchen jobs they were getting after graduation. Realizing this model was not sustainable, the Park City Culinary Institute opened in 2013 with an alternative, innovative approach – a two-month, more affordable program that partners students with renowned chefs; students are eligible for the same jobs after two months than those graduating from two-year programs, only without the exorbitant debt.

“Since Obama cracked down on abusive private schools, the largest culinary school in the country – Cordon Bleu – had to close all 16 campuses. Here in Utah, The Art Institute closed its doors along with one-third of the other Art Institutes around the country. Something was gravely wrong with culinary education in this country, when as many as 25 percent of graduates were defaulting on the loans that put them through school,” observed Laurie Moldawer, Director and Founder of Park City Culinary Institute. “It never made sense to me, and seemed unfair, to ask students who would be working moderate-paying jobs to take on enormous amounts of debt. Instead, we set up our school to have a tuition in line with the salaries our graduates would receive. We don’t want our graduates burdened with debt. We developed a program that gets students the same jobs – in just two short months. In fact, we have better placement rates because we are smaller, and give our students access to some of the most respected chefs in the country.”

While other schools are shrinking, Park City Culinary Institute’s innovative model is enabling the school to expand with the opening of a Salt Lake City campus this year. Students benefit from two months of affordable training that can be paid off within six months of work. This is unheard of in the industry.

“Our innovative program includes a faculty of executive chefs from the region’s top restaurants and catering companies who teach our classes. They are business owners themselves, so they give the students a new perspective. We have field trips that give students the opportunity to meet with farmers and artisans, and discover how they can have a say in what farmers grow, and what cheeses can be made for them locally, as they begin their careers,” Moldawer explains. “We are very fortunate to be in Utah, where students form relationships with farmers, ranchers, and artisans who produce the healthy ingredients they’ll be cooking with.”

Traveling from around the county to hone their culinary skills in a world-class mountain resort town with more chefs per capita than Paris, students enjoy access to highly-accomplished and award-winning chef instructors. Beginning the first day of class, Park City Culinary Institute’s students work in small groups to develop knife skills and learn various cooking methods and techniques. They no longer need recipes; they understand the science behind the recipes.

Culinary Director and Chef Instructor Houman Gohary, who is fast becoming a regular personality on the Food Network, opened Park City’s Good Karma restaurant after opening more than a dozen restaurants for Ritz Carlton around the world – including several that now have three Michelin stars. Additional, dynamic faculty members include Rebecca Millican, Executive Pastry Chef at la Caille, who for many years trained New York’s top chefs in pastry, and Adam Kreisel, whose career started in some of San Francisco’s finest kitchens, served as executive chef at Robert Redford’s Sundance Resort, and now owns Chaia Cucina, a high-end catering and consulting company. More information on Park City Culinary Institute’s renowned faculty can be found at http://www.parkcityculinaryinstitute.com/meet-the-team/

Applications are currently being accepted for upcoming programs in Salt Lake City, February 8 – March 31, 2016 and Park City/Deer Valley: April 11 – June 3, 2016. For details, visit http://www.culinaryschoolutah.com/

ABOUT PARK CITY CULINARY INSTITUTE
Park City Culinary Institute collaborates with the region’s top chefs to offer a distinctive culinary program that rivals some of the best culinary schools in the country. In addition to the school’s two-month immersive hands-on program, the Institute hosts teambuilding events and demonstrations for private and corporate groups. Park City Culinary Institute is “On to something fantastic!” according to Food Writer Wilbert Jones, and the innovative approach to culinary education is “Definitely overdue” according to restaurant owner Jesse Shetler. Students are trained to succeed in small classes with personalized attention, where they master essential techniques and gain experience with diverse ingredients. For more information, visit ParkCityCulinaryInstitute.com.

 

# # #