Alpine Spur Whiskey Wins Drammie

ALPINE SPUR WHISKEY WINS DRAMMIE AWARD FOR MOST INNOVATIVE NEW WHISKEY

Spur WhiskeyWhiskey enthusiasts have honored Alpine Distilling’s Spur Whiskey with a 2018 Drammie Award for Most Innovative New Whiskey Release in 2017. The annual International Drammie Awards sends out a call for nominations to ForWhiskyLovers.com email subscribers, members of whiskey clubs, and the general whiskey-consuming public. After nominations are closed, the top five nominations for each category are posted on ForWhiskeyLovers.com, and voting then commences to select the category winners. The Drammie Awards have become among the most important and prestigious means of recognition for those in the whiskey industry.

“This award is especially gratifying because we are being recognized by actual whiskey drinkers and enthusiasts. As a Kentuckian, the responsibility of Bourbon stewardship is important. Finding a way to innovate a flavor profile that so many people enjoy is deeply satisfying,” comments Rob Sergent, Distiller and Founder of Alpine Distilling. “We know the market is crowded with many excellent products, giving individuals seemingly unlimited choices in what to consume, so earning this award from hundreds of worldwide whiskey enthusiasts is quite an honor.”

This year, ForWhiskeyLovers.com received more than 300 nominations for its 25 Drammie Award Drammie Awardcategories, with 2,000-plus people from around the world casting their votes for the finalists.

In 2017, Alpine Spur Whiskey was inspired by The Spur Bar & Grill, a classic and popular establishment on Park City’s Historic Main Street. Spur Whiskey blends just the right balance of Alpine Distilling’s Double Gold & Gold Medal-winning Traveler’s Rest Single Malt Whiskey and a Kentucky Bourbon. The French Oak-aged single malt has a banana, mocha note finish with a vanilla spice, while the Bourbon contributes corn sweetness and American Oak brown flavors with subtle rye spice. This blend creates a spirit that excels as a sipping whiskey or in classic American cocktails.

Alpine Spur Whiskey is available by the bottle at the distillery, in Utah State Liquor Stores, online at ForWhiskeyLovers.com, and through distribution partners in New York, New Jersey, New Orleans, and California.

As a young distillery, Alpine Distilling is pleased to add this Drammie Award to its collection of Awards – Preserve Liqueur (SIP Awards -Platinum medal, 2016), Lafayette Spiced Flavored Bourbon (SIP Awards- Gold medal, 2016), Traveler’s Rest Single Malt Whiskey (“50 Best” -Double -Gold, 2018; SIP Awards -Gold medal, 2017), and Persistent Vodka (SIP Awards – Silver medal, 2017).

For Whiskey Lovers is the largest online retailer of whiskey in the United States, shipping spirits to 29 countries and 35 states.

For more info, visit www.alpinedistilling.com.

ABOUT ALPINE DISTILLING
Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. All products are certified Kosher. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits. More information is available at www.alpinedistilling.com.

UDOT DENIES VOTE TO ELIGIBLE VOTERS

UTAH DEPARTMENT OF TRANSPORTATION DENIES ELIGIBLE VOTERS THE RIGHT TO VOTE ON PROPOSED I-80 NOISE WALL IN SUMMIT COUNTY

Local Activist Group Continues Its Appeals to UDOT and Governor Herbert

sound wall

The sound wall along I-80 in Summit County between Parley’s Summit and Jeremy Ranch

As the Utah Department of Transportation (UDOT) moves forward on plans for its proposed, 3,200-foot long sound wall on I-80 from Parley’s Summit to Jeremy Ranch, homeowners excluded from the balloting process are now petitioning Governor Herbert. Residents of Jeremy Pointe were denied the right to vote despite being in closer proximity to the highway than the homeowners behind the Jeremy Ranch Golf & Country Club who were invited to cast votes. According to UDOT, the existing noise level for some of these homes is as high as 70 dBA, well above the UDOT noise abatement criteria (NAC) of 66 dBA.

“It is disappointing enough that UDOT has ignored the concerns of the majority of the residents in the area, but it is a violation of state law to deny eligible voters their right to vote,” explains Tom Farkas, one of the founding members of Citizens Against the Wall. “Not only has UDOT committed this egregious violation, but they did so in an arbitrary and capricious manner.”

This right to vote is in complete accordance with UDOT’s policy requirements, which provides:

UDOT Noise Policy C.2.c.1, Balloting b) “Receptors that border or that are directly adjacent, or both, to the end of a proposed noise wall that are not, by definition, benefited by the wall, will be allowed to cast a ballot.”

Dan Bass, President of the Jeremy Pointe Homeowners Association and a founding member of CATW, says, “UDOT should abide by its own rules given the other residents who voted were required to do so. We have suggested alternative, more effective methods of noise mitigation to UDOT, but they are proceeding with the project, taking down wildlife fencing, and have given no indication that any other noise measures will be used.”

The proposed noise barrier would be 17 to 20 feet in height and approximately 3,200 feet long, which would impact the views of many while detracting from the scenic beauty and open space visitors and locals have long appreciated when entering Summit County.

UDOT balloted only two-dozen Jeremy Ranch homeowners, while the greater community, including these 24 residents, would be adversely impacted by a permanent visual stain on the area’s natural beauty.

For more info, visit https://www.citizensagainstthewall.org/.

Members of CATW are available for media comment. Please contact Hilary Reiter at Redhead Marketing & PR to schedule interviews, Hilary@redheadmarketingpr.com or 435.901.2071.

 

 

Junior Golf Championship at Promontory

American Junior Golf Association Promontory Club Park City Utah

AJGA’S ROLEX GIRLS JUNIOR CHAMPIONSHIP GOLF TOURNAMENT TO BE HELD AT PROMONTORY CLUB IN UTAH

Park City’s Exclusive Private Community to Host World’s Top 72 Girl Players on Its Award-Winning Pete Dye Canyon Course

For the first time, the American Junior Golf Association (AJGA) will hold the Rolex Girls Junior Championship golf tournament at Promontory Club, a private second home community in Park City, Utah. The invitational tournament will feature the top 72 young women players from around the world competing on Promontory’s award-winning Pete Dye Canyon Course, June 11 to 15, 2018.

“It has been more than a decade since we held a tournament of a similar caliber in Utah, and we feel so fortunate to have Promontory as an enthusiastic partner,” says Blair Thompson, AJGA Tournament Director for the Rolex Girls Junior Championship. “This will be an incredible chance for Utah golf fans and college recruiters to witness the sport’s rising stars playing on one of the state’s most renowned courses. It’s also exciting for the young women to compete in a world-class destination like Park City.”

Pete Dye Canyon Golf CourseThe event kicks off Monday, June 11 with a Junior-Am fundraising tournament, giving sponsors the unique opportunity to play with one of the top junior girls on each team. The tournament will raise money for AJGA charities like the Ace Grant, local junior golf organizations, and the Promontory Foundation, which is dedicated to donating funds to Park City’s non-profit organizations. Individuals and organizations interested in sponsorship opportunities may contact Lisa Hardy, Tournament Chair at 801.372.4488 or lisa.c.hardy@gmail.com.

Official championship play starts on June 12 and concludes June 15 with an awards ceremony at 2:30 p.m. at The Shed amphitheater. For the complete tournament schedule, visit https://www.ajga.org/microsite/index.asp?tn=2018049 Public access is limited, please call Cole Carlson at 435-333-4720 if interested in attending.

Promontory General Manager Robin Milne remarked, “Promontory GOLF, led by Utah’s Section PGA President, Ryan Kartchner, is honored and excited to host the world’s best Junior Girls as they compete for the coveted Rolex Championship! As a multi-generational private club ranked the “The BEST of Utah 2018”, supporting the game of golf at all ages aligns perfectly with our community’s lifestyle!”

Tournament Chair Lisa Hardy adds, “I have been trying to get an AJGA event to Utah for years and am thrilled to finally have one of such high caliber and am thankful to Promontory for hosting the event. Having had the opportunity to play in this tournament as a high school student, I am pleased to support these young ladies and to give back to the AJGA. While showcasing these players’ tremendous talent to help them secure college scholarships, the AJGA instills integrity, sportsmanship, honesty and respect – great lessons for life itself. “

Tribute to a Great Mentor

Everyone should be so fortunate to have one amazing, influential mentor during the course of his or her career. For Redhead Marketing & PR founder Hilary Reiter, it was her last boss prior to launching this business in 2010. Here is the story…

Redhead Marketing & PR founder Hilary Reiter with mentor Conrad ElliottConrad Elliott, who passed away tragically and suddenly from Creutzfeld Jakob Disease (a rare prion brain disease) on March 25th was my former boss at Dering Elliott & Associates, mentor, and friend. What made this true creative genius the ultimate mentor was he didn’t even know he was being one. Just a couple of months ago, C (as I always called him) gave me sound business advice regarding a client that I am grateful to have followed. We were supposed to be working together now for some of Redhead’s clients. His absence as the creative engine for these projects has been profound.

In 2007, Conrad hired me to manage public relations for DEA’s luxury real estate development clients in various destinations. This was new territory for him as the advertising agency never before had a PR department. He let me do my thing and always seemed pleased with the resulting media coverage. C was the absolute most brilliant and perfectionist writer I have ever had the privilege to know and work with. His mastery of the English language was remarkable. He had an uncanny ability to come up with the catchiest tagline or advertising headline in a fraction of a minute…and with great finesse. Whenever I handed him a draft press release to review, he would redline it to death – even if I had been convinced it was the most fabulous release ever written in the history of public relations. This was always a humbling, yet educational experience.

When DEA was adversely impacted by the recession beginning in 2008, I was one of the few employees he kept on as long as possible. Even when I had little work to do for several months, C let me hang out and collect a paycheck while he more than generously sacrificed his own income. He also turned a disapproving blind eye when I would “sneak” my dogs (Redhead’s future canine interns) into my upstairs office. Conrad actually turned down an offer to do marketing for a mayoral candidate because I was volunteering to manage the opponent’s campaign. How many bosses would do this?

Eventually, he had to let me go in 2010. A blessing in disguise, this departure propelled me into starting my own business. I picked up a few freelance projects which led to the founding of Redhead Marketing & PR.  As someone who had been limited to the realm of public relations, I absorbed a great deal about branding and developing marketing campaigns from Conrad that I could offer my own clients.

An integral force that helped drive Redhead’s success, C sent us his clients who needed PR services. We collaborated on businesses like Carlton Landing, Oklahoma and Conestoga Ranch. I was elated when he agreed to lend his branding magic and writing prowess to some of Redhead’s clients. Then he became ill. He called on a Sunday afternoon in February to notify me of his CJD diagnosis and profusely apologized for not being able to meet his commitments. That was the absolute least of my concerns. It was devastating to think that this man – as healthy and fit as he was intelligent – would likely soon be gone.

Conrad Elliott marketing genius and mentor

Conrad Elliott, photo courtesy of Christy Grant

When I met Conrad, my admiration for him was instantaneous. And he was a bit intimidating. A handsome, cerebral silver fox, he was articulate, witty, and seemed to know an enormous amount about absolutely everything. Each conversation left me feeling enlightened. We brainstormed proposals and campaigns for clients, and discussed politics, current events, film, and skiing at Deer Valley. Every time I write, I ask myself how Conrad would wordsmith it to an infinite degree with 15 revisions. I know he is on the other side rewriting this tribute as I type (according to WordPress, I am at just 14 revisions for this post). Ironically, what could be his most annoying trait is probably what I will miss and crave the most.

Conrad will continue to be an inspiration; much of my success can be attributed to his guidance, support and belief in my abilities. I hope this longtime, affable Park City local is enjoying eternal skate skiing, alpine skiing, and running amidst breathtaking, otherworldly scenery. And I’m sure he’s penning a few brilliant marketing headlines as well. Thank you, C, for everything. You will be forever missed by those you touched during your amazing life.

Summer Lodging Packages at Conestoga Ranch

UTAH’S CONESTOGA RANCH ANNOUNCES GLAMPING PACKAGES FOR SUMMER 2018 SEASON

The Family-Friendly Bear Lake Resort to Introduce New Spa and Wellness Center

Entering its fourth season as Utah’s premiere, luxury glamping destination, Conestoga Ranch has designed lodging and activity packages to cater to various interests, so guests can make the most of their visit. New this season, the resort will debut its Blue Waters Spa and Wellness Center, a glamping-style spa that emphasizes massage therapy and yoga. The Girls Getaway and Wellness Packages include 60-minute massages and yoga practices, and all guests are welcome to book treatments to enjoy during their stay.

Located at Bear Lake, known as the “Caribbean of the Rockies,” Conestoga Ranch’s summer season is from May 18 to September 30, 2018. Offering resort-style amenities, including the Campfire Grill Restaurant, the luxury camping destination appeals to and can accommodate families, groups of friends, couples, weddings, and corporate retreats. Lodging offerings are Grand Tents with en-suite bathrooms, authentically designed Conestoga wagons, and traditional tents. All linens and daily housekeeping service are provided.

Summer 2018 packages include:

Glamping Adventure Package
Rates start at $1,050 for two guests

Designed for outdoor enthusiasts, this package includes:

Two nights of Lodging in a beautiful tent or Conestoga wagon
Welcome gift
Breakfast: 1 entree and 1 non-alcoholic drink per morning per person
Dinner: 1 appetizer, 1 salad, 1 entree, 1 dessert and 1 non-alcoholic drink per night per person
$350 Adventure Voucher to be used at Epic Recreation

Girls Getaway Package
Rates start at $1,100 for two guests

An invigorating getaway for girlfriends to relax and bond, this package includes:

Two nights of lodging in a beautiful tent or Conestoga wagon
Welcome gift
Breakfast: 1 entree and 1 non-alcoholic drink per morning per person
Dinner: 1 appetizer, 1 salad, 1 entree, 1 dessert and 1 non-alcoholic drink per night per person
Two yoga classes
One 60-minute massage per person

Wellness Package
Rates start at $1,100 for two guests

Reconnect, refocus, and re-energize with a package designed to escape the hustle and bustle of the daily grind. Package includes:

Two nights of lodging in a beautiful tent or Conestoga wagon
Welcome gift
Healthy Breakfast: 1 entree and 1 non-alcoholic drink per morning per person
Dinner: 1 appetizer, 1 salad, 1 entree, 1 dessert and 1 non-alcoholic drink per night per person
Two yoga classes
One 60-minute massage per person

For more info, reservations, and to view sample itineraries for the various packages, visit www.conestogaranch.com or call 844-Go-Glamp.

Yoga with a view of Bear Lake

 

 

 

Recent Branding Projects

Redhead Marketing & PR assembles some of the best talent we know to work on a variety of branding projects. We are passionate about extracting our clients’ visions and creatively presenting them in a compelling and unique manner. Recently, we have completed two very different branding projects. One was for Spruce, a new interior design firm opening a showroom in Midway, Utah. The other was a rebrand for a technology company, Noorda Technologies, based in Salt Lake City that specializes in scanning and 3D modeling using Reality Capture.

The Process

For each client, the process is a new adventure as an opportunity to grow and better define themselves. And it is just as exciting and challenging for us! We begin with a kick off and brainstorming meeting. This allows us to develop an understanding of their industry, their audience and customers, their mission, and what they wish for their brand to convey. We also explore the type of collateral they think they need, so we know the various applications for their logo in terms of printed materials, digital use, trade show displays, clothing, and more. After this initial discussion, we create a customized branding worksheet. This encourages businesses to have their key players be super thoughtful when it comes expressing what they like and dislike about competitors’ branding, what they seek for their own brand, and identifying key messaging. Next, we are able to take this information and begin the exciting brand exploration process and develop a variety of distinct concepts for consideration. Once a direction is determined, we work to refine the design based on feedback from the client. When the logo design is finalized, we create a style guide to define how logo should be used, signature fonts, and various logo iterations.

Collateral Development

The branding process does not end there. More fun ensues as we come up with designs for various collateral like brochures, business cards, letterhead, and envelopes. It’s truly rewarding to see the branding take shape and how we can apply it to practical items.

Below are the recent projects for Spruce and Noorda Technologies (showing before and after).

Clean, simple and modern:

 

BEFORE: Noorda’s previous logo

AFTER: Redhead Marketing & PR’s Logo Design inspired by the company’s 3D modeling work and blueprints that are used by architects.

Feel free to contact us with any questions about your brand. We are happy to discuss how we can create it or improve it!

 

 

Alpine Distilling Single Malt Earns Top Honors

TRAVELER’S REST AMERICAN SINGLE MALT WHISKEY BY ALPINE DISTILLING NAMED A TOP AMERICAN MALT WHISKEY BY THE FIFTY BEST

The Fifty Best, an online guide that rates the finest wines and spirits, recently hosted an American Malt Whiskey Tasting of 20 products evaluated for the distinguished “Best American Malt Whiskey” awards for 2018. Alpine Distilling’s Traveler’s Rest American Single Malt Whiskey was awarded a Double Gold medal, the highest honor. The Park City, Utah-based craft distillery was founded in 2016.

Using professional criteria, the pre-qualified panel of judges blind-tasted the American malt whiskies and rated them individually on a 1 to 5 point scoring system with five being the best. After tallying the scores, medals were awarded based on the judges’ impressions.

“We are honored to have Traveler’s Rest Single Malt receive such high accolades from experts in various disciplines of the spirits industry,” says Rob Sergent, Alpine Distilling’s managing director. “Alpine Distilling is committed to producing the finest spirits using traditional distilling techniques to create distinctive flavor combinations.”

To create this rich, nutty single malt whiskey, North American high protein, high enzyme 100% malted barley is aged first in used Jack Daniels barrels and finished with new, toasted French Oak.

Additional, award-winning craft spirits from Alpine Distilling include Lafayette Spiced Flavored Whiskey, Preserve Liqueur, Persistent Vodka, and Spur Whiskey.

TheFiftyBest.com is a digital guide to wines and spirits, featuring rated listings from proprietary blind tastings judged by wine and spirits journalists, spirits professionals, retailers, mixologists, spirits consultants and connoisseurs. The Fifty Best achieves the highest standards of spirits evaluations by adhering to strict tasting rules and rigorous methodology.

ABOUT ALPINE DISTILLING

Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. All products are certified Kosher. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

 

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Alpine Distilling Tasting Events

PARK CITY, UTAH’S ALPINE DISTILLING HEIGHTENS THE SENSES
WITH NEW TASTING EVENTS
New 375ml Bottles Make for Unique Holiday Gifts for Spirits Enthusiasts

Pursuant to Alpine Distilling’s philosophy that spirits are best enjoyed in the company of friends, family, and colleagues, the award-winning craft distillery is introducing new tasting events that cater to groups. Designed for guests to develop greater sensory awareness when it comes to tasting and smell, the Aroma Game and Foundations of Flavor offerings in Park City will inspire participants to discover these senses that promise to enhance their appreciation for spirits.

The Aroma Game is a one-hour, facilitated event that challenges guests to guess aromatic notes and use those notes to describe Alpine’s award-winning whiskies. They will then have the rare opportunity to create aromatic compounds to their liking.

“Aroma Academy is delighted that Alpine Distilling is carrying the Aroma Academy range of Sensory Training Products and Aroma Games,” says Alan Gordon, Managing Director & Co-Founder of Aroma Academy. “We are not only very impressed by Alpine’s commitment to producing spirits of the highest calibre but also by their whole approach – based on understanding and sharing the importance of highly developed sensory skills in both creating wonderful flavors and ensuring consistently high product quality.”

Foundations of Flavor is a two-hour program unique in the spirits market. The Utah distillery introduces aromatic stimulants to explore and discuss the characteristics of distillate and compare those to elements from American and French Oak. With that foundation, participants explore the science of mouthfeel (products’ physical and chemical interactions in the mouth) and how temperature and pH alter the taste of spirits.

“In addition to fostering an elevated appreciation for distilled spirits, these tasting events are designed to be both educational and fun regardless of the level of knowledge participants have coming into them,” explains Alpine Distilling’s Founder and Distiller Rob Sergent. “It’s a unique activity for corporate group team building and a diversion for leisure travelers seeking an off-slope or après ski experience with a flavor and aroma adventure.”

Sergent himself, or a trained Alpine Distilling representative, will lead the tastings for up to 16 participants to ensure a personalized experience. Online reservations for both the Aroma Game and Foundations of Flavor tasting events can be made at www.alpinedistilling.com/events

As of December 1, Alpine Distilling’s retail shop at the Park City distillery location, will be open Tuesday-Saturday, 9:00 a.m. to 7:00 p.m. Just in time for holiday shoppers seeking novel, flavorful gifts, 375ml bottles of the Lafayette Bourbon, Persistent Vodka, and the newest product, Spur Whiskey, are sold as a three pack or individually at the distillery.

Alpine Distilling’s spirits are also available in Utah State Liquor Stores and online at https://www.forwhiskeylovers.com/distillery-row/distilleries/alpine-distilling

ABOUT ALPINE DISTILLING
Founded in 2016, Alpine Distilling is an award-winning craft distillery based in Park City, Utah. We produce the highest quality premium spirits for the active, creative, and mindful individuals who are drawn to the mountain lifestyle. All products are certified Kosher. As a socially conscious brand, Alpine Distilling is pleased to donate a portion of proceeds to benefit local non-profits Park City Community Foundation and Swaner Nature Preserve. More information is available at www.alpinedistilling.com.

 

 

 

Redhead Top 25 Public Relations Tip

Public relations is a great, cost effective marketing vehicle for small businesses. The problem is many don’t know where to start or have the time or skill set to effectively execute a public relations campaign. Fit Small Business asked 25 public relations professionals to offer up some public relations tips for small businesses. We were pleased to be included (see #17). As a marketing and public relations firm, our suggestion for the article was to have a synergized approach to social media marketing and public relations.

Too frequently, we see businesses of all sizes outsourcing these important initiatives to multiple parties which makes it difficult to stay on message. It also poses a challenge for small businesses to manage and interact with different firms or individuals.

For this reason, and a host of others, Redhead Marketing & PR manages both public relations and social media marketing for our clients. Let us know if we can take this off your plate with a personalized approach that will make us part of your team! In the meantime, check out these handy public relations tips:

Redhead Marketing & PR was included in a story that offers up tips from PR pros for small businesses to follow. Check them all out – we are #17! Thanks Fit Small Business!

Voterise New Fundraising Campaign

UTAH NONPROFIT- VOTERISE – WITH MISSION TO REGISTER MILLENNIALS TO VOTE LAUNCHES NEW CAMPAIGN IN CONJUNCTION WITH NATIONAL VOTER REGISTRATION MONTH (SEPTEMBER)

VOTERISE Will Deploy GiveWhen, a Trigger-Based Platform, to Raise Funds to Support Their Efforts to Increase Turnout for November Municipal Elections and 2018 Midterm Elections

In honor of September being National Voter Registration Month (and National Voter Registration Day on September 26), VOTERISE, Utah’s only nonpartisan, nonprofit organization dedicated to encouraging millennials and other under-represented groups to register and vote, is launching a new, innovative campaign. The premise of GiveWhen, a trigger-based fundraising platform, is that contributors donate only for each new voter registration VOTERISE secures on a monthly basis with a cap of 300 registrants per month. Based on giving 10 cents per registration, a donor’s monthly contribution would not exceed $30, even if registrations exceed 300. This highly accountable form of fundraising is expected to be popular among millennials and others because they are donating only when VOTERISE delivers. The campaign runs through October 2018, and contributors are able to opt out at any time if they no longer wish to participate. Those wishing to participate in the GiveWhen campaign can donate at www.voterise.org.

In 2016, VOTERISE introduced registration via text messaging to Utah, which was a factor in directly registering and facilitating the registration of 6,000 potential voters.

“An impressive 80 percent of VOTERISE’s online and text registrants turned out to vote in 2016,” says Elsa Gary, Co-Founder of VOTERISE. “Other voter registration organizations regard this as an outstanding rate, especially for a new organization, so we are truly pleased with the campaign’s success and are excited to launch GiveWhen to raise the funds that will support our intensive efforts to register even more voters in advance of this year’s municipal and the 2018 midterm elections.”

This success can be attributed to what sets VOTERISE apart from other voter registration organizations. In addition to increasing voter registration and turnout, the nonprofit’s goal is to educate, empower, and engage Utah’s millennials.

Gary says, “We view our registrants as much more than potential voters; we consider them future leaders in their communities. We encourage them to get involved in various ways beyond voting, e.g., volunteering in their communities or becoming active with organizations that deal with issues important to them.”

There is a pressing need for VOTERISE in Utah. In the 2016 national elections, the state ranked a troubling 39th of 50 states in overall turnout by eligible citizens. In the 2014 midterm elections, only 8.1% of Utah’s 18-29 year olds actually voted, less than half of the 19.9% national average.

As the municipal elections with their traditionally low-voter turnout approach in November, VOTERISE will educate millennials about the importance of voting in these elections as the outcome can have profound impact on their daily lives. Given that many local races are won by a handful of votes, their vote is meaningful and essential. VOTERISE is developing a video series to acquaint young people and others with the responsibilities of local elected officials. The organization will also educate about the 2017 ballot initiatives and spotlight the issues surrounding the Congressional District 3 Special Election in nonpartisan terms.

“Utah is the youngest state in the country, and the importance of the youth population will continue to grow. There is a lot of work to be done to ensure millennials have a voice,” says Gary.

In an effort to connect with millennials, VOTERISE will implement an intensive social media campaign, and campus representatives will be at Utah colleges and universities stimulating registration. A strong presence will also be seen at popular entertainment and sporting events, and VOTERISE will spearhead on-site voter registration at the offices of Utah companies with large numbers of Millennial employees.

ABOUT VOTERISE
VOTERISE is a nonpartisan nonprofit 501(c)(3) founded in 2016 with the mission to educate, empower and engage Utah’s 18 to 29 year-olds and other under-represented groups to register and vote in order to build a more vibrant and inclusive democracy in Utah. Since the millennial generation is the largest in U.S. history, it has the potential to be the largest voting bloc. It is critical that millennials have a voice on the many issues that will strongly impact their lives and shape the future of Utah and America. For more info, visit www.voterise.org.

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