Expanding Your Social Media Horizons

If your social media strategy is limited to throwing up occasional posts on your social channels, it’s time to rethink and expand your approach to keep up with the competition.

Since 2010, Redhead Marketing & PR has implemented and managed customized social media strategies for several different types of clients in various industries, including hospitality, retail, politics, and real estate. We have found that one aspect of a successful social media strategy is to develop partnerships with social media influencers. This means working with brands and media whose followers belong to your target audience. These partnerships coupled with consistent, engaging content and a social plan that integrates with the overall marketing strategy are crucial to a successful online presence that also complements SEO efforts.

We see countless businesses missing the mark on their social media and not implementing it as a consistent part of their communications efforts. This is typically due to lack of time and/or lack of social media expertise. As marketing becomes more specialized, so too does social media as just one component of the communications mix.

Below are some examples of social media partnerships we created for Southern California (Epic Pictures, a film production company) and Utah (glamping resort Conestoga Ranch) clients over the summer. The desirable end results included increasing the following for and reach of our clients’ social media accounts and improving engagement. All of this requires time and consistency that many businesses can’t devote in house staff to, which is, of course, where Redhead Marketing & PR comes to the rescue. Feel free to contact us to discuss how we can help you improve your social presence.

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Paralympic Snowboarder to Hike Grand Canyon with Wounded Veterans

For Immediate Release
August 23, 2016

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com

PARALYMPIC CHAMPION SNOWBOARDER AND MOTIVATIONAL SPEAKER, NICOLE ROUNDY, ACCOMPANIES WOUNDED VETERANS IN A MONUMENTAL HIKE ACROSS THE GRAND CANYON

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SALT LAKE CITY – Nicole Roundy, a champion Paralympic snowboarder, is joining a group of wounded veterans in an impressive expedition to hike the Grand Canyon rim-to-rim. Known as Operation Canyon Rising, the hike will take place September 8-12, 2016. It is designed to encourage participants to lead a fulfilling, inspired life while overcoming obstacles and challenges they face. This expedition follows the success of the Kilimanjaro Warriors’ hike that was completed in February 2014.

During her prolific, young career as a motivational speaker, Roundy has had the opportunity to work with and inspire numerous veterans to help them heal and focus on creating promising futures.

While having her right leg amputated above the knee as a child because of bone cancer makes Nicole’s circumstances different from veterans, she finds they are able to relate to each other. Her desire to hike the Grand Canyon with them stems from her fascination by their heroic stories. She believes they can create a sense of hope for each other as they take on this challenge as a team. Operation Canyon Rising is intended to drive veterans to set goals and face challenges in a positive way while inspiring other veterans to move forward and create a new life.

“The majority of injured veterans I’ve worked with experience a sense of identity loss following their injury,” Nicole Roundy says. “They set out on a mission to change the world and came home in pieces physically and mentally. When joined as a group, these are strong, ambitious men and women who thrive when they are physically challenged. This is something I can relate to as an athlete. When I am unable to train and practice, my life lacks focus and organization. Physical fitness keeps me grounded and gives me the strength and courage to achieve my goals.”

The expedition begins at the Grand Canyon’s North rim, symbolic of how participants’ lives were before injury or illness. The hike continues down into the floor of the canyon to reflect the depths of their realizations of the permanent new realities and monumental recovery. Climbing out of the canyon on the South rim is analogous to rising to meet this life-long challenge, learning to overcome limitations and gaining hope.

For more info about Nicole Roundy, visit www.nicoleroundy.com. For more info about Operation Canyon Rising, visit www.operationcanyonrising.com

About Nicole Roundy
In 1994, at just eight years old, Nicole Roundy was diagnosed with Osteogenic Sarcoma, a form of bone cancer. After aggressive chemotherapy, her right leg was amputated above the knee. She participated in various sports growing up and was introduced to three track skiing in 2002. Her love for the adrenaline associated with the sport motivated her to defy the “impossible” and learn to snowboard. Just four years later, she became the first above-knee amputee to compete in adaptive snowboarding, taking home a silver medal from the United States National Championships. She went on to compete in World Cup snowboard cross, slopestyle, slalom and halfpipe events and in 2014 placed 8th in the Paralympic Winter Games in Sochi. Nicole is a motivational speaker and an advocate for both The National Ability Center and The Challenged Athletes Foundation. Schools, universities and global corporations routinely engage Nicole to speak and inspire. The 30 year-old athlete encourages others to live an active, healthy lifestyle. Her summer activities include CrossFit, yoga, hiking, wakeboarding, and paddleboarding, all of which keep her fit for winter competitions.

 

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First Rural Charter School to Open in Oklahoma

CARLTON LANDING ACADEMY READY TO KICKOFF INAUGURAL YEAR

AS OKLAHOMA’S FIRST RURAL CHARTER SCHOOL

New Faculty Members to Welcome New Students

CARLTON LANDING, OK – With a newly assembled faculty of capable and enthusiastic teachers, Carlton Landing Academy will begin the academic year on August 8 as a new charter school, the first outside Oklahoma and Tulsa counties. Offering tuition-free education to any Oklahoma child, the school has registered students from the towns of Carlton Landing, Eufaula, McAlester, Crowder, Checotah and Wilburton. While eligible for state, local and federal funding, Carlton Landing Academy is exempt from many state regulations, enabling the school to implement an innovative, progressive learning model that encourages students to apply their education to everyday life.

“Our new status as a charter school has allowed us to enroll more students who will benefit from our personalized approach to education,” says Jen Humphreys, chairperson of the Carlton Landing Academy School Board. “We had 20 students last year, and we are excited to welcome more than 50 to this year’s student body. As a result, we have also hired more teachers who embrace our fresh approach to education that incorporates experiential, nature-centric and peer-based learning.”

Humphreys notes that Carlton Landing Academy’s model is built on a solid foundation of reading, writing and math proficiency. However, the curriculum also relies on innovative nature-centric and project-based learning exercises, whereby Academy students reconnect with nature through an “Edible Schoolyard” and regular time in the Carlton Landing Nature Center, located just across the street.

Carlton Landing Academy is pleased to welcome the following faculty members:

Ashlee Parker (Encumbrance Clerk)
Ashlee Parker began working in the public school system five years ago when her youngest sons entered preschool. She has been a substitute teacher, secretary, teacher’s aide, personnel officer and adjunct teacher. Being on both the classroom and business side of education gives her a well-rounded, unique perspective of her school duties.

Jon Parker (High School Teacher & Principal)
Jon Parker has been in the classroom for 13 years, mostly in rural schools. While his passion is teaching history, he has taught everything from junior high science to high school economics.  As someone with professional experience outside the classroom, he strives to make every lesson relevant to daily life.

Lindsay Rucker (1st through 3rd grade)
A University of Arkansas graduate with a BS in Education for Early Childhood Education, Lindsay is certified to teach preschool through fourth grade in Arkansas, kindergarten through third grade in Oklahoma, and kindergarten through twelfth grade students with Severe/Profound and Multiple Disabilities and Mild and Moderate Disabilities in Oklahoma. She is currently pursuing a Master of Science in Education for Special Education Instruction K-12, with the projected date of graduation being August 2016, and an additional Master of Education in Educational Leadership, with a projected date of graduation in August 2017, both from Arkansas State University. Rucker strives to foster a love of learning in her students, while empowering them to be independent. She encourages students to realize there are no wrong answers, but rather answers from which they can learn.

Haley Turner (Pre-K/Kindergarten)

An Oklahoma City native and graduate of Oklahoma University with a major in Early Childhood Education, Haley Turner comes to Carlton Landing Academy after teaching Kindergarten at a small private school in Moore, Oklahoma. She is excited about this school year and looks forward to teaching Pre-k and Kindergarten in such a beautiful environment. Turner finds it deeply gratifying to see young children make new discoveries and witness their creativity.

Nathan Yarbrough (4th through 6th grades)

A former graphic designer, Nathan Yarbrough came to Carlton Landing Academy from Hilldale High School in Muskogee, OK, where he taught Art I, Art II, and Web Design. While at Hilldale, Nathan was the assistant director and the art director for the all-school musical. His roles included designing and painting the set, developing young actors and actresses, as well as handling the finances of the Hornet Theatre Company. Nathan also led the Fine Arts Professional Learning Community for Hilldale High School. Yarbrough has taught PASS, Common Core, and OAS aligned classes, promoting analytical and argumentative analysis of fine artworks, student artwork, and texts from history.He received his B.A. in Fine Art with an emphasis in Graphic Design from Northeastern State University in Tahlequah, OK.

He also is a pastor of Ekklesia Muskogee/Checotah.

Student applications for Carlton Landing Academy are available at http://carltonlanding.academy/enroll-now/

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ABOUT CARLTON LANDING
Carlton Landing is Oklahoma’s newest town. Grant and Jen Humphreys, the lakeside community’s first residents, founded the community in 2011. The town occupies one of Lake Eufaula’s most picturesque areas, with sandy beaches, towering cliffs, beautiful woodlands and some of the lake’s finest water quality. Famed planner and architect Andreas Duany, known for designing the Rosemary Beach and Seaside communities on the Florida panhandle, crafted the Carlton Landing master plan with Humphreys in 2008. Inspired by the New Urbanism movement—which holds that life, work and play are all central to a community’s vitality—Carlton Landing is the first development of its kind to become a distinct municipality. The master plan includes schools, a waterfront chapel, Nature Center, community parks, trails, and a town center with restaurants and shops. Plans call for more than 3,000 homes, a private residence club and a generational development timeline. For more information, visit www.carltonlanding.com.

Space Dogs Sequel Premieres in SLC in August

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Media Contact:
Hilary Reiter
Redhead Marketing & PR
Hilary@redheadmarketingpr.com | 435.901.2071
www.spacedogsmovie.com

FOR IMMEDIATE RELEASE
July 12, 2016

ANIMATED FEATURE FILM SPACE DOGS: ADVENTURE TO THE MOON LANDS IN 15 WASATCH FRONT THEATERS ON AUGUST 26 WITH PORTION OF PROCEEDS TO BENEFIT RESCUE ROVERS

Premiere Screening Event to be Held on Aug. 13 at Broadway Centre Cinemas

SALT LAKE CITY – SPACE DOGS: ADVENTURE TO THE MOON, the sequel to the incredibly successful animated feature SPACE DOGS 3D which grossed over $30 million in box office sales worldwide, will be released in Wasatch Front theaters from Provo to Ogden on Friday, August 26, National Dog Day. Voiced by Alicia Silverstone (Belka) and Ashlee Simpson (Strelka) and directed by Disney veteran Mie Disa, Appropriate for families and children of all ages, the film is rated G by the MPAA and recognized with the Dove Family-Approved Seal.

This family-friendly film is an out-of-this-world adventure with canine teenage astronaut, Pushok, who is determined to find his missing astronaut father. Against all odds, Pushok stows away on a US rocket ship to the moon but soon finds he is not alone, as he is reunited with his mom and encounters a macho monkey and a baby alien. Together, the furry heroes learn the true meaning of teamwork as they join the search for Pushok’s dad.

The Epic Pictures film will premiere on August 13 at 4 p.m. at Broadway Centre Cinemas in downtown Salt Lake City in advance of the August 26 release date. The red carpet event will include photo ops, giveaways and adoptable dogs from non-profit Rescue Rovers. A portion of Salt Lake City box office proceeds will benefit the organization. Complimentary, review tickets will be made available for media submitting advance requests to attend.

The original SPACE DOGS 3D was first released in 2010 in 160 countries in 45 different languages, and the sequel once again promises to entertain all ages. The trailer is available at https://vimeo.com/160955915

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Running time is 74 minutes, and the MPAA rating is G.

The following Salt Lake market theaters will show the film beginning August 26:

 

Cinemark 16, Provo
Cinemark University Mall, Orem
Cinemark 24 Jordan Landing and XD, West Jordan
Cinemark Farmington at Station Park, Farmington
Century 16, Salt Lake City
Cinemark Movies 17, Layton
Cinemark Tinseltown 14, Ogden
Cinemark Draper
Thanksgiving Point, Lehi
Megaplex Theatres at Jordan Commons, Sandy
Megaplex Theatres at Valley Fair Mall, West Valley City
Megaplex Theatres at Geneva, Vineyard
Megaplex Theatres at The Junction, Ogden
Megaplex Theatres at Legacy Crossing, Centerville
Megaplex Theatres at The District, South Jordan

 

Media requests for review copies of SPACE DOGS ADVENTURE TO THE MOON and tickets to the premiere may be made to Hilary Reiter, Redhead Marketing & PR, Hilary@redheadmarketingpr.com, 435.901.2071. For more info on Space Dogs, visit www.spacedogsmovie.com

 

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Paralympian Nicole Roundy Receives Award from Utah Governor’s Office

For Immediate Release
June 22, 2016

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com

ONE OF THE WORLD’S TOP ADAPTIVE SNOWBOARDERS, NICOLE ROUNDY, HONORED AT 2016 UTAH GOVERNOR’S STATE OF SPORTS AWARDS

SALT LAKE CITY – Forty-four of Utah’s most accomplished athletes and coaches for the 2015 calendar year were honored at last month’s 2016 Governor’s State of Sport Awards, hosted by the Utah Sports Commission and presented by Zions Bank. Accomplished adaptive snowboader and motivational speaker Nicole Roundy, a Utah native and Paralympic athlete, was named Adaptive Female of the Year. 127,000 votes from sports fans in all 50 states and 90 countries around the world determined a winner in nine voting categories.

In 2006, Roundy became the first above-knee amputee to compete in adaptive snowboarding. Her accomplishments spearheaded global demand for prosthetic knee technology, and she played a pivotal role in the addition of snowboarding to the Paralympic roster. Nicole represented the U.S. in the 2014 Paralympic Winter Games and is a 17-time World Cup Medalist. Nicole is currently ranked as one of the top adaptive snowboarders in the world.

“It is a tremendous honor to receive this award from the Utah governor’s office,” says Nicole Roundy. “I hope my dedication to being an athlete and motivational speaker will continue to inspire others to overcome their own obstacles in all aspects of their lives. I’m looking forward to more competition on the snow and sharing my story through speaking engagements for corporate groups as well as students and athletes.”

This summer, Nicole will be the recipient of a new, state-of-the-art prosthetic knee from her sponsor Össur. She is playing an integral role in the launch and can be seen in the Icelandic company’s promotional video demonstrating how the prosthetic enhances her active lifestyle. She also has several speaking engagements and will make an appearance at the 14th Annual Gatorade Athlete of the Year Ceremony on July 12th in Los Angeles, CA.

For more info about Nicole Roundy, visit www.nicoleroundy.com.

2016 State of Sport Awards

2016 State of Sport Awards

About Nicole Roundy
In 1994, at just eight years old, Nicole Roundy was diagnosed with Osteogenic Sarcoma, a form of bone cancer. After aggressive chemotherapy, her right leg was amputated above the knee. She participated in various sports growing up and was introduced to three track skiing in 2002. Her love for the adrenaline associated with the sport motivated her to defy the “impossible” and learn to snowboard. Just four years later, she became the first above-knee amputee to compete in adaptive snowboarding, taking home a silver medal from the United States National Championships. She went on to compete in World Cup snowboard cross, slopestyle, slalom and halfpipe events and in 2014 placed 8th in the Paralympic Winter Games in Sochi. Nicole is a motivational speaker and an advocate for both The National Ability Center and The Challenged Athletes Foundation. Schools, universities and global corporations routinely engage Nicole to speak and inspire. The 30 year-old athlete encourages others to live an active, healthy lifestyle. Her summer activities include CrossFit, yoga, hiking, wakeboarding, and paddleboarding, all of which keep her fit for winter competitions.

 

 

 

 

 

 

Starting Summer 2016 with Exciting New Clients

It’s looking to be a red hot summer for Redhead Marketing & PR after what has been a fantastic first half of 2016 for our small, but robust, full-service marketing and communications firm based in Park City, Utah.

This month, we began working with two Southern California clients in two very different industries – luxury real estate and animated film. Equity Residences offers high net worth individuals the opportunity to invest in a portfolio of high-end vacation homes in many exciting destinations. Investors can vacation in the exclusive homes, earn dividends in the form of rental revenue, and have the opportunity for capital appreciation when homes are sold in the future. What a creative concept that makes it possible to own and enjoy many vacation homes! We are creating content for social media and blogs, and making some improvements to their website.

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Hollywood-based Epic Pictures is doing an initial, limited release of animated film, “Space Dogs: Adventure to the Moon,” a sequel voiced by Ashlee Simpson and Alicia Silverstone. We are pleased to be managing the marketing and public relations in the Salt Lake City market for the adorable film about two canine astronauts going to the moon. Needless to say, our four-legged interns are quite thrilled to have landed this project! We are conceiving and managing grassroots marketing efforts, traditional public relations, and digital advertising in advance of the August 26 release date. The film will be showing in many Utah theaters in cities like Provo, Draper, Ogden and Salt Lake City. Stay tuned for more info about Space Dogs coming to a Utah theater near you!

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The third new client to announce is a special one – paralympic snowboard cross athlete and motivational speaker Nicole Roundy. We will be helping Nicole get media exposure for her motivational speaking engagements around the country, activities with sponsors, and snowboard competitions.

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We are excited to team up with these diverse businesses. Additional clients we are currently working with include:

Conestoga Ranch

Carlton Landing, Oklahoma

Meds for Vets

Newpark Town Center

ActiCare Health

Compass Property Services

Julie Robideau Photography

 

Father’s Day Glamping Festivities at Conestoga Ranch

Media Contact:
Hilary Reiter
Redhead Marketing & PR
901.2071 | Hilary@redheadmarketingpr.com
conestogaranch.com

FOR IMMEDIATE RELEASE

June 7, 2016

CONESTOGA RANCH CELEBRATES DADS ALL WEEKEND LONG FOR FATHER’S DAY

Dads Will Receive Royal Glamping Treatment with Fun Competitions, Free Barbecue, and More

GARDEN CITY, UTAH – For the fathers who love to camp with their kids, Conestoga Ranch invites families to take Dad glamping this Father’s Day weekend at Bear Lake, Utah’s premiere luxury camping destination. The ranch has lined up a program of music, competitions, and even a free barbecue dinner for Dad to celebrate fathers all weekend long in Garden City.

“We know how much time and effort many fathers have put in to taking their families on camping adventures, so we have lined up a weekend where camping is made easy as a way of giving back to Dad,” says Tom Hendrick, one of five partners who opened the glamping resort to rave reviews last summer.

Father’s Day weekend festivities kick off on June 17 with a Western Barbecue at the resort’s Campfire Grill Restaurant. The barbecue dinner is complimentary for fathers. The menu features barbecue ribs and chicken, hamburgers, hot dogs, a selection of sides, and s’mores for dessert. The price per person is $24 for adults and $16 for kid under 12 (tax and gratuity is additional). Live entertainment will be provided by Sam DeLeeuw, a poet, humorist and emcee.

Following a fun Saturday of adventure and recreation at Bear Lake, Conestoga Ranch invites fathers to take each other on in some friendly competition with a a bag toss and ping pong tournament from 4:00 to 6:00 p.m. Winners will earn prizes from Conestoga Ranch’s General Store. There will also be a pizza- making contest for Dads judged by resident pizza chef Cassidy Hudson. The crowned pizza winner will receive a one-night stay in a conestoga wagon during the 2016 season on a Sunday through Thursday night.

Saturday night’s entertainment at Campfire Grill Restaurant will feature Outlaw western music by GT Hurley, a Montana-based singer-songwriter.

All dads staying at Conestoga Ranch during Father’s Day weekend will receive a $50 credit for their next visit to the resort during the 2016 season.

The Following is a schedule of activities for the weekend:

Friday, June 17:
5:30 p.m. – Western Barbecue begins
6:30 p.m. – Live music by Sam DeLeeuw

Saturday June 18:
4:00 to 6:00 p.m. – bean toss and ping pong tournament; pizza-making contest
6:30 p.m. – Live music by GT Hurley

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ABOUT CONESTOGA RANCH
Overlooking Bear Lake’s magnificent turquoise-blue waters just outside Garden City, Utah, Conestoga Ranch encompasses 18 acres and the ability to accommodate up to 178 guests. The glamping resort is designed to make camping easy, cozy and comfortable. For overnight accommodations, guests can choose from Grant Tents, authentically styled Conestoga Wagons, and Traditional Tents. Each is outfitted with soft beds and fresh linens, and Grand Tents feature en suite bathrooms. Resort amenities include a game tent, Main Lodge with private spa-style bathrooms, Campfire Grill Restaurant, General Store, activities field, Wi-Fi, complimentary firewood and s’mores kits, and cruiser bikes. For more info, visit conestogaranch.com.

Glamping Resort Announces New Chef

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Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com
conestogaranch.com

FOR IMMEDIATE RELEASE
April 20, 2016

BEAR LAKE, UTAH’S CAMPFIRE GRILL RESTAURANT WELCOMES NEW CHEF AND UPDATED MENUS FOR THE SUMMER 2016 SEASON

Fresh, Local Ingredients to be Served in Conestoga Ranch’s Open-Air Restaurant Beginning May 13

GARDEN CITY, UTAH – The Campfire Grill Restaurant, located at Conestoga Ranch, is set to open for the summer season on May 13 with a new chef and new menu creations for breakfast, lunch and dinner. Chef Vincent Liberato, who joins Bear Lake’s glamping destination after having been a chef at several fine hotels and restaurants in Pennsylvania, has crafted a menu that focuses on traditionally influenced American cuisine using fresh and local ingredients. He also plans to bring back some guest favorites.

The timber-framed, open-air restaurant was well received last summer by locals and visitors, who welcomed the more elevated, healthier dining venue at Bear Lake. Chef Vincent’s goal is to create flavorful, varied cuisine and to become known for offering the best burger in the region. The lunch and dinner menus feature a Bear Lake Wagyu beef burger. The beef is also used in the Black + Blue dinner appetizer, which is Wagyu sosatie (a South African meat skewer) with grilled tomato, blue cheese and crostini. Campfire Grill Restaurant will offer something for even the most discerning foodie with selections that include pasta, seafood and chicken. There is also a kids’ menu for lunch and dinner.

Excited to realize his dream of experiencing the West, Chef Vincent says it was an easy decision to spend the summer at Conestoga Ranch. “While glamping elevates the camping experience, I wanted to create an accessible, but gourmet menu with a hint of cowboy cuisine that complements the higher end yet friendly experience the ranch offers guests,” he explains. “Campfire Grill’s beautiful, open setting makes for a unique and relaxed dining experience.”

The wood-fired, artisan pizzas will return this summer with some new offerings like BBQ Chicken (pulled chicken, bbq sauce, mozzarella, caramelized onions). Additional dinner highlights are BBQ Rubbed Pork Chop and Hickory Smoked Salmon with a maple glaze.

The lunch menu features a sampling of fresh salads and sandwiches. “It’s a great mix of lighter and heartier items, and we have the ability to accommodate bus tours and groups who may be passing through to see Bear Lake going to or from Yellowstone and Teton national parks,” Liberato says.

A full-service breakfast menu has been designed to offer Bear Lake enthusiasts delicious, satisfying options to fuel up for a day of water and mountain recreation. Offerings range from granola with seasonal fruit and Greek yogurt to three egg omelets and brioche French toast. A continental breakfast will be available at Shake at the Lake when the restaurant is closed.

Campfire Grill Restaurant is open May 13 to October 2 to both guests of Conestoga Ranch and the public and will offer live music on weekends. For more info, menus and hours, visit http://conestogaranch.com/wp/campfire-grill/

Restaurant Hours:

May 13-June 12: open Thursday through Sunday
June 13-Sept 11: open 7 days a week
Sept 12-Oct 1: open Thursday through Sunday

Breakfast: 8 am to 10 am
Lunch: 11:30 am to 2:30 pm
Dinner: 5:30 pm to 10 pm

ABOUT CONESTOGA RANCH

Overlooking Bear Lake’s magnificent turquoise-blue waters just outside Garden City, Utah, Conestoga Ranch encompasses 18 acres and the ability to accommodate up to 178 guests. The glamping resort is designed to make camping easy, cozy and comfortable. For overnight accommodations, guests can choose from Grant Tents, authentically styled Conestoga Wagons, and Traditional Tents. Each is outfitted with soft beds and fresh linens, and Grand Tents feature en suite bathrooms. Resort amenities include a game tent, Main Lodge with private spa-style bathrooms, Campfire Grill Restaurant, General Store, activities field, Wi-Fi, complimentary firewood and s’mores kits, and cruiser bikes. For more info, visit conestogaranch.com.

Renowned Utah Chef Joins Park City Culinary Institute

Clement Gelas

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com
www.parkcityculinaryinstitute.com

FOR IMMEDIATE RELEASE
April 19, 2016

RENOWNED CHEF CLEMENT GELAS JOINS PARK CITY CULINARY INSTITUTE TO SPEARHEAD CORPORATE TEAM BUILDING THROUGH CUISINE

Headquartered at the Deer Valley Club, the Institute Offers a Variety of Programming for Groups

PARK CITY, UTAH – An increasingly popular destination for corporate meetings and retreats, Park City, Utah is home to Park City Culinary Institute, which uses cuisine as a vehicle for facilitating team building for groups. This month, one of Utah’s most impressive culinary talents, French Chef Clement Gelas joins Park City Culinary Institute to lead programs for corporate groups. A Park City resident since 2005, Gelas has served as Executive Chef at some of the resort town’s most celebrated restaurants, including Wahso, Waldorf Astoria Park City, and Talisker on Main. He remains Club Director of Food and Beverage for Talisker, while adding his new role with Park City Culinary Institute.

“Learning how to cook as a team is great practice for improving employee communication, time management, and problem solving skills,” says Chef Clement Gelas. “We create culinary programming that serves as a fun way to build rapport between colleagues, and develop leadership skills. Since just about everybody loves food, we use it as a way to inspire team work.”

Gelas leads programs ranging from demonstrations to hands-on workshops, wine tastings, and cooking competitions. Cooking programs range from 90 minutes to four hours, depending on the group’s schedule and needs. Shorter programs fit between meals, and can be hands-on cooking classes, or wine, whiskey and beer tastings. Four-hour programs include lunch or dinner.

“It’s rewarding for participants to compete against each other, working as teams to develop a menu or particular dish, organizing themselves and dividing the tasks between team members,” Gelas explains. “We also have a format that invites participants to cook their favorite childhood dishes to present to the others. It’s a successful tool for colleagues to become better acquainted while honing their presentation skills.”

Laurie Moldawer, the Institute’s Founder and Director, adds, “Companies often use the Institute’s programs to build stronger relationships with clients, and reward sales teams and high performers. Corporate Boards and C-level Executives use our programs to relax and build rapport between meetings.”

The programs are held at the exclusive Deer Valley Club, with ski in ski out access to Deer Valley Resort. As the sole provider of Food & Beverage for the Deer Valley Club, the school caters both on and off site. Private dining at the Deer Valley Club is a more intimate, relaxed and refined alternative to a traditional banquet room. The Institute’s chefs are trained all over the world which gives them the ability to offer authentic, international cuisine from Italian and Spanish to Japanese, Indian, Mediterranean, Middle Eastern and Latin. The private dining room can be customized for smaller groups of 30 guests to up to 100-plus guests. Capacity can be extended to more than 150 guests with al fresco dining on the private patio. Accommodations at the Deer Valley Club are occasionally available for groups during Park City’s shoulder seasons.

For more info about Park City Culinary Institute’s customized offerings for team building programs and private functions, and the faculty of award-winning chefs, visit www.pcculinary.com or call 435.659.5075.

ABOUT PARK CITY CULINARY INSTITUTE
Park City Culinary Institute features award-winning chefs to offer a distinctive culinary program that rivals some of the best culinary schools in the country. In addition to the school’s two-month immersive hands-on program, the Institute hosts teambuilding events and caters for private and corporate groups. Park City Culinary Institute makes it “Seamless, Wonderful, Fabulous!” according to Maureen McDonald at Health Catalyst. “The highlight of the trip… I can’t wait to bring another group and enjoy your amazing cuisine,” wrote award-winning caterer Mary Crafts on behalf of International Caterers Association. For more information, visit www.pcculinary.com.

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Two Websites Launched on Consecutive Days

March closed out with a bang for Redhead Marketing & PR; it was the first time we launched two websites on back-to-back days. And they were as varied in design as the industries they represent.

ActiCare Health, a new healthcare technology company based in the San Francisco Bay Area, is introducing a new product to the marketplace that provides remote monitoring of transplant patients. They are poised to revolutionize the medical transplant industry by reducing rehospitalizations and costs to make for more successful transplant outcomes. The progressive company, for whom we also created a logo and printed collateral, sought a website with a contemporary look. We partnered with them to do so successfully; please visit it here: www.acticarehealth.com.

Salt Lake City-based interior design firm EC Creative has done some amazing residential and commercial work, but never had a web presence…until now! They engaged Redhead Marketing & PR for a sleek, clean and sophisticated website to beautifully showcase their stunning projects. We will continue to add more photos to the site as the firm’s projects get professionally photographed. Please visit www.ec-creative.com.

We are pleased to have a couple of new website projects in the works, including one for Compass Property Services, a longtime leader in Park City, Utah’s property management industry. Stay tuned for that one!