Tag Management Industry Leader Teams up with Redhead Marketing & PR

The annual Adobe Digital Marketing Summit washeld March 20 to 23, 2012 at the Salt Palace Convention Center in Salt Lake City. One of the companies attending the Summit, Ensighten, enlisted Redhead Marketing & PR to manage its event planning initiatives that coincided with the gathering of 5,000 industry attendees. Adobe would not allow Ensighten, an industry leader in tag management technology, to exhibit at the conference. so they decided it was necessary to get creative to elevate their exposure amongst attendees.

As experienced event planners with first-hand knowledge of the Salt Lake City and Park City, Utah areas, Redhead Marketing & PR was engaged by Ensighten for our creative services and to coordinate publicity stunts and some guerrilla marketing tactics. Capitalizing on the theme of Ensighten being “Banned in SLC,” we created branded t-shirts and stickers for distribution during the conference and at Ensighten’s demo suite next to the Salt Palace at the Radisson Hotel.

Ensighten stickers distributed during Adobe Digital Marketing Summit in Salt Lake City

We also coordinated complimentary airport transfers for Adobe Summit attendees from Salt Lake City International Airport to downtown Salt Lake City hotels. This provided a unique opportunity for Enisghten staff to mingle with clients and invite them to a demo while in Salt Lake City for the Adobe Summit. Attendees checked in for their rides by providing business cards to our staff manning Ensighten-branded transportation desks in the baggage claim areas of both airport terminals. The vans featured Redhead-designed graphics that promoted the Ensighten “Banned in SLC – What is Adobe Hiding from You?” theme. More than 300 Summit attendees were given rides into town by Ensighten shuttles…a successful lead generating mission accomplished with exceptional return on investment.

The Ensighten transportation desk in Salt Lake City International Airport Terminal 2

Adobe Summit attendees boarding the free Ensighten shuttle to Salt Lake City

Sundance Film Festival is Upon Us

We’re keeping busy helping a couple of clients gain some exposure during the Sundance Film Festival, taking place January 19 to 29 in Park City, Utah.

Sony Music has engaged us to navigate the Sundance scene for five-time Grammy nominated artist, Ski Johnson, a contemporary jazz saxophonist. Looking to do some advance promotion for the June release of his album with Queen Latifah, we have lined up some appearances for Ski during the festival. As passionate skiers ourselves, we’re eager to find out if Ski skis! Ski Johnson will perform for the Luc Robitaille Celebrity Shoot Out Echoes of Hope benefit party on Jan. 21 at the Fender Music Lounge. This fundraiser is in celebration of the celebrity hockey game that follows the next day at the Park City Ice Arena. Ski will also perform at the Eco Hideaway Music Saves Lives Celebrity Lounge on Jan. 22 at Stein Eriksen Lodge in Deer Valley. This is an invite-only, chill-out and gifting lounge for celebrities attending Sundance.

zReturn, an online lost and found service, hopes to benefit from its first event marketing experience by having a presence at the Sundance Film Festival. Redhead created postcards that each have two complimentary zReturn ID tags affixed. These will be distributed in gift bags to festival goers, media and celebrities at more than a half dozen Sundance parties and events. zReturn tags enable users to anonymously identify their valuables, including cell phones, MP3 players and tablets. When a lost item is found, the finder is directed to zReturn.com to connect with the owner and ensure the return of the item.

We’re looking forward to a great time Sundancing with everyone, and it seems the snow will be falling just in time!

Redhead Client zReturn Featured in The Park Record

zReturn is the world’s easiest and most affordable online lost and found service. It enables consumers to anonymously tag their valuables such as cell phones, laptops, MP3 players and tablets. If an item is lost, the ID tag directs the finder to the zReturn website and to enter the ID number on the tag to be connected with the owner and make arrangements for returning the item.

The New York City-based company has engaged Redhead Marketing & PR to manage event marketing and public relations. Tags will be included in gift bags at exclusive events during the 2012 Sundance Film Festival in Park City, Utah.

Park City’s newspaper, The Park Record, included a story about zReturn in the October 22, 2011 edition of the paper. Click here to read the story.

Redhead Marketing & PR First Anniversary Brings New Clients

We’ve had an exciting flurry of new clients as we transition into fall colors and cooler temperatures here in Park City, Utah…and as we proudly mark Redhead Marketing & PR’s one-year anniversary.

Park City’s beloved, historic Egyptian Theatre has engaged Redhead Marketing & PR to coordinate a new annual fundraising event, First Winter Blast. Taking place at Montage Deer Valley on November 5, First Winter Blast is a winter kick off celebration featuring an open bar, seated dinner, live & silent auction, winter gear fashion show with Olympians modeling, and live music & dancing. It all begins at 5:30 p.m. Redhead is coordinating sponsorships, auction donations and volunteers. If you would like information about sponsoring or donating an item to the auction, contact hilary@redheadmarketingpr.com.

The Egyptian Theatre presents First Winter Blast on November 5 at Montage Deer Valley

We’re also now working with Aliya LifeSpan, an asset management company based in Nevada that specializes in Life Settlements. Redhead will develop an e-marketing strategy and printed collateral that is distributed to financial advisers, in addition to refining the website copy.

And last but not least, Redhead has been engaged by zReturn to create and manage event marketing initiatives. zReturn.com is an easy, inexpensive online lost and found service. It provides its customers with tags to register and identify valuables such is iPads, laptops and cell phones. If an item is lost, the tag directs the founder to the website to be connected with the owner to facilitate the return. This all may be accomplished without providing personal information. A pack of three tags can be purchased online for just $6.95. We’re hoping to start by giving away tags to attendees at Sundance Film Festival 2012 events. You can be sure that the new Redhead iPad arriving this week will be tagged! Get your valuables tagged at zReturn now.

Redhead Welcomes New Client Wrona Law Firm

Wrona Law Firm, a highly respected and ever-expanding practice, has engaged Redhead to manage its rebranding efforts and develop a new website. A full-service firm with a growing emphasis on real estate, Wrona Law has offices in Park City, Draper, and Heber with more than a dozen attorneys and an impressive roster of high profile clients.

Redhead will also develop and manage ongoing PR and marketing efforts for the firm, which was founded by Park City local Joe Wrona.

Redhead Completes New Website for Veterans Trading Company

A Park City, Utah based company that offers supply chain solutions to some of the top federal prime contractors, Veterans Trading Company (VTC) engaged Redhead Marketing & PR to completely redesign its website. We created a new website that is cleaner, more intuitively organized, and better defines the nature of the company’s business and their work with an impressive client roster, including Boeing, BAE Systems and Lockheed Martin.

Click HERE to view VTC’s new website.

Salt Lake Tribune Includes Redhead and Client in Business Briefs

Today’s edition of the Salt Lake Tribune featured a news item about The Preserve relaunching its sales efforts with Glenwild Realty and new marketing initiatives with Redhead Marketing & PR. Click here for full story.

Redhead Launches New Website for The Preserve

Redhead Marketing & PR is pleased to announce the new website for The Preserve is now live at www.parkcitypreserve.com. The Preserve is an 88 lot, 1,700-acre residential community in Park City, Utah. Lots average 10 acres and feature dramatic views of the three ski areas and the Uinta mountains.

Redhead was tasked with creating a cleaner, more contemporary website than the one The Preserve previously had. It is also easier to navigate with better organized content and enhanced use of photography and maps.

The Park Record Announces The Preserve’s New Marketing and Sales Team

This week’s Park Record included a Business Brief about The Preserve revamping its marketing and sales efforts. The Preserve is an 88-lot, 1700-acre residential community in Park City, Utah that features abundant open space with lot sizes averaging 10-acres. In addition to selecting Redhead Marketing & PR, The Preserve engaged a new sales partner, Glenwild Realty. Owners at The Preserve, which is located five minutes north of Kimball Junction, enjoy discounted memberships to Glenwild’s world-class golf and country club.

Redhead is currently completing a new website for The Preserve, coordinating a photo shoot, and making preparations for a Realtor event on June 23 to be held at the Glenwild Realty offices.

Click here to read The Park Record Business Brief: http://www.parkrecord.com/ci_18177397

Park City Real Estate Development – The Preserve – Engages Redhead for Marketing and PR Initiatives

The Preserve, an 88 lot, 1,700-acre real estate development north of Kimball Junction has engaged Redhead Marketing & PR to provide marketing advice and services, which include improving the website, more targeted public and community relations, and developing new marketing collateral. The Preserve offers the largest lots (averaging 11 acres) within the Park City area with over 450 acres of protected open space, abundant privacy, a renowned trail system, and sweeping views of the three area ski resorts and Uinta Mountains.