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Not Your Standard Advertising Agency

When we say we become a part of our clients’ teams, we truly mean it. And we demonstrate this Redhead Difference in a multitude of ways that a traditional advertising agency cannot due to the nature of its structure. Many of the businesses we work with don’t have their own marketing departments. In essence, Redhead Marketing & PR takes on that role for them. This saves companies the expense and time in hiring and managing additional, high-salaried employees who cost more than our services and may not come with the same level of expertise.

We are also vastly different from the traditional advertising agency’s multi-layered structure, which often means their clients are not getting their top talent managing their accounts. Redhead Marketing & PR consists of a small team of only highly experienced independent contractors who specialize in website development, branding, and graphic design. They are not gaining experience on our clients’ dimes – they already have it! And our clients don’t experience the frustration of a revolving door of account managers and the time it takes for each new one to get up to speed.

Because we are passionate about our clients, who we prefer to consider partners, we seize opportunities to go beyond our scope of work. This means booking a gig for a band we are doing media relations for, making an introduction to a realtor for a prospective developer client, and even filling in at the retail shop of a distillery when the owner takes a vacation.

It is our goal to become a valued, indispensable resource for our clients. This makes for a productive, enjoyable, and long term relationship. Try going above and beyond for your clients and customers, and see the difference it can make!

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New Client The Paint Mixer Hosts Several Events in April

We are pleased to now be managing marketing and public relations for The Paint Mixer! With studios in Park City, Utah and the Sugar House neighborhood of Salt Lake City, The Paint Mixer offers an entertaining forum for participants to create works of art while mingling, and no painting experience is required. They host on- and off-site private events for corporate groups and other parties, in addition to offering fun theme nights for the public. The press release below highlights their upcoming kids camp in partnership with University of Utah, as well as an array of events throughout April.

THE PAINT MIXER AND UNIVERSITY OF UTAH PRESENT A PAINTING CAMP FOR KIDS TO DEVELOP THEIR ARTISTIC SKILLS DURING SPRING BREAK

Several Additional Painting Events Will be Held at the Sugar House and Park City Studios
Throughout April

The Paint Mixer and the University of Utah are partnering to offer a Brush into Spring camp for kids ages 6 to 12 during school break. Children are invited to develop their painting skills and satisfy their appetite for creating art with this fun, spring-themed class. Utilizing acrylic and canvas, kids will discover different expressive techniques and create a personal connection to their own masterpieces. Focusing on technique and development of individual artistic style, instructors will guide kids to a deeper understanding of the medium while they paint works of arts that will impress family and friends.

Two Brush into Spring sessions will be held at The Paint Mixer’s Sugar House location, April 10 to April 14 from 9:00 a.m. to noon and from 2:00 to 5:00 p.m. The tuition is $215 per session. Online registration and more details are available at: https://continue.utah.edu/youth/class/yeart_85_brush_into_spring_painting_at_the_paint_mixer_age_6_12

Additional April Events at The Paint Mixer are listed below.

Sugar House Studio:

April 5, 6:30 pm
Fundraiser for Utah Nature Foundation
$40, all ages, portion of proceeds to benefit UNF
Paint the Eagle Owl painting. Earthwings will bring live owls to the studio.
https://www.thepaintmixer.com/quick-signup.php?eventid=5502

April 13, 6:30 pm
Fundraiser for Halo Family Services
$45 includes complimentary appetizers, 21+ Event
Participants will paint the Cosmic Arch. Portion of proceeds to benefit Halo Family Services.
https://www.thepaintmixer.com/quick-signup.php?eventid=5512

April 14th, 7:00pm
Hip Hop Night. Paint custom designs on vinyl records while enjoying the best of hip hop music!
$30, 21+ Event
https://www.thepaintmixer.com/quick-signup.php?eventid=5539

April 11 and 25, 6:30 pm
Off-Site Paint Wine & Dine at Hotel RL in Salt Lake City. Paint on the hotel’s “Living Stage,” and the event will be broadcast in Hotel RL rooms across the country. Space is limited.
$35, 21+ event
https://www.thepaintmixer.com/quick-signup.php?eventid=5519
https://www.thepaintmixer.com/quick-signup.php?eventid=5520

Park City Studio:

April 1, 11:00 am
Brunch Class with Donuts and Mimosas
$35, 21+ event
Paint Park City’s Main Street and enjoy $3 mimosas and complimentary donuts from Little Donuts! https://www.thepaintmixer.com/quick-signup.php?eventid=5509

April 19, 6:00-9:00 pm
Pet Portrait Night
$50, 21+ event
Participants can bring in photos of their pet and be guided on painting their own masterpiece.
https://www.thepaintmixer.com/quick-signup.php?eventid=5517

ABOUT THE PAINT MIXER
Offering a unique mix of art and entertainment for all ages, The Paint Mixer has studios in two locations: Park City’s Main Street and the Sugar House neighborhood of Salt Lake City. In addition to a variety of theme nights, on- and off-site events for corporate groups and private parties are offered regularly. An artist leads participants, who need not have painting skills, through fun, step-by-step instruction to recreate a featured work of art. Music, mingling with others, and wine/beer/food tastings create a fun and relaxed social setting conducive to connecting, discovering and expressing. At the end of each session, guests depart with their masterpieces and fond memories. In addition to theme nights for the public, The Paint Mixer hosts private gatherings for birthday parties, bachelorette parties, teen workshops, bridal/baby showers, and more. For more info, visit www.thepaintmixer.com.

 

Cheers to A Spirited Ad

We are having so much fun handling the marketing and public relations for Alpine Distilling, a premium craft spirit distillery poised to launch shortly in Park City, Utah. It isn’t often that advise our clients to devote significant budget to print ads in the digital world we live in, but strategic ad placement makes sense for brand visibility in this case.

The ad we designed for Alpine Distilling can be seen in the winter issues of Big Life magazine and the Park City Menu Guide.

Thanks to our graphic designer extraordinaire Sue Randall for the lovely, clean layout and genius photographer Kyle Jenkins for the gorgeous photo!alpinedistilling_biglife

The Spirit of Alpine Distilling

Shortly before Park City, Utah-based High West Distillery sold for $160 million, Redhead Marketing & PR was thrilled to become the marketing and public relations firm for the world-class resort town’s newest craft distillery – Alpine Distilling. Why do we love working with them? Because they take inspiration from the outdoor, healthy, mountain lifestyle we love!

Our many areas of oversight for Alpine Distilling, include social media management, public relations, print advertising design, website maintenance and grassroots marketing. The brand of deliciously flavored spirits is enjoying and early,  enthusiastic response from locals and media. Below is our first press release for Alpine Distilling with more detail.

This morning, we had our first tasting for media. An editor and photographer from Utah Business magazine had a chance to start their morning with distiller Rob Sergent.

ut-business-tasting

 

PARK CITY, UTAH’S NEWEST DISTILLERY, ALPINE DISTILLING, RECEIVES PLATINUM & GOLD AT THE 2016 SIP AWARDS INTERNATIONAL SPIRITS COMPETITION IN ADVANCE OF PRODUCT LAUNCH

The Resort Town’s Newest Distillery Plans to Have Product Available by End of 2016

Park City, Utah – Alpine Distilling, Park City’s newest craft distillery opening this year in the Silver Creek neighborhood, recently earned two medals at the prestigious International Consumer Tasting SIP Awards. Preserve Liqueur, a tea, fruit and spice flavored liqueur received the highest Platinum award, and the StoneFruit & Primrose flavored Bourbon Whiskey was awarded Gold.

“We have worked very hard to create world-class products that are worthy of our renowned Park City, Utah location,” says Alpine Distilling’s Managing Director Robert Sergent. “Being recognized pre-launch with such high honors is very rewarding. Enthusiastic feedback from early tastings coupled with these two awards confirm that both the Preserve Liqueur and StoneFruit Bourbon are deliciously unique and approachable. We look forward to making them available to the public shortly.”

The 2016 SIP Awards featured a 98-member consumer judging panel perform double-blind tastings of 462 international brands. Their patented delivery system ensures a consistent, focused and accurate survey. More information is available at: www.SIPAwards.com.

The United States Department of Agriculture invited Alpine Distilling to attend next month’s HKDC Hong Kong International Wine & Spirits Fair, Asia’s premier showcase of the alcoholic beverage industry. Alpine Distilling will have a booth at the show and looks forward to introducing the West’s newest premium spirit brand to the Asian market.

ABOUT ALPINE DISTILLING
Alpine Distilling is a craft distillery specializing in flavored cordials based in Park City, Utah opening November 2016. The distillery’s first two products, Preserve Liqueur and StoneFruit Primrose Bourbon Whiskey, pay homage to classic spirits inspired by alpine settings and those who enjoy recreating in them. Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

preserve-bottlehttp://redheadmarketingpr.com/wp-admin/post.php?post=1505&action=edit

 

 

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Starting Summer 2016 with Exciting New Clients

It’s looking to be a red hot summer for Redhead Marketing & PR after what has been a fantastic first half of 2016 for our small, but robust, full-service marketing and communications firm based in Park City, Utah.

This month, we began working with two Southern California clients in two very different industries – luxury real estate and animated film. Equity Residences offers high net worth individuals the opportunity to invest in a portfolio of high-end vacation homes in many exciting destinations. Investors can vacation in the exclusive homes, earn dividends in the form of rental revenue, and have the opportunity for capital appreciation when homes are sold in the future. What a creative concept that makes it possible to own and enjoy many vacation homes! We are creating content for social media and blogs, and making some improvements to their website.

stellar #3 living room

Hollywood-based Epic Pictures is doing an initial, limited release of animated film, “Space Dogs: Adventure to the Moon,” a sequel voiced by Ashlee Simpson and Alicia Silverstone. We are pleased to be managing the marketing and public relations in the Salt Lake City market for the adorable film about two canine astronauts going to the moon. Needless to say, our four-legged interns are quite thrilled to have landed this project! We are conceiving and managing grassroots marketing efforts, traditional public relations, and digital advertising in advance of the August 26 release date. The film will be showing in many Utah theaters in cities like Provo, Draper, Ogden and Salt Lake City. Stay tuned for more info about Space Dogs coming to a Utah theater near you!

space dogs promo

The third new client to announce is a special one – paralympic snowboard cross athlete and motivational speaker Nicole Roundy. We will be helping Nicole get media exposure for her motivational speaking engagements around the country, activities with sponsors, and snowboard competitions.

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We are excited to team up with these diverse businesses. Additional clients we are currently working with include:

Conestoga Ranch

Carlton Landing, Oklahoma

Meds for Vets

Newpark Town Center

ActiCare Health

Compass Property Services

Julie Robideau Photography

 

Happy 6th Birthday to Redhead Marketing & PR

Happy birthday to us – today marks Redhead Marketing & PR’s 6th anniversary!

We have so much to celebrate and be hugely grateful for – Our business doubled in the past year, and we are fortunate to work with some amazing clients in different parts of the U.S. who we get to call our friends and biggest champions. Redhead’s growth has been especially rewarding because it has been completely organic and by word of mouth. We appreciate all the support and love what we do!

During the past several years, we have enjoyed providing a variety of marketing services to and partnering with diverse range of industries, including hospitality and travel, technology, luxury real estate, finance, commercial real estate, legal, professional associations and more. We have learned about so many types of businesses and their target audiences that we enjoy crafting customized, thoughtful messaging for. It has been exciting to help businesses grow by consulting with them on their social media, public relations, email marketing, website development, branding, printed collateral and event planning. Our talent has evolved and matured as well.

We can’t wait to see what the next six years bring!

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A Year of Unprecedented Growth

Every business should start a New Year with a goal – or resolution. As we approached 2015, we set out to not only continue to grow Redhead Marketing & PR’s client roster, but to expand it geographically. In this virtual world, it seemed reasonable to expand our reach into new markets, having already dabbled in a few. Why not offer our affordable rates and team-oriented approach to more small- to medium-sized businesses elsewhere? It certainly would make professional life more interesting.

We are pleased to report that thanks to amazing word-of-mouth referrals and more awareness of our business model and happy clients, our 2015 New Year’s Resolution came to fruition – even more than we could have imagined. Two-thirds of Redhead’s business now comes from outside the area with clients in Florida, Oklahoma, Jackson Hole and the Bay Area. These clients are in a variety of industries – finance, healthcare technology, real estate, and resorts and hospitality. They have engaged us for a wealth of services, including public relations, social media management, branding, web development, and collateral design. Providing a variety of marketing and communications services allows our clients to have consistent messaging and branding. It also enables us to become more than a marketing and PR firm; we still play a role as a member of our clients’ teams, even as we grow.

2015 was also a record-breaking year – Redhead Marketing & PR’s business has doubled!

While we love our Park City home base and clients, it has been a fun challenge to grow beyond the borders! Thanks to everyone (colleagues, friends and clients) who has helped us expand; we in turn take great satisfaction in seeing our partners prosper…cheers to you all, and best wishes for a happy and bright 2016!

champagne

The Connection Between Writing for Work and Pleasure

Writing plays a significant role in the everyday world of a public relations and marketing professional. Many different writing styles and techniques come into play whether drafting new business proposals, press releases, advertisements and web copy or writing engaging, punchy content for social media posts. Writing is more than work – it is a way to let the creativity flow. But sometimes it’s refreshing to write for outlets unrelated to our marketing realm. Not only is it a great way to express and discover yourself while sharing your passions, but writing “for fun” also makes you a better, more creative writer for work. We’d like to think it benefits our clients when it comes to the creative work we do for them.

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Finding inspiration from food and drink, here’s an article for The Utah Review about Salt Lake City’s maturing and continually evolving culinary scene. It was a great excuse to sample some cutting-edge cuisine and then have a great time writing about the various experiences. Part Two will highlight some new Park City restaurants for Salt Lakers to try when escaping to the mountains to beat the heat this summer. Enjoy!

http://www.theutahreview.com/park-city-local-discovers-salt-lake-eats/

 

Conestoga Ranch SLC Media Blitz

We are  pleased to see the tremendous early response for Conestoga Ranch, a glamping resort set to open July 1 along the shores of beautiful Bear Lake that straddles the Utah-Idaho border near Garden City. The resort, which features glamping tents and conestoga wagons, coupled with amenities like dining, an activity field, bath house, game tent and more, is already 30 percent booked for the summer.

The media response has been just as enthusiastic from both national and regional outlets. We have lined up several, live television appearances in Salt Lake City (Bear Lake’s biggest market for visitors) for one of the partners who will be accompanied by a conestoga wagon in which interviews will be conducted. This is sure to be quite a spectacle and make a big impact. The resort was recently featured on KSL-5’s evening news, and received $25,000 worth of bookings the following day. This is a great reminder that traditional PR continues to be influential in raising product awareness and credibility…and it’s one of the most cost-effective forms of marketing.

Here’s this week’s schedule of live television segments in Salt Lake City for those wishing to tune in – we’ll be sure to post links afterward.

Wednesday, May 27
KSL-5: 12:15 p.m.

Thursday, May 28
ABC-4: 7:15 a.m. (they’ll be doing more filming after the live segment to use for their noon Fresh Living show on a subsequent date)

KUTV-2: 11:40 a.m.

Conestoga Ranch Birds Eye smlr

 

 

Redhead Marketing & PR Joins Visit Salt Lake; Offers Discounted Services to Salt Lake Businesses

We are pleased to announce that we have joined Visit Salt Lake, a private, non-profit corporation responsible for the promotion of Salt Lake as a convention and travel destination. Given that Visit Salt Lake’s mission is to improve area economy by attracting conventions and leisure travelers and the fact that we have extensive experience in destination and tourism marketing, it seems like Redhead Marketing & PR is a great fit.

In celebration of our new Visit Salt Lake membership, we are offering new clients in Salt Lake City – or those doing business there – a 10 percent rate reduction for our marketing and public relations services. This offer expires October 1, 2014, and reduced rates are valid through the end of 2014. Click HERE to view our member listing.

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We look forward to new opportunities and meeting more members of the Salt Lake City business community! For more info, email hilary@redheadmarketingpr.com or call 435.901.2071.