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Alpine Distilling Tasting Events

PARK CITY, UTAH’S ALPINE DISTILLING HEIGHTENS THE SENSES
WITH NEW TASTING EVENTS
New 375ml Bottles Make for Unique Holiday Gifts for Spirits Enthusiasts

Pursuant to Alpine Distilling’s philosophy that spirits are best enjoyed in the company of friends, family, and colleagues, the award-winning craft distillery is introducing new tasting events that cater to groups. Designed for guests to develop greater sensory awareness when it comes to tasting and smell, the Aroma Game and Foundations of Flavor offerings in Park City will inspire participants to discover these senses that promise to enhance their appreciation for spirits.

The Aroma Game is a one-hour, facilitated event that challenges guests to guess aromatic notes and use those notes to describe Alpine’s award-winning whiskies. They will then have the rare opportunity to create aromatic compounds to their liking.

“Aroma Academy is delighted that Alpine Distilling is carrying the Aroma Academy range of Sensory Training Products and Aroma Games,” says Alan Gordon, Managing Director & Co-Founder of Aroma Academy. “We are not only very impressed by Alpine’s commitment to producing spirits of the highest calibre but also by their whole approach – based on understanding and sharing the importance of highly developed sensory skills in both creating wonderful flavors and ensuring consistently high product quality.”

Foundations of Flavor is a two-hour program unique in the spirits market. The Utah distillery introduces aromatic stimulants to explore and discuss the characteristics of distillate and compare those to elements from American and French Oak. With that foundation, participants explore the science of mouthfeel (products’ physical and chemical interactions in the mouth) and how temperature and pH alter the taste of spirits.

“In addition to fostering an elevated appreciation for distilled spirits, these tasting events are designed to be both educational and fun regardless of the level of knowledge participants have coming into them,” explains Alpine Distilling’s Founder and Distiller Rob Sergent. “It’s a unique activity for corporate group team building and a diversion for leisure travelers seeking an off-slope or après ski experience with a flavor and aroma adventure.”

Sergent himself, or a trained Alpine Distilling representative, will lead the tastings for up to 16 participants to ensure a personalized experience. Online reservations for both the Aroma Game and Foundations of Flavor tasting events can be made at www.alpinedistilling.com/events

As of December 1, Alpine Distilling’s retail shop at the Park City distillery location, will be open Tuesday-Saturday, 9:00 a.m. to 7:00 p.m. Just in time for holiday shoppers seeking novel, flavorful gifts, 375ml bottles of the Lafayette Bourbon, Persistent Vodka, and the newest product, Spur Whiskey, are sold as a three pack or individually at the distillery.

Alpine Distilling’s spirits are also available in Utah State Liquor Stores and online at https://www.forwhiskeylovers.com/distillery-row/distilleries/alpine-distilling

ABOUT ALPINE DISTILLING
Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. All products are certified Kosher. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

 

 

 

7K Society – A New Social Club for Park City Professionals

We are yearning for the days when social and business networking was actually done in person and have found that many others in Park City share these sentiments. From entrepreneurs to venture capitalists to heads of non-profits, Park City is home to a dynamic population working in a wide variety of fields that extend beyond the tourism industry. There really has been no forum that has brought these individuals together, so we conceived the 7K Society to do exactly that in the form of fun, monthly socials. Happy-hour style gatherings will take place on a weeknight at various restaurants and bars in Park City that will offer attendees complimentary hors d’oeuvres accompanied by a cash bar.

7K Society’s “high altitude socials” have the goal of connecting sophisticated, like-minded Parkites, so they can exchange ideas and network professionally and socially in an unstructured environment. Similar networking groups exist in other cities that are highly successful in terms of generating interest and turnout. We are creating the equivalent in Park City…and hope to do it even better!

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Join the 7K Society Launch Party on Tuesday, March 4, 5:30 to 8:30 p.m. at the new Boneyard Saloon & Kitchen on Kearns Blvd at The Yard. There is ample free parking. Be sure to bring your business cards for a chance to win Boneyard gift cards. Spread the word to your colleagues and friends in Park City. RSVP 7KSociety@gmail.com.

Like 7K Society of Park City on Facebook to stay updated on monthly socials.

Working it for Your Clients, Not Just Yourself

Those of us working in the communications field are well aware of the importance of networking, especially when managing our own businesses. Whether formal or informal, networking opportunities are everywhere. I’ve gotten clients as a result of an article in the local paper about Redhead Marketing & PR and pitching myself in an email to a new business that I believe my particular experience could benefit as well as by attending a party with well-connected guests or even through strangers sitting next to me on the chairlift.

While it’s essential to look at nearly every facet of your life as an opportunity to make new connections, we believe it is important to always remember your clients when doing so. Networking on behalf of your clients is critical to demonstrating your value to them.

During a recent professional mixer in Salt Lake City, I met a creative director for a Salt Lake City advertising agency. I asked who some of their clients were, and one of them stood out among the names. I knew it was a relatively philanthropic company, and thought one of my non-profit clients for whom I manage the public relations could benefit from an introduction. While development and fundraising aren’t part of my official responsibilities with this client, I decided to be proactive and ask the creative director if he might share the name and contact information for his client’s philanthropy division. This led to the obligatory business card exchange.

I followed up with the creative director the next morning, and by the end of the day he had emailed me the contact information for the Director of Philanthropy of the company that had piqued my interest. I reached out to the individual and pitched my client for a meeting. I heard back the very next day and coordinated a meeting between him and my non-profit’s founder. The amazing result of their meeting was a $25,000 donation. All I had invested was mileage to the networking event in Salt Lake, the $10 to attend, and a bit of email correspondence the following day. My client was over the moon (as was I), and I demonstrated that I am enthusiastically willing and able to go beyond the scope of work defined in my contract.

SundanceSundance Film Festival, which may as well be called “Schmoozedance,” gets underway today in Park City, Utah. While it’s tempting to hide from the crowds that often seem dominated by Hollywood wannabes, genuine networking opportunities exist. Be selective about what events you attend. One of the most worthwhile for me has been the cocktail party hosted by my alma mater, Columbia University, for its alumni in the film industry. I can always count on this being a gathering of like-minded, educated and ambitious professionals who share my background and goals as opposed to the throngs of gawker types who come for the festival. When Sundancing out there, be sure to remember to build connections for both yourself and your clients.

 

Redhead’s Second Political Campaign Victory

Two for two is an exciting record to boast, and we’re thrilled to have managed the marketing and communications for two consecutive, successful Park City, Utah mayoral candidates. In 2009, we managed vital aspects of Dana Williams’s campaign which he won with 70 percent of the vote. This year, we had another wonderful run with Jack Thomas, who was elected on November 5 and takes office in January.

Being involved with political campaigns, even in a small town, is high-energy, fast-paced, challenging and rewarding…all the ingredients that also make for a great, productive client relationship.

Jack Thomas campaigning on Halloween

Jack Thomas campaigning on Halloween

It was an honor to be a part of Jack’s campaign, and we enjoyed every aspect of our involvement from branding creation, website design and copywriting, public relations, social media marketing, event coordination, email marketing and production of printed materials like yard signs, bumper stickers and informational handouts.

Congratulations to Jack Thomas – he will be a great successor to the ever-popular Mayor Dana Williams!

Redhead canine intern Jackson made for a great campaign mascot and is pleased to be retired from his political life.

Redhead canine intern Jackson made for a great campaign mascot and is pleased to be retired from his political life.

 

Jack for Mayor Campaign Fundraiser

We participated in a fantastic fundraiser for the Jack Thomas for Park City Mayor campaign at the stunning Park City, Utah home of John and Kristi Cumming.

It was a great turnout of diverse, prominent locals, including current Mayor Dana Williams, restaurant owners, Olympic skiers, realtors and tourism industry professionals. Campaign donations were generous and a good time was had by all!

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Mayor Dana Williams (left), Jack Thomas (right)

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Jack with former Olympic skier and Park City resident Heidi Voelker

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Fundraiser hosts John and Kristi Cumming with Mayor Dana Williams and Jack Thomas

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Redhead Marketing & PR Principal Hilary Reiter with Jack Thomas, her choice for the next Mayor of Park City, Utah

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The Utah 1033 Foundation: A New Client Near and Dear to This Redhead’s Heart

For personal and professional reasons, we are very pleased to announce our newest client, The Utah 1033 Foundation. Created a couple of years ago by Park City, Utah residents Tore and Mona Steen, the Foundation provides immediate financial support in the amount of $25,000 to the families of Utah’s police officers killed in the line of duty. As a New Yorker still living in the city during September 11, this cause is especially significant to me. On my own, I made multiple trips in my Jeep Cherokee delivering food and first aid supplies to the law enforcement personnel working tirelessly in the Ground Zero area. I watched in awe as they risked their lives to search for survivors while grieving their coworkers who rushed into the burning towers to save innocent citizens. As a result, I have the utmost respect for the firefighters, police and other first responders who are willing to make the ultimate sacrifice to protect us and keep us safe.

Our public relations contract with The Utah 1033 Foundation began September 1, and it was a day marked by tragedy. Draper Police Sgt. Derek Johnson was shot and killed in the line of duty, making him the first Utah police officer to be killed in 13 months. The Utah 1033 Foundation delivered a $25,000 check to the Johnson family to provide financial support for immediate needs like funeral expenses.

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We salute Draper Police Sgt Derek Johnson who lost his life on September 1 and extend our deepest condolences to his family.

The Foundation plans to expand its services by providing scholarship funds to the children of our fallen heroes. They also plan to provide support to families of firefighters killed in the line of duty.

Redhead Marketing & PR will provide public relations, event planning and grassroots marketing services to help this worthwhile organization raise awareness and funds. For more info on The Utah 1033 Foundation and to donate, click HERE.
Like The Utah1033 Foundation on Facebook.

 

A Political Candidate and Mixed-Use Development Join the Redhead Roster

Known and respected for its personalized marketing and PR expertise in the Park City area and beyond, the boutique business, Redhead Marketing & PR continues to expand its client roster with the additions of Park City Mayoral Candidate Jack Thomas and Newpark Town Center.

Hilary Reiter founded Redhead Marketing & PR after managing Park City Mayor Dana Williams’ successful 2009 campaign, so she is pleased to be involved with this upcoming election as well. Redhead will manage the branding, website development, social media and communications for Jack Thomas’ campaign.

“I’ve always been interested in politics and very much enjoy being an active member of the Park City community, so I’m especially excited to be working with Jack, a fantastic candidate who has demonstrated a longtime commitment to maintaining the quality of life we enjoy in Park City,” says Hilary Reiter.

Park City Mayoral Candidate Jack Thomas at City Hall

Newpark Town Center, the vibrant shopping, dining, recreation, business and entertainment hub of Kimball Junction has engaged Redhead Marketing & PR to oversee the development’s social media and public relations efforts.

“Newpark is a diverse, mixed-use development that represents the responsible evolution of the Park City area and lifestyle. This is a great time to get involved with the project as it continues to grow with more events, real estate and retail opportunities,” Reiter says.

Newpark Town Center, located in the Kimball Junction area of Park City

Recognizing a significant demand for more affordable and accountable, yet high-level marketing services, Hilary Reiter established Redhead Marketing & PR in 2010. The small, highly responsive nature of the business enables Redhead to have greater flexibility and to become an integral member of clients’ teams, especially for those who may not have the budget to maintain in-house marketing and PR staff. Redhead excels at refining client messaging and effectively communicating that messaging across a variety of marketing channels. A New York City-native and Columbia University graduate, Hilary moved to Park City in 2001.

New Real Estate Client, Nancy Tallman of Summit Sotheby’s International Realty

We’re pleased to be working with new client Nancy Tallman of Summit Sotheby’s International Realty. Nancy is one of Park City, Utah’s hardest working and most professional real estate agents who is consistently successful. Nancy has engaged Redhead Marketing & PR for public relations, social media and direct mail strategy. Stay tuned for her swanky new Facebook page and more!

Nancy Tallman of Summit Sotheby's International Realty

Sundance Film Festival is Upon Us

We’re keeping busy helping a couple of clients gain some exposure during the Sundance Film Festival, taking place January 19 to 29 in Park City, Utah.

Sony Music has engaged us to navigate the Sundance scene for five-time Grammy nominated artist, Ski Johnson, a contemporary jazz saxophonist. Looking to do some advance promotion for the June release of his album with Queen Latifah, we have lined up some appearances for Ski during the festival. As passionate skiers ourselves, we’re eager to find out if Ski skis! Ski Johnson will perform for the Luc Robitaille Celebrity Shoot Out Echoes of Hope benefit party on Jan. 21 at the Fender Music Lounge. This fundraiser is in celebration of the celebrity hockey game that follows the next day at the Park City Ice Arena. Ski will also perform at the Eco Hideaway Music Saves Lives Celebrity Lounge on Jan. 22 at Stein Eriksen Lodge in Deer Valley. This is an invite-only, chill-out and gifting lounge for celebrities attending Sundance.

zReturn, an online lost and found service, hopes to benefit from its first event marketing experience by having a presence at the Sundance Film Festival. Redhead created postcards that each have two complimentary zReturn ID tags affixed. These will be distributed in gift bags to festival goers, media and celebrities at more than a half dozen Sundance parties and events. zReturn tags enable users to anonymously identify their valuables, including cell phones, MP3 players and tablets. When a lost item is found, the finder is directed to zReturn.com to connect with the owner and ensure the return of the item.

We’re looking forward to a great time Sundancing with everyone, and it seems the snow will be falling just in time!

Redhead Marketing & PR First Anniversary Brings New Clients

We’ve had an exciting flurry of new clients as we transition into fall colors and cooler temperatures here in Park City, Utah…and as we proudly mark Redhead Marketing & PR’s one-year anniversary.

Park City’s beloved, historic Egyptian Theatre has engaged Redhead Marketing & PR to coordinate a new annual fundraising event, First Winter Blast. Taking place at Montage Deer Valley on November 5, First Winter Blast is a winter kick off celebration featuring an open bar, seated dinner, live & silent auction, winter gear fashion show with Olympians modeling, and live music & dancing. It all begins at 5:30 p.m. Redhead is coordinating sponsorships, auction donations and volunteers. If you would like information about sponsoring or donating an item to the auction, contact hilary@redheadmarketingpr.com.

The Egyptian Theatre presents First Winter Blast on November 5 at Montage Deer Valley

We’re also now working with Aliya LifeSpan, an asset management company based in Nevada that specializes in Life Settlements. Redhead will develop an e-marketing strategy and printed collateral that is distributed to financial advisers, in addition to refining the website copy.

And last but not least, Redhead has been engaged by zReturn to create and manage event marketing initiatives. zReturn.com is an easy, inexpensive online lost and found service. It provides its customers with tags to register and identify valuables such is iPads, laptops and cell phones. If an item is lost, the tag directs the founder to the website to be connected with the owner to facilitate the return. This all may be accomplished without providing personal information. A pack of three tags can be purchased online for just $6.95. We’re hoping to start by giving away tags to attendees at Sundance Film Festival 2012 events. You can be sure that the new Redhead iPad arriving this week will be tagged! Get your valuables tagged at zReturn now.