New Client The Paint Mixer Hosts Several Events in April

We are pleased to now be managing marketing and public relations for The Paint Mixer! With studios in Park City, Utah and the Sugar House neighborhood of Salt Lake City, The Paint Mixer offers an entertaining forum for participants to create works of art while mingling, and no painting experience is required. They host on- and off-site private events for corporate groups and other parties, in addition to offering fun theme nights for the public. The press release below highlights their upcoming kids camp in partnership with University of Utah, as well as an array of events throughout April.

THE PAINT MIXER AND UNIVERSITY OF UTAH PRESENT A PAINTING CAMP FOR KIDS TO DEVELOP THEIR ARTISTIC SKILLS DURING SPRING BREAK

Several Additional Painting Events Will be Held at the Sugar House and Park City Studios
Throughout April

The Paint Mixer and the University of Utah are partnering to offer a Brush into Spring camp for kids ages 6 to 12 during school break. Children are invited to develop their painting skills and satisfy their appetite for creating art with this fun, spring-themed class. Utilizing acrylic and canvas, kids will discover different expressive techniques and create a personal connection to their own masterpieces. Focusing on technique and development of individual artistic style, instructors will guide kids to a deeper understanding of the medium while they paint works of arts that will impress family and friends.

Two Brush into Spring sessions will be held at The Paint Mixer’s Sugar House location, April 10 to April 14 from 9:00 a.m. to noon and from 2:00 to 5:00 p.m. The tuition is $215 per session. Online registration and more details are available at: https://continue.utah.edu/youth/class/yeart_85_brush_into_spring_painting_at_the_paint_mixer_age_6_12

Additional April Events at The Paint Mixer are listed below.

Sugar House Studio:

April 5, 6:30 pm
Fundraiser for Utah Nature Foundation
$40, all ages, portion of proceeds to benefit UNF
Paint the Eagle Owl painting. Earthwings will bring live owls to the studio.
https://www.thepaintmixer.com/quick-signup.php?eventid=5502

April 13, 6:30 pm
Fundraiser for Halo Family Services
$45 includes complimentary appetizers, 21+ Event
Participants will paint the Cosmic Arch. Portion of proceeds to benefit Halo Family Services.
https://www.thepaintmixer.com/quick-signup.php?eventid=5512

April 14th, 7:00pm
Hip Hop Night. Paint custom designs on vinyl records while enjoying the best of hip hop music!
$30, 21+ Event
https://www.thepaintmixer.com/quick-signup.php?eventid=5539

April 11 and 25, 6:30 pm
Off-Site Paint Wine & Dine at Hotel RL in Salt Lake City. Paint on the hotel’s “Living Stage,” and the event will be broadcast in Hotel RL rooms across the country. Space is limited.
$35, 21+ event
https://www.thepaintmixer.com/quick-signup.php?eventid=5519
https://www.thepaintmixer.com/quick-signup.php?eventid=5520

Park City Studio:

April 1, 11:00 am
Brunch Class with Donuts and Mimosas
$35, 21+ event
Paint Park City’s Main Street and enjoy $3 mimosas and complimentary donuts from Little Donuts! https://www.thepaintmixer.com/quick-signup.php?eventid=5509

April 19, 6:00-9:00 pm
Pet Portrait Night
$50, 21+ event
Participants can bring in photos of their pet and be guided on painting their own masterpiece.
https://www.thepaintmixer.com/quick-signup.php?eventid=5517

ABOUT THE PAINT MIXER
Offering a unique mix of art and entertainment for all ages, The Paint Mixer has studios in two locations: Park City’s Main Street and the Sugar House neighborhood of Salt Lake City. In addition to a variety of theme nights, on- and off-site events for corporate groups and private parties are offered regularly. An artist leads participants, who need not have painting skills, through fun, step-by-step instruction to recreate a featured work of art. Music, mingling with others, and wine/beer/food tastings create a fun and relaxed social setting conducive to connecting, discovering and expressing. At the end of each session, guests depart with their masterpieces and fond memories. In addition to theme nights for the public, The Paint Mixer hosts private gatherings for birthday parties, bachelorette parties, teen workshops, bridal/baby showers, and more. For more info, visit www.thepaintmixer.com.

 

Alpine Distilling to Launch with Four Products

FOR IMMEDIATE RELEASE
February 22, 2017

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | hilary@redheadmarketingpr.com
www.alpinedistilling.com

 PARK CITY, UTAH’S NEWEST DISTILLERY, ALPINE DISTILLING, ADDS TWO SINGLE MALT WHISKEYS TO ITS LAUNCH

Four Premium Spirits Are Expected to be Available in March

 

Park City, Utah – Having won two International Consumer Tasting SIP Awards in 2016 before its products were available to the public, Alpine Distilling, Park City’s newest craft distillery, is now bottling both its Single Malt aged in used American Oak barrels and Traveler’s Rest 88 proof, which has been aging in French Oak in Park City. Traveler’s Rest American Single Malt Whiskey Barrel Proof and 88 proof will join the award-winning Preserve Liqueur (SIP Platinum medal winner) and Lafayette Spice Flavored Whiskey (SIP Gold medal winner) as the four products the distillery will introduce this spring.

“The early response we have received from media and those in the culinary and spirits industries has been absolutely tremendous,” says Alpine Distilling’s Managing Director Robert Sergent. “Now, we are just looking forward to having consumers taste and enjoy our carefully crafted products that are inspired by Park City’s stunning surroundings and active lifestyle.”

As a distiller, Sergent’s culinary education and passion for creating complex flavors play an integral role in formulating the distillery’s high-quality spirits. He comes from generations of moonshiners and is the first in his family to become a professional distiller. Having lived in Great Britain and Germany, Sergent crafts spirits that pay homage to the classic European cordials he enjoyed there.

The following details the four products that will be featured in Alpine Distilling’s launch:

Preserve Liqueur
A black tea, fruit, and spice liqueur offers a well-balanced sweetness and velvety warmth. The versatile cordial can be enjoyed on its own, added to a glass of sparking wine, and used as an ingredient for a wide variety of cocktails and culinary creations.

Lafayette Spice Flavored Whiskey
A complex mix of flavors makes this a unique, approachable bourbon-whiskey for both connoisseurs and those who never before enjoyed whiskey.

Traveler’s Rest American Single Malt Whiskey – 88 Proof
North American high protein, high enzyme six-row barley is chosen for this rich, nutty single malt whiskey aged in used Missouri Oak, Jack Daniels barrels.

Traveler’s Rest American Single Malt Whiskey – Barrel Proof
Resting in used Jack Daniels barrels for less than two years adds nuanced vanilla flavors which result in a chocolaty, sweeter Scotch whisky flavor.

ABOUT ALPINE DISTILLING
Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

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Champion Paralympic Snowboarder Nicole Roundy Begins Competition Season

PARALYMPIC CHAMPION GRACES BEAUTY MAGAZINE COVER BEFORE START OF COMPETITION SEASON

Nicole Roundy, a champion Paralympic snowboarder, begins her exciting competition season this week on the heels of being the cover story for The Beauty Battalion’s January issue, for which she was handpicked by the magazine’s founder and accomplished make up artist, Missy Lovett.

“For the January issue, we wanted to highlight someone who is committed to reaching for and obtaining her goals despite setbacks while staying true to herself,” says Missy Lovett. “Nicole fit the bill perfectly, and after meeting her it was obvious that she is truly beautiful inside and out. We are thrilled by the response her cover story has received.”

After being on the cover of the magazine which is dedicated to featuring “real” people as opposed to professional models and celebrities, Nicole Roundy headed out on the competition circuit and is scheduled at the following events:

Jan. 24-27: NoRam and World Cup Para Snowboard Cross, Sierra at Lake Tahoe
Feb. 2-7: Big White 2017 World Para Snowboard Championships, Big White, Canada
Feb. 22-24: NoRam, Sundance, Utah
March 8-13: Para Snowboard World Cup Finals, PyeongChang, South Korea

Despite an impressive medal collection from her accomplished career as a competitor, Roundy says, “For me, medals are only a way of measuring progress. It’s never about the medal itself.  I want to be the best through dedication, focus and hard work. I’m at a point in my career where this is mostly professional. My objective is to go into every race knowing how to navigate the course to my advantage, to charge and leave it all there. I’ve been learning to enjoy both the fun and serious elements of this sport in stride.”

For more info, visit www.nicoleroundy.com.

About Nicole Roundy
In 1994, at just eight years old, Nicole Roundy was diagnosed with Osteogenic Sarcoma, a form of bone cancer. After aggressive chemotherapy, her right leg was amputated above the knee. She participated in various sports growing up and was introduced to three track skiing in 2002. Her love for the adrenaline associated with the sport motivated her to defy the “impossible” and learn to snowboard. Just four years later, she became the first above-knee amputee to compete in adaptive snowboarding, taking home a silver medal from the United States National Championships. She went on to compete in World Cup snowboard cross, slopestyle, slalom and halfpipe events and in 2014 placed 8th in the Paralympic Winter Games in Sochi. Nicole is a motivational speaker and an advocate for both The National Ability Center and The Challenged Athletes Foundation. Schools, universities and global corporations routinely engage Nicole to speak and inspire. The 30 year-old athlete encourages others to live an active, healthy lifestyle. Her summer activities include CrossFit, yoga, hiking, wakeboarding, and paddleboarding, all of which keep her fit for winter competitions.

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12 Social Media Tips for New Businesses

Presenting 12 social media tips in honor of 12 days of Christmas (we could go on and on, but we are sticking to the holiday theme!).

A reporter recently asked us to provide some social media advice for entrepreneurs, so we figured we’d share them here as well. These apply not only to new businesses but to ALL businesses who want to make their social presence more effective and powerful. Try implementing some of these for your company’s New Year’s social media resolutions!

blog-header-social-media-101-1024x7681) When launching your business on social media, use the platforms that you are both familiar with and where your audience is likely to be present. We often see businesses on too many platforms that they don’t have the ability to manage.

2) Don’t mix business with pleasure. Create separate accounts for your company. One of our pet peeves is when people use their personal social media accounts to promote their businesses. These should be separate accounts .

3) Ensure your posts are grammatically correct! Nothing screams lack of professionalism more than grammar and spelling errors.

4) Don’t post in the first person, especially if your company is a brand and not an individual, politician or celebrity.

5) Experiment with different times of day with your posts to discover if there are days/times that receive more engagement.

6) Use social media to drive traffic to your website to boost your organic SEO. Links to your blog and other pages on your website should accompany posts when appropriate.

7) Respond to both positive AND negative comments/reviews in a professional, timely manner to demonstrate strong customer service.

8) Social media strategy should be implemented into your overall marketing plan and branding.

9) Be consistent in your voice and messaging on your own accounts and when engaging with other businesses on theirs. Too many people posting can be detrimental to your brand while confusing your followers. Designate one or two individuals on your team to manage your social media campaign.

10) Post regularly to keep your following engaged. This is also an experiment to find out what frequency of posting performs best for your business. A great way to ensure regularly is to create a monthly calendar of content. It’s important to also be nimble, but a calendar generally keeps everyone on track and results in businesses being more likely to post.

11) Partner with social influencers whose following is likely to be your businesses’ customer demographic.

12) If your company’s staff is too busy or lacks the knowledge to take on social media, outsource it to an individual or agency (like Redhead Marketing & PR!) who understands your industry, consumer demographic, marketing strategy, and brand.

Holiday Festivities in Carlton Landing, Oklahoma

Media Contact:
Hilary Reiter

Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com
www.carltonlanding.com

FOR IMMEDIATE RELEASE
December 6, 2016

OKLAHOMA’S NEWEST TOWN, CARLTON LANDING, CELEBRATES THE SEASON ON DECEMBER 10

CARLTON LANDING, OKLA – The picturesque, lakeside community of Carlton Landing will spread holiday cheer on Saturday, December 10 with a double dose of family-friendly events. The day will kick off Carlton Landing Academy’s first-ever Jingle Bell Run, which is slated to become an annual tradition. The two-part event consists of a fun run at 8:30 a.m. with a 5K to follow at 9:00 a.m. Tulsa-based Tatur Racing will be handling the timing of the 5k and expects to draw runners from across the state. The afternoon features Carlton Landing’s Annual Christmas Home Tour, from 1:00 to 4:00 p.m. Admission is free, but donations to Carlton Landing Academy will be gratefully accepted. Visitors may pick up tour maps at the Meeting House (20 Boulevard) and visit several of the town’s charming homes that will be exquisitely decorated to celebrate the season. All attendees will be entered to win a $300 Yeti Cooler. Holiday activities will be offered to make for a fun afternoon for all family members.

“The Christmas Home Tour has grown in popularity over the past couple of years, and we thought adding a Jingle Bell run would not only add to the festivities but also promote fitness during the holidays,” says Jen Humphreys, Town Founder of Carlton Landing and Race Organizer. Over the past weeks, Jen has led students from Carlton Landing Academy in training for the big race. The school is looking for high levels of student participation.

“This promises to be a wonderful way for families to kick off the holidays, and it offers a rare opportunity for the public to get an inside look at some of our private residences,” says Steve Winner, Carlton Landing’s Director of Sales. “Christmas is a special time in Carlton Landing. We look forward to seeing everyone come out, drink a hot cocoa and see some beautiful homes.”

Both the Jingle Bell Run and Christmas Home Tour are open to the public.

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ABOUT CARLTON LANDING
Carlton Landing is Oklahoma’s newest town. Grant and Jen Humphreys, the lakeside community’s first residents, founded the community in 2011. The town occupies one of Lake Eufaula’s most picturesque areas, with sandy beaches, towering cliffs, beautiful woodlands and some of the lake’s finest water quality. Famed planner and architect Andreas Duany, known for designing the Rosemary Beach and Seaside communities on the Florida panhandle, crafted the Carlton Landing master plan with Humphreys in 2008. Inspired by the New Urbanism movement—which holds that life, work and play are all central to a community’s vitality—Carlton Landing is the first development of its kind to become a distinct municipality. The master plan includes schools, a waterfront chapel, Nature Center, community parks, trails, and a town center with restaurants and shops. Plans call for more than 3,000 homes, a private residence club and a generational development timeline. For more information, visit www.carltonlanding.com.

Cheers to A Spirited Ad

We are having so much fun handling the marketing and public relations for Alpine Distilling, a premium craft spirit distillery poised to launch shortly in Park City, Utah. It isn’t often that advise our clients to devote significant budget to print ads in the digital world we live in, but strategic ad placement makes sense for brand visibility in this case.

The ad we designed for Alpine Distilling can be seen in the winter issues of Big Life magazine and the Park City Menu Guide.

Thanks to our graphic designer extraordinaire Sue Randall for the lovely, clean layout and genius photographer Kyle Jenkins for the gorgeous photo!alpinedistilling_biglife

The Spirit of Alpine Distilling

Shortly before Park City, Utah-based High West Distillery sold for $160 million, Redhead Marketing & PR was thrilled to become the marketing and public relations firm for the world-class resort town’s newest craft distillery – Alpine Distilling. Why do we love working with them? Because they take inspiration from the outdoor, healthy, mountain lifestyle we love!

Our many areas of oversight for Alpine Distilling, include social media management, public relations, print advertising design, website maintenance and grassroots marketing. The brand of deliciously flavored spirits is enjoying and early,  enthusiastic response from locals and media. Below is our first press release for Alpine Distilling with more detail.

This morning, we had our first tasting for media. An editor and photographer from Utah Business magazine had a chance to start their morning with distiller Rob Sergent.

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PARK CITY, UTAH’S NEWEST DISTILLERY, ALPINE DISTILLING, RECEIVES PLATINUM & GOLD AT THE 2016 SIP AWARDS INTERNATIONAL SPIRITS COMPETITION IN ADVANCE OF PRODUCT LAUNCH

The Resort Town’s Newest Distillery Plans to Have Product Available by End of 2016

Park City, Utah – Alpine Distilling, Park City’s newest craft distillery opening this year in the Silver Creek neighborhood, recently earned two medals at the prestigious International Consumer Tasting SIP Awards. Preserve Liqueur, a tea, fruit and spice flavored liqueur received the highest Platinum award, and the StoneFruit & Primrose flavored Bourbon Whiskey was awarded Gold.

“We have worked very hard to create world-class products that are worthy of our renowned Park City, Utah location,” says Alpine Distilling’s Managing Director Robert Sergent. “Being recognized pre-launch with such high honors is very rewarding. Enthusiastic feedback from early tastings coupled with these two awards confirm that both the Preserve Liqueur and StoneFruit Bourbon are deliciously unique and approachable. We look forward to making them available to the public shortly.”

The 2016 SIP Awards featured a 98-member consumer judging panel perform double-blind tastings of 462 international brands. Their patented delivery system ensures a consistent, focused and accurate survey. More information is available at: www.SIPAwards.com.

The United States Department of Agriculture invited Alpine Distilling to attend next month’s HKDC Hong Kong International Wine & Spirits Fair, Asia’s premier showcase of the alcoholic beverage industry. Alpine Distilling will have a booth at the show and looks forward to introducing the West’s newest premium spirit brand to the Asian market.

ABOUT ALPINE DISTILLING
Alpine Distilling is a craft distillery specializing in flavored cordials based in Park City, Utah opening November 2016. The distillery’s first two products, Preserve Liqueur and StoneFruit Primrose Bourbon Whiskey, pay homage to classic spirits inspired by alpine settings and those who enjoy recreating in them. Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

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Oklahoma’s New Sustainable Town Hosts National Town Builders Association

CARLTON LANDING, OKLAHOMA HOSTED EXPERTS ON SUSTAINABLE TOWN DEVELOPMENT

National Town Builders Association Impressed by Oklahoma’s Newest Town

More than 60 developers, economists, municipal staff, architects and urban planners met in Carlton Landing, Oklahoma to discuss how best to create communities that are economically, socially and environmentally sustainable. Carlton Landing, a town that was created from scratch six years ago, is Oklahoma’s newest incorporated town. The National Town Builders Association Fall Roundtable began in Oklahoma City on October 20 and then traveled to the picturesque Lake Eufaula town for the final two days of meetings.

Carlton Landing, often lauded for its visionary master plan created by Andres Duany, offered the NTBA attendees a chance to see a new town in its formative stages. The setting served as an example of how careful planning can deliver real-world benefits to developers and residents alike.

This event was the first time since 2008 that Andres Duany has returned to Carlton Landing. Duany, world renowned for his design of communities such as Seaside, Florida and Rosemary Beach, was impressed with the NTBA, the projects he toured, and the people he met while in Oklahoma. “Many of us enjoy hearing that the members of the NTBA are the very best in the business. I happen to agree. It is not just one more mutual admiration society.” Duany stated. “This NTBA session in Oklahoma was special – not only the quality of the projects, but the people that the Humphreys introduced us to. They included whip-smart and courageous, young urban developers and the warm, smart people of Carlton Landing. Spending time with them was delightful.”

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“With Carlton Landing having built just over 130 homes, this was an ideal time to welcome our NTBA colleagues who have played an integral role in shaping the built environment,” said Grant Humphreys, Town Founder of Carlton Landing. “It was great to discuss our multi-generational plan for Carlton Landing and to hear new ideas and feedback from the experts participating in the program. The theme of this year’s Fall Roundtable was “The Evolution of Place,” and we see today how Carlton Landing continues to evolve from its original compelling vision into a real community where people choose to live, work and play.”

NTBA President Ward Davis said, “Carlton Landing and Grant Humphreys hosted one of the finest National Town Builders roundtables to date. More importantly, Carlton Landing proves that a completely new town can still be created through thoughtful design, dedicated leadership, and the application of a whole lot of elbow grease. Carlton Landing is a breath of fresh air for people tired of conventional development patters driven by short-term considerations.”

The Carlton Landing portion of the program focused on ways to structure real estate sales, create inspiring design that helps residents enjoy richer lives, and explore construction techniques that emphasize high-quality craftsmanship.

“Carlton Landing’s success comes from the hard work and passion of the Humphreys family and their friends,” said Tom Low, an architect and planner who co-founded Civic by Design in Charlotte, South Carolina. “By combining new ideas with tried-and-tested old ideas, the Humphreys have made Carlton Landing a national model for walkable, green and healthy-living communities.”

Participants were treated to Carlton Landing’s signature hospitality, including a barbecue dinner prepared by Chef Donny Teel of Buffalo’s Barbecue, beer tasting with local breweries, and live bluegrass music.

ABOUT CARLTON LANDING
Carlton Landing is Oklahoma’s newest town. Grant and Jen Humphreys, the lakeside community’s first residents, founded the community in 2011. The town occupies one of Lake Eufaula’s most picturesque areas, with sandy beaches, beautiful woodlands and some of the lake’s finest water quality. Famed planner and architect Andreas Duany, known for designing the Rosemary Beach and Seaside communities on the Florida panhandle, crafted the Carlton Landing master plan with Humphreys in 2008. Inspired by the New Urbanism movement—which holds that life, work and play are all central to a community’s vitality—Carlton Landing is the first development of its kind to become a distinct municipality. The master plan includes schools, a waterfront chapel, Nature Center, community parks, trails, and a town center with restaurants and shops. Plans call for more than 3,000 homes, a private residence club and a generational development timeline. For more information, visit www.carltonlanding.com.

Expanding Your Social Media Horizons

If your social media strategy is limited to throwing up occasional posts on your social channels, it’s time to rethink and expand your approach to keep up with the competition.

Since 2010, Redhead Marketing & PR has implemented and managed customized social media strategies for several different types of clients in various industries, including hospitality, retail, politics, and real estate. We have found that one aspect of a successful social media strategy is to develop partnerships with social media influencers. This means working with brands and media whose followers belong to your target audience. These partnerships coupled with consistent, engaging content and a social plan that integrates with the overall marketing strategy are crucial to a successful online presence that also complements SEO efforts.

We see countless businesses missing the mark on their social media and not implementing it as a consistent part of their communications efforts. This is typically due to lack of time and/or lack of social media expertise. As marketing becomes more specialized, so too does social media as just one component of the communications mix.

Below are some examples of social media partnerships we created for Southern California (Epic Pictures, a film production company) and Utah (glamping resort Conestoga Ranch) clients over the summer. The desirable end results included increasing the following for and reach of our clients’ social media accounts and improving engagement. All of this requires time and consistency that many businesses can’t devote in house staff to, which is, of course, where Redhead Marketing & PR comes to the rescue. Feel free to contact us to discuss how we can help you improve your social presence.

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Paralympic Snowboarder to Hike Grand Canyon with Wounded Veterans

For Immediate Release
August 23, 2016

Media Contact:
Hilary Reiter
Redhead Marketing & PR
435.901.2071 | Hilary@redheadmarketingpr.com

PARALYMPIC CHAMPION SNOWBOARDER AND MOTIVATIONAL SPEAKER, NICOLE ROUNDY, ACCOMPANIES WOUNDED VETERANS IN A MONUMENTAL HIKE ACROSS THE GRAND CANYON

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SALT LAKE CITY – Nicole Roundy, a champion Paralympic snowboarder, is joining a group of wounded veterans in an impressive expedition to hike the Grand Canyon rim-to-rim. Known as Operation Canyon Rising, the hike will take place September 8-12, 2016. It is designed to encourage participants to lead a fulfilling, inspired life while overcoming obstacles and challenges they face. This expedition follows the success of the Kilimanjaro Warriors’ hike that was completed in February 2014.

During her prolific, young career as a motivational speaker, Roundy has had the opportunity to work with and inspire numerous veterans to help them heal and focus on creating promising futures.

While having her right leg amputated above the knee as a child because of bone cancer makes Nicole’s circumstances different from veterans, she finds they are able to relate to each other. Her desire to hike the Grand Canyon with them stems from her fascination by their heroic stories. She believes they can create a sense of hope for each other as they take on this challenge as a team. Operation Canyon Rising is intended to drive veterans to set goals and face challenges in a positive way while inspiring other veterans to move forward and create a new life.

“The majority of injured veterans I’ve worked with experience a sense of identity loss following their injury,” Nicole Roundy says. “They set out on a mission to change the world and came home in pieces physically and mentally. When joined as a group, these are strong, ambitious men and women who thrive when they are physically challenged. This is something I can relate to as an athlete. When I am unable to train and practice, my life lacks focus and organization. Physical fitness keeps me grounded and gives me the strength and courage to achieve my goals.”

The expedition begins at the Grand Canyon’s North rim, symbolic of how participants’ lives were before injury or illness. The hike continues down into the floor of the canyon to reflect the depths of their realizations of the permanent new realities and monumental recovery. Climbing out of the canyon on the South rim is analogous to rising to meet this life-long challenge, learning to overcome limitations and gaining hope.

For more info about Nicole Roundy, visit www.nicoleroundy.com. For more info about Operation Canyon Rising, visit www.operationcanyonrising.com

About Nicole Roundy
In 1994, at just eight years old, Nicole Roundy was diagnosed with Osteogenic Sarcoma, a form of bone cancer. After aggressive chemotherapy, her right leg was amputated above the knee. She participated in various sports growing up and was introduced to three track skiing in 2002. Her love for the adrenaline associated with the sport motivated her to defy the “impossible” and learn to snowboard. Just four years later, she became the first above-knee amputee to compete in adaptive snowboarding, taking home a silver medal from the United States National Championships. She went on to compete in World Cup snowboard cross, slopestyle, slalom and halfpipe events and in 2014 placed 8th in the Paralympic Winter Games in Sochi. Nicole is a motivational speaker and an advocate for both The National Ability Center and The Challenged Athletes Foundation. Schools, universities and global corporations routinely engage Nicole to speak and inspire. The 30 year-old athlete encourages others to live an active, healthy lifestyle. Her summer activities include CrossFit, yoga, hiking, wakeboarding, and paddleboarding, all of which keep her fit for winter competitions.

 

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