The Utah 1033 Foundation: A New Client Near and Dear to This Redhead’s Heart

For personal and professional reasons, we are very pleased to announce our newest client, The Utah 1033 Foundation. Created a couple of years ago by Park City, Utah residents Tore and Mona Steen, the Foundation provides immediate financial support in the amount of $25,000 to the families of Utah’s police officers killed in the line of duty. As a New Yorker still living in the city during September 11, this cause is especially significant to me. On my own, I made multiple trips in my Jeep Cherokee delivering food and first aid supplies to the law enforcement personnel working tirelessly in the Ground Zero area. I watched in awe as they risked their lives to search for survivors while grieving their coworkers who rushed into the burning towers to save innocent citizens. As a result, I have the utmost respect for the firefighters, police and other first responders who are willing to make the ultimate sacrifice to protect us and keep us safe.

Our public relations contract with The Utah 1033 Foundation began September 1, and it was a day marked by tragedy. Draper Police Sgt. Derek Johnson was shot and killed in the line of duty, making him the first Utah police officer to be killed in 13 months. The Utah 1033 Foundation delivered a $25,000 check to the Johnson family to provide financial support for immediate needs like funeral expenses.

utahofficershot_11138360

We salute Draper Police Sgt Derek Johnson who lost his life on September 1 and extend our deepest condolences to his family.

The Foundation plans to expand its services by providing scholarship funds to the children of our fallen heroes. They also plan to provide support to families of firefighters killed in the line of duty.

Redhead Marketing & PR will provide public relations, event planning and grassroots marketing services to help this worthwhile organization raise awareness and funds. For more info on The Utah 1033 Foundation and to donate, click HERE.
Like The Utah1033 Foundation on Facebook.

 

Jack for Mayor Campaign Launch Party

The Jack for Park City Mayor Campaign officially launched with a party at Windy Ridge Cafe on August 12. Open to the community and promoted to attract both supporters and the undecided, it was a fantastic evening of mingling over great eats and drinks and music by current Mayor Dana Williams’s popular Motherlode Canyon Band. What a great turnout!

Redhead Marketing & PR-designed yard signs, t-shirts, buttons, bumper stickers and informational handouts were made available for guests. The campaign really gained some momentum following this special evening, graciously hosted by Park City restauranteur Bill White.

Yard signs are now prominently displayed throughout all of Park City’s neighborhoods, and more are still available. If you’d like a sign or are interested in finding out more about how to support and get involved with the Jack for Mayor campaign, please email info@jackparkcity.com.

Here are some photos from the Jack for Mayor Campaign Launch Party:

OLYMPUS DIGITAL CAMERA

Park City Mayor Dana Williams, Redhead Marketing & PR Principal Hilary Reiter, Mayoral Candidate Jack Thomas

OLYMPUS DIGITAL CAMERA

Dr. Aaron Hofmann, owner of 350 Main and The Spur, Fabio Ferrreira

OLYMPUS DIGITAL CAMERA

Bill Redekker, Siobhan Smith, Pete Belford

OLYMPUS DIGITAL CAMERA

Planning Commissioner Charlie Wintzer and Aaron Hofmann

OLYMPUS DIGITAL CAMERA

Motherlode Canyon Band unplugged

OLYMPUS DIGITAL CAMERA

Lisa Williams, Rhoda Stauffer

OLYMPUS DIGITAL CAMERA

Charlie Wintzer introducing Jack Thomas

OLYMPUS DIGITAL CAMERA

Jack Thomas, KPCE Executive Director Larry Warren

OLYMPUS DIGITAL CAMERA

Jack Thomas with Old Town supporters Clive Bush, Simon Holmes, Susan Richter

OLYMPUS DIGITAL CAMERA

Pete Belford, Jack Thomas

OLYMPUS DIGITAL CAMERA

Jack Thomas, Glenn & Shirley Wright

OLYMPUS DIGITAL CAMERA

 

Fan Mail and the Dying Art of Letter Writing Led to a Career in Communications

It’s no secret that I love to write and have been told countless times that it’s only fitting that my last name is “Reiter.” From writing “Little House on the Prairie” plays in the third grade (and, of course, starring as Laura Ingles Wilder), to penning tear-stained, homesick letters from summer camp in Maine, to being the founder/editor of a music review publication in high school to writing a column about single life in a ski town and posting reviews on Trip Advisor, writing is my preferred method of communication. I even use Facebook status updates as a creative outlet and a forum for practicing concise, attention-grabbing writing…an essential skill in this era dominated by soundbites and short attention spans.

A friend recently told me that her daughter writes letters to her out-of-town relatives. I found this pretty remarkable given that children are predominately limited to email and social media as their primary written communication channels. Hearing about this child made me reflect on how letter writing has been an integral part of my life. At times it has resulted in vindication, apologies, gifts, friendships and the satisfaction of guilt tripping loved ones (as in the case of my homesick letters to my parents from sleep-away camp)….or finding occasional solace and relief that comes from venting.

As an early teen, I was completely enamored by ’80s glam rock music a la Poison, Def Leppard, Guns ‘N’ Roses, etc. I developed the hobby of writing my version of fan letters to up and coming bands, convinced I’d be more likely to get their attention than that of the multi-platinum acts. After seeing the music videos for “Madelaine” and “Seventeen,” I targeted Winger with my grammatically correct, voluminous letters. I figured if I focused on praising their musicianship while also coming across as better educated and more sophisticated than their typical fans, my letters would stand apart from the groupie-type fan mail they were probably receiving. And just maybe I would get a response. Yes, I was that calculated even at the age of 13.


Winger, with Reb Beach pictured second from the left.

Amazingly, one day I came home from school to a message on my answering machine (yes, the mechanical device with cassette tapes that served as a pre-historic version of voice mail) from a woman claiming to be the mother of Winger guitar virtuoso Reb Beach. She found my letter in the pocket of his jeans while doing his laundry and was impressed by my writing and the fact that it resonated enough with him that he held on to it. Over the moon with excitement, I immediately phoned Mrs. Beach. We talked for hours as she recounted stories of Reb, his childhood and their family. She said she had encouraged him to write me back. Upon learning that my family would be in Massachusetts visiting friends, she invited us to stop by her bed and breakfast near Plymouth.

I’m sure the last thing Mom and Dad were interested in was meeting some rock star’s mom at her B&B, but as the supportive parents I’m fortunate to have, they indulged me. We wound up enjoying a wonderful visit with Mrs. Beach and soon after, she had Reb arrange for tickets and backstage passes for my brother, Good Sport Dad and me for a Winger concert at some far flung arena in New Haven, CT (unlikely there were many Yalies in attendance!). This first of many times meeting a band backstage was a monumental and pivotal moment. The band members were so attentive, raving about how much they loved my letters. The fact that they made me feel like a friend, not a fan, clearly spawned my desire to work closely with artists in the music industry much later on. After our meeting, the individual band members wrote to me from the road – even the once apprehensive Reb Beach!

What looks to be a more recent photo of Reb Beach

While I eventually outgrew my pen pal phase, letter writing remained instrumental, sometimes serving as a weapon. And I was a force to be reckoned with. During high school, I wrote a letter to an airline CEO highlighting in great detail an unsatisfactory flying experience. I received a few hundred dollars in travel vouchers and an apologetic letter in return. Around this time, I developed the art of writing engaging cover letters that landed me my first internship at a boutique music PR firm while I was still in high school. Years later, one boss confessed he hired me over another candidate because I took the time to mail a hand-written thank you note as a follow up to my interview.

Although I am dismayed that letter writing seems to be an increasingly forgotten form of communication, I wanted this blog to serve as a reminder that writing letters can create lasting impressions, often yielding great results… whether it’s meeting your favorite band, landing your dream job, getting a letter to an editor published in the local paper, or communicating your feelings to a boyfriend when you don’t have the courage to verbalize them.

In my case, letter writing led me down my chosen career path. True to my childhood dream, I started my career in the music industry, worked with some amazing artists and used my writing skills to communicate their stories to the media who would in turn relay those stories to the public. I continue to enjoy working with public figures as I find it gratifying to help them become better known personalities and hopefully secure them some time in the limelight.

Granted, my writing letters to the Winger band members resulted in some friction due to unwanted attention. The New York Post learned of the unlikely friendship that ensued between a New York City private school student and a hard rock band and wanted to cover it from a human interest perspective. I met and interviewed with the reporter, but the band’s record label got wind of the article and feared it would overly soften Winger’s image. They pressured me to convince the journalist to pull the story, and I complied naively thinking it was also the wish of the band members. If only this initial exposure to the inner workings of the music industry had left a more sour taste in my mouth, I could have spared myself the “Devil Wears Prada”- type career experiences I was subjected to 10 years later. Ultimately, this was a valuable, early lesson in public relations that remains relevant to this day as a business owner and communications professional.

A Political Candidate and Mixed-Use Development Join the Redhead Roster

Known and respected for its personalized marketing and PR expertise in the Park City area and beyond, the boutique business, Redhead Marketing & PR continues to expand its client roster with the additions of Park City Mayoral Candidate Jack Thomas and Newpark Town Center.

Hilary Reiter founded Redhead Marketing & PR after managing Park City Mayor Dana Williams’ successful 2009 campaign, so she is pleased to be involved with this upcoming election as well. Redhead will manage the branding, website development, social media and communications for Jack Thomas’ campaign.

“I’ve always been interested in politics and very much enjoy being an active member of the Park City community, so I’m especially excited to be working with Jack, a fantastic candidate who has demonstrated a longtime commitment to maintaining the quality of life we enjoy in Park City,” says Hilary Reiter.

Park City Mayoral Candidate Jack Thomas at City Hall

Newpark Town Center, the vibrant shopping, dining, recreation, business and entertainment hub of Kimball Junction has engaged Redhead Marketing & PR to oversee the development’s social media and public relations efforts.

“Newpark is a diverse, mixed-use development that represents the responsible evolution of the Park City area and lifestyle. This is a great time to get involved with the project as it continues to grow with more events, real estate and retail opportunities,” Reiter says.

Newpark Town Center, located in the Kimball Junction area of Park City

Recognizing a significant demand for more affordable and accountable, yet high-level marketing services, Hilary Reiter established Redhead Marketing & PR in 2010. The small, highly responsive nature of the business enables Redhead to have greater flexibility and to become an integral member of clients’ teams, especially for those who may not have the budget to maintain in-house marketing and PR staff. Redhead excels at refining client messaging and effectively communicating that messaging across a variety of marketing channels. A New York City-native and Columbia University graduate, Hilary moved to Park City in 2001.

Redhead to Redesign Park City Nightclub Website

The stylish and intimate lounge-style nightclub Downstairs, located on Park City, Utah’s Main Street, has engaged Redhead Marketing & PR to create a new website. The site’s look and feel will reflect the club’s warm textures and woods with content including info about upcoming events, VIP table service offerings, private functions and more. Mobile responsive technology will be utilized, so the site can adapt to the device it is being viewed on, whether a smart phone, laptop or tablet. This is crucial as last year 25 percent of all mobile searchers were for restaurants/bars, so it is essential for hospitality businesses to have a mobile responsive website to attract customers.

We look forward to revealing the finished product in the next couple of weeks. In the meantime, we have posted a temporary landing page HERE.

New Real Estate Client, Nancy Tallman of Summit Sotheby’s International Realty

We’re pleased to be working with new client Nancy Tallman of Summit Sotheby’s International Realty. Nancy is one of Park City, Utah’s hardest working and most professional real estate agents who is consistently successful. Nancy has engaged Redhead Marketing & PR for public relations, social media and direct mail strategy. Stay tuned for her swanky new Facebook page and more!

Nancy Tallman of Summit Sotheby's International Realty

Tag Management Industry Leader Teams up with Redhead Marketing & PR

The annual Adobe Digital Marketing Summit washeld March 20 to 23, 2012 at the Salt Palace Convention Center in Salt Lake City. One of the companies attending the Summit, Ensighten, enlisted Redhead Marketing & PR to manage its event planning initiatives that coincided with the gathering of 5,000 industry attendees. Adobe would not allow Ensighten, an industry leader in tag management technology, to exhibit at the conference. so they decided it was necessary to get creative to elevate their exposure amongst attendees.

As experienced event planners with first-hand knowledge of the Salt Lake City and Park City, Utah areas, Redhead Marketing & PR was engaged by Ensighten for our creative services and to coordinate publicity stunts and some guerrilla marketing tactics. Capitalizing on the theme of Ensighten being “Banned in SLC,” we created branded t-shirts and stickers for distribution during the conference and at Ensighten’s demo suite next to the Salt Palace at the Radisson Hotel.

Ensighten stickers distributed during Adobe Digital Marketing Summit in Salt Lake City

We also coordinated complimentary airport transfers for Adobe Summit attendees from Salt Lake City International Airport to downtown Salt Lake City hotels. This provided a unique opportunity for Enisghten staff to mingle with clients and invite them to a demo while in Salt Lake City for the Adobe Summit. Attendees checked in for their rides by providing business cards to our staff manning Ensighten-branded transportation desks in the baggage claim areas of both airport terminals. The vans featured Redhead-designed graphics that promoted the Ensighten “Banned in SLC – What is Adobe Hiding from You?” theme. More than 300 Summit attendees were given rides into town by Ensighten shuttles…a successful lead generating mission accomplished with exceptional return on investment.

The Ensighten transportation desk in Salt Lake City International Airport Terminal 2

Adobe Summit attendees boarding the free Ensighten shuttle to Salt Lake City

Sundance Film Festival is Upon Us

We’re keeping busy helping a couple of clients gain some exposure during the Sundance Film Festival, taking place January 19 to 29 in Park City, Utah.

Sony Music has engaged us to navigate the Sundance scene for five-time Grammy nominated artist, Ski Johnson, a contemporary jazz saxophonist. Looking to do some advance promotion for the June release of his album with Queen Latifah, we have lined up some appearances for Ski during the festival. As passionate skiers ourselves, we’re eager to find out if Ski skis! Ski Johnson will perform for the Luc Robitaille Celebrity Shoot Out Echoes of Hope benefit party on Jan. 21 at the Fender Music Lounge. This fundraiser is in celebration of the celebrity hockey game that follows the next day at the Park City Ice Arena. Ski will also perform at the Eco Hideaway Music Saves Lives Celebrity Lounge on Jan. 22 at Stein Eriksen Lodge in Deer Valley. This is an invite-only, chill-out and gifting lounge for celebrities attending Sundance.

zReturn, an online lost and found service, hopes to benefit from its first event marketing experience by having a presence at the Sundance Film Festival. Redhead created postcards that each have two complimentary zReturn ID tags affixed. These will be distributed in gift bags to festival goers, media and celebrities at more than a half dozen Sundance parties and events. zReturn tags enable users to anonymously identify their valuables, including cell phones, MP3 players and tablets. When a lost item is found, the finder is directed to zReturn.com to connect with the owner and ensure the return of the item.

We’re looking forward to a great time Sundancing with everyone, and it seems the snow will be falling just in time!

Redhead Client zReturn Featured in The Park Record

zReturn is the world’s easiest and most affordable online lost and found service. It enables consumers to anonymously tag their valuables such as cell phones, laptops, MP3 players and tablets. If an item is lost, the ID tag directs the finder to the zReturn website and to enter the ID number on the tag to be connected with the owner and make arrangements for returning the item.

The New York City-based company has engaged Redhead Marketing & PR to manage event marketing and public relations. Tags will be included in gift bags at exclusive events during the 2012 Sundance Film Festival in Park City, Utah.

Park City’s newspaper, The Park Record, included a story about zReturn in the October 22, 2011 edition of the paper. Click here to read the story.

Redhead Marketing & PR First Anniversary Brings New Clients

We’ve had an exciting flurry of new clients as we transition into fall colors and cooler temperatures here in Park City, Utah…and as we proudly mark Redhead Marketing & PR’s one-year anniversary.

Park City’s beloved, historic Egyptian Theatre has engaged Redhead Marketing & PR to coordinate a new annual fundraising event, First Winter Blast. Taking place at Montage Deer Valley on November 5, First Winter Blast is a winter kick off celebration featuring an open bar, seated dinner, live & silent auction, winter gear fashion show with Olympians modeling, and live music & dancing. It all begins at 5:30 p.m. Redhead is coordinating sponsorships, auction donations and volunteers. If you would like information about sponsoring or donating an item to the auction, contact hilary@redheadmarketingpr.com.

The Egyptian Theatre presents First Winter Blast on November 5 at Montage Deer Valley

We’re also now working with Aliya LifeSpan, an asset management company based in Nevada that specializes in Life Settlements. Redhead will develop an e-marketing strategy and printed collateral that is distributed to financial advisers, in addition to refining the website copy.

And last but not least, Redhead has been engaged by zReturn to create and manage event marketing initiatives. zReturn.com is an easy, inexpensive online lost and found service. It provides its customers with tags to register and identify valuables such is iPads, laptops and cell phones. If an item is lost, the tag directs the founder to the website to be connected with the owner to facilitate the return. This all may be accomplished without providing personal information. A pack of three tags can be purchased online for just $6.95. We’re hoping to start by giving away tags to attendees at Sundance Film Festival 2012 events. You can be sure that the new Redhead iPad arriving this week will be tagged! Get your valuables tagged at zReturn now.