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Tribute to a Great Mentor

Everyone should be so fortunate to have one amazing, influential mentor during the course of his or her career. For Redhead Marketing & PR founder Hilary Reiter, it was her last boss prior to launching this business in 2010. Here is the story…

Redhead Marketing & PR founder Hilary Reiter with mentor Conrad ElliottConrad Elliott, who passed away tragically and suddenly from Creutzfeld Jakob Disease (a rare prion brain disease) on March 25th was my former boss at Dering Elliott & Associates, mentor, and friend. What made this true creative genius the ultimate mentor was he didn’t even know he was being one. Just a couple of months ago, C (as I always called him) gave me sound business advice regarding a client that I am grateful to have followed. We were supposed to be working together now for some of Redhead’s clients. His absence as the creative engine for these projects has been profound.

In 2007, Conrad hired me to manage public relations for DEA’s luxury real estate development clients in various destinations. This was new territory for him as the advertising agency never before had a PR department. He let me do my thing and always seemed pleased with the resulting media coverage. C was the absolute most brilliant and perfectionist writer I have ever had the privilege to know and work with. His mastery of the English language was remarkable. He had an uncanny ability to come up with the catchiest tagline or advertising headline in a fraction of a minute…and with great finesse. Whenever I handed him a draft press release to review, he would redline it to death – even if I had been convinced it was the most fabulous release ever written in the history of public relations. This was always a humbling, yet educational experience.

When DEA was adversely impacted by the recession beginning in 2008, I was one of the few employees he kept on as long as possible. Even when I had little work to do for several months, C let me hang out and collect a paycheck while he more than generously sacrificed his own income. He also turned a disapproving blind eye when I would “sneak” my dogs (Redhead’s future canine interns) into my upstairs office. Conrad actually turned down an offer to do marketing for a mayoral candidate because I was volunteering to manage the opponent’s campaign. How many bosses would do this?

Eventually, he had to let me go in 2010. A blessing in disguise, this departure propelled me into starting my own business. I picked up a few freelance projects which led to the founding of Redhead Marketing & PR.  As someone who had been limited to the realm of public relations, I absorbed a great deal about branding and developing marketing campaigns from Conrad that I could offer my own clients.

An integral force that helped drive Redhead’s success, C sent us his clients who needed PR services. We collaborated on businesses like Carlton Landing, Oklahoma and Conestoga Ranch. I was elated when he agreed to lend his branding magic and writing prowess to some of Redhead’s clients. Then he became ill. He called on a Sunday afternoon in February to notify me of his CJD diagnosis and profusely apologized for not being able to meet his commitments. That was the absolute least of my concerns. It was devastating to think that this man – as healthy and fit as he was intelligent – would likely soon be gone.

Conrad Elliott marketing genius and mentor

Conrad Elliott, photo courtesy of Christy Grant

When I met Conrad, my admiration for him was instantaneous. And he was a bit intimidating. A handsome, cerebral silver fox, he was articulate, witty, and seemed to know an enormous amount about absolutely everything. Each conversation left me feeling enlightened. We brainstormed proposals and campaigns for clients, and discussed politics, current events, film, and skiing at Deer Valley. Every time I write, I ask myself how Conrad would wordsmith it to an infinite degree with 15 revisions. I know he is on the other side rewriting this tribute as I type (according to WordPress, I am at just 14 revisions for this post). Ironically, what could be his most annoying trait is probably what I will miss and crave the most.

Conrad will continue to be an inspiration; much of my success can be attributed to his guidance, support and belief in my abilities. I hope this longtime, affable Park City local is enjoying eternal skate skiing, alpine skiing, and running amidst breathtaking, otherworldly scenery. And I’m sure he’s penning a few brilliant marketing headlines as well. Thank you, C, for everything. You will be forever missed by those you touched during your amazing life.

Echo Spur is Park City’s First Eco-Friendly, Luxury Development

EchoSpur_logo

FOR IMMEDIATE RELEASE
October 15, 2014
Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com

PARK CITY, UTAH SKI AREAS ANNOUNCE MAJOR ACQUISITIONS AS CONSTRUCTION BEGINS ON THE TOWN’S FIRST ECO-FRIENDLY RESIDENTIAL DEVELOPMENT

Echo Spur to Feature Seven Luxurious, “Green” Homes in the Heart of Old Town

PARK CITY – While dramatic announcements came from the ski industry, including Vail Resorts’ purchase of Park City Mountain Resort and Deer Valley Resort’s acquisition of Solitude Mountain Resort, construction began on the environmentally-friendly Echo Spur residential development in the town’s highly coveted Old Town neighborhood. One of the last remaining multi-lot developments in the historic district, Echo Spur invites owners to “take control of their environment” with the dual objective of minimizing external water and energy demands in a user-friendly and cost-effective manner.

Echo Spur’s plans consist of seven eco-friendly, “mountain modern” homes situated on sunny Rossie Hill along a private street. The developers are utilizing the latest solar, superinsulation and water management strategies to reduce the cost of homeownership and provide a superior living experience and environment.

“There have been dramatic changes in regards to the economics of home construction, but with the residential real estate market still emerging from the recession, these changes are not well understood by the buying public. Our goal with Echo Spur is to promote the fact that it makes practical and financial sense to own a sustainable home that reduces the monthly costs of homeownership by 70 to 90 percent” explains developer Sean Kelleher, a Park City resident. “This is a groundbreaking project for Park City that complements the municipal government’s mission for the community to become increasingly sustainable. We hope Echo Spur sets an example for future development.”

Echo Spur is within easy walking distance of Historic Main Street’s shops, galleries and restaurants, as well as the Transit Center. The development has expansive views of Old Town, Park City Mountain Resort and Deer Valley. Homes will range in size from 2,700 to 3,500 square feet with versatile layout options that include three to four bedrooms, state-of-the art gourmet kitchens and outdoor entertaining areas with hot tubs and gas fireplaces. “Green” rooftop decks can be used as gardens or patios. Eco-friendly features include super insulation, solar panels, rainwater harvesting, and smart phone- and iPad-controlled lighting, temperature and security.

“The development of Echo Spur coincides with a new dynamic in Park City,” says Kelleher. “With Vail Resorts now a major player in Park City, and their plans to create the largest ski resort in the United States by connecting Park City Mountain Resort and Canyons, we’re likely to see a steady increase in tourism and therefore real estate demand. Deer Valley has also purchased Solitude, and is actively working on a plan to run a gondola from Deer Valley Resort to a location in Old Town that’s literally steps from Echo Spur. Longer term, there’s talk of linking all seven Wasatch resorts and developing better transportation options from Salt Lake to the resorts. Park City’s economic health will be supported by these developments.”

Echo Spur homes are offered by Berkhshire Hathaway HomeServices Utah Properties and range from $2.7 to $3.5 million with a five percent discount offered to the first homebuyer. For more info, visit www.echospur.com.

About Echo Spur
Located in the highly coveted Old Town neighborhood of Park City, Echo Spur is one of the last multi-lot developments in the historic district. Seven contemporary, eco-friendly homes will utilize the latest solar, superinsulation and water management strategies to reduce the cost of homeownership and provide a superior living experience. Old Town’s first sustainable development, Echo Spur is within easy walking distance to Main Street’s cultural offerings and hundreds of miles of trails. It is within one mile of world-class ski areas Park City Mountain Resort and Deer Valley Resort and three miles from Canyons Resort. Park City is a convenient 35 minute drive from Salt Lake City International Airport. Two percent of home lot sales will be donated to the Park City Community Foundation and Kimball Art Center. For more info, visit www.echospur.com.

Echo Spur Site Front V3